Chapter 1622 Online

Because they were worried about their son and because they were unprofessional, Feng Zhenchang and Mei Qiuping wanted to walk around the streets and see everyone's reactions in order to judge whether something would go wrong with this new business that their son valued very much.

But for professionals, it's not that troublesome at all.

On the morning of December 2, Lao Ma opened the website of the newly launched Jiasheng Mall. At first glance, he felt that this would be a success.

He is not a professional and cannot specifically say which aspects of this website are better than his own, but at first impression, he feels that Jiasheng Shopping Mall's website is better than his own.

"To be specific, this website looks very grand, and even has a somewhat authoritative feel. My description may not be accurate, but from my personal experience, this website gives people the feeling that it is a good place to shop. , it’s guaranteed, what do you think?”

The target of Lao Ma's question was a large group of guys with obvious dark circles under their eyes.

In terms of launch time, Jiasheng Mall is also very different from many previous Jiasheng websites. It does not go online at 8 or 9 o'clock in the morning, but at zero o'clock.

A large group of Lao Ma's helpers have been studying the Jiasheng Mall website since then.

"First of all, I have to say that the website design of Jiasheng Mall has the best comprehensive effect among current e-commerce platforms. This is very normal," Lao Ma's technical director said, "Because it is the latest website to be launched, it will definitely include We learn from successful experience in the design of e-commerce websites,"

This makes sense. It would be strange if Jiasheng’s website design did not learn from their predecessors.

"Specifically, from color to layout to font, they are indeed excellent and very coordinated. In this regard, it is not ruled out that they used the power of a third party," the technical director pointed to the website for analysis and expressed his speculation. .

"Third party?" This conclusion seems a bit hasty. It is really difficult to find someone who is very good in this field in China, better than them, and better than Jiaqiang.

"We know that Google's web design is well-known, and Mr. Feng is the major shareholder of Google. He also has a close relationship with the two founders. It is no problem to ask them to check or directly help,"

His guess was indeed accurate. For the design of the website, as before, Feng Yiping asked Mayer again.

"What about marketing?" Lao Ma asked, looking at the flashing 12.12 on the website.

He proposed a shopping festival at that time. Unexpectedly, Feng Yiping decided on the name of the shopping festival smoothly and named it after the date when the sales season of Jiasheng Mall started.

Lao Ma has always had a doubt, as if Feng Yiping had a similar plan for this matter.

He estimated that if he didn't mention it, Feng Yiping himself might announce a similar decision.

"It's very good. Their promotion for this promotional season has accurately grasped the points that everyone cares about. The quality is guaranteed; the price is affordable: both the manufacturer and the platform share profits; the goods arrive quickly and returns and exchanges are convenient..."

"We ourselves said that if eBay had used its 100 million promotional expenses instead of using it to surround us, it would not only put up dry advertisements everywhere, but also organize a shopping festival like this, and directly use that 100 million yuan to billion in subsidies to users,”

"Then we believe that the current domestic e-commerce field cannot be as lively as it is now, or in other words, it is very likely that there will not be so many things like other companies, including ours,"

It's always easy to think of things with the benefit of hindsight, and their analysis this time is really disappointing.

If eBay could hold such a shopping festival before, then the outcome of their competition with itself is a matter of two minds. People may not necessarily be interested in advertising, but they will definitely remember the merchants who really benefited from it.

Or, if you can hold a shopping festival like this yourself, why do you need to worry about latecomers like Huasheng?

For these platforms, such activities are a good opportunity to attract users on a large scale at the lowest cost.

If most of these active netizens have become their own users, what else do they have to fear?

"What's the point of talking about this now?" Lao Ma said.

Yeah, what's the point? Such thoughts only make people more annoyed.

Okay, it's just a metaphor, why isn't it humorous at all? "The operation of this event is very good. The prices during the promotion period are very eye-catching. We have made comparisons and found that for many similar products from similar brands, our prices will be at least 10% higher than theirs. "

Lao Ma was not surprised by this question, because they didn't just discover this now, they had already discovered this helplessly before.

However, many merchants on their platform are just regional agents of some brands. Their strength is limited, and the profits they try their best to make are naturally not as good as the flagship stores of those brands in Jiasheng Mall.

What's more, Jiaqiang also spent 200 million to subsidize it, which is a discount on top of discount...

And Lao Ma can't do such a move either.

"Not only that, since the first day it went online, many merchants have taken the initiative to carry out various promotions. Just as we expected, no matter how long the promotion period is, they always feel that it is not long enough,"

This is also very intuitive. Lao Ma can clearly see it from the content on the home page.

"What's their sales estimate for this event?" Lao Ma asked.

"Based on various factors, we have received information from relevant banks that the statement that Jiasheng Mall hopes that the sales of this promotional activity starting on December 12 can reach 5 billion is still relatively reliable," Mr. Cai answered this question personally.

"This is our estimate of their possible sales in various categories," he handed Lao Ma a document with a chart.

"5 billion," Lao Ma had no time to read the specific analysis above, he shook his head, such a goal, for his side, it is really a very difficult task to achieve, but for Jiasheng, it is not too difficult.

He looked at a small piece on the homepage of Jiasheng Mall, where it said car pre-sale, they even did car sales.

And the pre-sale car is still a hot-selling product like Passat.

After all, he is a senior in e-commerce, but he has never thought of such a project before.

"I see. There are still nearly ten days before the promotion starts. I suggest that everyone integrate what they have learned from Jiasheng into their work as soon as possible,"

As soon as those people left, he couldn't help but sigh. Although the competition has not started yet, it seems that the result is already very obvious.

"This may be a good thing, so that they won't be so arrogant," said Mr. Cai.

"That's the only way to think about it, isn't it? I don't know how many registered users they have since the launch?"

…………

Feng Yiping doesn't know the question that Lao Ma wants to know.

For the smooth launch of Jiasheng Mall and the smooth development of Jiasheng Mall after the launch, he has been working hard these days, but on the day when the day finally came, he was uncharacteristically indifferent.

Not only did he not experience the website after the launch, he still didn't go to check it out after getting up at six in the morning, and he didn't even go to the office, which was a bit like giving himself a holiday.

After breakfast, he went to the gym for more than an hour. Now, he was drinking coffee in the lobby on the top floor, basking in the occasional sun. This was already his third cup.

He had been wearing the headphones since he got up in the morning, and he hadn't taken them off until now. Wu Qian understood that he didn't want to be disturbed at all.

The exciting data that was summarized was placed on the coffee table in front of him one after another. He didn't even look at it, as if he had completely forgotten what day it was today, as if he had forgotten how many people downstairs were unprecedentedly busy, and how many people were cheering for the achievements.

The email notification sounded again. Wu Qian, with a happy face, briefly copied down the good news and put it on the coffee table in front of Feng Yiping. She found that he was still in that empty state. The lazy atmosphere exuded by the whole person was really equivalent to at least three elderly people who were sitting by the wall and basking in the sun.

What music did he listen to this morning?

Only Feng Yiping knew this question, that is, there was no music at all. The headphones on his head were just a prop...