Chapter 850: Douyin Mode

Without any hesitation, Chen Yu decided to let the video go overseas.

Speaking of which, it's not really about going to sea.

Because there is no video service in this part of the country for the time being.

It is not that Universal Technology does not want to enter, but the current domestic network hardware conditions do not support it.

Although video websites like Tudou were also born, the video websites at this time obviously did not get too many people's attention.

Who cares if it takes minutes to refresh to watch a video online?

It is good to refresh for a few minutes, but if it is refreshed for ten minutes and a half hours, it is almost useless.

Don't think it's impossible, there are quite a few areas that do.

However, it is not an easy task for video to go overseas.

Li Xuelin has some experience in content construction, but it does not mean that he can succeed if the content construction is good.

After thinking about it, Chen Yu still called Li Xuelin over.

Moreover, Chen Yu also called Wang Xiaochuan, who was in charge of the search engine.

"Xuelin, what's the situation, President Chen called me over too?"

"Xiao Chuan, what did President Chen say to you?"

"He said to talk about the video business first."

"It should be the technical side that needs your help."

When going to Chen Yu's office, Li Xuelin met Wang Xiaochuan.

Although both of them were a little surprised, the height of Mr. Chen's standing was not something they could consider.

Then the two came to Chen Yu's office together.

"Everyone is here, sit down."

Seeing the two come in, Chen Yu nodded: "Xuelin, how are the preparations going?"

"Preparation is currently underway, but it will take a certain amount of time. After all, I just made the plan at the time, and I didn't expect President Chen to agree to our video business."

Li Xuelin was so excited that he couldn't sleep for a few days when he received Chen Yu's decision to agree to the video to go overseas.

He knew that the opportunity had come.

The future is up to him.

"Hehe, didn't you say that video is a good way to make money? I'm very interested in making money now."

Bamboo made a pot of tea for the two of them, and then Chen Yu started talking about the specific video business.

Of course, in fact, video is very expensive, and his monetization ability is also very general.

But that's okay.

Chen Yu's monetization model does not rely on website profits to make money.

He made money by tying up a series of capitalists.

"Specifically, let's talk about the content operation."

"Yes, Mr. Chen."

Li Xuelin sorted out his thoughts, and then said: "Currently, youtobe's model is the ugc model, which is the content production model. This is somewhat like the Internet. The video shooters upload their own videos to youtobe, and youtobe recommends these contents to Internet users. .However, YouTube uploads more funny videos. I think we can support more other categories in the content operation. Such as sports videos, life videos, game videos...etc."

"Ideas are fine, but what if youtobe follows up quickly?"

"We can secretly dig some of youtobe's Internet celebrities to our platform."

"Poaching can be done, but we have to train our content producers."

"Mr. Chen, we have also considered this. We will add a reward function and support for early traffic costs."

"But in terms of mode, we are not much different from youtobe, but it seems that we are thinking more long-term."

Chen Yu still shook his head and said, "If we follow this model, it will take a lot of time for us to defeat YouTube."

You can't just sit back and watch.

This is the same in the country.

Even if Huanyu Portal has surpassed Xinlang in terms of traffic, its comprehensive strength has not completely surpassed Xinlang for the time being.

The main reason is that portal content construction takes too much time.

Although the content construction of video website is not the same as that of portal website,

Theoretically it is shorter. Because the videos of video sites are uploaded spontaneously by users, they do not need a very professional team, they only need to build a good platform.

"Mr. Chen, what do you mean?"

"I was wondering if I could change the model."

"Mr. Chen, this is basically impossible. If there is no content, then the video website has no meaning to exist."

"I'm not denying the ugc content production model, what I mean is, can our content be replaced in a different space. For example, when we made a portal website, we also made a blog. A blog is actually a kind of content, through blogs, we Almost tied with Sina.”

If it wasn't for the fact that blogs are inherently weaker than factual news, it would be unknown if Huanyu Portal would be able to make waves through blogs.

This point of view made Li Xuelin ponder.

At the same time, Wang Xiaochuan also sighed.

Mr. Chen's ideas are superhuman every time, even if he just listens to a few words, he is deeply inspired.

But like a portal.

Who would have thought that Huanyu Portal could rely on blogs to rise rapidly.

Although neither of them has figured out what to do in a different space for the time being. But blogs have come out like this, and other models may not be born.

"Mr. Chen, you are right, I have to go back and think again."

After thinking about it for a while, Li Xuelin had no idea.

However, being pointed by Chen Yu made him extremely excited.

If you can think of another more innovative model, even if this model is still based on the ugc content production model.

He has to go back and think hard with the team and make a new most perfect plan.

"Don't think about it, I have a little idea here."

This model is not something that can be thought of for a while.

Sometimes, this kind of innovative model can't be thought of for a lifetime.

"For example, we can focus on recommending short videos about 15 seconds in length."

"A 15-second short video, is this too short?"

Almost immediately, Li Xuelin had this idea.

At present, the content video of YouTube also has more than ten seconds of video.

But a dozen or so seconds of video is not the mainstream, the mainstream is about one minute, or even about 10 minutes.

There are already quite a few internet celebrities who specialize in 5-10 minute videos and have gained millions of followers.

In ten seconds, what interesting video content can he produce?

"Short? I don't think it's short at all."

Chen Yu shook his head and said, "Too long videos will limit users' enthusiasm for participation. In fact, all our Internet users can publish their own videos, and they can also become content producers. However, there are always some funny things in YouTube. It also looks more professional, and the longer videos actually limit user engagement. As long as we strongly recommend short videos of about 15 seconds, our video content will experience explosive growth.”

This is how it works in practice.

A few minutes may seem short, but it is difficult for video shooters.

Not everyone can shoot a few minutes of video.

There are a lot of people who just want to shoot a dozen or so seconds of video, or even a few seconds of video.

Although there may be a series of boring videos in it.

But that's okay.

When there are more of these videos, a series of fine products will naturally appear in them.

This is the inevitable result of the development of things.

That's right.

This mode comes from Douyin.

Douyin has not fostered any outstanding Internet celebrities, nor has it poured money into digging great people.

But through his short video of about 15 seconds, he suddenly stood out from the video app.

Not only has it achieved great success in China, but also ranked first in the global market.

In contrast, Kuaishou, an app similar to him, even if Kuaishou was established 5 years earlier than Douyin, it was also surpassed by Douyin.

This is the success of model innovation.