Chapter 975: The Last Hole Card Left by Mr. Pei!

Zhu Xiaoce was stunned.

He clearly remembered that there were not many similar discussions yesterday, but only in a small area, and there was basically no enthusiasm.

But just one day later, all kinds of discussions suddenly increased!

The release date of the movie "Mission and Choice" has been confirmed. Except for some basic information, not many trailers have been released, but this does not affect the enthusiasm of netizens in the slightest.

And the game of "Mission and Choice" has not even written a word, and is in a state of pure "doubt", but the players have already guessed it all by virtue of their ingenuity, and some people even follow 4 The "Fantasy Battle Remastered Edition" released on April 14 has been linked!

Moreover, the heat of the discussion is still growing. If this momentum can really be maintained for two days, it's really hard to say!

Zhu Xiaoce's expression quickly changed from frustration to surprise, and from surprise to surprise.

"It's only been a day, why are there so many people discussing it?"

"If you only look at the effect of this day, it's really not bad!"

Huang Sibo's face was also full of excitement: "I understand!"

"This is the brilliance of Mr. Pei. On the surface, he seems to have done nothing, but in fact he has done a lot!"

"The reason why we feel that the advertising and marketing department has done nothing is because we subconsciously used traditional publicity methods. But this time the publicity obviously did not use traditional methods!"

"Although the traditional publicity methods are simple and have direct effects, it is difficult to stimulate players' sense of participation."

"Interested players will only learn a little bit, and then patiently wait for the movie to be released and the game to be released, and will not discuss too much."

"And those players who are not interested will probably not deliberately understand these issues. If you want them to pay attention, it means that you have to invest a lot of publicity funds. Because of the principle of diminishing marginal effects, this kind of cost performance is actually very poor. of."

"President Pei's publicity plan is an 'interactive' publicity method!"

"Just like the puzzle-solving activities in the previous publicity for "BE QUIET", this method can better stimulate players' sense of participation, and it has a completely different effect from the traditional publicity methods!"

"In layman's terms, it is through the way of 'riddler', setting traps, waiting for careful players to take the bait, and once these players take the bait, they will take the initiative to share it with others, thus playing a kind of 'tap water' Effect!"

Zhu Xiaoce also showed a dazed expression.

"Stimulate players' sense of participation?"

"Hey, that makes sense!"

He thought carefully about the publicity plan related to "Mission and Choice", and suddenly realized that the previously seemingly unrelated content was all connected together!

The advertising and marketing department requires strict confidentiality of the "Mission and Choice" related projects, and no information is allowed to be leaked within the company, and the content of the game has not been leaked at all.

Although the film has a fixed schedule and submitted materials, it did not take the initiative to do large-scale publicity, so the vast majority of viewers did not notice it, and naturally there was no extensive discussion.

Immediately afterwards, the advertising and marketing department began to release rumors bit by bit!

The first is to spend a lot of resources to promote the "Collection of Domestic Classic Games", and "Mission and Choice" is very cleverly hidden in this collection. On the surface, it seems that the money is worthless and has no effect at all, but in fact it Played the role of popular science.

The games in the "Collection of Domestic Classic Games" are familiar to the players. "Mission and Choice", the "disgrace of the national tour", was pulled out again to flog the dead. The more players discussed, the more players understood the inside story. .

After this shameful emotion was mobilized again, it provided an excellent soil for the release of "Mission and Choice"!

Secondly, through an exclusive interview on the official platform, the two concepts of "incubation base" and "domestic classic game collection" were tied to Tenda games. A casual photo aroused players' infinite reverie about Tenda's new games.

Immediately afterwards, the advertising and marketing department made a feint, intentionally released false news, and used "Fitness Battle" to cover up "Mission and Choice", causing the players to fall into a state of confusion again.

At the critical moment when the players were arguing, Fanqi Media's divine assist arrived. After the news of the "Mission and Choice" movie was revealed, it was immediately finalized, making all the previous doubts of the players become facts!

During the whole process, Mr. Pei is like a beauty who is still holding a pipa and half-hidden, always leaving a handkerchief and a token inadvertently on the players. In the constant debate and self-doubt, the expectations of the players are getting higher and higher. come higher.

In the end, what they found was no longer a handkerchief, a token, or a plucked flower, but an invitation letter.

A beauty who had been skeptical about its existence before said in a letter that she invited players to gather in a gazebo on the mountain. Who can resist this kind of temptation?

So, the promotion that had been laying the groundwork for so long finally came to fruition, and the players' eyes all gathered!

And different from traditional publicity methods, interested players will try to guess the specific content of games and movies through various clues, and uninterested players will also be interested because of the discussions of a large number of players.

The topic will continue to exist, and in the next few days, discussions about "Mission and Choice" will inevitably emerge endlessly, and will completely explode in a short period of time, forming a super-large hot event!

Compared with traditional publicity methods, the biggest advantage of this publicity method is saving.

It didn't spend too much publicity funds, and the players were completely willing to get to the bottom of it and learn about this information!

After Huang Sibo and Zhu Xiaoce resumed the game, he immediately felt that Boss Pei's propaganda was really amazing!

Although the plans were all made by Meng Chang, anyone with a discerning eye can see that this is Meng Chang's style? It must have been pointed out by Mr. Pei!

It's not that Meng Chang is stupid, the key is that Meng Chang's brain circuit is not so long, and this kind of idea is completely contrary to his habits.

As written in some martial arts novels, the smarter people are, the harder it is to learn many magical skills.

Meng Chang is such a smart person. If it weren't for Mr. Pei's guidance, he would never have come up with such a brilliant plan in his entire life!

And strictly speaking, Meng Chang's cleverness is a little cleverness, and Mr. Pei is not only smarter than Meng Chang, but also wiser than him!

"Speaking of which, Pei is always full of confidence in "Mission and Choice", so he dares to use this kind of publicity plan that is full of risk factors."

"But even so, there is still no way to solve the problem of insufficient publicity."

"Especially for movies, the first day's schedule and attendance data are too critical, and the quality of the movie cannot be improved alone. It's not uncommon for many high-quality movies to die violently due to insufficient publicity. The risk is still It's huge!"

Zhu Xiaoce once again raised new concerns.

From the current point of view, this solution is not perfect. Its problem is that it is too idealized.

It’s okay to talk about games. The smell of wine is not afraid of deep alleys. It will become popular after a long time. It doesn’t matter if you wait a few months; but the film is different. Films will be further cut down, and then the daily box office will continue to fall, and it will fall into a vicious circle!

Compared with the traditional publicity methods, the heat brought by this method is still not enough.

Because the traditional publicity plan is very intuitive, if you put out overwhelming advertisements and blow them out, the more money you spend, the better the effect.

However, although the publicity plan President Pei is using now saves money, the initial effect is definitely not as good as the traditional plan. It is characterized by high user loyalty, high participation, and strong stamina, but many passers-by will never be attracted from the beginning.

This kind of discussion must continue to spread and form a trend before it can spread to passers-by.

If the game or movie does not have the desired effect after it is released, then the chain of communication will break out of thin air, and it will be over.

Huang Sibo and Zhu Xiaoce are both smart, and after a little thought, they understood the reason for this.

"So, the initial exposure is still needed, and as far as Mr. Pei's current plan is concerned, everything is perfect. The only problem is that the current discussion has not yet broken the circle."

"If this kind of discussion continues for three to five days, it is still possible to break the circle, but it is obviously too late now..."

Zhu Xiaoce frowned.

He originally thought that the comeback had been completed, but now that he thought about it carefully, he felt that a very crucial link was missing: the initial enthusiasm.

This is likely to affect the success or failure of the entire project!

Huang Sibo nodded: "well... this is indeed a very serious problem."

"But so far, there's nothing we can do."

"It can only be said that Mr. Pei must also want to get the problems we want. Probably Mr. Pei is ready to follow up."

"Let's do our job and be patient."

The two discussed for a while, but they couldn't figure out how to solve the last problem, so they had no choice but to give up.

At this time, I can only choose to trust Mr. Pei!

...

At the same time, Meng Chang was lying dead in his residence.

He didn't go to work today because he has completely lost the motivation to go to work.

Until now, he still couldn't accept this painful fact.

This month's commission, I'm afraid it's more ominous!

What difference does it make if you don't go to work for the next half month? Anyway, it is resigned to fate.

Games and movies became popular, so he couldn't get a single penny;

Games and movies are dirty, and how much commission he can get depends on luck.

What's more, in the first half of the month, Meng Chang worked so hard that he almost exhausted all his enthusiasm. Now he doesn't want to do anything other than being paralyzed in bed.

"Om..."

While laying the corpse, the bedside phone rang.

Meng Chang stared blankly at the ceiling for a few seconds, then reached for the phone with a flick of his hand, and said weakly, "Hello?"

Yu Yao's voice came from the phone: "Brother Meng, you didn't come to work today, are you feeling unwell?"

Meng Chang: "I'm fine, I'm just a little tired and need to rest."

Yu Yao: "Well, indeed, Brother Meng, you have really worked hard this month. I have something to report to you. Didn't you ask me to communicate with various departments before, saying that the matter of "Mission and Choice" should be kept secret? ?"

"Min Jingchao called me just now to ask me, do you still want to keep it a secret? They have a new hero to be released, and it has been delayed for a long time. The players are waiting very anxiously, so it is not good to continue to procrastinate."

"And now that the rumors of "Mission and Choice" have spread, GOG has a new hero, it should be harmless, right?"

Meng Chang was silent.

If he had asked two days earlier, his answer would have been no.

But now Meng Chang is already in a broken state.

The players were all like Sherlock Holmes, guessing all kinds of information about "Mission and Choice", and all the movies were picked up.

Moreover, the movie is about to be released on the weekend, and it's not a day or two away.

Meng Chang felt that his heart was ashamed: "Whatever."

Yu Yao nodded: "Okay Brother Meng, then you have a good rest, I will hang up first."

...

After getting a positive answer from the advertising and marketing department, Min Jingchao immediately arranged for his staff to update the version of GOG.

"The new hero 'Skylark' is ready to go online!"

"Hurry up, everyone, don't delay for a second!"

Min Jingchao was in a hurry, because he could feel that this new hero should be very important to Mr. Pei!

Anyone with a discerning eye can see that Mr. Pei's marketing plan is based on a long-term accumulation. If other people's marketing plan is to light a fire and start fanning wildly, then Mr. Pei's marketing plan is to first pile up a lot of fodder and bury it. A good lead, and then wait for a single spark to quickly develop into a prairie fire!

But now there is a problem, the lead wire is buried, and the sparks have been wiped out smoothly, but the fire is not strong enough, and it does not burn fast enough.

If the fire doesn't burn very big by Saturday, it may still fall short.

At this time, it's time to test each department!

The role of "Skylark" is linked to "Mission and Choice". It was originally planned to be Captain Qin Yi, but was rejected by Mr. Pei.

Therefore, this time "Skylark" is a female character wearing a battle suit.

Now, this new hero is finally coming in handy!

This update will affect the hearts of countless GOG players, and Min Jingchao just took this opportunity to help promote "Mission and Choice" and make a small contribution!

"This should be a key hole card that Mr. Pei left for me, right?"

"Well, it's almost time to type out!"