Chapter Five Hundred and Thirty Eight: Huanyu Technology Takes Action
"Mr. Zhu, so far 20 game companies have contacted the vice president of Blizzard, but Blizzard has not made a statement yet."
"They're up for grabs."
"We think the same. According to sources, Blizzard's conditions are very harsh. Not only do they need a sky-high agency fee, but they also want to take sixty-four shares. We are six and they are four."
"What about Shanda and NetEase?"
"There is no news for the time being, but Blizzard has disclosed news that Allen will only stay in China for another week, and he will return to the United States after a week. We estimate that within the next few days, Shanda and NetEase will contact Blizzard."
Ninetowns headquarters, assistants report industry news to CEO Zhu Jun.
Undoubtedly, what they are most concerned about recently is the agency of Blizzard World of Warcraft.
This is a super online game that countless game makers around the world are concerned about.
Any game company, they want to represent World of Warcraft.
Not to mention, as the largest market for online games in the world, China is even more competitive.
Previously, more than 20 game agency companies went to negotiate with Blizzard just to warm up.
Many people know that it is impossible for Blizzard to represent these game companies.
In addition to these more than 20 game companies, there are three large game companies.
Ninetowns, Shanda, NetEase.
The reason why I didn't say Huanyu Technology.
Because Universal Technology is a super game company.
They already have their own 3D game, and it's rumored that they're going head-to-head with World of Warcraft.
Then, only these three companies are finally qualified to represent Blizzard World of Warcraft.
One is that these three companies have made a lot of money by relying on the previous games and are very powerful.
In addition, their operational experience is also very mature.
After the assistant reported a series of news to Zhu Jun, Zhu Jun held a company meeting.
meeting content,
That is to win the World of Warcraft with all its strength.
Just the next day, Ninetowns contacted Allen, vice president of Blizzard.
The two parties negotiated for a whole day.
As for the content of the negotiations, most of them are confidential.
But one piece of news was revealed.
The Ninetowns spent $50 million in agency fees for this agency.
Such sky-high agency fees directly shocked the entire country.
You know, although the agent of an online game is to pay the agent fee.
But the general agency fee is not high, at most one or two million, and some even several million.
The heavy head is not the agency fee, the heavy head is the remaining share.
But now, let’s not talk about the division, the agency fee alone has reached 50 million, which is still US dollars.
Converted into RMB, at the exchange rate in 2004, the agency fee is 400 million RMB.
Such an agency fee not only set a record, but also shook the entire Internet extremely.
...
"$50 million, Zhu Jun, this guy is really willing to spend all his money."
Shanda President's Office.
Chen Tianqiao and Chen Danian frowned.
They had long known that this contest was inevitable, but they didn't expect to make a big move as soon as it came.
"The Ninetowns is estimated to be determined to win, otherwise it would be impossible to spend 50 million US dollars in agency fees."
For the two, the agency fee of $50 million was naturally affordable.
In the past few years, Shanda's operation legend has added dozens of games, and it has already earned billions of dollars.
But the agency fee of $50 million is still a figure to be reckoned with.
If the agency World of Warcraft is successful, the money can be earned back in the future.
But if the agency of World of Warcraft is unsuccessful, then this is an extremely risky business.
You know, it's not that the better the quality of the game, the more popular it is in the market.
Like Heaven 2.
Paradise 2 was also highly praised by the outside world, but it was a dog when it was operated as an agent in China.
Of course, World of Warcraft is not something that Lineage 2 can compare to.
Judging from the information released so far, the two are extremely excited.
They believe.
As long as the World of Warcraft agent is brought back, they will definitely be able to operate him successfully.
"Brother, we are still one step too late."
Chen Danian said with a sigh.
"not late."
Chen Tianqiao shook his head and said, "At present, Blizzard has not signed a contract with The Ninetowns."
"But Zhu Jun spent so much money, Blizzard should be moved."
"If there were no competitors, Blizzard would have signed this contract with The Ninetowns, but it's not just The Ninetowns in China. Besides, from this news, we know that Blizzard wants to go further."
Who came up with the astronomical agency fee of $50 million?
It can't be Ninetowns.
Since it is not Ninetowns, only Blizzard.
"Da Nian, you go to Blizzard, we bid 60 million and agree to their sixty-fourth share."
Make up your mind, Chen Tianqiao said.
"Okay, I'll contact them immediately."
After speaking, Chen Danian left the office.
However, while Chen Danian went to Blizzard, NetEase also acted.
The one who went to Blizzard this time was Ding Yingfeng, the vice president of NetEase.
"Mr. Chen, what a coincidence?"
"Mr. Ding, is it so coincidental?"
On the way to meet Alan, the two happened to meet.
"Why don't you go first?"
Ding Yingfeng asked.
"You can talk first."
Chen Danian also stretched out his hand.
Then the two laughed and said, "Since we met, let's go together."
"Ok."
Although it was a bit unexpected, since it happened, it was time to really fight for strength.
Seeing alone, not alone, and nothing.
"Mr. Allen, we have shown our sincerity."
As soon as the conversation was over, the two sides had already offered each other several times.
It turned out that the US$60 million that Chen Danian insisted on also mentioned US$70 million after the arrival of NetEase.
But Ding Yingfeng was authorized by Ding Lei, no matter how high the price of the competitors, they must be 1 million higher.
In the end, Chen Danian withdrew from the contest, and Blizzard and NetEase signed a letter of intent for cooperation.
"Yingfeng, how are you?"
"Follow the mission."
Ding Yingfeng took out a letter of intent for cooperation and reported to Ding Lei.
"Great."
Ding Lei breathed a sigh of relief.
If they can win World of Warcraft, they will not worry about NetEase in the next few years.
With the addition of World of Warcraft, in the future, NetEase will be able to compete with Lianhuan Technology in the game.
"However, Mr. Ding, we also paid a high price. The agency fee reached 74 million US dollars, and the share was six or four."
The agency cooperation signed by the game company before is seven or three points.
That is, the agency company seven and the research and development company three.
This is more reasonable.
Because R&D companies don't take money for nothing, it's not bad to get 30%.
In addition, the agency contract can represent multiple agents, not only to China, but also to South Korea.
Sixty-four is divided, which is the exit that Blizzard dares to open.
"It's okay, if you can win it is success."
Although the cost is huge, they still have money to make in such a large game market in China.
However, just as Ding Lei was preparing to sign a formal agency contract with Blizzard in the next few days.
Another game company that no one had thought about entered the arena.
This game company is called Huanyu Technology.
They gave a sky-high agency fee of $200 million.