Chapter 154: 3 Keywords for Card Mobile Games (4/17)

Among the designers listening to the lecture, some were puzzled, some were immersed, some were puzzled, some were stunned, and there were all kinds of reactions.

Qiu Bin paused: "It doesn't matter, if you have any questions, you can ask them at any time."

Someone raised their hand and asked, "Excuse me, why do you say that the card game uses fragmented time? The first day of "My Name is MT" was very long."

Qiu Bin nodded: "Yes, but only for the first two or three days. The main purpose of extending the game time for the first two or three days is to allow players to form a habit more quickly, and to ensure that players' recognition of the value of cards is quickly established."

"But once it's a week later, the game time must be reduced, because the card game has a single gameplay. If players are allowed to experience the same content repeatedly, they will find it boring and affect the life of the game."

The person asking the question suddenly realized and nodded frequently.

Qiu Bin smiled and continued: "The second key word is low cost. Many people may say, why don't you spend money when you have money? In fact, the key to low cost is not not to spend money, but to iterate quickly and update quickly. Version."

"The card game market is changing rapidly. If you make a game in two to three months, you can still catch up with the trend. If you delay it, it is very likely that your gameplay is outdated."

"Is "My Name is MT" very well-made? No, but it does not affect its profitability. On the premise of ensuring the most basic game quality, we should try our best to reduce costs and iterate quickly. As the saying goes, only fast is not broken. this means."

"The third key word is big IP. In fact, it is very simple, IP determines the value of the card, so I advise everyone to buy a good IP as soon as possible, it doesn't matter if it is expensive, because in the current market environment, if you buy a big IP, you can Lying down and making money is a sure-fire thing."

Qiu Bin talked eloquently without any reservations, and shared all the experience in the development and operation of "Slayer of Demons".

The designers present also listened attentively, and Qiu Bin was able to answer questions well from time to time.

In fact, the core gameplay of the first-generation card game represented by "My Name is MT" is not complicated. Even if you don't understand it at the beginning, after copying one as it is, and operating it for a while, you will always understand it.

Relying on the Emperor Dynasty game platform, "Slayer of Demons" has a very large user base, and various user data are very rich. Qiu Bin has been concentrating on research, and his understanding of card mobile games is ahead of other designers. normal thing.

The lecture lasted for more than an hour, and some designers asked questions later, and Qiu Bin answered them one by one.

Finally, a designer asked: "Thank you very much for your lecture, I have benefited a lot. My question is, from the perspective of market reaction, card games are in a transition period, what do you think of this point? ?"

Qiu Bin nodded: "Thank you, this is a good question, you have a keen sense of the market."

"Indeed, the mobile card game is currently in a transition period, or in other words, it is an adjustment period. Players have been playing the type of game "My Name is MT" for a whole year, and they are already a little tired, so the next step We must seek innovation and change in order to continue to retain these players.”

"A lot of people are speculating that the card game will change drastically? I can say with certainty, no. Even if there is a change, it will only focus on the form of expression."

"Why? Because of the three keywords I mentioned earlier. Do you remember? Fragmentation, low cost, big IP.

I don't think any designer dares to change these three points, because these three points are the core elements for card games to make money while lying down. "

"As long as these three points are not changed, the gameplay of card games will not be greatly changed, and naturally there will not be a card game that completely reverses the trend."

The designer who asked the question asked: "Is there really no designer who dares to change these three points?"

"Absolutely not." Qiu Bin thought for a while, then said, "Oh, except for Chen Mo."

Everyone was stunned, why, why is there still something about Chen Mo here?

Qiu Bin added: "Because the model of "My Name is MT" was created by Chen Mo, no one knows what his idea is. Maybe he has a design idea that is completely ahead of me."

Qiu Bin paused and added: "So, fortunately, he went to develop a PC game."

The designers present all laughed, yes, it’s fortunate that Chen Mo went to harm the PC side, otherwise if Chen Mo was still playing mobile games, it was not necessary to throw out the iterative products one after another. something happened.

At the end of the lecture, the designers came forward to chat with Qiu Bin one after another.

"It's very good. Listening to your words is better than reading ten years of books!"

"Benefits a lot, benefits a lot."

"I heard that the results of "Slayer of Demons" are getting better and better, congratulations."

Qiu Bin hurriedly said, "Don't dare to take it, don't take it, this is all the trust Mr. Lin has in me. Of course, the Imperial Dynasty platform is also very important."

A designer said: "By the way, I heard that the development of "Destroyer of Demons 2" is about to be completed? If this time it can continue the previous success and dominate the mobile game platform with two consecutive games, then the number of honorary members of the Tourism Committee will be this year. You can be sure of it."

Qiu Bin quickly waved his hand: "It's hard to say, no one knows what will happen before the game comes out, so I can only say good luck to you."

Leaving the conference room, Qiu Bin's assistant followed behind him.

Qiu Bin asked, "Have the publicity resources for "The Demon Slayer 2" been arranged?"

The assistant hurriedly replied: "It's arranged, there is no problem! After all, our Imperial Dynasty attaches great importance to the promotion of "Slayer of Demons 2", and basically all resources are spared."

Qiu Bin nodded: "That's good, as long as the publicity resources are in place and there is a player base for the previous game, the sequel will definitely not be bad."

"That's for sure. UU Reading www.uukanshu.com" the assistant hesitated for a moment, then said, "However, did the person in charge of the operation tell you about the promotion here?"

Qiu Bin looked at him: "Didn't you always touch this thing with him?"

The assistant said, "Yes, it's mainly because the person in charge over there asked me a question about the operation strategy, which was very subtle, so I wanted to ask him if he had greeted you."

Qiu Bin was a little confused: "What do you mean?"

The assistant said: "Actually, it's nothing. The person in charge of the operation side told me that it is recommended that our slogan be louder. Now "Slayer of Demons" is already the first card mobile game in China. "My Name is MT" is early. It's not going to work, now the moon water has fallen so much that it can't be seen, so can we use gimmicks like 'the first domestic card mobile game' or 'national card mobile game' to promote it?"

Qiu Bin frowned slightly and said nothing.

The assistant added: "Looking at the meaning of the person in charge of the operation, Mr. Lin should also support this idea. Besides, our "Slayer of Demons" is now the first card mobile game, so it's not too much to say?"

Qiu Bin nodded slightly. He also felt that he could say the same. In terms of results and number of players, "Slayer of Demons" is now the number one card mobile game.

"Okay, just use this as a gimmick to promote, "The Demon Slayer 2" must attract more players than the previous game!"