Chapter Five Hundred and Forty-Four: Another Play

The beta test of World of Warcraft and Kyushu OL will soon end.

After the closed test, it is usually an internal test.

However, during the internal testing, about the comparison of the two games, the major Internet channels appeared one after another.

[World of Warcraft VS Kyushu, who do you support? 】

[Kyushu, the pinnacle of domestic games, is still a step behind World of Warcraft. 】

[On the strength of Blizzard and Huanyu Technology. 】

The play style of online games is no longer the one that Huanyu Technology has to decide.

After several years of development, NetEase, one of the three major game manufacturers in China, also has its own set of game operation concepts.

Although they don't have their own game portals or their own circles, they are also not very good at instant messaging.

But it doesn't mean they can't promote it.

Besides, they don't, doesn't Huanyu Technology have it?

NetEase has cleverly used the various businesses created by Huanyu Technology to become their publicity platform.

For example, on 5173.

Like in circles.

Another example is in an instant messaging group.

As for the guild, they are also infiltrating step by step.

It can be said that for the sake of World of Warcraft, NetEase made an absolute investment in this publicity layout.

Of course, the effect is obvious.

After a wave of publicity and promotion of soft articles, the quality of World of Warcraft itself is stronger than that of Kyushu. Under their influence, the most anticipated game by most gamers became World of Warcraft.

You know, although World of Warcraft was also very popular before.

But the most anticipated online game has not been World of Warcraft, but Kyushu of Universal Technology.

There was a time when NetEase didn't understand.

Even Ding Lei always thought that Huanyu Technology was cheating.

This is not dissatisfaction.

Because Ding Lei couldn't understand what he thought before.

Obviously, the two games are similar, and it is not necessarily that the games of Huanyu Technology are as fun and classic as they are. But it is the game operated by Huanyu Technology, and more than 1 million people are online at the same time every time.

Until now, Ding Lei, who slowly embarked on the road of Huanyu Technology, gradually understood the way of Huanyu Technology.

Although the production level of their games is average, the operation level is the top in the country.

Not to mention the other one, just promoting this one, many domestic game companies are not their opponents.

Game portals, Internet cafes, guilds, navy, YY game channel... These are all important drivers for the operation of Huanyu Technology.

Now, they are keeping pace.

"Yingfeng, how did you prepare for the internal test?"

"Mr. Ding, everything is ready and you can take the internal test at any time."

"What about Huanyu Technology, what are they doing?"

"Not yet...but they have also increased their investment in publicity. They have their own channels and platforms. If they are given time, I am worried..."

"There's no need to worry. The closed beta will start soon, and it's useless for them to increase their promotion. Besides, if they can increase it, so can we. At most, we just spend more money."

Although the effect of publicity has been very good, Ding Lei still did not relax.

Huanyu Technology has always been NO1 in the industry. Even if they are temporarily ahead, Ding Lei is afraid that Huanyu Technology will make a comeback.

But now Ding Lei is more certain than before.

after all.

The competition between Huanyu Technology and them back then was completely crushing, and it could even be said to be a dimensionality reduction blow.

But now, after they really understood Huanyu Technology's style of play, they quickly shortened the distance with Huanyu Technology.

As advertised this piece.

Although Ding Lei knew that Huanyu Technology had its own channels, if they were willing to spend money, Huanyu Technology could not help them. In addition, considering that 200 million US dollars have been released, can it be stingy to invest in this piece of publicity?

...

"Zou Tao, you have met an opponent."

The actions of NetEase also put some pressure on Huanyu Technology.

Chen Yu was a little excited when he found out that Ding Lei had added some points to the game operation.

It seems that we can have a good fight with NetEase.

Otherwise, just like before, they couldn't catch up with just a few tricks, which would be boring.

"Mr. Chen, don't worry, the number of people online will definitely exceed World of Warcraft when the internal test is over."

"Oh, Zou Tao, it seems you are very confident?"

"There are some, I have prepared a few plans, Mr. Chen, take a look."

Having said that, Zou Tao handed the plan to Chen Yu.

During this period of time, Zou Tao has been thinking about how to deal with NetEase's plan.

Although the performance in the beta test was not satisfactory, in the face of NetEase's World of Warcraft, Zou Tao is not easy to mess with.

Just looking at Zou Tao's plan, Chen Yu shook his head.

"no."

Chen Yu denied and said, "Although these plans are also effective, they are the same as the previous play."

Zou Tao's plan is actually an upgraded version of the previous Huanyu Technology game operation.

Around the various businesses of Huanyu Technology, vigorous publicity and promotion are carried out.

Although Chen Yu also believes that such a play is still effective, especially these channels are still owned by Huanyu Technology, which has more advantages than NetEase in this area. It's just that NetEase is also doing this kind of play. If Huanyu Technology persists, it will be difficult to get rid of its opponents far away.

"Mr. Chen, I also prepared a network management invitation code."

Seeing Chen Yu shaking his head, Zou Tao said after thinking about it.

"Network management invitation code, what is this?"

"It's the same as the game promotion code we made before."

"Since it's the same, why do you have to come up with a special invitation code for the network management?"

"The main reason is that the effect of the previous game promotion code is not particularly obvious."

Zou Tao explained: "It's been a while since the game promotion code was launched, and it has attracted a lot of people to promote it. It's just that this model has also been imitated by other game companies, and the game promotion code on the web page does not allow people to promote it. Game promoters are more attentive to promoting our games, at most they send a link, or mention that others regard this as making some pocket money online."

"Then what does the network management invitation code mean?"

"The network management invitation code is specially aimed at network management, and the income of the network management invitation code is higher than that of the previous game promotion code. If these network management can help us promote our games, their monthly income can be equal to their salary. Almost, or even higher."

Chen Yu understood this.

This looks like an invitation code, but it is actually equivalent to recruiting a game promotion specialist from Universal Technology.

But he is more useful than a game promotion specialist.

Because the network administrator stayed in the Internet cafe, the ones he came into contact with the most were those gamers.

At the same time, many gamers are also familiar with these network managers.

If the network administrators are serious about promoting their games to them, the conversion efficiency will be very large.

"Not bad."

Chen Yu agreed with this plan.

It's just that Zou Tao was a little hesitant, but still said: "It's just that the cost of promotion funds may be relatively large."

There are more than 100,000 Internet cafes in China. If each Internet cafe has a network management invitation code, it is equivalent to recruiting more than 100,000 employees. Even if it is impossible to get all the network administrators in the country, it is necessary to get half of them, otherwise it will be ineffective. But the income generated by these tens of thousands of employee invitation codes is also terrifying.

However, Chen Yu waved his hand: "You don't need to worry about money. As long as you can pull people, the previous cost is worth it. Besides, look at NetEase, you can spend 200 million US dollars. What are we afraid of?"

"However, I don't think that's enough."

"Mr. Chen, what do you mean?"

"If you want to spend more money, you need to spend more. Since you have thought of network management, why not go further?"

"Go further?"

Zou Tao did not understand something.

"For example, a private room."

"Package?"

Zou Tao has some rhythms that can't keep up with Chen Yu.

"What do you mean by private room?"

"Zou Tao, you have a funny head. The reserved venue is the Internet cafe. It means that we have all the machines in the entire Internet cafe."

Internet cafes have always been a must for major game companies.

This is the beginning of Universal Technology.

However, the beginning of Huanyu Technology is only reflected in the publicity of Internet cafes.

This kind of propaganda includes putting up posters, engaging in offline Internet cafe activities, Internet cafe teams...etc.

But now Chen Yu has taken the promotion of Internet cafes a step further.

From the original poster, a chartered plane came directly.

"Oh, that's it."

But although Zou Tao nodded, Zou Tao still felt that he couldn't keep up with Chen Yu's brain circuit.

"Mr. Chen, can you explain in more detail?"

What's the box for?

What is the purpose of packing all the machines in the Internet cafe?

Could it be that the Internet cafes are all packaged and let their ordinary users surf the Internet for free?

Seeing Zou Tao's confused expression, Chen Yu felt a little helpless.

This is also normal.

This trick is not something that anyone can come up with.

This trick was invented by Shi Yuzhu, a former game boss.

Now Shi Yuzhu is still selling Melatonin and has not yet entered the game field.

Naturally, no one knows about the promotion of this kind of Internet cafes asking users to play their games for free.

Not only no one knows.

On the contrary, before such a promotion method comes out, you can't even think of it.

Since NetEase has learned their original style of play.

Well, Chen Yu will change to another, more terrifying style of play.

Fortunately, Zou Tao is not stupid.

After Chen Yu explained a little, Zou Tao suddenly realized.

I thought in my heart.

The original game promotion can do the same.

It turns out that you can also ask them to play their own games in an Internet cafe.

Although this method is simple and crude, it is extremely effective.

Zou Tao has seen it.

If that time comes, the gamers in the sky must be pouring into their games like crazy.

Although not everyone in this game can keep playing when they enter their game.

Some may just play for a while, and then you won't play your game again.

But it doesn't matter if they play for a while or for a long time.

As soon as they play, it all begins.

With a beginning, with a try... Then many people may embark on the road of gaming from now on.

"Mr. Chen, can we still do this?"

"sure."

"Will this be too bullying?"

"Have it?"

Touching his chin, Chen Yu was a little confused: "Are we bullying people?"

"Uh……"

Zou Tao was speechless.