Chapter 1614: Being Spoiled

"What did they say?"

"It is also because our promotion was so successful this time. It seems that sales will be very good during the promotion period. Many merchants, mainly those in the home appliances and digital fields, said that their original offline channels reacted very strongly and thought that we had taken their business online,"

"They are spoiled by their favor," Feng Yiping said.

Spoiled by their favor? Who? Zhou Xingyu almost asked, but soon understood who Feng Yiping was talking about. He was talking about those home appliances and digital merchants.

Merchants in these two fields are the most attentive in brand awareness management, so many well-known brands are concentrated here.

Because the unit price of their products is relatively high, especially the offline price, which has always been very strong, consumers are more sensitive to their prices and are very much looking forward to their discount sales this time.

The main group of people who like online shopping, young people, are very interested in mobile phones and other fashionable digital products, and those who live at home will be interested in big-name home appliances.

Therefore, the 200 million yuan subsidy from Jiasheng this time is also mainly concentrated in these two areas. They are now raising such a topic, which seems to be a bit spoiled.

"We have provided them with a very good channel for brand communication and sales. Why are they still not happy?" Feng Yiping said.

With the entry of Amazon and eBay into China, and with the attempts of domestic companies in point-to-point aspects, who among these manufacturers does not know that the Internet is a channel for the integration of marketing and communication?

On the Internet media, the distance between communication and sales is further shortened, that is, the integration of brand communication and product sales is achieved.

This is also one of the incomparable advantages of e-commerce over the traditional brand operation model.

Second, the online sales model of e-commerce has compressed the intermediate links of traditional marketing, shortened the distance between consumers and brands, improved the responsiveness of enterprises, and effectively compressed the intermediate links, thereby reducing the cost of traditional channel construction and effectively reducing the sales price of products.

Third, online sales give consumers a wider range of product choices.

If a traditional offline specialty store has 600 SKUs, it is a very large store, which can be called a flagship store.

Such a large store's inventory, logistics, site rental, personnel, etc. are naturally a huge expense.

However, in online specialty stores, merchants can easily achieve 1,000 SKUs, thus further expanding consumers' choices and effectively meeting consumers' personalized needs.

"They think we don't know that although they have promised a considerable discount this time, this is not their real profit-making?" Feng Yiping said.

After their comprehensive calculations in advance, e-commerce channels can save 60% of transportation costs and 30% of transportation time for these merchants, and the marketing costs are 55% lower than traditional offline stores, and the channel costs can be reduced by 47%.

In other words, the same product has a 20% to 30% price difference between online and offline channels, which is actually completely normal, and these home appliances and digital appliances merchants generally have a 20% discount promotion this time, which means that their income will not be reduced by a penny.

In general, because of such preferential prices and huge sales, their income will actually increase.

Moreover, FXCM has promised to provide subsidies for some of the most popular items, so that they can sell them at a price lower than 20% off, which will obviously bring more sales and further increase consumers' attention to their brands and loyalty...

With so many favorable conditions, they still have so much to say. Feng Yiping is right. These guys are really spoiled.

When e-commerce grows stronger in the future, they will definitely mobilize all their resources to strive for such an opportunity. Now, they are not satisfied with these multiple favorable conditions. It is because they get it too easily, so they don't know how to cherish it.

"Do they know that there will be conflicts between online and offline now? Do they still expect us to help them solve this conflict? Why are they raising this point at this time? Do they want to use this to threaten us so that we can meet more of their requirements?"

Feng Yiping, who was so tired that he was about to fall asleep just now, has sat up because of anger and has become quite sober.

"I think it is most likely the latter attempt," Zhou Xingyu said.

"Tell them, we don't buy it," Feng Yiping waved his hand and lay down again, "Do you really think that the agreement we signed with them before is just a piece of waste paper?"

For such a large-scale event, Jiasheng Mall naturally signed relevant agreements with various merchants, especially those merchants who received subsidies from Jiasheng.

Because it is equivalent to Jiasheng spending money to increase their sales and brand awareness, the relevant agreements must be more complicated - how can Jiasheng's money be easy to take?

How can they not take the agreement signed with Jiasheng seriously?

"Tell them openly that if they don't want to do it, then wait for us to hold them accountable according to the highest breach of contract liability stipulated in the agreement,"

"That's right, holding them accountable is not enough. We will do everything we can to make their dishonest behavior public and let consumers see their true faces," Wu Qian also said indignantly.

"Yes, hum. Nowadays, whether it's home appliances or digital products, the competition is so fierce and there are so many well-known brands. If one company doesn't do it, we will immediately support its main competitor. If the domestic ones don't do it, we will organize foreign brands," Feng Yiping said.

Although this is the last thing he wants to do, if he is forced to do anything, he will not teach others a lesson.

"At most, in addition to the 200 million planned to be spent, we also include the breach of contract compensation we are expected to receive. If we spend it together this time, I don't believe it. With the current consumption and shopping habits of the domestic people, it will be almost the same." Will they be unhappy if they buy products from well-known foreign brands at the same price?”

Given the superstition of domestic consumers towards well-known foreign brands, they are naturally happy about such a thing.

Seeing Feng Yiping flipping through the address book on his phone, Zhou Xingyu hurriedly said, "Yiping, it shouldn't happen. I think they will change their minds after knowing our attitude," Zhou Xingyu said.

"Well, that's good. You can tell them our attitude exactly. At the same time, you still need to contact foreign manufacturers. In fact, you see, in these two fields, among the well-known foreign brands, who have not invested in China, it is very convenient. very,"

"Since they are so short-sighted, I have to let them remember how unwise it is to pick up sesame seeds and lose watermelons," Feng Yiping said, hating that iron cannot become steel.

Is it because I have always been so kind that I make these guys think I am easy to talk to? Was it because Jiasheng Mall's attitude when mobilizing them to open a flagship store online was so good at the beginning that those guys felt that they were too important and irreplaceable?

"Okay, I'll inform them right now and come to the company to discuss it tomorrow," Zhou Xingyu said.

"Don't say negotiation, use a stronger word, for example, we firmly oppose their additional demands,"

"Okay, I understand,"

After discussing such an uncomfortable issue, the atmosphere in the car became obviously gloomy, and no one spoke for a long time.

Feng Yiping didn't ask everyone to eat hot-boiled pork, and Wu Qian naturally knew that. It seemed that tomorrow's morning rest would be wasted.

When returning to the business district, Feng Yiping said again, "Mr. Zhou, I will send you an email tomorrow morning, mainly about how to solve the conflict between online and offline e-commerce. You'd better make more copies. A few copies to give to those guys,"

"Oh, okay," Zhou Xingyu said happily.

He was really worried that Feng Yiping would become disgusted with those guys because of this. Then, their work would be really difficult. As an e-commerce platform for domestic users, it is indeed difficult to focus on foreign countries in some major categories. products, or products of joint venture companies.

Now it seems that the boss still attaches great importance to these domestic manufacturers. His statement just now is nothing more than deep love and full responsibility.

"Don't worry too much about this problem," Feng Yiping comforted him in turn, "After this promotion season, after they see the power of the e-commerce platform, they will be begging us to hold similar activities in the future. , that is, they spend money to let us promote their brands and products in a conspicuous position on the mall,”

"Maybe they don't have to wait until later. When this pre-sale period starts, some of them will correct their attitudes."

Later, on Singles' Day every year, some home appliance and digital manufacturers would not be ranked if they sold over 100 million yuan. However, in this year and month, if a manufacturer sells more than 100 million yuan in this promotion, it would definitely be an amazing thing. Something that attracts attention can definitely bring about a huge shock.

"Haha, I'm full of expectations," Zhou Xingyu laughed.

"And Wu Qian, you can still rest tomorrow morning. In fact, you can rest from now on,"

"Ah, boss, where are you going?"

"I want to go to a sunny place and have a good sleep," Feng Yiping tightened his clothes.

However, although it’s true that we don’t see much sunshine here these days, it’s not too cold either. It’s so warm in the garage. What kind of clothes are you wearing?

On this trip today, you only walked maybe ten meters outside in the cold wind? That is, walking into their building from the post office parking lot, how cold is it?

A sunny spot? Do you want to see Zhang Yan?

"No boss, I think I'd better go to the company tomorrow to help Mr. Zhou,"

…………

At nine thirty the next morning, in the penthouse suite of the Jiasheng Holiday Hotel in Sanya, Feng Yiping, who arrived yesterday afternoon, was having breakfast with Zhang Yan.

This breakfast is a bit special. All the meals are a variety of Western pastries, and these pastries are not provided by the restaurant, but are made by Zhang Yan himself.

"How's it going?" Zhang Yan asked expectantly, looking at Feng Yiping eating a piece of coconut bread.

"Fragrant, soft and delicious," Feng Yiping affirmed as he finished the piece of bread slowly and enjoyed it.

"Haha, it's true, I've been practicing this for a long time," Zhang Yan smiled.

Coconut paste can be said to be a local specialty. If you want to open a bakery here, such a specialty is naturally indispensable.

But she is also a modest girl, and she still remembers to ask, "Do you think there are any areas that can be improved?"

"This is not nothing. Of course, it is to make it better," Feng Yiping wiped the oil from his mouth.

"Oh, tell me quickly,"

"Look, I think the main customers of bakeries are still young people, because for the elderly, they may still be more accustomed to a bowl of spicy noodle soup or a few rice dumplings in the morning,"

"Yes, President Jin also told me that bakeries should mainly target young people," said Zhang Yan.

"So you see, can we make some styles of bread, not so conservative and only make it into the familiar appearance of everyone? For example, think about it, we can make it into the shape of a blooming flower, right? Naturally, we can also make it into a symmetrical starfish,"

"Flower? Starfish?" Zhang Yan thought for a while and immediately said, "Not bad!"

"You really know everything," she looked at Feng Yiping and said.

"Isn't this your business? How can I not be careful?" Feng Yiping smiled, "Also, I think the amount of oil can be reduced a little bit. The current health concept is less oil,"

"Then try other things, I'll try it now,"

"Don't be so anxious," Feng Yiping shouted, Zhang Yan had already run to the kitchen with great interest.

"Boss Jin also said..." Zhang Yan poured less butter and sugar into the bowl and leaned over to say to the restaurant while preparing to beat them, but why was there no response?

She took the mixer out and saw that Feng Yiping was actually sleeping on the chair with his mouth open.

Sleeping again? How tired he must have been these days!

At this time, the Jiasheng Business District in the capital was already bustling.