Chapter 1231 It Turned Out to Be a Misunderstanding of President Pei!
Because Meng Chang is very clear about the real reason behind this incident: first, in order to get the commission, he forcibly divided "Eternal Fallen Reincarnation" into four parts, and then Mr. Pei forcibly divided the "Eternal Fall" into four parts for some reasons he did not know The last part of the battle system has been updated ahead of time, and this has become the current situation.
That is to say, the fundamental reason is that Meng Chang wanted to deliberately accumulate popularity to get a commission, and the direct reason was President Pei's intervention.
But these...how can I get what is said in the video?
Meng Chang is not afraid of being scolded, and the more he is scolded, the easier it will be for him to get the commission, but the key is that Qiao Laoshi and Meng Chang have no grievances or enmity. It seems that there is no need to talk about this in the video.
What's more, only Meng Chang and President Pei know about the commission, and it is impossible for Qiao Laoshi to know the inside story?
Or is it that Qiao Laoshi has a wrong understanding and is about to start talking nonsense in the video?
With doubts, Meng Chang continued to read.
...
"First of all, it is the deep reason why "Eternal Fallen Reincarnation" is updated in three times."
"A lot of players are puzzled about this and give their own guesses, but as far as I know, these guesses are all wrong, because they don't have the first-hand information from inside Tenda like me. !"
"I learned from a core employee of Tenda that the original update plan for "Eternal Fallen Reincarnation" was divided into four updates: the game's scenes and monsters were divided into three updates, and finally the game's battle system was updated. "
"And later, for some reason, the update of the battle system was advanced, and it was updated together with the content of the second part, so it became what it is now."
"If you don't know this in advance, then all the analysis is going in the wrong direction and it's definitely not going to come to the right conclusion."
"That is to say, the original 'four-time update' plan and the later 'three-time update' plan seem to be similar, but the motives and methods are completely different!"
"Here, I want to emphasize: This time, "Eternal Fallen Reincarnation" was actually developed by the original author as the main designer, and the original head of Tenda's game department was not responsible for the follow-up of this game due to business travel. Work."
"In addition, the people who developed the promotion plan for "Eternal Fallen Reincarnation" have a certain understanding of the game, but obviously they do not understand deeply enough."
"So, the three updates are actually one error correction by President Pei!"
"Of course, there are some deep meanings of President Pei hidden behind this. He completely changed the nature of the whole plan through a very simple method."
At the beginning, Meng Chang trembled a little, because he felt that Qiao Liang seemed to be inevitably walking on a wrong path of analysis.
Why are you so obsessed with Fei and me? We are both just tool people!
We took the blame, that's fine, but does it have anything to do with your video content?
But after hearing that, especially when he heard "this is a correction by President Pei", Meng Chang found out that Qiao Laoshi didn't go astray.
Because this is indeed a correction by President Pei.
He still remembered that in Mr. Pei's office, Mr. Pei once asked himself a little unhappily: "Think about it for yourself, is this publicity plan suitable?"
At that time, Meng Chang thought that his plan was a perfect display of Pei's propaganda method, and there was no problem at all. But he thought about it, chose to follow his heart, admitted his mistake honestly, and asked President Pei how to deal with it.
So, President Pei changed his plan to what it is now, and updated the battle system of "Eternal Fallen Reincarnation" in advance.
But Meng Chang couldn't figure out the reason for President Pei's change.
After seeing the update of the battle system, players expressed "really fragrant", and Meng Chang felt even more that there was no problem with his plan.
According to his original plan, the final update of the battle system can connect the previous popularity, so that all the disputes can be reversed, thus completing a perfect Pei's propaganda method.
President Pei's reform not only made the commission go away from Meng Chang, but also made "Eternal Fallen Reincarnation" not enough to accumulate controversy in the early days, and the popularity of the detonation was not high enough. It seems to be a lose-lose situation instead.
Therefore, Meng Chang has deep doubts about this. Judging from President Pei's attitude, this is indeed a correction, but Meng Chang can't figure out where he is wrong.
Looking at Qiao Liang's meaning, he seems to understand President Pei's approach?
Meng Chang hurriedly continued to look down.
...
"Actually, the reason for the original four updates is very simple, it is to highlight the earth-shaking changes brought by the battle system of "Eternal Fallen Reincarnation" to the game content."
"Let players first use the original combat mechanism of "Back to the Shore" to clear the game, and then switch to the combat mechanism of "Eternal Fallen Reincarnation", so that players can more clearly feel the difference between the two combat modes, which is the finishing touch. effect."
"In its most primitive motives, it was a good, well-meaning purpose."
"But like I said before, Yu Fei is a top-notch chief designer, and the person in charge of formulating this promotion plan is not a professional gamer himself, so their plan seems to be no problem, in fact But it's a tiny difference, a thousand miles wrong!"
"After seeing it, President Pei made a decisive move, issued an apology announcement, and made changes to the update plan to advance the update of the battle system."
"And the essential difference here is: which one comes first, the publicity effect or the player experience?"
Then, Qiao Laoshi gave a detailed explanation and explanation in the video.
If you follow Meng Chang's method, you can indeed accumulate a lot of controversy in the first three updates, triggering extensive discussions, and even topics such as "Tengda fell from the altar". At the end, the battle system is updated, and "Eternal Fallen Reincarnation" will transform like the finishing touch.
In doing so, it will indeed gain huge popularity and play a good publicity effect.
However, the player's gaming experience is not guaranteed.
Because the entire numerical system of "Eternal Fallen Reincarnation" is planned according to the new combat system, forcing players to use the combat system of "Back to the Shore" will inevitably fail to obtain the best gaming experience.
What's more, the combat system of "Eternal Fallen Reincarnation" is an inseparable part of the game experience. What's the matter with hiding it and not giving it to players?
The new update method is much more reasonable.
A small part of the content will be released first, so that players can simply recall the combat system of "Back to the Shore" in a week;
Updating the new combat system of "Eternal Fallen Reincarnation" can also bring a sense of surprise to players;
Let players use the new battle system to get through most of the content of the game, without wasting players' time, and as much as possible to ensure players' gaming experience.
After introducing the essential differences between the two schemes, Qiao Laoshi made a brief summary.
"In short, the difference between the two schemes is, is it sacrificing the game experience of some players for the popularity, or sacrificing some popularity for the game experience of the players?"
"Some people will choose the former, but for President Pei, they will definitely choose the latter."
"Mr. Pei is indeed a master of marketing. From many marketing cases in the past, we can see his excellent talent in marketing."
"But this incident further confirms one thing: although President Pei knows marketing and is good at marketing, he never relies on marketing or blind marketing."
"For him, even if a marketing plan can bring a lot of heat, but it can't bring the best experience to users, it should be discarded decisively."
"Users, or players, always come first."
...
Hearing this, Meng Chang felt a thunder flash in his mind, dispelling all his previous confusion.
Is that the case? !
He recalled Mr. Pei's question to him again: "Think about it for yourself, is this propaganda plan suitable?"
Meng Chang stood up and paced around the room to think quickly. He found that many clues were all connected.
No wonder Mr. Pei looked so unhappy at the time, because my plan went completely wrong!
After the propaganda plan of the Chaolu game platform, I feel that my Pei's propaganda method has been completed, and judging from the happy statement of President Pei, he should think so too.
But I screwed up the propaganda plan for "Eternal Fallen Reincarnation", which instantly revealed the fact that I didn't understand Pei's propaganda method at all.
I just saw some fur, and I thought I understood. The confidence I showed and the success I made by mistake made President Pei overestimate my ability, so after I made this serious mistake, President Pei only So angry!
On the one hand, it is because Boss Pei wants to solve this mess for me personally, and on the other hand, it is also because Boss Pei is very disappointed with me...
I'm so stupid!
Mr. Pei has been out for more than two weeks, and I haven't understood his deep meaning, and even misunderstood and doubted him. It was not until Qiao Lao Wet's video analysis that I realized the crux of the problem. ...
Meng Chang completely understood the problem with his plan, that is: using Pei's propaganda method too dogmatically to create popularity, but completely deviating from the core and original intention of Pei's propaganda method!
This kind of behavior is like studying the "Jiuyin Zhenjing" out of context, and as a result, he came up with "Jiuyin White Bone Claw".
I don't know that the real "Jiuyin Zhenjing" is a very profound and serious martial art. The main reason for practicing evil power is that in the process of studying it, I went astray.
Meng Chang had always felt dissatisfied before, and was saddened by his loss of commission.
But now it seems that I am not wronged at all, because President Pei's loss is greater than himself!
"Eternal Fallen Reincarnation" is a good project that can gain both fame and fortune. It is a good game that can be included in the history of the development of domestic action games, and the game experience of the first batch of players was almost misunderstood by Pei's propaganda method. It was ruined, and it almost stained the glorious image of Tenda Games...
Make such a big mistake and only deduct a month's commission, is it too much?
Not too much, even a little too kind.
Meng Chang deeply understood his mistake, and his complaints against President Pei and the heartache of losing his commission also disappeared.
"It seems that I am still a long way from mastering Pei's propaganda method, and I have to work hard again!"
"Furthermore, if I concluded that the method of 'raise-suppress-raise' is 'skill' and 'movement', then Mr. Pei's philosophy is always user-oriented, player-oriented, and product quality-oriented , is 'Tao', is 'internal strength'."
"I mistakenly interpret simple moves as the whole of 'Pei's Propaganda Method', which is obviously wrong. Only by combining 'shu' with 'dao', 'movement' and 'internal strength' can the complete Pei The propaganda method is the propaganda method that President Pei really wants me to master..."