Chapter 514: Xinlang Also Opened a Blog

"Chen Tong, what's going on with the Huanyu Portal's blog?"

Xinlang CEO Office.

Cao Guowei called the editor-in-chief Chen Tong over.

Looking at Huanyu Portal's blog, Cao Guo was annoyed for a while.

They have paid attention to the blogs launched by Huanyu Portal before. Of course, they also knew about the blogging business for a long time. However, they've always considered blogging to be a niche business, so they didn't get involved either. Although Huanyu Portal also connected the blog to the portal website, they once thought that Huanyu Portal could not do it.

But now, this blog, which is considered a niche by the public, has actually been made by Huanyu Portal.

Not only did it work, but because of Mingyue's blog that year, countless other netizens also followed suit.

Although these blogs did not have the fire of Mingyue that year, they also brought great IP flow to Huanyu Portal.

"Mr. Cao, we must also follow up the blog immediately."

Chen Tong felt that the actions of Huanyu Portal were not simple before, but he didn't have too many ideas about blogging.

But after Huanyu Technology made the blog, Chen Tong realized that the original blog can still play like this.

Chen Tong, who had never underestimated Huanyu Portal, immediately proposed to Cao Guowei.

"Of course we have to launch a blogging business."

Cao Guowei's face was serious.

You may have been hesitant about blogging before, but what else can you hesitate to do now?

Take a look at Huanyu Portal, just because of his blog, it suddenly made them more popular than Xinlang.

You must know that it is impossible for the netizens who browsed the Xinlang website before to go to the Huanyu portal.

After all, Xinlang is the No. 1 in the portal industry, and in fact they have done a good job.

Whether Huanyu Portal is professional or otherwise, how can it compare to Xinlang?

However, now these Xinlang users who have never been on the Huanyu portal have started browsing the Huanyu portal because of their blogs.

"However, Huanyu Technology has taken the lead in making efforts on the blog, and we are somewhat passive."

frowned.

Although he thinks that blogging is promising, Cao Guowei is still a cloud of sorrow.

"Mr. Cao, blog is actually a content business. He is the same as our news content, and there is not much difference in itself. Just like why Huanyu Technology's blog is popular, it is because of Mingyue's blog that year. We only need to create such a blog. , our Xinlang blog may not be worse than Huanyu Technology."

"That's right, but content resources are not created at once. Also, as I said just now, Universal Technology took the lead."

The internet market is like that sometimes.

Sometimes he does not have any technical difficulties.

But whoever seizes the first opportunity will be recognized by the market.

"Mr. Cao, although Huanyu Technology has taken the lead, we are not without opportunities. I have studied Huanyu Technology's blogs, most of their blogs are more complicated, and there are all kinds of blogs, although there was a boom in the year. Mingyue, but it doesn't have a prominent core. That's why it didn't work for a while after they launched their blog. There was an accidental factor in the explosion of Mingyue's blog that year. If we focus on launching our core business on the blog, we will completely It's possible to surpass them."

"Chen Tong, it seems that you have a plan, talk about it."

Chen Tong is a veteran in the content.

Hearing what Chen Tong said, Cao Guowei was slightly relieved.

"star."

Chen Tong said directly: "We can invite celebrities to open blogs."

"star?"

"Yes,

Mr. Cao, this is actually the same as the circle idea of ​​Huanyu Technology. The reason why the circle was able to rise at that time was because the celebrity circle was established first. Because the star has its own traffic, he can quickly form his own circle and form his own fan base, and then attract countless users all at once. "

"If we invite a series of celebrities to open blogs, on the one hand, we can hype it up and quickly attract the public's attention. On the other hand, the blog posts written by this series of celebrities are also a major attraction."

Chen Tong is very smart to see the traffic brought by stars.

Everyone is chasing stars.

For example, you like Liu Dehua.

If Liu Dehua started a blog, would you read his blog?

This is the closest contact with the star.

To be honest, this method is more powerful than the circle.

After all, there are star fan groups in the circle, and no stars are really in it.

Everyone chatting and chatting is just some fans, and the stars will not come out to interact with you.

But if you put it in a blog, it will be different.

"Not bad."

Cao Guo kept nodding his head.

If this move continues, even if Xinlang Blog does not seize the opportunity, it can still catch up.

And if a series of celebrities start blogging by then, it will be a big news in the Internet and entertainment circles.

"The cost here may be a bit large."

Although I think this plan is very good, Cao Guowei is a little worried about the fund.

Although these stars are well-known and have high traffic, it is not a small amount of money to cooperate with them.

But Chen Tong smiled and said, "Mr. Cao, the cost here is not much."

"how?"

"We can totally use the blog as a window for their promotion. It looks like we are pulling them to start a blog, but we can also promote them in another way. We use Internet resources to promote them, and they pull for us through blogs. It's a win-win cooperation."

"it is good."

"Chen Tong, it's yours."

Cao Guowei patted the table lightly.

Obviously, he is extremely satisfied with Chen Yu's plan.

"You are solely responsible for this."

"Yes."

"However, Chen Tong, we can't be stingy about this. Although cooperation may not require too much money, we also need some funds to promote and hype. I will tell the financial side how much funds are needed. I will support you unconditionally."

"Thank you, Mr. Cao."

Chen Tong was overjoyed.

Although Chen Tong once criticized Cao Guowei for entering the online game business, but fortunately, he can make up for it.

In the core content business of Xinlang, Cao Guowei has always been very generous.

With such a CEO, what is Huanyu Technology afraid of?

In the following days, Chen Tong focused his energy on inviting major domestic stars.

Of course, he didn't invite all the stars.

First, take the initiative to invite some superstars.

Just get these superstars out and create buzz and traffic.

Then in the future, even if other second- and third-tier stars do not need an invitation, they will come and open it themselves.

Even in the future, they can turn the blog into a star packaging channel.

In the future, some stars want to publicize and promote, and they have to pay them Xinlang a sum of money. .

Of course, this is all in the future.

The main thing now is to launch their Xinlang blog.