Chapter 232: Building a Brand: YY Games

"Let's go, Haofang's battle platform actually joined the YY game?"

"My mother, is this guy trying to die?"

"I'm a platformer myself, but joined the YY game platform?"

Since Haofang's battle platform is a platform, he is a company that provides players with a game platform.

In this platform, you can play CS, World of Warcraft, Interstellar, Red Alert...

He can also play other casual chess games.

However, Haofang mainly promotes large-scale games of competitive competition, and chess and card leisure are incidental.

It stands to reason that such a game platform should develop independently with YY Games and Lianzhong World.

Because the platform is bigger, the autonomy is also greater, and the future development will be greater.

But who knows, Haofang actually made a strategy to join the YY game platform.

"Could it be that the opening of YY games is so attractive?"

"I want to say that Haofang will definitely regret it."

"Haofang joins YY, and the winger will be the biggest unicorn on the large-scale competitive game platform."

The large-scale competitive battle game platform is not only Haofang, in addition to Haofang, there is also a platform called the winger battle platform.

Speaking of which, the winger was established earlier than Zhihaofang, and the winger is more famous than Zhihaofang.

Originally, the two companies were similar in strength, but now Haofang has given up on his own platform and joined YY's embrace, and the value of the winger has become extremely fast. Especially for some investors, they do not particularly recognize the open concept of Universal Technology. They still believe that the initiative should be in their own hands.

Winger and Haofang are both platforms. Since they are platforms, they should do it according to their own ideas.

What does it mean if you are a platform and join another platform?

For this, Huanyu Technology did not respond too much, including Chen Yu, who did not make any sound to the industry.

Now that he has made an open strategy, Chen Yu will stick to it firmly.

As for the doubts from the outside world, let the crazy data smash their naive thoughts.

...

"Mr. Chen, this is the data from the previous Haofang platform."

As the largest game company to join the YY game platform, Chen Yu also pays more attention.

The first time, Chen Yu asked Li Nan to sort out the specific data of Haofang's battle platform.

"5 million registered members, 50,000 online at the same time..."

Looking at the data on the Haofang platform on the document, Chen Yu frowned.

He didn't think that the famous Hao Fang in his previous life actually had only 50,000 people online at the same time.

Isn't this messed up too badly?

"Why is the data so bad?"

Chen Yu put the document aside: "5 million registered members is enough, only 50,000 are online at the same time is too low, and only 1 of 100 registered members is online, the probability is too low."

"This is related to Haofang's operation. In fact, it is not just Haofang. The data on the winger's side is also similar. Their technology is OK, but in terms of specific operation and promotion, there are relatively big problems. I did a survey. ,

It is found that many Internet cafes do not have the client of the Haofang Battle Platform. "

"Even if there are some Internet cafes, they also put the client of the Haofang Battle Platform in the single-player game directory."

"Thinking about it, this is why Haofang chose to join our YY game platform."

In fact, some domestic software manufacturers are still relatively technical.

For example, Kingsoft Corporation, their technology is very powerful.

But the technical excellence does not mean that the operation and promotion ability is excellent.

There are good software, good games, and no strong operation and promotion ability.

Take Swordsman Love, for example. Although this game is good, it has only been online for a period of time with only 100,000 people online. Although this result is not bad, but basically these hundreds of thousands of people were brought by 5173 for them. As for their own promotion ability, forget it...

Of course, Li Nan's evaluation is actually a comparison with Huanyu Technology.

In particular, the various operations and promotion of Legend World before Huanyu Technology, although Li Nan was not in charge of the game, it also opened his eyes and benefited a lot.

"Since this is the case, then we should do a better job of the platform."

Not every game company can do it well.

They have technology, and Huanyu Technology has a platform and a strong promotion ability.

Well, this is more attractive to them than a simple platform.

"First release a preview of the Haofang battle platform in YY Games."

"Second, contact Haofang and ask them to do some activities."

"Third, ask Xie Zhang to come over."

Chen Yu asked Xie Zhang to come over to plan a promotion plan for YY games.

Since it is a platform, the most important thing is to promote.

And promotion is not a single advertisement. While advertising, you must establish your own brand.

Yes, the real economy has a brand, and the virtual Internet also has a brand.

At present, major Internet companies have not yet realized the importance of Internet brands.

For example, in terms of games, what is the difference between Shanda and The9?

Shanda brand and Ninetowns brand which is better?

It's hard to tell for the time being.

But through decades of hard work in the previous life, Shengnen was superior to Ninetowns.

As for the reason, Shanda knows better about publicity and operation than Ninetowns.

But Shanda is not the most powerful domestic game brand.

The coolest is the penguin.

Although Penguin does have the suspicion of monopoly, it has to be said that the promotion and operation level of Penguin in the previous life is not too strong.

The first brand operated by Universal Technology is YY Games.

After Chen Yu's order, Xie Zhang immediately came up with a plan for the YY game brand.

To this end, Xie Zhang designed a YY game poster.

Poster content highlights YY games, but not just YY games.

Under the YY game, there are various classic explosive games.

Happy fighting landlords, fighting mahjong, eating snakes, jumping...and the Haofang battle platform just signed.

These posters were posted to various Internet cafes for the first time, and of course, they were also posted to the streets and alleys of the city.

Don't underestimate these posters, unnaturally, it is these posters, but YY games impact their vision.

At least, in their impression, YY Games is the first game platform to do this kind of promotion. Moreover, there are all kinds of mini games under YY games... Some of them have been played by them, and some of them have not been played but have seen others play. After going back and forth, this way of promotion from time to time has gradually accumulated his brand awareness.

At least, he is more familiar than QQ games and Lianzhong World...

Of course, among these posters, Huanyu Technology actually has some tricks.

For example, Happy Landlord, Mahjong... These are some very common chess and card games in YY games.

These chess and cards are not only in YY games, but also in QQ games, and also in Lianzhong World.

If the theory is the first to enter the user's impression, it is the world of Lianzhong.

Because many people may first come into contact with or know chess and cards, it is Lianzhong World.

However, Lianzhong World did not do this brand promotion, and everyone only knew that there were some games such as playing cards.

But such a crazy promotion of YY game, all users understand.

"Oh, it turns out that the platform for playing cards is YY Games."

"Okay, let's go online and play some other day."

"Hey, there are a lot of games in their YY games. This greedy snake is more magical and seems to be very fun."

"Can YY games also play CS?"

"Great, I'm worried that there are no players to play online together."

Accidentally, the YY game is deeply rooted in the hearts of the people.