Chapter 1584 High-Level Interview

It was a rare sunny morning in the capital in early winter. The sun was still the same, the buildings were still the same, and the landscape was still the same.

But under the same sunlight, whether it is the sky, the buildings, or the landscape, it is a little tougher than the previous three seasons.

Jiasheng Business District, in the middle of Jiasheng Building, is located in the rooftop garden on the 45th floor. A large group of people from CCTV, with the cooperation of Jiasheng employees, are busy arranging seats, lights, baffles, etc.

Around 10 o'clock, everything was ready. The host with glasses was sitting relaxedly on his sofa, flipping through a notebook, and making final preparations without any distractions.

At 10:30, the glass door of the building leading to the rooftop garden opened, and a group of people came out in a hurry. The leader, Feng Yiping, wore a white shirt with a light blue suit jacket, and crisp light brown trousers. It looks a bit like a spring outfit.

Host Bai had already stood up, while Feng Yiping still lowered his head and signed a folder opened by Wu Qian as he walked. Wu Qian still held a thick stack of such folders in her arms.

Host Bai didn't urge him, he just put his hands into fists in front of his lower abdomen and looked at the group of people walking over with a smile. As they approached, Host Bai could hear some words, "...Magical Workshop..." Speed ​​up... typical...," apparently arranging work.

Host Bai saw that it was not until the girl holding the folder reminded her that Feng Yiping raised his head and looked at himself for the first time, as if he was in a trance, and then showed a bright smile, " Hello, Mr. Bo,"

Host Bai, who has interviewed dozens of international organizations and heads of state, this is the first time he has contacted Feng Yiping. He has a profound understanding of what it means to be famous rather than meet, and he also understands why the reporters who have interviewed him, why are they so negative? He was full of compliments.

This is indeed a very charming young man, especially with a very charming smile. When he smiled just now, it immediately made people feel that this tough winter day has softened a lot. This should be the so-called spring breeze.

"Hello, Mr. Feng," Director Bai held Feng Yiping's hand, "I heard that you just came back?"

This is one of the two male hosts of CCTV that Feng Yiping liked very much before. He is indeed very graceful, calm and steady, neither humble nor overbearing.

"Yes, I just arrived last night. Sorry, I originally wanted to go to your place, but then I was really pressed for time, so I can only trouble you to make a trip."

"Mr. Feng, you rarely accept exclusive interviews. If you have such an opportunity, it would be worthwhile for us to make a special trip abroad," Director Bai said with a smile, "I see you still have so many documents to sign, why don't you sign them first?" It’s over, we can wait a while,”

"Thank you, I'll save those things for later. Haha, I also want to take the opportunity to take a rest." Feng Yiping sat down and saw that Host Bai was wearing a dark suit and blue tie. He was very meticulous. Looking at his own outfit, he was more casual. The matching and open collar felt a bit impolite, "Bring me a tie,"

Over there, Wu Qian ran in, and Boss Bai hurriedly said, "No, no need," as he said, he pulled off the tie around his neck and loosened two buttons, " It’s easy like this,”

This is a man of quick wit.

The CCTV staff began to carefully put microphones on Feng Yiping. Host Bai still chatted with him, "This design is quite good," he said, referring to the platform they were currently on.

"The main reason is that it takes too much time to go from the building to the lawn downstairs," Feng Yiping said. "The view here is good. Sitting here will make you feel better."

"We also like this arrangement, and we really hope that the stage can listen to our voices."

This is obviously an extravagant hope, because the construction of "Big Pants" has already started in September this year, and it is obviously impossible to change the design because of his ideas.

"Then let's start?" After a few pleasantries, Host Bai suggested.

"Please," Feng Yiping adjusted his sitting posture, trying to make himself sit more relaxed.

Although the interview outline has been confirmed by both parties, Feng Yiping believes that it is better not to take the person opposite him lightly.

"There is a saying in the society that Mr. Feng often gives speeches and accepts interviews abroad. You even choose to publish monographs such as big data abroad, and you have forgotten about China. Is there any reason for this?"

This first question is a bit sharp, or in other words, it is this first question that led to today's exclusive interview.

In the past two days, there have been some not-so-good remarks on the domestic Internet, saying that Feng Yiping likes to teach successful experiences abroad, but rarely does so at home, which is a bit flattering.

"I really don't know why I came to such a conclusion," Feng Yiping said. "Generally speaking, I am not a person who likes to talk too much, whether at home or abroad."

"Why not?" Host Bai asked, "We all know that the power of idols is infinite. Your legendary example will inspire more people to start their own businesses."

"I really don't think listening to my speech can encourage you to start a business. Starting a business is hard work and involves great risks. I think it's best to follow your own heart,"

When I first started working, I read a large volume of Carnegie's "Human Weakness" with many people. Later, I also watched a lot of speeches by the richest man Ma and the richest man Wang. In the end, I realized that these things are really useless. It's quite funny sometimes.

Feng Yiping didn't want this. He wanted to maintain a sense of mystery. At the same time, he also knew that talking too much would lead to mistakes. This was indeed a high-probability event. The less you talk, the less chance you have of making mistakes.

"Oh, don't you think your entrepreneurial experience might help others?"

"It's hard to generalize, but from my personal experience, because of different conditions in various aspects, sometimes, the words of some experienced people are not only unhelpful, but may also make people feel confused,"

"For example, when I was a child, an aunt who came to visit my house always told me solemnly, drink water slowly, slowly, be careful not to choke. I was very puzzled at the time. How could it be? I even deliberately drank faster and drank bigger gulps, but I didn't choke - to be honest, I still haven't choked until now, so this incident left a deep impression on me,"

"The aunt had good intentions. She thought that her experience would be useful to me, but in fact, it didn't help at all. Instead, it confused me for a while. I think, such a situation, in other aspects There must be some,"

"It is possible. I think the aspects that need to be paid attention to are not a problem for many entrepreneurs at all, but I am so cautious when I say it, which will also confuse them,"

"So this is how you think. That is, if it is not a universal truth, such as your "Blue Ocean Strategy" and "The Big Data Era" which has been hotly discussed around the world in the past two days, but the book has not even been published, other things that may cause misunderstandings are better not to be mentioned?"

"Yes, I think so. Of course, we have other ways to support everyone's entrepreneurship. We have established several venture capital funds to provide entrepreneurs with all the help they need,"

"I understand. This is actually your usual style, Mr. Feng. It is better to do than to say," Chairman Bai concluded.

"Yes, I am a doer. In addition, just call me by my name," he said with a smile.

"Yes, this is also the question I want to ask. In your company, many people have always called you by your name, right?" Chairman Bai asked.

"It's not just me. In the company, as long as the age difference is not too big, we have stipulated that we must call each other by name instead of by position. This situation has long been very common in many private companies."

"So, what are your main considerations for formulating such a system?"

"The main purpose is to create an equal, family-like atmosphere; besides, everyone likes to be called by their name, right!"

In addition, when various names are renewed in the business field, some of the original high-sounding titles have long lost their original style, and it is better to just call by name.

"It does make sense. Let's talk about entrepreneurship. As an entrepreneurial idol in the minds of young people around the world, what were your considerations when you started your own business?"

This question must be made clear, otherwise some people in the audience will think that if you succeed yourself, you don't want others to succeed too.

"At the beginning, it was naturally to change my destiny," Feng Yiping said very directly, "I wanted to live a better life,"

"This goal seems to have been achieved very quickly, at least after you helped your parents to establish the Laojiawei Noodle Restaurant, right?" Host Bai really understood it very comprehensively.

"Yes, at that time, our family had more than 20 noodle shops in the provincial capital, and they were all pretty good. It should be said that we had definitely reached a well-off level ahead of time,"

"Yes, at that time, you didn't have to work hard to start a business. You could have lived a happy life with the income from your family's noodle shop. But we see that you didn't do that. Instead, after the economic conditions at home had greatly improved, you started your own business. Why is that?"

"The main reason is that I personally yearn to start a business and succeed, and I feel that I have made relevant preparations," Feng Yiping said.

"What do you mean by good relevant preparations?" asked Bai Zhizhu.

"There are many preparations. First of all, I think it is psychological. There are two results of starting a business, success or failure. The first psychological preparation is to be able to withstand the blow of failure,"

"This blow includes material and spiritual,"

"Materially, if the business fails, the living standards of myself and my family will not plummet from then on. So from this point of view, I don't really agree with borrowing a lot of money to start a business,"

It's rare to say this. Feng Yiping feels that some issues are better to be explained clearly.

"Mentally, after a business fails, you don't have to insist on getting up where you fell, because it is possible that the place where you fell is a swamp where anyone who enters will fall,"

"But you must maintain a positive attitude like failure is the mother of success, and firmly believe that failure is equivalent to taking another step towards success. At least, you can't be discouraged and label yourself a loser,"

"Understand, that is, when you start a business, don't bet everything on one thing, and at the same time, be mentally prepared to withstand failure,"

The host is good at summarizing.

"Being so desperate depends on the situation, but from my personal point of view, it's best not to do so,"

"Other related preparations are very specific and detailed. For example, our family's earliest entrepreneurial project, Laojiawei Noodle Restaurant, the first noodle restaurant was only a few dozen square meters and a dozen tables, but just for such a store, we prepared more than 200 pages of written materials, and they were A4 paper,"

Feng Yiping still remembers this incident vividly. He did almost all the preparations for the noodle shop and convenience store in the beginning. Later, he only needed to come up with the idea and rarely had the opportunity to put it into practice.

"Do you need to prepare so much for just one noodle shop?" Chairman Bai gestured at the scale of the preparation materials described by Feng Yiping.

"Of course, when we decided to open a noodle shop at the beginning, we prepared it according to the vision of chain, at least regional chain,"

"Oh, so, looking at the long-term is also a key step to success," Chairman Bai concluded.

"Yes, if I were to summarize the most important points of my personal entrepreneurial success, I would never decide on investment projects based on short-term interests, which is a key point,"

This is the question they discussed for the longest time. Chairman Bai is very capable and cooperated well. Feng Yiping believes that those who questioned it online for whatever reason will definitely have nothing to say after seeing this interview.