Chapter 818: Sorry, Huanyu Mall Also Sells Super TVs

The same action as Samsung, there is Panasonic.

Panasonic is partnering with Suning, another major home appliance supermarket chain.

Of course, they don't really want to sell how many TVs at once.

Now is the market promotion period. Whether you buy Samsung's 60-inch home appliances or Panasonic plasma color TVs, or even Universal Technology's super TVs, sales will not be particularly large. What they want to see is the brand.

Cooperating with home appliance supermarkets, they can put their brand into the eyes of users at the first time.

Although they may not buy such TVs now, but once the funds are sufficient in the future, or the industry changes, and their prices fall, then all the public will consider them first.

but.

Although they don't care about specific sales, they also care about the sales rankings during this period.

This is the same as the car sales chart.

The higher the ranking, the more valuable the brand.

Even if this ranking itself is not a big sales.

But that's okay.

As long as they can grab the first place, that's enough.

Even if they sell 1,000 units a month, if the ranking is the first, it will be good for the future layout.

certainly.

In fact, they could ignore Universal TV before.

In terms of Panasonic and Samsung's brand, he completely crushed the existence of the Huanyu brand.

It's just saying that, but it's not certain whether users will buy it like this on another track.

Take a look at Universal Technology's netbooks.

The Shang Huanyu brand itself has no influence, and he can be regarded as a no-name brand in the computer field.

Even, he can't even count as a miscellaneous card.

He's just a novice, and he's a novice who has just been a computer for a few years.

But……

Who made the netbook a concept created by Huanyu Technology?

Although this concept is just a steal, the netbook is also a notebook, which is actually a kind of cheating.

But whether it's flickering or not, users will buy it.

And this time, they once again saw this shameless move by Huanyu Technology.

The previous notebooks were not called notebooks, but netbooks.

Today's TV is not called TV, it is called super TV.

Is a Super TV a TV?

This is of course TV.

But adding the word super in front of the TV seems to have become another product.

This kind of showy operation also gave Samsung and Panasonic some headaches.

If it was them, how could they have such a rude operation.

Even when they release a new product, Panasonic is named after the plasma TV.

And Samsung, also summed up with super-sized LCD TV.

But compared with the words "Super TV" of Universal Electronics, they will feel that their side is simply weak.

...

"Mr. Huang, we have to trouble you with Samsung's LCD TV."

"Whatever Mr. Jin said, we have been working with Samsung, which is not a problem. But, I took a look. Your request is to be placed in the most conspicuous position, and there must be enough space for you. In addition, , you have to arrange the best sales staff for you, although this is no problem. But I am afraid you also know that the price of such a TV is too high for the time being, and it will not be able to sell much for a while. At the same time, your TV is placed in such a high-profile position. Here, it will more or less affect the sales of our other home appliances..."

"Mr. Huang also said that we, Samsung, are also taking into account Gome. Therefore, I specially applied to the headquarters for a monthly compensation of 2 million yuan to Gome. Do you think it's okay? Of course, it does not include your company's Rebates on sales."

"2 million is a bit low, but Mr. Jin knows that our Gome is the largest home appliance chain in the country. Even the combined share of the two chains under Universal Technology is not as big as ours."

"What does Mr. Huang mean?"

"10 million per month, and we need to add an additional 3 points of rebates.

"

"Mr. Huang, 10 million, this promotion cost is too high. Last week, Universal TV sold 1,000 units. Calculated at 20,000 yuan per unit, their sales that week were only 20 million. Mr. Huang, you It costs us 10 million promotion fees a month, and we have to add an additional 3 points of rebates, adding up to what we promised before, which is 13 points of rebates. Mr. Huang, in this way, we are simply giving Gome work.”

Kim Ji-jung, head of Samsung LCD TVs, said with a smile.

It's just that although Jin Zhizhong was laughing, his words were extremely dissatisfied.

"Mr. Jin, the account can't be calculated like this. We, Gome, have the largest number of stores in the country, and Mr. Jin also knows how good the publicity and promotion ability is. We really waste a lot of resources to promote you, even if we don't sell much, we will promote it to you. It's like advertising on a TV station. The TV station's advertisements are often hundreds of millions, and they don't sell you products on the surface, but don't you want to pay advertising fees? Besides, your company's LCD TVs may sell in average now. , but in a year or two, your sales will definitely skyrocket, right?"

"Mr. Huang, this plan is indeed expensive."

"Mr. Jin, like this, 8 million a month, no matter how little, then please talk to Suning or another supermarket chain."

Jin Zhizhong was helpless.

Now the situation can't let him think too much.

And before he came, Jin Zhizhong was also prepared to be pitted by Huang Guangyu.

Gritting his teeth, Jin Zhizhong agreed.

certainly.

Although here is a promise, but Jin Zhizhong has written down this loss.

Now it is Samsung who is asking for Gome, and they have nothing to do with Samsung.

But in the future, Samsung will make the LCD market bigger. Well, I'm going to make it difficult for you Gome.

"Mr. Li, I have reached a cooperation with Huang Guangyu. However, this guy has cheated 8 million monthly promotion fees, and they have to give them an additional 3 points of rebates from Gome."

Signing a contract with Huang Guangyu, Jin Zhizhong reported to Li Zairong.

"It's okay, Zhizhong, you've worked hard."

Li Zairong was not particularly angry.

Compared with the funds invested in the entire LCD TV, the promotion cost of 8 million a month is not unbearable.

It's just that Jin Zhizhong still blamed himself: "It's still my fault, I didn't have a sales channel before. If we reached a cooperation with Gome Suning and the others in advance, we could definitely not spend so much money."

"Don't mention the past. I didn't expect Universal Technology to attack from the sales channel. At that time, I always thought that he bought two supermarket chains for home appliances just to serve their e-commerce websites."

"Mr. Li, it was estimated that Huanyu Technology thought so at the time. They wanted to use the home appliance supermarket to do after-sales work for them in Huanyu Mall..."

"Huanyu Mall, wait..."

Before Jin Zhizhong could finish his words, Li Zairong suddenly shuddered: "Zhizhong, there is a problem here."

"Mr. Li, what's the problem?"

"Huanyu Mall we talked about just now."

At this time, Li Zairong's face became extremely ugly in an instant: "Is it possible to sell their super TVs on Huanyu Mall?"

"Okay, like... yes."

Done.

Just like Lee Jae-yong, Jin Zhi-jung's face turned ashen at the moment.

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