Chapter 1638: Going to the Next Level

The day of the 12th is not only a weekend, it also happens to be the beginning of winter.

Li Zhixiong, who worked overtime as usual on Saturday, had a hot pot meal with his colleagues and a bowl of dumplings and wontons in advance. During the dinner, they inevitably talked about Jiasheng's new move and drank two glasses of old wine. Finally, against the cold wind, Returned to my hometown in the alley.

He bought a gourd for raising grasshoppers and planned to give it to his father, but in the end he did not spend the night at his parents' house. Let's go home now. His personal problems will be discussed by his parents. He is really Some can't stand it.

Although you know that your parents are also worried about you, do you know that people cannot be broken even if they are difficult? Having passed the marriageable age, especially on such a cold winter night, who can bear to be alone in front of the cold quilt?

With this starting point from my parents, it is really easy to feel the emotion of having someone to talk to when you are living alone in an empty home on such a cold windy night.

He finally fell asleep for a while, but was woken up by the rapid ringing of his cell phone, but he was not particularly unhappy. Since he could not be needed by a woman, a family, or work, it was a kind of comfort.

"Hello, I'm Li Zhixiong,"

"Director Li, I am Xiaoguan from the Jiasheng Administration Department," he introduced himself, "I'm sorry to disturb you at this time,"

Jiasheng Administration Department? This was the first time they took the initiative to contact him. At this time, Li Zhixiong immediately sat up.

"That's right," Xiaoguan from the Administration Department said about Feng Yiping's wishes, "We, Mr. Feng, want to start a new round of publicity as soon as possible. We first thought of friends like Director Li who have always supported us,"

It was not the big news that he had expected, but Li Zhixiong was not particularly disappointed. Objectively speaking, considering the kindness that Feng Yiping and his team received during their stay in Silicon Valley, it was appropriate to help them at this time.

He also believes that Jiasheng's administrative department will definitely remember his favor, which means possible big news in the future.

"No problem. Do you need me to contact other friends in the industry?" Li Zhixiong asked proactively.

Since you are selling favors, then just sell the whole package.

"That's great. That's what we have in mind. Thank you, Director Li. I'll send you the relevant materials right away."

…………

Similar to Xiaoguan, many administrative department employees who were woken up in the middle of the night because of a conversation between Feng Yiping and Jin Ling were doing such things at this time.

Websites like Li Zhixiong's are actually relatively easy to handle. For many newspapers, Jin Ling, Mei Yiliang, and Zhou Xinyu have to come forward and personally contact the editor-in-chief there, or even the person in charge of the superior department.

In addition to the administrative department, there were also many heads of local companies who were quarreled in the middle of the night. They mobilized their local connections to cooperate with Feng Yiping's request.

On the morning of the 12th, many heads of local TV stations met Huasheng executives at all levels who had been waiting for them at their doorsteps...

In short, there is Feng Yiping’s attention, Jin Ling’s personal appearance, Jiasheng’s network all over the country, Jiasheng’s ability to make money, and Feng Yiping’s first establishment of a company called administration when he founded the group, which is actually public relations. The administrative department of the ministry has established various contact channels over the years. This morning, another wave of fierce publicity was launched about this big promotion.

The three major domestic portals have all launched rolling live broadcasts of Jiasheng Mall's big promotion. The newspapers delivered to your home early in the morning also published relevant news in conspicuous positions. More and more local TV stations are inserting the broadcast. News related to Jiasheng Mall’s big promotion….

As for convenience stores, the newly designed promotional materials were already being printed in the morning, and it is expected that they will all be distributed by tomorrow morning at the latest.

The websites of all Jiaqiang's companies, including the official website, car website, wedding website, local city website, etc., including the websites of various companies, such as the hotel's website that is mainly used for online booking, all have relevant information. .

Although the preparation was hasty, the result was still very satisfactory to Feng Yiping, which also gave him a very intuitive understanding of the efficiency of his group, which can certainly be called a large company, in implementing his intentions.

…………

Therefore, Lao Ma's self-protective patience is of no use. By the morning of the 12th, when Queen Dong was on the phone with Jin Ling as scheduled, not only many netizens knew that as of 9 a.m., the transaction volume of Jiasheng Mall was close to 2 billion.

Even the old rural man who had thought that the "net" of the Internet and the fishing net were brothers, all knew from TV that the very rich Feng Yiping had started another business. In one night, nearly 2 billion people were online!

Lao Ma's subordinates, who were all red-eyed from exhaustion but in high spirits, looked at their own sales of more than 500 million, which was equal to the sales results of the previous half year. They were very ambitious. When they heard what Jiasheng said, The data on the side suddenly looked like the branches of the willow trees beside the West Lake. When a gust of wind blew by, they would definitely shiver.

I originally thought that after working hard for so long and having so many old customers, I would be able to regain some face this time. Who would have thought that I still lost, and I still lost so ugly.

A month ago, they still firmly believed that at least in the domestic e-commerce field, their own strength was the only one in the world. Only now did they understand that there is more to the horizon.

Only Lao Ma felt that this should be a good time to reveal his plans to the core team.

Feng Yiping reminded him about this matter, and he felt that it was also the case. If this matter had been mentioned last month, when Jiaqiang was still preparing and had not yet gone online, there must be many people who would be conflicted. We do Well done, why do you want to play with Jiasheng?

That's a company run by the richest man, so is it great?

But now, when everyone feels that Jiasheng Mall is already their biggest opponent, and it is unstoppable. The trend will only develop better and better, and it will soon be the leader in the domestic e-commerce field. The agreement between Chujiang and Jiasheng to cooperate will surely make many people feel relaxed, gratified, happy, and even glorious.

Lao Ma decided to invite everyone to drink tea by the West Lake today.

He was just about to inform everyone when Mr. Cai opened the door and came in again, holding several newspapers in his hand, "Look, Jiasheng has started a new round of publicity regardless of the cost. The promotion has already started, and there are Is it necessary to spend so much money?”

"Who allowed them to have money and use it whenever they want?" Lao Ma said. "By the way, please help me inform everyone again."

…………

The sales in Jiasheng Mall are still rising steadily, and when it is very busy, when everyone in Jiasheng takes action in the middle of the night because of Feng Yiping's decision, there are still many people on this cold and windy weekend. , hugging someone, or hugging a quilt, and sleep until noon.

Turn on the TV, one channel, "Jiasheng Mall's Double Twelve Promotion...," the next channel, "Jiasheng Mall's Double Twelve Promotion...," turn on the computer, "Jiasheng Mall's Double Twelve Promotion... ," I took the newspaper up and still saw the very conspicuous "Jiasheng Mall's Double 12 Promotion...,"

Is Jiasheng Mall melatonin?

However, looking at the sales of more than 2 billion, many people who were not too interested in Jiasheng's massive promotion couldn't help but become curious.

It turns out that they thought that what they bought was not good enough to sell. Looking at the one that says 20% off or 30% off, who knows if they first raised the original price and then deceived you?

But when I looked at it, oh, there were so many people buying it, and they bought so much. It seemed like there were really good things and they were really affordable!

Many times, many people follow the herd, and with the mentality that they may suffer if they don't buy, many people finally take a serious stroll on Jiasheng Mall, look at the popular products, and find some for themselves. For the ones that were good enough, I read the user reviews of related products, and then immediately registered my username...

Probably due to this influence, at noon, the transaction volume, which had gradually declined in growth, actually swayed, once again returning to the level of over 100 million transactions in an hour.

At the same time, those employees of Jiasheng Mall, who were immersed in the joy of success, were busy again. They were talking to contacts at various merchants. In order to cooperate with this new wave of publicity of the mall, can everyone continue to invest more? For example, can the supply of some products that were originally limited in quantity be increased appropriately?

This time, we only pursue quantity, and even if we actually lose some money for the sake of quantity, it is actually a good deal.

E-commerce is either a one-time deal, or it will suffer a partial loss this time, but as long as it attracts more new users, it is still worthwhile and cost-effective.

Even if many people will not place an order in the end, as long as millions or even millions of users come to the store to take a look, then this is still better than advertising on TV.

With this overwhelming wave of publicity that started in the morning, and with the congratulatory calls made to Jin Ling and other executives from last night to this morning, their requests have received a lot of positive responses.

The merchants they contacted were naturally very shrewd and knew how to settle accounts. They also understood that sometimes, what seemed like a loss at a loss would not really result in a loss in the end.

With such collaborative efforts, after the 12th, although the daily transaction volume was different from the 3.2 billion on the 12th, the disclosed transaction volume still made Lao Ma and the others envious. On the 13th, there were still more than 800 million, 500 million on the 14th….

Five days later, on the 16th, Lao Ma and the others watched helplessly as the total sales of Jiasheng Mall exceeded the 5 billion mark!

On this day, Lao Ma called Feng Yiping to congratulate him. During the call, he felt that Feng Yiping over there seemed to be drunk, but Feng Yiping said that he had not drank.

Lao Ma really wants to drink now.

At this time, the promotional season was not yet halfway through, and every day after that, the transaction volume was not less than 200 million.

Their original prediction of 5 billion was still too conservative. Looking at it now, the estimate of 6 billion is still a quite conservative number.

Such figures have even prompted mainstream media to actively report on them.

Because according to the average data of the first 11 months, the average monthly retail sales of consumer goods in my country in 2004 was about 450 billion. For half a month, that is 225 billion. The sales of Jiasheng Mall in this half month will at least be 6 billion. If you calculate it this way, their sales alone account for nearly 2.7 points. This is an astonishing proportion.

Although this situation is obviously unsustainable, such results are still dazzling enough.

There is no doubt that the active intervention of the official media has added fuel to the fire of this big promotion that has not yet ended.

At this point, there was no need for the administration department to take the initiative to contact, as all media had already reported on this absolutely epoch-making promotion.

In a certain sense, this promotion was no longer a business behavior of a company, but had become a social event.

In this period of time, if we only look at reports on the Internet and in the media, we would easily think that e-commerce has entered a mature stage in our country.

Of course, this is not the case, but from this moment on, domestic e-commerce has indeed entered a stage of rapid development.

…………

In Seattle, Bezos received a report call from the head of Alexa. Although the current ranking of Jiasheng Mall is still at least 100 out of the top, they all agreed that according to the recent development trend, Jiasheng Mall may at least rank in the top 20 in one to two years.

Hearing this news, looking at the sales data of Jiasheng compiled by his subordinates, Bezos looked out the window and was stunned for a long time...