Chapter 882: Vipshop Mode

"Actually, although the competition in Huanyu Mall is huge, it is not without opportunities, as long as you find the right entry point."

"What entry point?"

"Let's put it this way, to find this entry point, we must first understand the model of Huanyu Mall. Although Huanyu Mall seems to be b2c, there are also categories in this b2c. For example, it is divided into self-operated business, direct-operated business, and franchise. Business. The self-operated business is done by Huanyu Technology itself, the direct-operated business is done by the brand company, and the franchise business is the business of the dealers joining the brand owners. You can't do the self-operated business, and you can't do the direct-operated business now. All you can do is join.”

"Chen Yu, we know this, is there any problem here?"

"Don't worry."

Chen Yu was not in a hurry or slow, and said again: "Although these three businesses are not the same, but in fact they also have similarities, they are all selling some big brand products. Such as Gree, Midea, Changhong, Nike, Adidas... Wait. On the other hand, some second- and third-tier brands that are not particularly well-known, but few are stationed."

"But only the first-tier big-name products are bought, and the second- and third-tier brands are not very interested."

"That's not necessarily true. What if clothes from second- and third-tier brands are sold at high discounts?"

Universal Mall is different from Universal Department Store.

Take clothing category as an example, although the first-line clothing brands in Huanyu Mall will also have discounts and promotions, but gradually they are basically the same as reality, and at most they are cheaper.

"If you sell the products of second- and third-tier brands in the mall and sell them at very favorable prices, there will definitely be a certain market."

"Then why not sell second- and third-tier brands in department stores?"

"Because your prices in department stores can't compete with other stores."

This is actually the previous Vipshop model.

Although Huanyu Mall also has discounts, the discounts have a bottom line.

Universal Department Store, there is no bottom line for discounts.

In addition, the quality of Universal Department Store has not always been as good as that of Universal Mall.

If users of a certain brand and certain quality are needed, they will go to Huanyu Mall to buy them.

Of course, if you don't care about quality, but rather about price, then go to Universal Department Store.

Although the two are the same e-commerce company, their positioning groups are not the same, and there will be no conflict.

However, the Vipshop model is completely different from Huanyu Mall and a new model of Huanyu Department Store.

This model has attracted a lot of users by establishing cooperation with second- and third-tier brands, and then through discounts and promotions.

"There is a key question here, how can we get such a favorable supply of second- and third-tier brands."

At this time, Lu Xue asked the key.

Although the second- and third-tier brands are second- and third-tier, they are also brands.

Since they are brands, their prices must be more expensive than ordinary products.

If their prices do not have a certain advantage, then even if they are sold in the mall, they will not be able to sell much.

But they are only franchisees, not manufacturers, so they can't get such a cheap supply at all.

"This is also a direct order, and I have directly negotiated with second- and third-tier brands."

"They can't possibly give us a lower price."

"This is not necessarily. You have to know that the current market environment is a buyer's market, not a seller's market. In other words, the supply is now greater than the demand, and many first-tier brands have a lot of inventory pressure. This is the case for first-tier brands, and second- and third-tier brands survive. The pressure is even greater. In addition, many second- and third-tier brands have not established their own online sales channels. You can rely on your own advantages to get a relatively low price. In this way, consumers can use a relatively low price. Buying a product with a particularly big name that is missing, but the quality and style are extremely guaranteed.”

Chen Yuyun said calmly.

He knows a lot about the e-commerce market.

Of course, this understanding is not because Chen Yu is so smart, so powerful, nor because he has extraordinary knowledge.

Although he studied economics,

But the foundation of all these establishments is the data accumulated by Huanyu E-commerce.

With countless merchants across the country staying on the Huanyu e-commerce platform, Chen Yu can almost be said to have mastered the most first-hand data resources in the market.

These resources seem to be some cold data, but if you take them out casually, it is a huge business.

However, then again.

For Chen Yu, this kind of business is just ordinary, and Chen Yu has no interest.

Chen Yu is a platform, it is impossible for him to open a store to sell things.

No matter how good this store sells, Chen Yu will not interfere.

"I... Chen Yu, what major do you study?"

Li Hui on the side was dumbfounded.

After all, they were high-caliber students of Peking University, but today they were given a vivid lesson by Chen Yu.

"economics."

Chen Yu said.

"Is the economics major of Shencheng University so good?"

Li Hui couldn't believe it.

Although she doesn't mean to look down on Shencheng University, Shencheng University is indeed a very ordinary undergraduate institution.

This is also the reason why Li Hui always felt that Chen Yu was not worthy of Lu Xue.

But when Chen Yu rolled his eyes, not to mention their undergraduates at Peking University, but even postgraduates, they might not be able to tell.

Moreover, Chen Yu is not a rhetoric, but a profound insight with practical significance.

After talking about this, Li Hui can't wait to go back and open a mall store on the spot.

"Of course it's amazing. If you think about what Shencheng is, the most profitable place is in Shencheng. Although we don't have any advanced theories, Shencheng's vision of the market is not comparable to that of ordinary people."

"Okay, you're amazing."

Chen Yu was a bit hit, but Li Hui said in dissatisfaction: "Then why don't you do e-commerce."

"This is..."

Chen Yu was taken aback.

Seeing Lu Xue's embarrassed snickering, Chen Yu asked back, "Why do I want to do e-commerce?"

"Why not, if you're talking about a good model, it's a big business."

"Big business? Can we make more money than our family selling hot pot?"

Li Hui was speechless for a moment.

This answer is really good.

The valuation of hot pot Xishi is about to break 10 billion, and it still cares that you open a store online.

Even if you open a shop online for a lifetime, it's not enough for them to earn a month.

...

"Lu Xue, what do you think of the pattern your boyfriend said?"

"good."

"Then what are your plans?"

"Go back to the studio and first count how much cash flow the company has."

After a meal, Chen Yu said that he had left beforehand.

Lu Xue did not leave Chen Yu.

Anyway, Chen Yu has become an exchange student at Peking University, and it will be very convenient to meet in the future.

However, Lu Xue was more interested in the model Chen Yu said, and was ready to go back to the studio to discuss it in detail.

"Lu Xue, now the studio only has more than 300,000 cash flow. I'm afraid some of it is not enough."

Universal Mall is different from Universal Department Store.

Universal Department Store does not enforce a deposit, even if it is, the deposit is very small, only about 1,000 yuan.

However, as a platform for brand operators, the deposit is a relatively large expense, about 100,000.

Some larger ones require a deposit of more than 300,000 yuan.

Of course, for many brand owners, such a deposit is naturally no problem.

However, it was really hesitant for Lu Xue and the other small shopkeepers who were in the department store to take out a deposit of about 100,000 at once.

Of course, with 300,000 in cash, it is not impossible to get a 100,000 deposit.

The problem is that the remaining 200,000 people are probably almost gone if you just do some publicity.

Furthermore, such a pattern seems plausible and logical.

But this is only at the stage of envisioning, and how it is actually practiced can only be known by doing it.

If all these funds are invested in it, in case of failure, all the money in it will be wasted.

"If we want to get a relatively low supply of second- and third-tier brands, I estimate that the initial start-up capital should be at least 1 million. Even, 1 million is not enough."

Li Hui sorted out the general plan.

Although the model Chen Yu said before is feasible, in the specific operation, it is not just a mouth.

For example, the issue of purchasing funds.

Although the inventory of second- and third-tier brands of clothing is under pressure, they can't give you it for nothing.

To get them to cut prices, of course, but you have to buy more.

Otherwise, you want to send you a low price, and they don't bother to pay attention to you.

"How about, Lu Xue, ask your boyfriend for something?"

"Of course, I'm not saying it for nothing, I mean, treat it as an investment."

Afraid of Lu Xue's misunderstanding, Li Hui explained.

"Forget it, he doesn't like such a small business."

Lu Xue said with a smile.

This made Li Hui hit hard, but instead worried about Lu Xue.

Before, I just thought that Chen Yu was a rich second generation.

Even if Chen Yu performed well in the back, he was just a rich second generation with a good mentality and a decent character.

This kind of rich second generation is better than the average rich second generation, but it is not necessarily better.

But now, Chen Yu is not only a Fuji generation with good character, but also looks like a rich second generation with good personal ability.

Is such a rich second generation still the rich second generation in the eyes of people?

"Okay, where are you going to collect the remaining 700,000?"

"Go back and discuss with my father, mortgage my house, and then borrow some more... It should be able to make up 700,000."

"No way, Lu Xue, you are trying your best..."

Li Hui was stunned.