Chapter 1321 The Party Begins
Watching the Benz leave, Yang Dongxu couldn't help but shake his head with emotion. Because at this moment, he realized that the seemingly ordinary parent-teacher meeting had a bit of luxury car competition.
Some people even drove a sports car, and they didn't know where to put the children in the two-seater ones. You know, for families who pay attention to safety, children go out with safety seats installed.
The trend of comparison has unknowingly begun to penetrate into people's lives. Even Yang Dongxu, who usually likes to think, can't remember when it started.
"Dad, that car is the same as our car." Little Wenchen pointed at the Benz that was leaving and said.
Since the Benz series of commercial vehicles received a warm response in the market, Huaxia BMW has been digging deep into this series of cars and continuing to develop.
In the first half of this year, an extended version of the Benz was launched, which is a medium-sized sedan. Compared with ordinary small and compact models, it naturally looks more luxurious.
Such models were originally only reserved by real local tyrants, but they were also opened to ordinary customers in the first half of this year. However, only the model is open, and the engine, bulletproof body and glass of the customized model, as well as the customization of this batch of interior lights, are not open.
In short, the model is open to those ordinary rich people to enjoy, at least the appearance is not the same. But in fact, it is still a car from the assembly line.
There is still a big gap between it and the real luxury version of the customized car. Maybe their leather seats are more expensive than your wheels.
So although the model is open, the customized Mercedes-Benz still maintains the grade exclusive to the real rich, and still divides the real rich from the general rich. People who let the customized Mercedes-Benz continue to maintain their own superiority.
"It's the same, but don't talk nonsense in kindergarten. If someone asks what car you drive, just say that it's your mother's Xiaobai. Don't say dad's car. Dad's car is used to deal with bad guys and can't be exposed." Yang Dongxu smiled and touched his son's head and said.
Xiaobai is the name his son gave to Zhou Ya's Audi.
"Yeah, yeah." Xiao Wenchen nodded vigorously and looked around vigilantly, as if he was afraid that this secret would be heard by others.
Holding the clever kid against his neck, Wenchen opened his arms and shouted, "Fly a plane, fly a plane!" Yang Dongxu trotted on the sidewalk, leaving Wenchen's cheerful laughter in the air.
January 20th of the Gregorian calendar, the eleventh day of the twelfth lunar month, is the coldest day of the year.
The first charity dinner of Haina was just about to start. Yang Dongxu, who had originally said he would not attend, still brought his son to Shanghai. Originally, he wanted to send Wenchen back to his hometown first. Since the grandson had his winter vacation, Yang's parents had been talking about it more than once.
However, because the company's affairs were handled more smoothly than expected, Zhou Ya didn't have much to do after attending the charity dinner.
So Yang Dongxu simply didn't bother to go back and forth, and flew directly to Yanjing. It just so happened that Wenchen also missed his mother a little bit, and the family of three flew back directly after buying some New Year's goods in Yanjing.
The Haina Charity Gala caused quite a stir both in the industry and in society. The charity dinner is definitely not the first of its kind in Haina.
But except for the fact that the old artists cannot be compared with the Spring Festival Gala, the celebrities in other aspects are comparable to the Spring Festival Gala. Such a strong lineup and such a luxurious investment are definitely not comparable to ordinary charity dinners.
So for the live broadcast of this charity dinner, several TV stations almost broke their heads. In the end, it was grabbed by CCTV, but the broadcast rights for the second and third broadcasts are also very popular.
This time, Haina did not ask for a lot of money, and of course did not give any preferential prices for the live broadcast and broadcast fees. But even so, both CCTV and other TV stations are very happy to pay.
Because whether it is live broadcast or broadcast, or even the advertising share. Haina will publish detailed income bills and donate them completely to the Runyu Fund.
After paying the live broadcast fee, you can see yourself on the donation list and earn another wave of fame. These TV stations naturally cannot miss this opportunity, not to mention that even the leaders above are paying attention to such a charity dinner. Where are you hesitating and trying to impress the leaders?
Because there are too many celebrity artists and celebrities participating in the performance, the auditorium of Haina headquarters obviously cannot accommodate so many people. Therefore, the performance was held in the stadium where large-scale competitions were held.
And the charity dinner was not sold to the public. Haina was definitely the first to sell tickets to the public.
The ticket sales standard was based on the standard for first-line stars to hold concerts. After all, if the ticket price for such a party was too low, it would not be worthy of the celebrity artists who came to perform, and if it was too high, people would criticize it.
Even if all the income was donated to the Runyu Charity Fund for charity, it would leave people with something to talk about, so the ticket standard for the first-line star concert was just right, although the price was still slightly high for most ordinary people. But after coming here, seeing so many celebrity artists was still worth the money.
At the same time, in order to avoid any donation competition and kidnapping at the charity dinner. The auction of donated items originally prepared for this charity dinner was cancelled.
The biggest donations came from the sponsors, which means that the advertising revenue was the biggest part of this dinner, followed by ticket revenue. As for auctioning and buying donated items, there was no such item.
If you are willing to donate, you can donate privately according to your ability, and this is not mandatory. After all, when celebrities come to the charity performance and don’t ask for appearance fees, it’s already considered a donation.
It was not very smooth when we first discussed the advertising sponsorship. After all, looking at the entire entertainment industry, no company has ever sponsored a charity dinner, let alone a charity dinner in the form of a company's annual meeting.
But when the live broadcast rights were held by CCTV, and the broadcast rights were sold to several provincial satellite TV stations with high ratings. Advertisers rushed to Haina Company like crazy.
Liu Zongsheng was almost overwhelmed. He spent a lot of energy to screen and bid layer by layer. Finally, Yang Dongxu made the final decision and decided to ask for those advertising sponsors. And those manufacturers who did not give up kept asking if there would be such a charity dinner next year, and whether the advertising sponsorship for next year could be booked. They offered a high price.
In this way, the stadium closed three days in advance, and then the engineering team entered to hang up the advertising signs of the advertisers in various obvious places.
Compared with simple oral advertising, when the live broadcast is broadcast, let the camera give these billboards some close-up shots in the gaps between the programs, which will undoubtedly make the advertising effect greater.
In order to avoid conflicts with other programs, the charity dinner will also start at 8 o'clock, just like the Spring Festival Gala. And it was CCTV, and the audience started to enter the stadium at around five o'clock.
After all, it gets dark early in winter, so people started queuing at the entrance of the stadium at around four o'clock. It is also a stadium used for large-scale competitions of superstars, and the various facilities and security inside are very complete.
Otherwise, if so many people enter the stadium so early, and a few people go to the toilet because of stomach discomfort, the scene will be messed up.
The participating artists and important guests took a special channel, so Yang Dongxu didn't feel crowded while holding little Wenchen, and he greeted people he knew from time to time.
Those who didn't know him looked at the father and son curiously. After all, it is a little unusual to hold a child in such an important occasion, but since he can hold a child and take a special channel.
If he is not a familiar celebrity, he must be a very important celebrity. Didn't you see that this person is followed by a bodyguard and a nanny? So even if you don't know him. Everyone smiled and nodded as a greeting.
Although he arrived in a hurry, wearing formal clothes and dressing his son cool, Yang Dongxu had no intention of showing up in the front.
Zhou Ya had been doing the work here before, so it was not easy for him to participate and break the rhythm that had been set before. Besides, he didn't like to show up and be reported on such occasions, not to mention that he was holding his son in his arms, and he didn't want his son to be exposed to the spotlight.
So Zhou Ya came forward, after all, the reputation of Runyu Fund is getting bigger and bigger. After Zhou Ya took over Runyu Fund, she was personally received by the leaders above several times. It was unrealistic to avoid the media, so the spotlight was given to her.
First, go backstage to greet the celebrities who came to participate in the performance. Before, his identity was the boss of Haina, and he was high above these celebrities.
Now he is still the boss of Haina, but these celebrities who came to the charity performance are undoubtedly to support him. Forget it if they didn't come, but if they came, they must come to say hello and express their gratitude, even if Haina booked seats at Yangjiayan to entertain these celebrities after the performance to express their gratitude.
Of course, the dinner party was definitely not exposed to the media, and Yangjiayan kept it secret. To avoid those saints who don't care about anything else, not only did they not donate a penny, but also accused that such a dinner party should not be held. Donating this money to charity can help so many children to have enough food.
They work hard to make money, and they also respond positively to charity. They not only come to the charity performance, but also donate money. It's wrong to buy a luxury bag you like one day.
Yang Dongxu is very annoyed by these moral kidnappings, but he can't change the status quo. After all, there is no good way to manage online trolls even in the future, and many people have the bad habit of talking without any pain. Anyway, it doesn't cost anything to troll a few words when it doesn't concern you.
When the party started soon, the artist who was the guest host of Haina came on stage. Because of the non-standard pronunciation, some nervousness and some knots in the advertising words made some jokes.
However, such a live broadcast accident can obviously be forgiven, and the good-natured laughter on the scene directly set off the atmosphere. First, the important guests who were sitting in the first row and attending the charity gala were introduced. The photographer took a special shot, and the introduced people stood up and waved.
Then there was no speech program and it started directly. The opening was led by Brother and Sister Mei. These two were definitely qualified to open the gala in terms of identity and status, not to mention that they were also directors of the Runyu Charity Foundation, so their identities were even more appropriate.
A classic old song heated up the atmosphere again, and then after another song, there was a skit. Celebrity artists are not only movie stars and singers, but also skit stars.
Therefore, some seniors took the initiative to sign up to participate in this charity banquet and wrote skits specifically for the charity gala. After passing the review, one or two unexpected big stars were paired to play the role of the opposite role. Seeing the glamorous big stars, they were at a loss and were criticized during the performance, and the laughter on the scene never stopped.