Chapter 382 Unexpected by the Channel Dealers

After the group stage, Chen Mo posted a Weibo.

"About the world finals of the first season of "League of Legends": more than 7 million viewers watched the group stage through the Internet or TV, most of which were domestic viewers, but there were also more than 2.7 million viewers in countries or regions such as Europe, America and South Korea. It also means that this "League of Legends" World Finals has become the most watched e-sports event in history."

As soon as this Weibo was posted, it immediately aroused widespread heated discussion!

Before, most players and game industry insiders could only vaguely feel that the "League of Legends" game was very popular, but there was no very clear concept of how popular it was.

However, the data of 7 million spectators watching the game really shocked everyone!

Because this data has far surpassed all previous e-sports competitions, it also means that the world finals of "League of Legends" has become a pivotal event, even enough to compete with some traditional sports!

on the forum.

"The number of viewers in the S1 finals exceeds 7 million? Is it true? Isn't this a "League of Legends" game?"

"I don't think it should be fake. More than 2 million people are watching on Moyu's live broadcast platform alone. This does not include other platforms, official channels, etc., as well as overseas audiences. Even if Moyu fakes the number of people, It is also impossible for Chen Mo to release fake data."

"Don't you think that during this period, many chat groups and forums were talking about the finals? Obviously, this is the real data!"

"I don't think 7 million is much. 6.3 million people watched the global technology conference held in Modu before. It is estimated that many people have never heard of that conference? But the game "League of Legends" is very rare in China. Has anyone heard of it?"

"No, no, it's just well-known among us teenagers who are addicted to the Internet. "League of Legends" is not so well-known."

"But it's not too low!"

"It can only be said that this is an international event. At first, many people didn't pay attention, but after the two Chinese teams beat foreign teams, the attention of this game is getting higher and higher!"

"It's awesome, just wait and see the finals. If the domestic team can successfully win the cup, I think this world finals will probably make history!"

...

The headquarters of Emperor Dynasty Interactive Entertainment.

Emperor Dynasty Game Platform, Shenhuan Game Platform and several other influential platforms in China are holding emergency meetings.

Xu Xiaojun presided over the meeting, his face was very ugly.

All of them are directly responsible for the major platforms. It can be said that all of them hold a lot of channel resources. No matter which of these people are prominent figures in the game circle, all of them are independent game designers who dare not offend them.

As the saying goes, "Ham is better, but little devils are tough." It is not the CEOs like Lin Chaoxu and Ding Xing who are really responsible for the channel resources of major game platforms, but the people in charge of the platforms. If these people work together, they can even decide a large number of Game of life and death.

If the vast majority of domestic distributors do not promote you and block them together, then for most designers with average ability, it will be difficult for their games to appear in front of players.

But now, the atmosphere in the conference room is very dull, and the faces of these people are also very bad.

Xu Xiaojun cleared his throat and his face was a little dignified: "The number of viewers of the "League of Legends" global finals has reached 7 million, and the screen has been swiped on major forums, video websites and live broadcast platforms. It can be said that this time The influence of the game can be compared with that of many traditional sports. It can be expected that after the finals, the game "League of Legends" will have an explosive growth in China. "

He looked at the people present: "Mr. Lin organized this meeting just to let us discuss the countermeasures. Everyone, please express your opinions."

Yao Bo, the person in charge of the Shenhuan game platform, sighed: "Mr. Ding also lost his temper, but... with the current popularity of "League of Legends", I am afraid that any countermeasures are useless."

Xu Xiaojun also knows that Yao Bo is right. With the current momentum of "League of Legends", what countermeasures can these channel people come up with? The success of the "League of Legends" finals depends on the game itself. When the game becomes popular, the popularity of e-sports competitions can only be high.

But after all, this meeting is to discuss countermeasures, so we can't be silent about each other, right?

Xu Xiaojun said solemnly: "Although the current situation cannot be reversed by one person or a few people, we must at least analyze the success of this finals, so that even if we can't analyze the countermeasures, we can barely meet. "

Yao Bo nodded: "Yes, Mr. Lin and Mr. Ding asked us to hold this meeting. In fact, this is what it means. At least let's analyze the success of this "League of Legends" finals."

...

Not only these channel dealers, but most designers in the game circle are analyzing the success of this "League of Legends" S1 World Finals.

Previously, the promotion of "League of Legends" in China has severely slapped these channel dealers. Originally, the domestic channels jointly suppressed the Thunder game platform. As a result, the birth of "League of Legends" directly slapped the competing PC games of the same period. Looking for teeth all over the place, it has directly established the strong position of the Thunder game platform in the PC.

Now, Chen Mo has very successful works on mobile games and PC, and on the VR side, he also occupies a place on the VR side with two very distinctive VR games, "Minecraft" and "Escape".

It can be said that since the beginning of this channel battle, these traditional domestic channel merchants have been in a state of losing ground. It is a shame that so many companies can't beat Chen Mo alone.

And this "League of Legends" finals is equivalent to rubbing salt in the wound.

Originally, these channel dealers were generally bad-mouthing the finals. It was very simple, because these channel dealers held many e-sports competitions and knew the way to go.

Like the Shenhuan game platform, it has held many competitions, and Yao Bo is also a relatively well-known e-sports player in China.

The reason why it is bad is because in the eyes of these channel providers, e-sports competitions are a kind of business that loses money and makes a profit, and it is a means for game manufacturers to promote games.

E-sports competitions require money to rent venues, purchase various equipment, come up with an attractive bonus, and invite famous players from all over the world... These are all money, but what about the tickets for the event? It is impossible to set the price too high, it is good to recover the cost, and it will not make much money at all.

It is also difficult to get sponsorships. At most, it is to get sponsorships from businesses such as motherboards, keyboards and mice.

Many e-sports competitions simply lose money, and even delinquent bonuses sometimes occur.

This time, Chen Mo's battle is too big. Whether it is the venue or the bonus, all the investments have broken records. If the popularity of the previous e-sports competitions was as high as before, the cost would not be recovered at all.

But as soon as the data came out, everyone was slapped in the face.

Who would have thought that the popularity of this game would be so high? !