Chapter 974 This Is an Unconventional Publicity Plan!

Thursday, April 12.

The office area of ​​Feihuang Studio.

Some of the employees are editing the documentary "Various Conditions of Street Stalls", while the employees who were in charge of "Mission and Choice" have already entered the state of herding sheep. Apart from playing games and watching movies every day, they just browse the web , Waiting for the official release of "Mission and Choice".

All the staff responsible for the editing of "The Street Stall" seem to be full of enthusiasm, because this series has been very successful so far, and the popularity of each issue on the Elli Island website is constantly increasing, and the comments from netizens are also very high .

The cold noodle girl tried to launch a few new dishes. After the promotion of "Street Stalls", although the current word-of-mouth of the cold noodle girl has not been completely reversed, compared with the previous state of being in the bottom It has been greatly improved.

The only problem is that it's really easy to get hungry when editing this film, and I want to eat when I'm hungry, and the company's snacks are unlimited, and several editors have gained several pounds.

After Huang Sibo discovered this problem, he asked them to increase the amount of exercise in the managed gym. The coaches were all his own, and the extra training was just a matter of Huang Sibo's words, which made it miserable for these editors.

The employees of the "Mission and Choice" project are not in such a good state of mind, and they are all very depressed.

Even playing games and watching movies are not good.

As for why this happens...

Because these people are looking for news about "Mission and Choice" on the Internet every day, but they can't wait for it, and they can't wait for it. There are so many rumors coming out, and there is no heat for discussion at all, which is too outrageous!

When filming "Mission and Choice", everyone was very excited.

This movie is a big investment, a big production, the script personally decided by Mr. Pei, the original production team of "Beautiful Tomorrow", Lu Zhiyao even contributed the most perfect acting skills ever in the film...

What's more, this movie is linked with a new game that Tenda has been developing for more than half a year.

It should not be an exaggeration to say that "Mission and Choice" is the most important project of the entire Tenda Group in 2011-2012.

All employees feel that it is a great honor to be able to participate in this project.

As a result, as the movie was about to be released, everyone suddenly realized that something was wrong.

First of all, the release date is raised, and the good May Day prime time is not needed, and a weekend that is not particular about it has to be picked.

Of course, this can barely be explained. After all, the game of "Mission and Choice" is going to collide with "Fantasy War Remake". Although the movie schedule is not good, it is barely acceptable.

But the biggest problem now is that there is no publicity!

Among other things, there is not even a poster or display board for "Mission and Choice" in the movie theater, and the screening rate is not good. Moreover, this kind of screening rate is the result of the theaters deliberately taking care of the success of "A Better Tomorrow".

In other words, the promotion of "Mission and Choice" is basically zero, it just does nothing!

For other films, the publicity budget and filming budget are basically the same. For example, it is normal to spend 300 million to make a movie and then spend another 300 million to promote it around the world.

Moreover, among the expenses of these blockbuster films, star remuneration accounts for the bulk.

Whether this funding ratio is healthy or not is aside, but it is indeed the norm in the industry.

As a result, "Mission and Choice" is not bad. It spent more than 300 million yuan to make a movie. The starring role is only Lu Zhiyao.

This is too weird!

Of course, spending money wisely can better guarantee the quality of the movie, but it would be too much to spend no money on publicity, right?

Even if it doesn't cost money, it's okay to use the official Weibo or the like to post the news? Tengda has so much tap water, even a little news can generate heat.

In the end, there was nothing!

It is said that Mr. Pei gave Meng Chang publicity funds, but no one knows where the publicity funds went...

Many people are even a little skeptical that this movie isn't being moved up at all, it's just being postponed!

Otherwise, why is there no news at all?

Everyone put in a lot of effort to shoot this difficult script, and the content of the movie is also extremely exciting, but the announcement turned out to be such a stretch, how can people not be discouraged?

Director Zhu Xiaoce couldn't sit still, he sneaked into Huang Sibo's office, planning to have another secret talk.

This matter cannot be discussed with great fanfare, because they are the heads of the department. If the employees know that even the two of them are panicked, the panic will spread quickly and affect the entire Feihuang studio. state.

Many employees secretly asked Zhu Xiaoce what was going on with the announcement of the movie, and Zhu Xiaoce reassured them all, saying that there is a professional department in charge, so they don't have to worry about it.

But in fact, Zhu Xiaoce himself didn't believe it.

Seeing that the movie is about to be released in two days, he himself doesn't know what the group of people in the advertising and marketing department are doing, and why Boss Pei doesn't care.

Zhu Xiaoce slipped into Huang Sibo's office and saw Huang Sibo drinking tea while browsing the webpage.

"I can't stand it anymore. Just yesterday, four people asked me about the movie announcement."

"What did Boss Pei say?"

"I asked at the beginning of the month, and Mr. Pei said that there are already arrangements;"

"I asked last week, and Mr. Pei said that it has been handed over to the advertising and marketing department, and there is a special person in charge, so we can rest assured;"

"Now it's about to be released, what about the promotion of our movie??"

"People's movies are promoted a few months in advance. We originally set the file for May Day. Although the time for promotion is relatively short, but with "A Better Tomorrow" as the foundation, the effect should not be too bad."

"In the end, the file was raised first, and the promotion time was shortened again and again. Now it's good, it will be released soon, and there is not even a splash on the Internet!"

"What should I do!"

Zhu Xiaoce was almost speechless.

He has already assured his colleagues that he has already consulted Mr. Pei about the promotion, and there will be absolutely no problem. But in this situation, there is no problem, there are obviously problems everywhere!

The most embarrassing thing is that everyone will not think that this is Mr. Pei's problem, but will only think that Zhu Xiaoce is falsely preaching imperial edicts and deceiving others.

This is very painful!

Mr. Pei didn't get involved in the promotion of "A Better Tomorrow" before. Huang Sibo and Zhu Xiaoce were solely responsible for it. Basically, it is publicized in a conventional way, and the initial publicity effect is not bad.

Of course, the key to the success of "A Better Tomorrow" is that the film itself is excellent, and its box office is also rising step by step.

But this time the promotion of "Mission and Choice", Mr. Pei specifically told Huang Sibo and Zhu Xiaoce to leave it alone.

The two of them were quite happy at first, thinking that Mr. Pei attached great importance to it, and personally acting out means that the matter must be settled, and he just happened to be a hands-off shopkeeper.

As a result, we waited and waited until such a result.

Huang Sibo was also a little worried: "Who knows what kind of medicine Mr. Pei sells in this gourd?"

"As far as I know, Meng Chang should be in charge of the publicity this time. It stands to reason that this person is a marketing genius, and the plan he gave should be very sensational."

"How come there is not even a splash?"

Zhu Xiaoce was very dissatisfied: "He? He can't do it, and he was dumped by President Pei for a hundred blocks! As far as his marketing skills of dealing with cold-faced girls are like a three-legged cat, it is not even one ten-thousandth of President Pei's."

"Meng Chang is burning money to buy fake popularity, Pei always attracts real popularity without spending money, can this be the same thing?"

"Also, I think Meng Chang's character is not good enough. I'm afraid he didn't put his heart into it when he made the publicity plan."

"It's not that I wronged him. Judging from the current situation, it's impossible to use your feet to promote without any splashes, right?"

"There is only one possibility: he did it on purpose!"

Huang Sibo took a sip of tea, and signaled Zhu Xiaoce to be calm: "There is no need to speculate about our colleagues like this."

"Whether Meng Chang is reliable or not, since Boss Pei put him in this position, there must be a reason for Boss Pei. Besides, even if Meng Chang wants to play tricks, don't you think Boss Pei Don't you know?"

"Don't worry, wait a little longer."

Zhu Xiaoce has always been a very calm person, but this time he couldn't be calm anymore: "Still waiting? The movie will be released on Saturday..."

"Even if the publicity plan is effective now, what is enough time for two days?"

"People's movies are promoted more than two months in advance, but we are better off, we do the promotion two days in advance..."

Huang Sibo swiped the webpage and said: "Although two days seems impossible, we still have to choose to trust Mr. Pei."

The two fell into a brief silence.

Suddenly, Huang Sibo's eyes lit up.

"Look, things have changed! Just last night!"

Zhu Xiaoce was taken aback: "Is there a turning point?"

Huang Sibo immediately turned the laptop around so that Zhu Xiaoce could see the content on the screen.

What caught my eye was the heated discussion among netizens on Weibo!

"Tengda's new movie is here! "Mission and Choice" will be released on Saturday!"

"The highly praised comment on the Weibo post of "Battleship in the Raging Sea" said, "Domestic movies are so frightened that they are moved up." That is to say, "Mission and Choice"!"

"The information about this movie has come out, it's definitely the one starring Lu Zhiyao!"

"Why is it so late! I thought that the filming must account for 40% of the filming. Is there something wrong with such a short filming?"

"Could it be that bad movies are named Feihuang Studio?"

"Impossible, director Zhu Xiaoce, starring Lu Zhiyao, this is basically the original team of "A Better Tomorrow"!"

Overnight, discussions about the movie "Mission and Choice" exploded on Weibo and various forums!

Not only that, but many people have made a series of reasonable speculations about the game of "Mission and Choice".

""Mission and Choice" is called a disgrace to the national tour. Since Tenda has made a movie, it must also make a game, right?"

"Why do you want to redo this? Is it a task given by the official platform?"

"April 14th, why is this date so familiar... I remember, this is the release date of "Fantasy Battle Remake"! Is this a pure coincidence, or...?"

"No way, other games are warmed up a few months, one or two years in advance, and tickets are skipped before the release. Tengda is going to release without saying a word? Not even a notification?"

"What are you guys discussing? Discussing in vain? Tenda himself didn't even say that he would release a game called "Mission and Choice"...Can you guys stop imagining it?"

"It's not that we have to make up our minds. The key is that all the clues are too suspicious. Veteran players know that Mr. Pei is an old riddler. You have to believe the news about Tenda, no matter how outrageous it is, it may be true..."

"By the way, there is one more thing I don't know if you have discovered it? There is also "Mission and Choice" in the 'Collection of Domestic Classic Games'. This collection has been promoted for so long, and it is both online and offline. How much?"

"The official platform has confirmed that this advertisement was arranged by Tenda. Think about it, why did Tenda advertise such a collection that has nothing to do with itself? It must be related to its new game!"

"The official interviews were also arranged quite strangely. First, we interviewed the incubation base of the 'Qiantu Project', and then interviewed Meng Chang, who was in charge of promoting the 'Collection of Domestic Classic Games' from Tengda. These two articles were published after more than a day. came out, probably at the same time. Does that imply something?"

"Yes, I remember when Qiu Hong was interviewed, he said that there is a funder in the 'Qiantu Project', and he is just an executor, and this funder has a deep influence on him. Considering the working environment of the incubation base and independent games The remuneration of the producers... the investor is probably Mr. Pei, right?"

"If you think about it this way, it is true, the official has almost made it clear!"

"There must be a new game coming! Damn it, it's so exciting! I knew Tenda would not let me down!"