Chapter 841: He... Redefines the Mobile Phone

The joint effect of Samsung, Panasonic, Sony, and Nokia is very significant.

Originally, the resistive screen mobile phone was basically dominated by the pear mobile phone of Huanyu Technology, but with the addition of these brands, the sales of pear mobile phone fell rapidly.

Lizi mobile phone has always been the most important business of Universal Technology, and it is not one of them.

It seems that this is only affecting the business of pear mobile phones.

But in fact, suppressing pear mobile phones is suppressing a series of businesses of Huanyu Technology.

If the pear mobile phone is affected, then the system, chip, screen, and the future mobile Internet will be affected. It can be said that the pear mobile phone is definitely pulling a hair and moving the whole body.

"Brother Jian, how about Samsung and Panasonic's resistive screen technology?"

"Similar to ours."

"What about the price?"

"The price of their conference is about 5,000 yuan, but this is not the terminal sales price. The terminal sales price is even lower than their conference price. The lowest is Nokia. Their terminal retail price has dropped to 4,500 yuan, which is extremely high. In some areas, even 4,300 yuan appeared."

Zhang Jianming reported the information he had to Chen Yu.

High-end phones have always been the most profitable.

Not to mention the previous 5000-6000 yuan, even if the retail price is more than 4000 yuan, the profit is very large.

Therefore, the price reduction of these mobile phones is completely understandable.

"Mr. Chen, I think our pears can be lowered appropriately."

"no."

Chen Yu directly refused.

Zhang Jianming's price cut Chen Yu naturally understood.

The pear mobile phone is currently the highest price on the entire network, which is 6,000 yuan.

If it was before, 6,000 yuan is naturally not high.

Because there is no competition.

Some others like Samsung, Sony, Nokia they have not followed up.

Only pear mobile phones in the whole network are resistive screen mobile phones.

In other words, only the pear mobile phone is the most dazzling resistive screen mobile phone in the whole network.

Because although there were also resistive screen mobile phones before, the previous resistive screen was completely different from the current resistive screen.

The pear mobile phone can be said to subvert the concept of traditional resistive screen mobile phones.

This is also the reason why pear mobile phones can be sold at such a high price.

But now there is competition.

Under the condition that the functions are almost the same, the competitiveness of pear mobile phones is much weaker.

But despite this, Chen Yu still refused.

Although there are still incomparable profits in the price reduction of pear mobile phones, once the price is reduced, it will affect the brand of pear mobile phones.

The pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher-end brands are naturally more expensive.

Have you ever seen a high-end brand with a very cheap price?

This is basically impossible.

"Nokia, Samsung, and Sony's brand strategy is that one brand covers all categories, but our brand model is different from theirs. Pear phones must keep high prices."

Chen Yu has never believed that if the market price is high, the product cannot be sold.

This world market is really too big, as long as your product is good enough, he will definitely have a market.

Even if only 10% or even 20% of the people buying your product, you can make huge profits.

"But, Mr. Chen, if we don't cut prices in the current situation, our sales will definitely be pulled down."

"Temporary pull-down is normal, but it's not necessarily. Originally, resistive screen mobile phones were made by our family, but now Samsung, Sony, and Nokia have all joined in, and he will also expand the market on the other hand. We pear The mobile phone is the first company to make a resistive screen mobile phone, not to mention foreign countries, in the eyes of the domestic market, everyone still recognizes pears."

"That said, but Sony, Samsung, Nokia...these brands are also very strong."

Zhang Jianming's concern is not unreasonable.

If you take a general brand, pears can of course be killed in seconds.

But compared with Samsung, Sony and Pear, Pear does not have much advantage.

Although in this, there will still be some people who will choose pears.

"If that's the case, then our approach should not be to cut prices, but to increase brand awareness. If everyone thinks at a glance that the pear brand surpasses Sony and Samsung, isn't that ok?"

"Mr. Chen, isn't this too difficult?"

Zhang Jianming was a little embarrassed.

to be frank.

Although pear is the first brand of mobile phones in China, it has not surpassed Samsung, Sony and Nokia.

Well, what I said above is polite.

In terms of comprehensive brand power, Pear is far inferior to Samsung, Sony and Nokia.

After all, these brands have been influencing people's judgments for decades.

The pear brand has only appeared in recent years.

Even if the pear brand is very high-end, this high-end does not say that it completely exceeds the strength of these foreign brands.

"How do you know if it's difficult or not if you don't try?"

Chen Yu kept smiling.

The establishment of the brand seems to take a long time.

But it doesn't have to be.

Under the influence of new high-tech superposition, the brand awareness of many products can explode in just a few years.

Such as the millet in the previous life.

Many people can't believe that Xiaomi created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Can you believe that Huawei's brand power can actually compete with Apple in China?

Even in the field of high-end mobile phones, Huawei does not lose to Apple at all.

Of course, this is almost impossible for many people right now.

"Brother Jian, bring Wu Kai and Yifei, and let's discuss the plan to enhance the brand."

The plan to enhance brand strength is actually quite simple.

One is through product power, the other is through advertising, and of course it will take a while.

At present, the product Universal Technology has, and the time is temporarily unfavorable for Universal Technology. Then, the most important method is advertising.

Although Zhou Yifei and Wu Kai said that Chen Yu's brand power surpassed that of Samsung and Sony, some of them couldn't believe it.

But to be honest, reducing the price of pear mobile phones is not a very good response strategy.

Instead, try it.

After the high-level discussions ended, the Pear Mobile Planning Department began to produce a series of advertising plans.

However, after reading these plans, Chen Yu was not very satisfied.

Although some of these advertising plans look good, they are quite satisfactory, and there is nothing particularly eye-catching.

"this is not OK."

"Neither this one."

"This advertisement is too ordinary. At most, such an advertisement will increase our sales, but it will not improve our brand power much."

"This doesn't work either..."

Chen Yu rejected more than a dozen advertising plans in a row.

Wu Kai has some headaches: "Mr. Chen, these plans have been selected from hundreds of plans. For example, this one, I think it is very good."

Although Chen Yu will not participate in the advertising plan.

But Chen Yu's requirements have always been very high. As long as he participates, he must be the ultimate.

"This is also not good, there is no force."

Chen Yu shook his head.

"Forcing, what is forcing?"

"It just makes people feel high-end and high-end at first glance."

"This, this..."

Although this statement seems reasonable, it is actually too general.

What kind of plan looks high-end and elegant at first glance?

"Stop this and that, come and see how this plan goes..."

Having said that, Chen Yu wrote a sentence on the blank document:

[He... redefines the mobile phone].

Genius for a second to remember the address of this site: . Mobile version reading website: