Chapter 969 May 1st Movie "Battleship in the Raging Sea"

Meng Chang was terrified by Boss Pei's phone call, so he decided on the spot to spend the money immediately!

Now he pays attention to getting out of the pocket.

Although the 20 million yuan has been allocated to the advertising and marketing department as publicity funds, as long as it is not spent, the actual control over the money is still in Mr. Pei's hands.

What if Mr. Pei regrets it?

For example, what about temporarily withdrawing the money under the banner of capital turnover?

Although Meng Chang felt that Mr. Pei would not do such a shameless thing, he had to guard against it for the commission.

Therefore, taking advantage of the fact that Meng Chang was not off work on Friday, he immediately held a small meeting, gathered all his subordinates, and decided on the publicity plan for next week.

Direct AII IN, all publicity funds are spent, not a penny left!

Anyway, success or failure depends on one stroke. After the spending is over, just wait for the game to be released and the movie to be released on May 1st. The next half month is completely resigned to fate.

The employees of the advertising and marketing department were still as usual, obeying Meng Chang's orders, and soon went to their respective duties.

This time, all the publicity funds were spent on the promotion of the "Collection of Domestic Classic Games", neither the game "Mission and Choice" nor the movie was promoted.

It stands to reason that the publicity and distribution of movies is also the highlight. The publicity and distribution funds of many blockbuster films are often the same as the filming funds, often hundreds of millions.

These publicity funds include various online and offline resources, such as display boards, banners, posters, etc. in major movie theaters, and these materials cost money.

But Meng Chang obviously didn't intend to spend a penny there.

If the movie is promoted, isn't that the same as the game?

Players are not stupid. When they see the name of this movie, they will naturally think of that old game, and they will definitely have doubts afterwards.

So, the best way is not to promote the movie.

Anyway, all the publicity funds have been spent, and the less effective it is, the happier Meng Chang is.

Of course, it is impossible for a movie to be kept absolutely confidential. After the file is set, the name and specific content of the movie can be seen no matter whether it is the movie schedule in theaters or the "coming soon" on various ticketing apps. This is unavoidable. .

But as long as the publicity funds are not in place, the popularity and attention of the film will only be maintained at a relatively low level.

After all, the cost of publicity and distribution must be borne by the company in charge of publicity and distribution. People's theaters can't pay for publicity out of their own pockets, can they?

And it's not just a matter of publicity and distribution. There are not enough publicity resources, and theaters will definitely lower the number of films accordingly.

Coupled with the fact that the movie and the game were released on the same day, Meng Chang felt that it would not be a big problem to stick to May 1st.

Even if there is support from some netizens, it is not enough to affect the overall situation, because "Mission and Choice" is not a small production, and too much money has been invested, and the box office must earn at least three times to get back the cost.

Even if the popularity really picked up in the later period, Meng Chang had already received the full commission for April at that time!

After everything was arranged, Meng Chang turned off the computer contentedly, ready to get off work, and enjoy this weekend.

The editor-in-chief Xia of the official platform will come to do an exclusive interview next Tuesday, and Meng Chang plans to check on the promotion on Monday, and then disappear on Tuesday.

Just let editor Xia interview other people in the advertising and marketing department, Meng Chang himself will not show up.

Meng Chang felt that as long as he didn't show up or speak up, this interview would at most be a few ordinary employees and ask some non-painful questions, which wouldn't cause much sensation and shouldn't be a big problem.

Well, it seems to be stable, no major problems!

Meng Chang stood up and stretched his waist. He has been busy promoting the plan during this period, and he is still a little tired. This weekend, he can finally take a good rest and relax!

It's a pity that there is no money, and there are not many relaxing activities to choose from, except to sleep at home, watch a movie and eat something delicious.

While planning his weekend, Meng Chang happily left work and took the bus home.

...

...

Monday, April 9.

Imperial Capital, Fanqi Media.

Fanqi Media is a media and entertainment group with a good influence in China. Its main business includes film investment, production, publicity and distribution, TV drama investment and distribution, artist brokerage, etc.

In addition to investing in and distributing domestic films, Fanqi Media will also undertake the promotion and distribution of some overseas blockbuster films in the Mainland.

Because the scale of Fanqi Media is not small, and there are many successful publicity cases, Fanqi Media can also have a good voice when connecting with overseas film and television work on domestic publicity issues.

Just after going to work on Monday, Vice President Lu Xiaoping heard good news.

The person in charge of the department responsible for the publicity and release of the overseas film "Warship of the Raging Sea" came to Lu Xiaoping's office early in the morning and said excitedly: "Mr. Lu, there is good news! The matter of "Mission and Choice" seems to have passed It’s finalized, from the original May 1st file to April 14th, which is this Saturday!”

Lu Xiaoping froze for a moment, and even doubted the authenticity of the news: "How is this possible?"

The person in charge said: "I also think it's impossible, so when I first heard the news, I thought it was fake news! But the source of the news is very reliable, and I made a lot of inquiries, and confirmed that "Mission and Choice" has indeed been promoted, really. It will be released on April 14th, there is absolutely no chance of fakes!"

Lu Xiaoping showed an exaggerated expression, he was both surprised and happy!

"Battleship on the Raging Sea" is a standard Hollywood blockbuster with an investment of 200 million knives, known as "the biggest sci-fi blockbuster in Hollywood this year".

Although there are a lot of qualifiers in this statement, and there is a certain amount of moisture, but from the perspective of the production team, there are famous directors and superstars joining in. It can be said that there are a lot of stars, and even the special effects production team is the top in the industry.

The film was filmed on location in the waters of Hawaii. Many destroyers, battleships, and aircraft carriers appeared on the scene, and even used real materials of the President of the United States' speech to the Navy.

In short, from all aspects, this movie is of excellent quality, and the producer naturally has high hopes.

And Fanqi Media has taken a fancy to this point, so it has signed the promotion work of "Warship of the Raging Sea" in China a long time ago, hoping to make a lot of money with this movie!

In order to promote "Battleship in the Raging Sea", Fanqi Media also spared no expense.

First of all, in order to cater to the mainland market, this movie invited well-known domestic traffic actors to guest-star for more than ten minutes, and made a special version, and when the film was screened and roadshowed in the mainland, this traffic actor would follow the whole process .

Secondly, compared with other overseas films, this film is not only not later than the overseas premiere, but also nearly a month earlier!

"Battleship of the Raging Sea" will be released in China on May 1st, while it will be released in other parts of the world until the end of May.

There are two main reasons for this situation. One is that the film studios are paying more and more attention to the non-U.S. domestic market, especially in the Mainland, where consumption power is particularly strong and the market is vast. Early releases in the Mainland can obtain higher box office; It is to avoid some blockbusters of the same period on a global scale.

Fanqi Media knows that the May 1st Golden Week in China is one of the best schedules of the year, so it has been communicating with the producer of "Warship of the Raging Sea" and finally won the current schedule.

Everyone was very happy after the file was originally set, and felt that it must be stable this time, because although there were many movies released on May 1st, none of them could directly pose a threat to "Battleship of the Raging Sea".

"Battleship on the Raging Sea" is a sci-fi movie with huge investment and excellent special effects, but most of the movies released in China on May 1st are comedies and romance movies, which are not in the same dimension at all, and there is nothing to compare.

As a result, after careful investigation, Lu Xiaoping found that something was wrong.

Where did "Mission and Choice" come out?

Because he had never seen the promotion of this film, Lu Xiaoping immediately regarded it as a small production of a third-rate company. After careful investigation, he found out that this is not a small production. "A Better Tomorrow" is produced by Tenda Group, and Lu Zhiyao joins in!

As a result, the entire Fanqi Media was worried as if it was facing a big enemy.

However, not long after worrying, good news came today.

"Mission and Choice" is no longer in the May 1st file, it has been moved up for half a month, and it is scheduled for April 14th!

This really made Lu Xiaoping overjoyed. It can only be said that the ups and downs of life are really exciting!

He stood up excitedly and walked around the office twice.

"So, is Tengda scared?"

"I felt that the pressure of competition in the May 1st release was too great, and I didn't dare to confront us head-on, so I moved the file to the 14th?"

"From this point of view, the quality of "Mission and Choice" must not be good!"

The reason why Lu Xiaoping is so happy is not only because there is one less competitor in May 1st, but also because this move exposed the weak strength of "Mission and Choice".

If Tenda is very confident about the movie "Mission and Choice", it will definitely choose to compete with other movies when it is released on May 1st. After all, the traffic during the Golden Week will definitely crush ordinary holidays.

But Tengda would rather give up the traffic of the Golden Week and raise the file, which shows that the producer has no confidence in this movie at all, and has no intention of going head-to-head with other movies. indivual.

Although this kind of thinking is a bit outrageous, but after Lu Xiaoping thought about it, there is no other possibility?

Lu Xiaoping boldly guessed that the film "Mission and Choice" must have had some major mistakes or setbacks during the filming, and the final film could not satisfy Tengda at all, so the project with high hopes was abandoned. Choose an unpopular schedule for release, and barely recover some costs.

The only film that might pose a threat to "Warship of the Raging Sea" is also cold, wouldn't this take off on the spot?

I have to say, this is really good news!

Lu Xiaoping was very happy, and even felt that he could do something about it.