Chapter 1301 If It Doesn’t Work, Buy It Out

Sponsorship is definitely necessary. After all, Yang Dongxu knows that this is a very good channel for successful sponsorship.

As for whether it will be boycotted by domestic parents, to be honest, there are not many people paying attention to domestic arcade competitions, just in a small circle.

And because people don’t understand self-media very well yet, they don’t promote it online. So the people who know about it are only the small group of people who play arcade machines and have channels to watch the game. Even most people who play arcade machines probably don’t know that such a game exists. Not to mention parents who have no interest in this aspect at all.

Therefore, this sponsored advertisement is not mainly aimed at domestic consumer groups, but to expand foreign visibility. Compared with domestic parents, foreign parents are undoubtedly more rational in their understanding of games.

Therefore, it is really a good choice to rely on this sponsorship channel to advertise Huaxiu's clothing or Dongxu's electronic products.

Regardless of whether the foreigners who see the advertisement accept these products or not, it is good to make the trademark look familiar. And don’t underestimate the spending power of gaming otakus.

If a player conquers players who love this game, then the sales volume of the things he endorses will definitely be high. After all, otakus are a bit stubborn and spend money so arrogantly.

So the cost is at most a few hundred thousand and some clothing and electronic products as gifts. But it can advertise among foreign arcade players, which is actually a very cost-effective deal.

And compared with the competition for endorsements by sports stars and film and television stars, gaming is undoubtedly an unexplored virgin land. Yang Dongxu's favorite thing is to be the first to eat crabs, not to mention that he can be sure that the crabs are delicious.

"Legend", "Sword Fairy" and "Fantasy Westward Journey" Yang Dongxu quickly ran through his own games in his mind and finally shook his head.

These three games do have the conditions for holding competitive matches, but in a game that relies on equipment and panel attributes, developing this game into a competitive match undoubtedly has inherent shortcomings.

In the early stage, everyone would still watch it very excitingly, how awesome the boss was, how much damage the boss's knife did, and how much the clothes on the boss were worth.

In short, it is easy for everyone to fantasize about these things and imagine that if they had them, their game characters would be so awesome wearing these things.

But such a fantasy has a timeline. The first "Legend" cross-server PK can be said to be all "Legend" servers, and almost everyone hung up to watch the game.

It’s no exaggeration to say that the swordsmen’s competition and the dreamy service battle are packed with people. You must know that online requires cards, but there are still many players who go online and do nothing but watch the game for hours.

But this kind of viewing will undoubtedly not last long, because people will no longer feel that it is strange after watching too much. Especially those who can participate in official competitions are basically equal to RMB players.

Once everyone is familiar with this model, even if the game officially launches a game lottery to give away big gift packages, not many people will waste points and cards online to watch the game. They will just complete tasks to earn game money while feeling bored. Eye game.

Therefore, the effect of such a game in various competitions is quite good, but it has only been brilliant for a few years. Due to inherent deficiencies, everyone only focused on the game tiles and no longer cared about these competitions.

"Sail Platform, that game that has recently become popular and imitates DOTA with the background of the Three Kingdoms and Wei Dynasty?" Sun Yang looked at his big boss in the office of the manager of Xuri Technology.

I originally thought that the boss would not come to the company today, so he was busy with his own affairs. Who would have thought that after getting off work at around four o'clock in the afternoon, the boss suddenly came to the company and called him to the office to tell him the name of such a game.

"Well, it's that game. What do you think about taking this platform and developing it into a competitive game?" Yang Dongxu asked.

"Compared to the three games we have, this game is indeed more suitable for economic competition. After all, there are successful cases of DOTA before, but this kind of competition is a bit niche, right?" Sun Yang looked at his boss with some confusion.

Qifan Platform Sun Yang admitted that this is a good game platform. The game mode with the Three Kingdoms as the background is basically adapted from another game "Dynasty Warriors" that has the same DOTA mode.

It's just that the graphics and operation have been refined and developed, and it has its own characteristics. Now there is a sudden emergence of a dark horse in the game market.

However, this game also has inherent shortcomings, that is, the entire platform is currently operating at a loss, and no profit model suitable for the game has been found.

As for the charging issue, it is even more difficult. After all, this game is born out of "Dynasty Warriors" and if you dare to charge, believe it or not, players can finish "Dynasty Warriors" or DOTA in minutes?

Although the scenes of the latter two are sometimes uncomfortable to watch, they do it for free, and this alone overshadows all the advantages of setting sail.

“It’s a niche because of poor publicity. Dynasty Warriors can be said to be a classic by many domestic players, and DOTA, not to mention global users, is definitely not comparable to other current games.

This is actually a piece of fertile land that has not been developed by anyone. Even all the game companies that developed these games before just took a hoe and left. "

"There is indeed a market for competitive games like this, and there is a player base. However, profitability of such games is a problem. Before, CS was recognized as popular around the world.

When the competition was held, the advertising and endorsement fees were higher than many big names in international film and television. But it is so popular this year, there are indeed many players watching the excitement, but the advertising effect has not been very good.

In addition, there is no way to charge for such a game itself, and it is impossible to sell some powerful props to make money, so company operations have always been a problem.

When there were many players in the past, the company's valuation was over US$1 billion. As a result, due to the unsatisfactory commercial conversion in the later period, the entire game collapsed instantly.

Especially after such a game comes to China, there will be no market. No players spend money to buy genuine games to download and play. Basically, they just play free LAN games. "

"These are indeed problems you mentioned, but they are not problems here. I called you here to let you go and acquire Qifan, not to discuss the prospects of this game with you.

Let’s arrange the acquisition. As for the problems you mentioned, wait until the game is acquired and played. The game structure uses Dongxu Technology's advanced servers and can accept more players to enter. In the process of preparing these things, I will give you the solution. "

"I know." Sun Yang nodded seriously. This was not the first time he had seen the big boss's domineering attitude. What I said just now is because of my professionalism and I must clearly explain the risks I know.

Since the boss has a solution, he naturally chooses to shut up and work hard, "After the acquisition, which game group will be handed over to operate this game?"

Sun Yang couldn't help but ask.

"This is a problem. Currently, none of the games operated by our company are of this type. Many technical staff are unable to prepare it in place at the first time."

Yang Dongxu couldn't help but rub his chin: "Let's do this, package and acquire the company Qifan. Of course, the administration and finance will be eliminated. The capable executives will be retained, and the incompetent ones will also be eliminated.

The grassroots technical staff and the middle-level people who do practical things remain. In short, after buying it, there should be no mistakes in game operation and technology. You can immediately rectify and edit it according to my plan, leaving other people to make their own decisions. "

"Understood."

"By the way, I will buy all the copyrights related to DOTA and "Dynasty Warriors". I plan to make this game the first example of a competitive game in China, and even promote it internationally. At that time, all kinds of copyrights will be removed The ongoing lawsuits have affected the game’s expansion into the international market.”

"What if these two game companies don't sell, especially DOTA, although they have no domestic revenue. But every time the version is updated, the sales of the game abroad are very good. Can I get the license when the negotiation comes? ?" Sun Yang asked.

Since joining Xuri Technology, in addition to understanding his own company's games and the domestic game market environment, he has also done some research on the international game market.

In fact, he is not the only one. Every aspiring employee in Xuri Technology believes that his company cannot just dominate the domestic game market. Sooner or later, it will rush to the world, so there is nothing wrong with doing your homework early.

"To put it bluntly, authorization means that when you don't earn as much as he does, he wants a piece of meat from you. If you make this into a big cake, then people will not only eat meat, but even drink blood. I want to swallow you whole, so don’t ask for permission.”

"What if they don't agree?" Although there is no way to understand yet, why the big boss attaches so much importance to competitive games that are not at all ideal in domestic business conditions, and is so confident in becoming bigger and stronger. But these words sounded very touching, and even felt a little warm.

"Then acquire their company." Yang Dongxu said casually.

"This company is not easy to acquire." Sun Yang said, scratching his head.

The predecessor of DOTA is Warcraft, and Warcraft belongs to Blizzard Entertainment, the most powerful game company in the world. This game company not only produces the "Warcraft" series, but also the "StarCraft" series and the "Dark Destroyer" series.

It can be said to be the originator of many game templates. It has been imitated and never surpassed.

What's more, they released a hit "World of Warcraft" last year. This game had a certain impact on Dongxu Technology, which had been dominant in China for several years, and it could only avoid the edge for a while.

So you just opened your mouth and wanted to acquire this awesome company. If you hadn't realized that your boss was really a wealthy man with a lot of money, others would have felt that Yang Dongxu was awake.