Chapter 747 Selling Games to People Who Don't Play Games

The "Warm Wardrobe" in reality quickly became popular, because after trying to buy, many players found that the clothes of this brand are of high quality and the shape is also very good-looking!

After all, this brand is designed by first-class designers in China, and the materials used are all the best materials, which are basically similar to the quality of well-known foreign clothing brands.

However, in terms of price, the price of "Warm Wardrobe" is very close to the people. Players who can afford the game cabin have a relatively high consumption level and quality of life. They are surprised to find that "Warm Wardrobe" is not only of good quality , the price also has an advantage!

In fact, the reason for the low price is very simple, because "Warm Wardrobe" does not need to spend any money to promote it.

Chen Mo has been emphasizing that don't spend money on advertising, and you don't need any form of advertising.

Like some internationally famous clothing brands, the monthly cost of online advertising alone may reach several million, not to mention various TV advertisements, physical store expenses and so on.

This money will eventually be passed on to consumers, so these famous clothing brands actually have a premium on their clothes.

But "Warm Wardrobe" does not have any of these expenses, does not require physical stores, does not need to hire shopping guides, and does not need to spend any advertising costs.

However, the absence of traditional advertising does not mean that the brand is unknown.

After players discovered that the clothes in the "Warm Wardrobe" were so good and cheap, the news spread quickly. After all, things like food, clothing, housing and transportation are the basic needs of people, and players are no exception.

Soon, many clothes on the "Warm Wardrobe" have been bought out, and even completely out of stock!

Li Jingshu and Li Jingsi's cousin were also shocked. Isn't this too fast?

Before Chen Mo asked them to stock up more, they were a little worried about what to do if they couldn't sell the inventory and the capital chain couldn't turn around. As a result, now that I look at it, it's so appropriate that I'm too conservative!

What ad can have this effect?

Even if they spend a lot of money to advertise on TV and the Internet, it takes a long process for players to understand, recognize and accept this brand-new clothing brand.

However, "Warm Wardrobe" has taken a different route entirely.

"Warm Wardrobe" has benefited from the huge player base of Thunder Games and Chen Mo's reputation among fans. As soon as the name of this brand appeared, it was associated with the current popular games "Seaside Mansion" and Nuan Nuan, so the spread speedy.

At the same time, due to the excellent quality and excellent shape of the clothes, it quickly established a good reputation among buyers.

Once the concept of "warm wardrobes with high quality and low price" has been formed in many people's minds, the brand of this clothes is even launched.

What's more, Nuan Nuan Wardrobe has a huge natural advantage compared with other clothing brands, that is, you can try it online!

Players can try on their favorite clothes in "Seaside Mansion". After trying on, they can change to other clothes if they don't fit, and they can buy them directly online.

Moreover, the system will automatically help you choose the model you want to buy online, so you don't have to go to the physical store, and you don't have to worry about what size to wear like traditional online shopping.

Moreover, because the accuracy of this kind of try-on is very high, buyers basically do not encounter the situation that the gap between the clothes and the seller's show is too large, and the clothes they buy basically meet their psychological expectations.

As a result, there will be fewer bad reviews for the clothes.

Therefore, after players discovered the "Warm Wardrobe", the brand became popular with warmth. Many players were not short of clothes, but they couldn't wait to go to the game cabin to try this brand-new online shopping experience!

...

However, many players have questions, is the warm wardrobe related to the official?

It doesn't matter, the game has just come out, and the clothes in reality are also made. This must be inside information.

To say it has something to do with it, Chen Mo has never admitted it.

Many people have asked relevant staff on forums and Weibo,

What is the relationship between Thunder Games and "Warm Wardrobe"? Is this an in-game linkage?

In fact, no matter whether the two are related or not, most people still buy it correctly. The reason why they are asking is just to confirm.

Soon, Chen Mo announced in his official capacity that "Warm Wardrobe" is a clothing brand under Thunder Interactive Entertainment. All the clothes in it are self-designed, and players can buy with confidence.

In addition, all the clothes in the "Warm Wardrobe" in reality are made of the best materials, and the workmanship is all first-class. If there are any quality problems, the official will handle them properly, and there will never be any fraudulent consumption. the situation of the person.

In addition, the official also announced that it will be linked with the "Warm Wardrobe". All players who use pink diamonds to buy the corresponding clothing in the game will receive an equivalent amount of discount if they buy the clothing in reality!

That is to say, if the player spends 260 pink diamonds to buy a small dress in the game, which is equivalent to 26 soft sister coins, then in reality, if you buy this small dress online, you can directly reduce 26 yuan.

Of course, clothes bought with gold coins can't enjoy this deduction, and Serent is already at a loss.

As soon as the news came out, the players were all shocked.

Sirent, is this too much?

Isn't this a loss of blood? ?

Obviously, the linkage between the "Warm Dress Up" in "Seaside Mansion" and the "Warm Wardrobe" in reality is a linkage between virtual and reality, which has never happened before.

In the past, the linkage between games and reality often stayed on the concept, and it was nothing more than selling a theme T-shirt. But this time the linkage is a high degree of unity between virtual and reality.

Players can try on realistic clothes in the game.

You can buy clothes you like in the game in real life.

Moreover, the "equivalent amount reduction" has become an unprecedented killer, pushing the shopping desire of all players to a peak!

In previous games, all consumption bought virtual data. The local tyrant spends 100,000 yuan to buy a knife, but he can only pretend to be in the game and can't bring it into reality.

But now, players who buy virtual clothes in "Seaside Mansion" can bring equivalent discounts to the same clothes in reality. Isn't this equivalent to no money? !

For example, the price of a small skirt is 299, and the game is 99 pink diamonds, which is equivalent to 9.9 yuan. If you buy a small skirt in the game, you will erase 9 yuan and 9 in reality. Isn't it equivalent to buying a real skirt and giving a virtual skirt?

After all, virtual dresses cost no money!

The most brilliant part of this trick is that it ties all three players' shopping desires together.

It is also a piece of clothing in the game. After buying it, you can wear it for Nuan Nuan, you can wear it for yourself, and you can also reduce the price of clothes in reality!

Many players feel that they have made a lot of money!

What's more, the quality of the clothes in the "Warm Wardrobe" is already very high, and it is convenient to try on. Even without these reductions, many people still want to buy them.

Besides, with the word-of-mouth of Chen Mo and Lei Ting Huyu as a guarantee, everyone is not afraid of getting scammed by buying a "warm wardrobe". Anyway, the monk can't run away from the temple, so if you are dissatisfied, just go to Chen Mo!

Even many local tyrants who don't play games very much know about the "Warm Wardrobe", and they are all inquiring about how to try on clothes in the game cabin.

As a result, it took a long time to find out that the game "Seaside Mansion" itself is a free gift, but you have to spend 2888 on the Thunder game platform...

Many girls said, but we don't play games!

To this, Chen Mo replied very intimately: "It doesn't matter, you only need to register for the Thunder Game Pass, and after purchasing the game, you can also give it to others as a gift, and you can also generate consumption records."

Many players expressed their conviction and sold the game to people who don't play the game? ? There is no one here!

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