Chapter 214 Completely in Line with President Pei's Expectations

Pei Qian waited for a few minutes, but Lin Wan didn't ask any questions, knowing that it was all right.

In fact, Pei Qian himself knew very well that the advertising plan he gave was really the best promotional plan for traditional web games.

It can't be said to be the most cost-effective, but the effect is certainly not bad.

For web games, the most cost-effective solution should be to directly scrape the materials of other games, or create some inexplicable sand sculpture videos, anyway, how to convert as many clicks as possible.

Like "I'm bathing constantly, where's the greasy world".

But doing this is actually illegal. Art resources should not be used indiscriminately, otherwise, it will be approved.

Pei Qian must not do such illegal things.

So, we can only invite stars.

Traditional web games are aimed at middle-aged players, successful people with a lot of money, private entrepreneurs, coal bosses and the like.

These people will like Hong Kong and Taiwan movie stars very much. At the same time, they will not care so much about the game screen, and they will have plenty of money.

So, when you shoot an advertisement for these people, it really looks like this.

The selection of Hong Kong and Taiwan stars increases the appeal and affinity for this group of people. At the same time, various slogans also highlight the selling point of the game to the target player group in the most concise way.

For example, selling equipment to make money, free trade, national warfare, etc., are all content that page game players are keen on.

It is a very cost-effective thing to say all these highlights in the advertisement as much as possible. It is simple and effective, and can produce excellent brainwashing publicity effects.

In that case, why did Pei Qian still shoot this advertisement?

The reason is very simple, the publicity is aimed at the wrong people, no matter how good the effect is, it is useless!

This publicity plan, from the very beginning, has attracted traditional page game players and was spurned by ordinary players.

The name "Blood War Song Power Enhanced Edition" is the same.

In this way, a lot of money was spent on advertising, although the influence was there, it attracted a large number of traditional page game players.

The characteristic of these people is that they don't care about the game screen, they just want to hack people and accept younger brothers in the game, and enjoy the feeling of being surrounded by stars.

However, what kind of game is "Blood War Song Power Enhanced Edition" now?

Almost no kryptonite, everyone can only buy stamina medicine, and the lucky ones selected by the selection system are the ones who kill the Quartet in the battlefield...

Even the form of the game itself has been changed from traditional web games to micro-end in order to improve the picture quality!

In other words, these people have to wait to download the client, they can't play the game right away, and even their office computer may not be able to carry the game, and the improvement of the game's picture quality is not very sensitive to them...

They found that this was not the kind of game they wanted, and they would definitely leave at the speed of light cursing.

Is this game cool?

Spend a lot of money to find celebrities to advertise and put them on major websites, but the publicity effect is not good, and players are lost...

Absolutely lose!

And who should be the real target group of "Blood War Song Power Enhanced Edition"?

It should be some student parties and office workers who have no money, or ordinary players who like the traditional page game mode but have no money, or some players who play traditional computer games and mobile games.

But the problem is, most of these people will be put off by the name and the ad.

It's like Pei Qian can memorize these few advertising words, but he never thought of actually playing it.

Therefore, the game is actually not a big problem, and the publicity method is not a big problem.

But the game itself and the way of publicity are aimed at different groups of players, which is a big problem!

In addition, the game itself has a huge investment, and it will cost at least seven or eight million for research and development and publicity. With a limited number of players and a single payment point, even if a group of players flows in, it is almost impossible to recover. cost.

Pei Qian let out a sigh of relief. It seems that Shang Yang Games can rest assured for the time being.

Next is the research and development of Tenda's "Back to the Shore".

Two days ago, Pei Qian discovered that the official novel "Going Back to the Shore" was actually being written on the Chinese website of the end, which really scared him a lot.

After experiencing the previous incidents, President Pei is now always on high alert, and will not let go of a little trouble.

Therefore, this time, the official novel of "Back to the Shore" serialized on the Chinese website of the terminal has not been deceived by him.

But after reading the feedback from readers, Pei Qian felt a lot more relieved.

The development of Endpoint Chinese website has been very slow so far. Although it has attracted some online writers by virtue of its excellent attendance conditions, the content of the library is too poor, so the growth rate of new users is worrying.

So far, there are only more than 2,000 daily active users on the Endpoint Chinese website, and that includes the kind of people who come to take a look out of curiosity and say goodbye forever.

However, even so, there are still hundreds of people who have read the official novel of "Back to the Shore".

Because this novel is hung in a prominent position on the homepage of the website, most netizens will see it after they come in.

However, below this novel, there are all negative reviews.

"What is written, I don't understand."

"After reading the three chapters, I didn't see who the protagonist was!"

"It's all laying out a worldview? It hurts to see it."

"This level can be on the homepage? How rubbish is this website?"

""Back to the Shore"? What rubbish name, I don't know what it means!"

"I strongly suspect that this is the work of a related household! So many books are much higher than this level, and I haven't given such a good recommendation."

"If it's a related customer, it proves that this website has no future!"

The game of "Going Back to the Shore" is still under development, and there is no publicity and promotion at all, so the Endpoint Chinese website did not hype the book as the official novel of the same name of "Going Back to the Shore", and did not try to gain the popularity of Tengda.

The original intention of Ma Yiqun and Zhu Xing'an was to post the official novel for fun, and to hear the real feedback from the players.

If they are all Tengda's brain-dead fans, they may start embarrassingly regardless of the content. At that time, Rainbow Fart may make Ma Yiqun and Zhu Xing'an dizzy, unable to maintain an objective attitude and affect the subsequent plot content.

As a result, reader feedback is simply not too real…

Pei Qian also flipped through the two chapters of the novel and found that the readers were right.

Zhu Xing'an and Ma Yiqun were scolded and they were not wronged at all...

This book was written by Zhu Xing'an, and others were responsible for putting forward ideas and opinions.

Ma Yiqun has to take care of the website and doesn't have so much time to create. Moreover, he feels that his thinking is deeply influenced by the online text, and he may deviate when he writes, so he entrusted this task to Zhu Xing'an.

And Zhu Xing'an has absolutely no basis for writing online articles. Writing the official plot worldview is naturally a reference to some foreign game plots, including some original novels of foreign AAA masterpieces, official setting collections, and so on.

Clouds and mountains fog cover, confusing.

It's perfectly fine to use what is written as a plot copy, but if you post it on a web site, it would be out of place.

This official novel was posted on the homepage of the Chinese website of Endpoint, and I don't know how many readers were turned away.

When many new readers come to the website, they must click on the book in the prominent position for the first time, because the book in this position often represents the highest level of the website.

As a result, I opened it, and this is it?

Persuaded to quit on the spot, will not open the second book.

Pei Qian silently observed all this from behind, and couldn't help but secretly rejoice.

Very good, the finish Chinese website did not live up to my expectations!

A group of horses who ordered 30 for the first time, plus a group of laymen who understood the net text as 0, this result finally met President Pei's expectations!

As for the fact that the official novel "Going Back to the Shore" is on the homepage, Pei Qian doesn't plan to take care of it. Anyway, so far this novel has not only not played any role in attracting traffic, but has also persuaded a large number of readers.

It's simply a blessing!

Jiageng is here, ask for a monthly ticket~ If you didn't call President Pei, look at the top post in the comment area. If you can share the points, the first place is 180,000 points.