Chapter 1583 Rejection
Bao Zhuoyuan wore a small British plaid suit and smiled as he stopped here and there in the Frontier magazine.
When drinking tea with old friends, he also laughed at himself for being a hard worker. He was retired, and it was his second retirement. Now he was just a consultant, but he couldn't let go of many jobs and always ran to the office involuntarily.
As a result, he was immediately besieged by old friends, "Can you stop showing off?" They said.
These old people in their magazine industry, who retired before and after Bao Zhuoyuan's first retirement and traveled around the world in their old age, who would not envy Bao Zhuoyuan? Who would not envy Bao Zhuoyuan's good luck?
When Bao Zhuoyuan came back to the stage under Feng Yiping's lobbying, they were actually very pessimistic.
Hearing the news that he wanted to be a serious political and economic magazine in Hong Kong, and also to have a world-class influence, many of them advised Bao Zhuoyuan that it was a good thing for young people to have dreams. We are all old, and too many dreams will affect sleep.
But no one knows what kind of magic potion that young man from the mainland gave Bao Zhuoyuan. He was really determined and no matter how much he was persuaded, he would not change his mind.
Out of concern, or for support, or for some other unspeakable thoughts, they all became subscribers of "Frontier" magazine.
They all examined the first issue of "Frontier" published on the fifth day of the first month of the new millennium with the most professional eyes. As a result, they could not feel Bao Zhuoyuan's confidence, but only saw a lot of possible troubles.
The first chapter of the new year's outlook revealed the ambition of "Frontier" magazine. From several key elections that year to the global economic situation and the economic trends of several major countries, they clearly gave very specific opinions.
Who will have the upper hand in the blue-green dispute in Taiwan, who will win the US presidential election? What will the world economic situation be like, the specific growth points, the growth points of the US economy..., even these have been clearly stated.
In their opinion, these clear explanations can make some readers impressed at this time, but when those things are revealed one by one, it may be a slap in the face again and again.
So how can these things be described so specifically?
They also read the frontier of "Blue Ocean Strategy" published in the first issue, but as magazine people, they have read all kinds of articles and did not think that so-called strategy was so great at the time.
They still remember very clearly that in the first few months, there was no external advertising in "Frontier" magazine, only some products under Gain Capital, and it was inevitable that the magazine would lose money.
Of course, they also said that the main reason for the lack of advertising in the magazine was that they were too demanding and would not accept advertising from Fortune 500 companies - who were they trying to fool? If someone really came to their door to give money, would they refuse?
Who knew that they would soon get better, and that "Blue Ocean Strategy" written by Feng Yiping himself would be recognized by so many people.
Then, the things they wrote in the first issue at the beginning of the year happened one by one, and their judgments that were so easy to be caught were surprisingly accurate...
Soon, they had more and more subscribers, and had the first truly international advertising user, and more international advertising users...
The main method they used was not surprising at all. It was to publish the popular "Blue Ocean Strategy" chapter in the magazine, just like Mr. Cha started writing martial arts every day for the sales of "Ming Pao".
However, such a simple but effective method is not easy to copy. First of all, the most critical point is: there must be a very attractive work.
In short, the current "Frontier" magazine is not only the shortest established magazine in Hong Kong, but also the most well-known magazine in the world. It is also the most profitable magazine in Hong Kong and the magazine that young people in Hong Kong are most willing to work for.
Everyone has been relaxed for four years, but you, Bao Zhuoyuan, only took less than four years to establish such a magazine. How can everyone not envy you?
Your complaints and grievances, how can you not show off?
Bao Zhuoyuan also felt that his actions were really a bit of showing off in the eyes of particularly sensitive people, but what can I do? I really can't leave my current job.
Of course, he has reached this point, so he is naturally a wise man. As a consultant, he certainly will not compete for power with his successor Gao Yiming, and only do what he should do within his own duties.
"Boss Bao, take a look, is this statement OK?" A young employee pointed to a sentence on his computer and said.
"I think this way, this way... it will be better if we adjust it, what do you think?"
As an old editor who has been in the industry for decades, he may not be able to write the best way to write something, but he knows very well how to write something inappropriately.
What he said casually were all very good demonstrations, and the key is that he was very humble when he spoke. This retired old man is more popular than when he was the head of the magazine.
At this time, the sales department in charge of the market is the department in the magazine that has no time to greet him. They are really busy now. Some of them are meeting in the conference room, and those who stay are busy answering the phone.
And this is also the area where Bao Zhuoyuan wandered the most today. Judging from the atmosphere here, Lao Bao feels that it seems to repeat the success of "Blue Ocean Strategy" a while ago.
He stood there with his hands behind his back, listening to the girls answer the phone.
Usually after a few pleasantries, we get to the point, "I'm sorry, sir, the ads in our magazine have been sold out."
Sometimes, several girls say this at the same time, as if it resonates in the air.
At this time, Bao Zhuoyuan was most proud. He briefly checked the phone registration and found that the people who came were the top brands in various industries.
It makes them beg the magazine to let them advertise more, and then they are rejected mercilessly. Such a thing, haha, happy! pride!
There was a sound of footsteps ahead, and Bao Zhuoyuan looked back. Gao Yiming, the new head of the magazine, was leaving the conference room with a group of people. They were talking and laughing as they passed by Bao Zhuoyuan, "Hello, Mr. Bao, "Gao Yiming always calls Bao Zhuoyuan by his original position.
Although he repeatedly emphasized that there was no need to do this, his behavior still made Bao Zhuoyuan feel a little warm.
"Hello, Mr. Bao," the person behind Gao Yiming also greeted him with a smile, "Hello, Mr. Bao,"
"So it's you? Hello!" Bao Zhuoyuan saw that this was the BMW team that first advertised in Frontier magazine.
"Mr. Bao, to be honest, it's not very good. We were the first to cooperate with the magazine, but Mr. Gao has never given us a chance to increase advertising in the next few issues."
Sure enough, it's because of this! Bao Zhuoyuan thought.
Just because the newspaper reported on Feng Yiping's new theory, he immediately concluded that according to Feng Yiping's temperament, he must let his "Frontier" take a ride. Then one can imagine what will happen next, and there will definitely be more People subscribe to these issues of the magazine, which is naturally the best advertising opportunity.
I believe many companies have also thought of this, and they all believe that the big data book proposed by Feng Yiping this time will be as successful as the blue ocean strategy.
That’s why BMW came to discuss increasing advertising.
"Mr. Chen, you really need to be considerate of this matter, Mr. Gao. There are only so many advertising spaces, and each one has its owner already. He really has no choice,"
Gao Yiming respects him, so he always calls him Mr. Bao. Naturally, he also respects Gao Yiming.
"Besides, as an old customer, you should also know that all our cutting-edge advertisements are sold out at the advertising investment meeting at the end of each year,"
"Okay," BMW couldn't have imagined such a thing, nor could the companies that called today that want to increase advertising, but it's okay to ask, right? What if there are too many?
What if they publish a supplement for this matter?
After seeing off the BMW, the old and new managers stood at the door of the magazine, equally proud.
Advertising has always been the key to the survival of a publication. They can actually refuse the requests of so many top brands to increase advertising, and they don’t even want to pay so much money. This is absolutely impossible in the eyes of others in the industry. thing.
Gao Yiming suddenly said, "Mr. Bao, do you think Mr. Feng will publish a monograph next year?"
ps: I'm sorry that this chapter is so late. I have been outside these days and have a lot of things to do... I started writing this chapter around 7 o'clock, and I can't remember how many times I dozed off in the middle. They were all like summer. It's the same as in school in the afternoon. I only sleep for maybe a minute or two, and then wake up immediately... and the cycle continues like this until now. Then I don’t know when, I deleted all the chapter names. Now I can’t even remember them. Maybe some of the words don’t convey the meaning. Please forgive me.