Chapter Five Hundred and Twenty-One: Changing the Mobile Phone Industry Pattern

Nokia.

"Mr. Xu, our first batch of mobile phones is about to leave the factory. At present, we are ready to carry out marketing arrangements. However, regarding the pricing, it is up to you to decide."

Nokia Marketing Director "Jiang Zi" took out a marketing plan and reported to Xu Ban, President of Nokia China.

"Pricing."

Xu Ban tapped on the table lightly.

Recently, he has also been thinking about this issue.

"Manager Jiang, what do you think is a good price?"

"I think……"

After thinking about it, Jiang Zi said: "The sinking market is all ultra-low-end users. At present, the price of Tianyu mobile phone is 299, which is quite low. If we set 299, we will definitely lose money. However, we Nokia have a brand premium, and users should A premium of more than 200 yuan is acceptable, and I recommend setting it at 499 yuan."

"let me see."

Xu Ban did not immediately reply.

At the price of 499, they don't make much money from Nokia, but if they can grab half of the market, they can make a profit. However, Xu Ban was a little worried about Universal Technology. You must know that Huanyu Technology was only an Internet company before, but he just rushed into the field of mobile phones with outrageous prices.

Although this seems to be a spoiler, it undoubtedly shows its incomparable strength.

As now, the sinking market has defeated all the mobile phone manufacturers, so powerful that even their Nokia has not been able to do it.

"Will 499 be too high?"

Xu Ban hesitated: "You must know that Tianyu mobile phone is only 299 yuan, although we Nokia have a brand premium. But such a low price, I am afraid that users will basically not consider the brand or not."

Do you feel good about buying a Nokia phone for 499 yuan?

not at all.

If you buy a Nokia that costs more than 2,000 yuan, you might even be able to install a facade.

"Mr. Xu, what do you mean?"

"399."

Xu Ban said a number.

But this number made Jiang Zi extremely worried: "Mr. Xu, the price set at 399 is too dangerous."

"If the guide price is 399, we must give him 350 from the operator, or even lower. Maybe we can earn a little bit if it sells well, but if it doesn't sell well, we will have a lot of losses."

You know, in order to reduce costs, Nokia has carried out large-scale production this time.

This kind of production certainly reduces the cost all at once.

But the cost is reduced.

But if these phones don't sell, then these phones are going to be rotten in your hands.

"It is precisely this that we should set the guide price lower."

"If we can't compete with Tianyu Mobile at 399, we have no chance at 499."

"But……"

"It's nothing but, I've decided."

Xu Ban did not continue to explain.

If you want to win the market back in front of Universal Technology, you must make sacrifices.

Even if Nokia does not make money on ultra-low-end mobile phones, he will grab this market back.

This is not for short-term gain.

This is for Nokia's long-term strategy.

...

"President Ren, do you really want to set the price so low?"

"if not?"

Huawei headquarters.

Yu Chengdong, who is in charge of the consumer business department, came to Ren Zhengfei's office.

He has some disagreements with Ren Zhengfei's pricing of Huawei's mobile phone to 299.

"But,

Mr. Ren, our mobile phone is OEM by Huanyu Technology. In itself, our cost is higher than that of Huanyu Technology. They sell 299, we sell 299, we don't make any money at all. "

"Chengdong, can we make money by selling 399?"

Although Ren Zhengfei has always said that he does not want to enter the mobile phone market.

But, to be honest, what he values ​​most is the mobile phone market.

He didn't care if Huawei didn't enter the mobile phone market before.

But the last time he was killed by Huanyu Technology, he paid more attention to the mobile phone business than anyone else.

If not, it is impossible for him to reach a deal with Chen Yu.

Fortunately, Universal Technology agreed to their cooperation.

"Looking at the long-term perspective, we Huawei mobile phones can not make money for 10 years, but we must occupy a certain market share."

This is actually Internet play.

This is also the conclusion that Ren Zhengfei came to after researching Huanyu Technology.

In his research, Internet companies rely on first to seize the market, and finally drive others out.

It doesn't matter if you make money or not when you seize the market.

As long as the market is seized, it will make money sooner or later in the future.

Look at the instant messaging of Universal Technology now, their instant messaging was always at a loss back then.

But now that they have dominated the country, instant messaging has become one of their most profitable businesses.

...

"Mr. Chen, Nokia and Huawei will hold a new product launch next week."

"So fast?"

"Well, they might want to get ahead of us."

"Looks like they're in a hurry."

Things on this side of the portal cannot be accomplished overnight.

After explaining to Li Xuelin, Chen Yu put his focus back on the mobile phone.

At this point, it was already December 2003.

next month.

Or a few more days, that is, 2004.

"Which day exactly are they?"

"Not sure, but it might be New Year's Day."

"New Year's Day is a good day."

Chen Yu sighed and said, "If that's the case, let's choose New Year's Day too."

"Row."

Wu Kai is naturally fine.

Huanyu Technology had already arranged it before, and he had been waiting for this day.

"Wu Kai, looking at your cunning smile, this is not acceptable."

"Hehe, President Chen, do I have it?"

"do not have it?"

"Yes, yes, I have."

Wu Kai admitted: "This feeling is so cool, don't you know, when I think of the price of our mobile phones on New Year's Day, I can't wait to see how the two companies react."

"Okay, then you will attend the press conference in person."

"Ok."

Wu Kai did not refuse.

He enjoyed the feeling.

It's not how much money you make.

It doesn't matter if you make money or not.

But this feeling of defeating an opponent and destroying a friend can give people a sense of accomplishment.

This also allowed Wu Kai to gradually transform from the original rich second generation to an entrepreneur.

It turned out that as long as he could make some money and be recognized by the family, he would be satisfied.

But now, Wu Kai is fully committed to the company's business.

Time slips by slowly.

In the blink of an eye, 2004 has arrived.

The New Year's bell is ringing, and this day is New Year's Day.

Nokia and Huawei, and of course Tianyu Technology, all announced in advance that they will hold a new product launch conference.

The industry has long paid attention to the press conferences of the three companies.

"Everyone, the press conference of the three companies is about to start. Who do you support?"

"Of course it's Nokia, the Raptors cross the river, it's not a blow."

"Although Nokia is awesome, the remaining two are not vegetarians. I support Tianyu Technology."

"Tianyu mobile phone actually has no technical content. When it comes to technology, I support Huawei."

"Technology can't be eaten. Didn't Huawei come up with a mobile phone before, or was it destroyed by Tianyu Technology."

"At the same time, Huawei is said to have reduced the production cost of mobile phones to the extreme this time, which is in line with Tianyu Technology."

Before the press conference started, a group of industry experts continued to comment on the three companies.

Of course, all three have supporters.

As for who is the real winner among the three, they don't know. .

But they know it is:

After the press conference of the three mobile phone companies today, it may change the pattern of the future mobile phone industry.