Chapter 1319 Deepening the Routine

"Change the brand?" In a high-end restaurant, Yang Yao couldn't help but be stunned when he looked at Zhuo Qing'er sitting opposite.

"To be precise, I am setting up an independent brand of Huaxiu abroad. I have already thought of a name called Qianyi, or Thousand YI in English, abbreviated as TY."

"Can't you switch from export to domestic sales?" Yang Dongxu understood something when he heard that a branch was established abroad.

"Are you really thinking that Chinese people are stupid? Don't say it, just say that there are more and more rich people now, and many people choose to travel abroad.

As a result, when I see brand stores abroad that are either Armani or Versace, our brand is not carried at all. What will people think? "Zhuo Qing'er rolled his eyes.

"Don't Huaxiu have flagship stores abroad? I heard the sales are quite good." Yang Dongxu said.

"The strangest thing is that the big-name celebrity endorsements Huaxiu hired have really good results. Whether in the European and American markets, or in the Japanese and Korean markets, sales are very good.

But after doing statistics, I was surprised to find that for the Huaxiu clothing brand, which is obviously full of Chinese elements, more than 70% of its customers are foreigners. They like these clothes with Chinese elements and even customize some evening dresses with cheongsam elements.

But the Chinese don't like the Chinese embroidered clothing that is obviously closer to the Chinese. Chinese people even prefer things that are full of Western elements, as they seem to feel that they are more advanced. "Zhuo Qinger said helplessly.

"So you are planning to launch a foreign brand?"

"What can I do if I don't get it out? Anyone who is not blind can see that from now on, China will be a battlefield for various luxury goods and even various industries to compete for.

But Huaxiu's current clothing brands are blooming all over the world, but the Chinese people don't buy it, and the results of endorsements by big-name celebrities are mediocre. The only way is to make the clothing brand foreign, then follow the foreign high-end route, and then counterattack domestically. "

Speaking of Zhuo Qing'er, her face was full of helplessness. She studied so hard and desperately wanted to create a big domestic brand. As a result, foreigners feel that this brand can be trusted and has entered the threshold of luxury goods, but Chinese people do not accept this trick.

On the contrary, they are flocking to those pseudo-luxury goods from the United States that are obviously popular brands but are randomly packaged in the country. Even eating ice cream feels like eating Haagen-Dazs is awesome. Little does anyone know that Haagen-Dazs is also sold in domestic roadside stall freezers abroad. in old freezer.

Therefore, domestic consumers are now very busy in consumption and only recognize foreign brands. At the same time, these people can be roughly divided into two categories.

One type is the real rich people with good taste. They have seen the world and know what real luxury goods are, and what kind of things are really valuable and worth buying.

The other group is the group of people who have just become rich. They seem to be very eager to get rid of their mud-legged status.

So even if I borrow money, I still have to wear various big brands on myself, especially those foreign brands that seem to enhance their style by wearing them.

In short, in their perception, expensive and foreign brands are good and high-end. Wearing it on your body can completely separate yourself from your previous identity of carrying bricks and eating dirt.

After all, there are only a few people who really understand luxury goods, and since people understand it, they will obviously become more rational when consuming. More importantly, there are only a small number of such people.

On the contrary, those who have little knowledge and want to package themselves are the main force in luxury consumption. Although many people have to save and save for half a year before they can afford the lowest style bag.

I can't stand the fact that there are so many people like this, so these people can't consume individually, but group consumption accounts for about 90% of the entire luxury goods industry, which is simply the best thing.

So Zhuo Qing'er naturally couldn't sit still as he watched waves of leeks like this being harvested by mass brands casually packaged by foreigners, and more importantly, squeezing out his own market share.

"Did you force yourself to tell Mr. Bao about this?"

"Said, she has agreed. In fact, I have been doing all the branding in these years. But what Mr. Bao values ​​​​more is the overall situation of the entire textile industry.

The clothing industry is only a branch of the textile industry, not the entire textile industry. Therefore, Mr. Bao has always wanted to be the leader in the textile industry, not the clothing industry, although we are already the leader. "Zhuo Qing'er said.

"Then just do it if you want to." Yang Dongxu said, "How can I help you by telling me this matter alone?"

Again, even if you don't make the money, the money will still be made by foreigners. So since it's not illegal, but it's legal and taxable, there's no reason not to do it.

"Heiner is with the Hollywood branch, a star artist who has just become popular in the past two years. There are also players from the 76ers and Barcelona who have just made achievements in recent years and have market expansion prospects.

Qianyi is a newly established brand, and many old celebrities, artists and players basically have many brands imprinted on them. So I only want promising newcomers.

And in the next three to five years, I will continue to expand stores abroad and establish my own luxury image like Huaxiu did before. In the next few years, you will basically not be able to get profits from me. "

"I understand. If you don't have enough money, tell me and I will invest some more for you." Yang Dongxu nodded.

There are two ways to establish a brand. One is to spend time to increase your own knowledge bit by bit, and finally build a reputation as a century-old store with excellent brands.

One is to spend money, keep spending money and spend a lot of money, whoever is popular will be invited to endorse. The designer who won the award will be invited to design new clothes.

The former requires patience, and the latter is a shortcut. Taking shortcuts is generally prone to accidents, but as long as the quality is in place and there is a big backer like Yang Dongxu to protect her, Zhuo Qing'er basically has no risk of collapse, so it's okay to take shortcuts, maybe she can win by surprise and become a dark horse.

"I won't be polite to you when I need it, and when the general framework is ready and it is really implemented, I hope you can hold a few celebrity banquets, and then let those rich wives or socialites appear at the banquet in Qianyi's evening dresses and make the headlines of tomorrow's newspapers."

The trend can be led, especially for many people who cannot get in touch with the real upper class. Many people's favorite thing to do is to imitate the clothes of the rich.

There is no way, whether it is a villa or a luxury car, or a yacht. They don't have the ability to imitate these things, so they can only work hard on the clothes within their own limit. Therefore, when some rich people start to lead the trend, the effect is often better than that of stars.

After all, stars are just actors, and they are just endorsed for money, and they also endorse many other things. Rich people are really rich. Since rich people choose this thing, then this thing is obviously really good, not as utilitarian as stars taking endorsement fees.

"You know I don't like these things." Yang Dongxu raised his eyebrows.

He doesn't even want to attend many so-called celebrity gatherings, let alone host them himself. Now his dinner parties are basically all acquaintances, and the places they go to are not necessarily very high-end, and it doesn't matter even if they eat skewers on the roadside. In short, what is important is friendship, not those parties where everyone talks with masks.

"One or two times is enough, this will help me a lot." Zhuo Qing'er put down the tableware in her hand and reached out to help Yang Dongxu fill a bowl of soup.

"Let's do this, if my friends and superstars have a party, and they don't have any taboos about reporting it in the newspaper, I can let you try it."

"Is it high-end enough?" Zhuo Qing'er asked.

This time it was Yang Dongxu's turn to roll his eyes. He was still being picky for you. But thinking that this was also his own business, his unhappiness seemed a little untenable.

"Don't worry, it will definitely be high-end. For example, is the Kennedy family's banquet high-end enough?"

"Really?" Zhuo Qing'er was shocked.

Yang Dongxu instantly felt a sense of satisfaction from his vanity.

"You go about your business first. When you are ready, let me know. I will discuss it with the Kennedy family. I have a friend named Dale. You can also let her invest. She is a British aristocratic lady and will also help the clothing brand."

In the United States, many wealthy people are not often in the news. After all, the big fish are those who hide in deep water. For example, many people know that there are consortiums in the United States, but as for the real masters of those consortiums, except for a few spokespersons introduced by these families to face the public, they know nothing about the core members of other chaebols.

However, the politicians are just the opposite of these chaebols. They need a certain exposure rate to win votes. So this matter was also a piece of cake for the Kennedy family. They were very grateful to Zhuo Qing'er for spending money to let them appear in the newspaper.

"The British nobleman who cooperated with Betsy?" Zhuo Qing'er asked.

Yang Dongxu's face paused, and he wanted to slap himself instantly. He wanted to push this matter out because he was afraid of trouble, but he forgot about it before he spoke.

"Don't care who it is, as long as it is useful to you. By the way, you and I are going to buy Hedong Garden. At that time, your sister-in-law may hold a housewarming party. At that time, many celebrities in Hong Kong will return. You can arrange it and help your new brand." Yang Dongxu forcedly changed the subject.

Zhuo Qing'er didn't speak, but reached out to pick up some food for him and put it in the bowl.

Compared with Betsy, Li Fuzhen and Chen Xin, this woman. Zhuo Qing'er is undoubtedly a person who can appear next to Zhou Ya. However, although it is normal for the two to meet, and it will not be awkward. But Zhou Ya is definitely the eldest wife, so Zhuo Qing'er will consciously restrain herself in some things.

"You and Sister Zhou Ya only plan to have one child?"

"That's the decision for now. I want to have another one later, preferably a girl. But this is not in the plan. It's just my idea. It's up to your sister whether she agrees or not."

Yang Dongxu nodded. Although Zhuo Qing'er no longer mentioned Zhou Ya, he still had a headache when talking about children. Because Bai Xi suddenly got pregnant, these women who were originally close to each other and could not be separated in this life, undoubtedly had the idea of ​​having a child in their hearts.

Although Zhou Ya didn't say anything about Bai Xi's pregnancy, Yang Dongxu felt guilty. If the other women were also pregnant, he would not dare to go home.