Chapter Five Hundred and Sixty-Two: This Is because You Opened It the Wrong Way
MSN's initial positioning is the business elite.
This is for differentiated competition with YY.
Start with business office, and gradually lay out the field of instant messaging.
However, sometimes it's not what you position him as what he can attract.
Sometimes, the positioning is not constant.
There are positioning adjustments for business development.
There are also those who are confused, and they do not know how the positioning has changed.
MSN at this time, is such a situation.
Although Microsoft's first goal is to make him the first instant messaging software for business office.
Although he also played a little effect.
But sometimes, something is so appealing to him right out of the box.
Those Dabaojian are just side dishes.
In any case, things like Dabaojian are passive.
He needs others to dig, and there is not much interaction.
But if it's this kind of interaction between strangers making friends, it's much easier.
There are so many men and women online.
They are bored, they are lonely, they don't know what to do.
Therefore, they want to find their own kind at this time.
Of course, there are also on this piece of YY.
However, Huanyu Technology has a stricter review in this area, and if it is found, it will be banned.
In other words, it is not actually more stringent.
Because YY does not have such an environmental soil.
Even if you want to be a hooligan, others will report you.
In addition, everyone does not know that YY can also have such an operation.
But MSN gave countless users a chance to try.
"Brothers, recommend a very fun instant messaging software."
"Is it YY?"
"Aren't you playing YY all the time?"
"Then you still recommend it."
"I mean more fun than YY."
"You mean MSN?"
"Damn it, you know?"
Everywhere on the Internet, MSN suddenly became the object of everyone's attention.
Many people suddenly became interested in MSN without knowing why.
"I know, Microsoft's new instant messaging software, but I played for a while, and it wasn't much fun."
"Hehe, that's because you opened it the wrong way."
"The way to open it is wrong? I open it in the right way, isn't it just double-click to open it?"
"Uh... let me tell you so."
Turning the secret words, the netizen taught his friends the correct way to open MSN.
"Damn, MSN can still play like this."
"Isn't this MSN an instant messenger for business elites?"
"Looks interesting, I'll try your method..."
Another way of playing MSN can be described as subverting the understanding of many users.
In their eyes, the business elite-style instant messaging has slowly turned into another kind of instant messaging for pleasure-seeking.
As long as they have ideas and needs, they will enter MSN.
And, because there is an environment that everyone understands, many people get along well here.
Whether it's a man or a woman, they all go straight to the point.
Even if some are shy, everyone knows their own thoughts.
At most, it takes a little time and you can get what you want.
This situation also gave MSN huge feedback in a short period of time.
First of all, from the user registration and the number of online users, they have quickly improved.
In addition, from the user group, MSN has also broken through the original type of business elite, and began to go in the direction of the public.
Because of knowing the correct way to open MSN, these were originally just instant messaging for business elites, and gradually other types of people joined them.
The whole situation, it can be said, is really good.
...
"Mr. Bill, our registration number has exceeded 50 million, and the number of online users has exceeded 1 million..."
Tang Jun, President of Microsoft China, was very excited to report to Bill the achievements of MSN in China.
Although he knew that MSN's popularity suddenly soared, it wasn't because they were really that powerful, but because of the excess hormones in countless men and women.
But it doesn't matter.
Having stayed abroad all the year round, Tang Jun is very open to this kind of thing.
In fact, there are many such software in foreign countries, but they are not good enough.
But who knows, as soon as he entered the domestic market, he caused a huge sensation.
This is the advantage of having a lot of people.
Look abroad, where are there so many Chinese people.
Not to mention one country, even if there are dozens of countries or continents, the total population is not comparable to that of China.
This also gave Tang Jun a glimpse of enlightenment.
He understood that as long as there were many people, he could create phenomenal software.
"Good, Tang Jun, you did a good job."
Microsoft praised it.
He once wanted to fire Tang Jun before.
But then he endured it.
Looking at it now, although this Tang Jun's personality is not very good, his ability is still quite strong.
Under his leadership, MSN has performed so well.
Although it is still not comparable to YY now, but in such a short time, this is already very good.
And most importantly, Tang Jun hasn't used Microsoft's resources much.
But after they Microsoft will tilt resources to MSN this piece, the growth rate will be even more terrifying.
However, Bill remains the same for the time being.
Microsoft's resources are many, but they are most effective when used when it matters most.
If it is used now, it will inevitably suffer a comprehensive counterattack from Huanyu Technology.
This is not to say that Microsoft is afraid, it is just unnecessary.
So Bill didn't mention what resources Microsoft would give MSN in the future, and Tang Jun was very smart and didn't say a word.
However, Bill knows how to win over subordinates. On the phone, Bill said: "The previous thing was just to show off to the outside world. In fact, the company is very satisfied with Manager Tang and I am very satisfied with Manager Tang. You are a rare profession for us at Microsoft. Manager, I'll send out an open email to all the presidents of Microsoft's global regions in a moment, and I want them to learn from you."
"Thanks Mr. Bill, but that's what I should do."
Tang Jun replied very modestly.
But he was already elated by this time.
Yes.
I used to like to brag.
Now, I'm slowly realizing what I've been bragging about before.
As for education.
This is also not a problem.
After some time in the future, he will shut everyone up again.
"Everyone, Mr. Bill called me just now. Mr. Bill said that he is very satisfied with the recent performance of our Microsoft China, especially in the operation of MSN. However, this is what Mr. Bill said. But everyone should We know that although our MSN has performed well recently, we still have a long way to go with the YY of Huanyu Technology."
"Then, next, is the most important moment for us. In the future, we will invest a huge amount of advertising expenses to completely publicize our MSN. We want to let everyone know that in China, except for YY with Universal Technology , and our MSN. And, in the future, only our MSN..."
The explosive performance of MSN is actually beyond Tang Jun's expectations.
Because he didn't really understand why MSN suddenly exploded.
Although he seemed to understand, MSN exploded because of hormones between men and women.
But that's just an appearance.
No one pushes, no amount of hormones between men and women is just a waste of paper and electricity.
But Tang Jun didn't understand that it didn't matter.
Tang Jun has seen too many business wizards, and sometimes they do not know how to succeed.
Sometimes luck is also a strength.
And when this kind of signs appeared before, Tang Jun also vaguely saw the benefits.
As long as they operate well in this area, they will soon overtake Huanyu Technology.
Of course, it doesn't matter whether it's Tang Jun's credit or not.
Anyway, now MSN has been hot.
They just need to add more strength to this hot foundation.