Chapter 1302: Market but No Profit
"Which game company does TOTA belong to?" Sun Yang's words made Yang Dongxu a little stunned for a moment.
If the other party is unwilling to sell the copyright and only authorizes it. Yang Dongxu thought so and said so. But after he finished speaking, he remembered that he didn't know which company he was going to acquire.
"Blizzard Entertainment, now the agent of "World of Warcraft" by Chen Shoufu. Before, you wanted to buy the agent from Chen Shoufu, but in the end, it was negotiated to cooperate by acquiring shares in Shengda Company."
"How could you forget this." Yang Dongxu slapped his forehead, "I seem to still have shares in this game company."
Sun Yang's eyes became more weird in an instant.
Boss, I know you are very capable and awesome. But you actually forgot the company you are going to acquire now, and you are actually a shareholder of the company. This B pretending really caught people off guard.
"It's really a bit confused. I will notify you after the acquisition of the copyright. You should acquire Qifan first." Yang Dongxu smiled a little awkwardly and waved his hand to let Sun Yang hurry up to get busy, so as not to make him more embarrassed.
In fact, Yang Dongxu was not pretending, but he really forgot. It was when Chen, the richest man, represented "World of Warcraft" that the two had a dispute.
He just remembered that when he was investing in various IT companies abroad, he seemed to have participated in a round of financing of Blizzard Entertainment and became a shareholder.
But he was just a small shareholder with a seat on the board of directors. The founder of Blizzard Entertainment has a similar personality to him, that is, if he has capital, he will definitely eat alone and will not sell his shares just because of listing.
This can be seen from the fact that the founder of Blizzard Entertainment tightly controls the shares in his hands and does not reveal them, and even sold part of the shares due to the financial crisis in his previous life.
As a result, after only a few years, the company made a lot of money, and the founder had money in his hands. He bought back the sold shares at a high price, which shows what kind of personality the other party has.
So it is really not easy to acquire this company, especially since they are not short of money now. "World of Warcraft" may reach the top of the world game industry this year and become the most profitable game.
This game alone is enough for them to eat for ten years, and every meal is a feast. Besides this popular game, Blizzard Entertainment has recently announced that it is preparing to develop a new type of card game "Hearthstone".
This is undoubtedly another absolutely popular game, and then what about "Heroes of the Storm" and "Overwatch"? In short, Blizzard often delays the release of tickets.
It is common to postpone the public beta of the game if you are a little dissatisfied, or even postpone it for a year or two. But the games they produce are indeed excellent and you can't help but accept it.
So it is obviously not easy to acquire such a company. In the end, even if the company is acquired, whether the founder who is the technical director and game director can be retained is also a problem. If these creators cannot be retained, the value of this company will undoubtedly be greatly reduced.
However, although it is not easy to acquire this company, it is estimated that it will not be a big problem to obtain some copyrights related to competitive games of "Warcraft".
After all, the glory of "Warcraft" is a thing of the past. Even if DOTA is still very popular now, the profit is almost exhausted. According to the current operation mode of the game, it can be said that almost all the money that should be earned has been earned. There is no reason for Blizzard Entertainment not to sell the copyright.
Moreover, Yang Dongxu did not intend to be so overbearing that he would take down all the copyrights of the game "Warcraft" so that Blizzard Entertainment could not use it.
He just wanted to get rid of the fact that when he was developing competitive battle games in the future, such as when he was developing the predecessor of "League of Legends", he was sued by Blizzard because of some copyright and similarity issues, and thus had to cut off a large piece of meat.
So the negotiation was not as difficult as imagined, especially when Blizzard Entertainment had tasted the sweetness of large-scale online games and was not very concerned about traditional battle economic games at present, it could basically be taken down by asking.
Thinking of this, Yang Dongxu made an international long-distance call in the office. It would undoubtedly be much easier to let Yiting Technology negotiate such a matter. In order to avoid the other party seeing that the negotiator was from China, he would open his mouth for a lion.
It was just a buyout of some copyrights, and Yiting Technology would probably bring him good news soon.
The game came to an end. Although Xu Ri Technology did not have any major game projects under development. After all, the games in hand were busy enough, so the current research and development energy was mainly focused on 361 Guards.
Compared with the current domestic antivirus software market and junk cleaning software, which are not unified and somewhat chaotic, 361 Security Guard is undoubtedly a knife to the back of Kingsoft, Qiu Bosong's former employer.
After all, antivirus software is the pillar industry of Kingsoft. At present, the entire company relies on such an antivirus software to survive. Although Kingsoft has been adapting to the domestic Internet trend and making positive changes in recent years.
But the whole change process is not very ideal. Although there are several decent products, the market response is mediocre and has not gained much profit.
Therefore, as long as 361 Guard is launched on the market, no matter what kind of Rabbit Antivirus Software or Master Lu is on the market now, it will instantly lose all the market and die completely. Antivirus software is also on this death list.
Because 361 Defender and 361 Browser both follow the free route, the word "free" is definitely a big killer in China. With these two words, as long as the product is not too bad, it is basically invincible.
"How about the inside?" In the Xuri Technology conference room, Yang Dongxu, Qiu Bosong, and the relevant managers of the 361 department were having a meeting.
"It's very good. If garbage cleaning can only give players an intuitive digital jump, it won't make a big impression on how the computer actually improves.
After all, there are many reasons for computer lag, and sometimes even poor Internet speed feels like a problem with the computer. The startup acceleration of 361 is definitely the finishing touch.
Turn off those startup startup optimization options, and the computer startup speed will be significantly improved. This is the most intuitive feeling. In terms of 361 anti-virus software, basically all common viruses in the world have been tested and can basically detect and kill them. "Qiu Bosong had a smile on his face.
He has wanted to do security guards for a long time, but there are many things in Jinshan that you can't do if you want to. Moreover, in the past few years, Kingsoft's senior executives believed that since they had dominated the anti-virus software market, they would continue to cultivate this land and dominate it forever.
Therefore, the main energy is also invested in the development of anti-virus software that is actually relatively mature. To be honest, for ordinary users, being able to detect and kill ordinary viruses is basically enough.
For those powerful mutated viruses, hackers give you Trojan horses, broilers, etc. Basically, ordinary users may not encounter it once in their lifetime.
After all, with the current Internet speed, hackers will think your Internet speed is too slow even if they treat you like a chicken. At the same time, ordinary users basically have no important files that hackers need to steal, so they are basically not vulnerable to attacks.
Of course, this is on the premise that you do not log into some illegal websites. When you log into these websites, people will immediately throw a few Trojan viruses into your computer.
Therefore, anti-virus software actually does not look at the market share of ordinary users. The real money-making aspect should be the business of establishing anti-virus firewalls for some large enterprises or laboratories.
The previous route of Jinshan undoubtedly wanted to grasp it with both hands and use both hands hard. The private market requirements for large enterprises are also required for general market share.
But in fact, except for newbies who just bought a computer, they will pay to use Kingsoft’s anti-virus software for a period of time. Some veterans will not renew their anti-virus software even if they log in to some unhealthy websites.
The worst case scenario is to redo the system. It only costs 10 yuan. How can I use this if you charge me 30 yuan for an anti-virus software?
"How long will it take for the public beta to be released?" Yang Dongxu asked.
As for startup optimization, it was Yang Dongxu's suggestion. It just added a small function to the security guard. It didn't cost much but was very popular with users.
Of course, if you really want your computer to start up faster, actually turn off everything, including the security guard, and then run naked the fastest.
But even if you are rarely attacked by hackers, you will not get viruses if you don't log in to the offending website. But without security guards, people always feel uncomfortable and uneasy walking on the street without clothes. So even though many people know that bare metal runs the fastest, they rarely go online with bare metal.
"The inner side can be finished by the end of this month, and if there are no problems, it can be put into public testing at the end of next month. In fact, after the inner adjustment this time, there will be no problem in directly launching it.
However, to be on the safe side, it is better to conduct a public beta. If any problems are discovered, you can also use the public beta to temporarily shut down the service system to repair and troubleshoot problems. " Qiu Bosong said.
"Then let's collect some data through public testing first. How is the web page display ranking doing?" Yang Dongxu continued to ask.
"This is really difficult to do. Everyone is a big boss. Even if you are down now, you can't just handle it." Qiu Bosong showed a wry smile on his face. He had been having a lot of headaches about this matter during this period.
361 browser now basically occupies 98% of the domestic market share, leaving only 2% for Sohu or Google Chrome.
It stands to reason that with such an impressive market share, it is basically a market monopoly, and 361 Browser should be able to make a lot of money.
But the most embarrassing problem now is that, in addition to advertising some web games, 361 Browser has been losing money and has no room for profit.
And 361 Security Guard, which is about to be put into public beta, currently seems to be losing money. The expected result is that like 361 Browser, it will not make money even if it has a small share.