Chapter 816: We Have Our Own Sales Channels

How much is a Universal Super TV?

This price is of course to be announced.

If it is just a 45-inch LCD screen and a voice remote control, the price is 15,000 yuan.

This price is much cheaper than the plasma of Samsung and Panasonic.

However, Universal TV is sold separately in different versions, such as the K song version.

This is a little more expensive than the basic version, which costs 18,000 yuan.

The game version also requires 18,000 yuan.

Extreme version.

That is, game + K song + voice... That's 21,000 yuan.

How about this price?

He is slightly more expensive.

no way.

Large-size LCD screens have not yet begun to become popular, and although the price of panels has been falling, they are still extremely expensive.

That's why Panasonic's plasma needs 19,999, and Samsung's 60-inch LCD TV needs 18,999.

It's not that they don't want to cut prices, it's just that the output has not come up and can't be lowered at all.

In fact, whether it is Panasonic's plasma or Samsung's 60-inch LCD color TV, this is already the price after their price reduction.

In their words, such a price is basically unprofitable.

As for why there is no money to sell.

Just open the market first.

As long as the market is opened and the output increases in the future, this market can be created.

For Huanyu Electronics.

is also like this.

In fact, the production cost of Universal Electronics is still lower than that of Panasonic and Samsung.

Although Huanyu Electronics acquired BOE, BOE can currently only produce small-sized LCD panels.

The small-sized LCD panel is placed on a notebook, and it may also be used on a netbook.

But if you put it on a large-sized TV, you can't do it at all.

Therefore, for Universal Electronics to make super TVs, their panels must be purchased from Samsung.

Just imagine?

Samsung's own production of large-size LCD panels is so expensive, and the cost of purchasing from Universal Electronics is even more expensive.

Moreover, the production cost of Huanyu Electronics is not just the panel, it also involves a series of other electronic components.

For karaoke, for games, and to achieve these functions, the cost of these electronic components alone exceeds that of ordinary TVs. In addition, it is necessary to carry out system research and development on the TV. Although this piece is supported by Universal Technology, the research and development also requires expenses.

In this way, even if the Universal TV only has a 45-inch screen, its price is also very expensive.

Therefore, when Universal TV announced the price of the four versions, the crowd was not as excited as before.

The supreme version of more than 21,000 yuan is really not acceptable to ordinary people.

As for the basic version of 15,000 yuan, he only has the function of voice remote control.

Although this function is also very good.

But they are also very excited about K songs and games.

If you want to add any of these functions, you have to start at 18000.

"so close."

When Universal Electronics announced the price of its super TV, the heads of other TV manufacturers secretly breathed a sigh of relief.

Although they know that Universal TV is really amazing.

But no matter how amazing, when the price is too high, people will consider it.

As now.

The very excited human feelings just now became calm after announcing such a price.

That's not to say no one bought it.

There are some families with good conditions and an enthusiast level, so they don't care about the price.

So on the spot, more than a dozen consumers placed orders for the Huanyu Super TV Extreme Edition.

But the dozen or so consumers are too small to influence the general public.

Of course, they also knew that Huanyu Electronics did not want to cut prices.

But Huanyu Electronics is the same as them, and the price cannot be lowered at all.

How much can you drop a TV of 10,000 or 20,000 yuan?

It's no use dropping a few hundred bucks.

If it drops a few thousand yuan, it will cost a few thousand yuan to sell one. Which manufacturer can stand it?

"Let's go back."

Instead of staying in the Universal TV exhibition area, the heads of various TV manufacturers are preparing to go back and digest it.

Although the price of Universal TV is a little expensive now, if they are given time, they will be their strongest competitors.

They must hurry up and conduct research on Universal TV.

Like his design.

his narrow borders.

Of course, there are also his voice remote control, karaoke system, game system...

It doesn't seem that hard to do, but his ideas are incredibly advanced.

At the same time, they also feel that this is far from being as simple as it appears on the surface.

...

"Mr. Chen, it seems that everyone still thinks our pricing is a little high."

This is the end of the China TV Products Exhibition in the one-day exhibition.

Huanyu TV's side is mixed.

The happy thing is that their super TV has become the most popular presence in the exhibition area.

The worry is that this kind of pricing, it seems that the general audience thinks it is a bit high.

This also made Liu Zhihong a little worried.

Although Liu Zhihong has a position in the government, he also holds the position of CEO of Universal Electronics.

And after Huanyu Technology acquired Furi Color TV, Liu Zhihong found that the entire TV factory had been completely renewed.

At this time, Huanyu Electronics is no longer the original enterprise that needs technology but no technology, and needs capital but no funds.

Now Huanyu Electronics is backed by Huanyu Technology, and everyone in the entire factory is working extremely hard.

This also affected Liu Zhihong.

Especially the success of their super TV, although it has nothing to do with Liu Zhihong, it gives Liu Zhihong a sense of accomplishment.

This sense of accomplishment is much stronger than when he worked for the government.

Sometimes, he can't wait to quit his job and devote himself to the manufacture of Universal TV.

"The high is a bit high, but we won't be able to lower the price for a while."

Chen Yu also nodded.

However, Chen Yu was not worried at all: "Director Liu, don't worry, there are a lot of rich people in China. Although our prices are high, they are actually not too burdensome."

"The problem is, these rich people may not necessarily buy our super TV."

"Who said you wouldn't buy it."

Chen Yu said: "Director Liu, don't forget, we have our own sales channels."

After saying this, Liu Zhihong was taken aback.

Immediately, his heart was filled with excitement.

Yongle Home Appliances, Dazhong Electric Appliances, these two major home appliance chain giants were acquired by Huanyu Technology.

Of course, this is why Chen Yu dared to set such a high price.

It's not that Chen Yu really thinks that these rich people will buy their own products.

If you don’t have your own sales channels, let alone you set a price of 21,000, even if you set a price of 10,000, users will find it expensive.

However, what if you put your super TV in the most concerned position of the major home appliance stores in the country at this time?

This is not something that ordinary electrical appliance manufacturers can do.

Even the home appliance giants in China can't do it.

It's not that they don't have this strength, but that around 2000-2010, sales channels have always had a strong voice.

Even in the future 2020, sales channels are also one of the core keys to product sales.

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