Chapter 1299: Localization Is a Must

At the Hurricane Plaza Cinema in Hangzhou, after Yang Dongxu and Chen Xin came out of a small restaurant, they walked hand in hand towards the computer cinema. Wu Sheng and others were walking around, not wearing suits or ties. Instead, he looked like an ordinary passerby and didn't attract too many people's attention.

The man is tall and handsome, and the woman is mature and graceful. The two of them are like a loving couple, with a lot of dog food sprinkled along the way. It makes many singles envious and jealous.

"I heard that you also invested in this movie?" Chen Xin held a drink in his hand with a smile on his face.

There is no seriousness at all in the company, just like a little girl in love, the look of happiness on her face is almost overflowing.

"To be precise, I wanted to invest but the other party was not willing. I invested in Spider-Man, but this investment failed." Yang Dongxu said with a smile.

Heiner has been making constant moves in Hollywood in recent years, but his progress in movies has been somewhat lagging behind. Haina's overseas distribution revenue is driven by the sales of variety shows and singer records.

But whether it is variety shows or records, the main subjects are still European and American artists. It is extremely difficult for Asian artists to open up the European and American markets, and most of their achievements are still in some advertising models.

As for movies, even if there are no Asian faces, you just want to invest in them. The Republic of China, which has always claimed to be its own democracy, has set up various obstacles in the face of this very formal investment capital. Even Hollywood film companies have an unspoken rule not to accept capital investment from China.

Of course, if it is a big production, even the film company will feel unsure. When other investors don't have the confidence to invest, these film companies will tacitly want to lure China Capital into a trap.

Therefore, if it is the first movie, Yang Dongxu still has the possibility of investing. For someone who has not participated before, the first film is a hit, and the second film can be expected by the market, such good things are basically not his turn.

"Isn't it that Jet Li and Fang Long are very popular in the United States and have a certain box office appeal?" Chen Xin obviously knows something about the situation in the United States. After all, she is responsible for many overseas investments.

"It's just these few people, and haven't you noticed that those who can gain a foothold in Hollywood are basically martial arts stars?

This is actually the foundation left by Bruce Lee, who allowed foreigners to see what Chinese Kung Fu is. So foreigners are full of curiosity and yearning for Kung Fu. Coupled with the cool processing of action in the movie, Jet Li and Fang Long have a market in Hollywood.

As for other aspects, domestic celebrities are basically blank for the time being. Even when it comes to models, Europeans and Americans’ perception of Asian beauty always feels like they are not in the same world as us. "

"Then the only fruits of your busy work these years are variety shows and promoting singers with Heiner's strong record creation?"

"It's not easy to do these two things, why do you still look disgusted?" Yang Dongxu looked at Chen Xin speechlessly.

Chen Xin gave him a look that you can understand yourself. It made Yang Dongxu want to hug this beautiful face and kiss her hard in public.

"Actually, it's more than that. Don't you feel that there are more Chinese elements in American movies or TV series in recent years?" Yang Dongxu said with a smile.

"Has it increased?" Chen Xin raised her eyebrows slightly and recalled the American blockbusters she had watched in the past few years. After a moment, she shook her head: "I don't think so, but Japanese animation seems to have a market in Europe and the United States. After all, there are animations in the United States. Wei, Europeans and Americans are happy to accept this.”

"Yes, it's just that you haven't noticed it. For example, when passing through Chinatown in some movies, you will see that there is a lion dance to celebrate a certain festival in Chinatown.

For example, in the battle scenes of "The Lord of the Rings", in addition to the ancient European and American armors that feel very bulky. Cool-looking and powerful armors occasionally appeared in ancient China.

Also, in some Western fantasy movies, in addition to the magic that Westerners are familiar with, Eastern monks also appear in the scene, but they are all smooth without special rendering, so they are not very eye-catching. "

"It's really inconspicuous. I didn't even notice it. Does this have any special significance?" Chen Xin turned her head and looked at Yang Dongxu curiously.

"Of course, I have always felt that Eastern fantasy is much better than Western magic. Western magic just has a few gods, a few monsters, and a few legends that are boring to death.

There are so many fantasy stories in China that the Light Goddess can't even cover them all in one book, and they have to be introduced in several eras. There have been several Jade Emperors in Heaven. And Western mythology, except for God and Satan, has almost been destroyed.

But no matter how good your stuff is, others don’t recognize it, and they don’t even know what face is. This is embarrassing. Therefore, when these elements are added to European and American blockbusters, they can subtly help these people gradually understand Eastern mythology.

You can learn a little about it from a movie, then you can learn about the powerful gods in Chinese mythology or what magic the monks can do from a TV series. Slowly, when they have a cognitive foundation, Chinese culture will have a market in Europe and the United States. "

"Is this the reason why you have been translating domestic supernatural novels into multiple languages ​​over the years and then selling them at almost a loss?" Chen Xin looked suddenly enlightened.

“However, when translating domestic fantasy novels, some Western magic elements were changed. This is like a Chinese restaurant abroad. If it cannot cater to the appetite of local people, it will change to American Chinese food.

Then the most authentic Chinese food will only be tried occasionally by local people, and will not be regarded as a place to solve their three meals a day.

Maintaining the characteristics of Chinese food is something that large restaurants can do. After all, this aspect can be used as a signboard. Yangjiayan is now taking this route.

However, while insisting on Chinese food, Yangjiayan has actually launched Western food with Chinese characteristics, which is also a kind of localization change.

But Such things can be kept unique at the top of the catering industry, but small restaurants need to cater to the people and just want to survive.

The upper echelons of European and American society actually have a higher understanding of China than the ordinary people at the bottom of society who are influenced by newspapers and the media.

So they don't need to do these preparations, our main target is still the large number of ordinary people. So the route of Yangjiayan will not work, and we can only take the route of localized small restaurants. "

The two said this and walked into the cinema. The movie they came to watch today was "Shrek the Monsters 2". The filming of the first movie was actually not very smooth.

Several additional investments were made during the filming process, which is undoubtedly a sign of loss for investors. Therefore, there were various arguments during the filming process.

Yang Dongxu, who learned of the news, originally wanted to get involved and share a share. After all, other investors had no confidence, but he knew that the movie would be a big hit, and the feeling of picking up leaks was addictive, even though he often picked up leaks.

Unfortunately, the other party did not give him this opportunity, especially after learning that he was the active promoter behind the Japanese anime. He was even regarded as the main opponent who wanted to destroy the American Marvel.

In this way, Yang Dongxu could only miss such an excellent cartoon. Although he did not invest, he participated in it. There is no way to make cartoons. Even if you find someone to be a model to shoot something, most of the production still needs computers.

In terms of various special effects and pictures, Weta Digital, which has the reputation and ability of "The Lord of the Rings Trilogy" as the foundation, is absolutely the best in the industry.

DreamWorks can be said to have devoted everything to this cartoon. If it is not successful, DreamWorks is likely to suffer a financial crisis, and the result is likely to be a package sale or bankruptcy liquidation.

So even if it is known that Yang Dongxu, a Chinese, has a close relationship with Weta Digital, after all, he is one of the main investors in the Lord of the Rings Trilogy. And all the special effects of the trilogy are made by Weta Digital.

But DreamWorks can refuse Yang Dongxu's investment, but it cannot refuse Weta Digital to join in, making the cartoon better, they can sell more money, and reduce the risk of Waterloo in this investment.

Therefore, DreamWorks seems to have forgotten that Weta Digital has a relationship with Yang Dongxu, a Chinese, and spent a lot of money to invite Weta Digital to join the production process of this cartoon.

So although Yang Dongxu did not succeed in investing in Shrek, he also got a share of the profits. Because under his insistence, Weta Digital did not ask for much production costs, but added a clause for box office sharing.

And it was not the first one, but as long as there was a sequel after the success of this one, Weta Digital would have priority participation. It can be said that it bit off a piece of meat from DreamWorks.

The staff in the theater turned off the lights. The darkness made people feel temporarily uneasy, but also temporarily excited, especially the couples sitting together holding hands.

The big screen in front lit up, which startled some people who were a little excited, and then the movie began.

To be honest, "Shrek the Monster" is indeed a very good movie animation, and it has also opened up new areas for the animation market. After all, in people's concept of passing on skills, isn't animation something that children watch when they were young? How can it be possible to make a movie?

The success of "Shrek the Monster" tells these doubters that everything is possible.

However, although "Shrek the Monster" is a successful animated film, it still has not gotten out of a vicious circle of movies, that is, the sequel is often far less good than the first one.

This doesn't mean that the sequel is not good enough, but after experiencing the surprise of the first part, people have high expectations for the sequel. Even if the second part is as good as the first part, without the sudden surprise, it always feels a little bit worse.

Not to mention the third and fourth parts, which are more anticipated after the slight disappointment of the second part. In short, it is not easy to make a hit movie, and it is even more difficult to make a hit movie continue to be a hit.

For example, the "Shrek the Monsters 2" that we are watching now feels really good for people who are watching animated movies for the first time, but for people like Yang Dongxu who have watched the first part, it feels just okay without the surprise.