Chapter 1233 The First Step in Price Reduction

Small real estate developers have very little impact on the market.

To a certain extent, they can only be regarded as opportunists, just picking at the fingernails of large real estate developers and unable to become the masters of destiny.

It's okay when the market is good, but once something goes wrong, they will definitely be the first to be unlucky.

Only real estate developers with moderate strength or above are qualified to say that they have a say in the market.

The future second super-rich man in Hong Kong, Fourth Uncle Li Zhaoji, and the current Henderson Land Development Company are such mid-level real estate developers.

The largest real estate developers in Hong Kong are now, except for Cheung Kong Holdings, which swallowed up Hutchison Whampoa, one of the four major foreign companies, and the Bao family of Bao Yugang, who has returned as the world's shipping king and the richest man in Hong Kong. The rest are all British. capital enterprise.

The largest real estate developer is naturally Jardine Matheson. With assets exceeding tens of billions of Hong Kong dollars, it has been rampant in Hong Kong for decades.

In fact, it can still rank among the top three in Xiangjiang in 2020.

The reason is that Jardine Matheson, as a British commercial bank, has a huge advantage in Xiangjiang. Especially during the period when Xiangjiang was first built, they acquired countless amounts of land, and all of them were the best sites.

They have never sold any of these sites, so by 2020, the sky-high housing prices in Xiangjiang directly caused their market value to continue to skyrocket.

Yin Jun did have some ideas.

Two years later, the new chairman of Jardine Matheson will announce that the registered place will be moved out of Xiangjiang. This means that Jardine Matheson only regards Xiangjiang as its own wallet. At this time, they do not pay attention to Xiangjiang at all... Well, that's right. It can be said that I have never paid attention to it.

If we take advantage of that moment and cut off a few more pieces of fat from Yihe Yangxing, it will be a relief for the people of Xiangjiang who have been oppressed by them for so many years.

At this time, big real estate developers such as Jardine Matheson and Co. can naturally hold on.

Those small real estate developers, those who relied on their connections or invested all their wealth in real estate, were unable to stabilize.

It’s not that their spirit is unstable, but their financial chain is unstable.

When the market is good, banks will be happy to lend you money, and any conditions are easy to negotiate.

When the market is bad, the people in the bank will completely change their appearance. The interest and term of the loan must not be reduced, and there must be no delay. Once delayed, they will immediately apply for asset seizure.

This is not a situation that only happens in movies and TV shows, but it actually exists. This is true for banks all over the world.

But who calls people rich?

If you have money, you are a master!

Therefore, giants such as Li Chaoren and Zheng Yutong also have to be controlled by banks in many cases.

Otherwise, it would not have come out that Li Chaoren secretly hid 200 billion Hong Kong dollars - I just want to fight for this, let you see, I am rich! !

Tsk tsk, this is Li Chaoren, the richest man in China.

The older people get, the better they become. Although people like Ma Yun, Wang Shoufu, and Xiao Ma Ge seem to have taken away the position of the richest man, those who really know know that the wealth that has not been exposed privately has long been far away. More than meets the eye.

But there is only one Li Chaoren, and he is still working hard, not to mention these small real estate developers with insufficient funds.

If you don’t have enough funds and capabilities, you will have to give in under the pressure of reality.

The first small real estate company that could not survive was called "Pingjiang Real Estate Development Company".

They only have one plate in hand, and it's near the New Territories.

Pingjiang Real Estate Company is not very lucky. They only entered the game last year. It was not until this year that they completed all the procedures, completed all the preliminary work, and obtained the pre-sale permit.

It happened that at this time, the real estate in Xiangjiang was priced but not available.

Although the average price is as high as 1,400 yuan per square foot, many houses cannot be sold, especially those developed by small real estate companies.

There is a big gap between small real estate developers and large real estate developers in terms of house design, transportation convenience, later property management and maintenance, etc.

So sometimes the houses of big real estate developers are more expensive, and people would rather choose theirs.

The only method that small real estate companies can come up with is to come up with properties in good locations and at favorable prices.

The properties offered by Pingjiang Real Estate are not very large, with about 350 units, with an average area of ​​about 500-1,200 square feet, ranging from large, medium to small.

The price they initially set was 1,100 per square foot. After all, the location was not very good, and the greening of the property was not good either, making it appear very dense.

Due to the free shuttle bus provided, there are quite a few people coming here to watch the market, but there are still very few people who have actually made their decision.

In the past two or three months, they have only sold a total of 103 houses, which is less than one-third of the total sales.

Without all the revelations and crises in the past, Pingjiang Real Estate could still be a little more stable.

But now it's obvious that housing prices are about to collapse. If they don't take action, when big real estate developers start to cut prices, they will have no chance of survival.

So, they decisively gritted their teeth, bought a third of the advertisement in "Qilin Daily", and announced their big price reduction measures.

"From now on, Pingjiang Pavilion will offer 50 units. The price of each unit will be reduced by more than 200 yuan per square foot, with the lowest price being only 800 yuan per square foot! First come, first served, the opportunity waits for no one!"

Now there are millions of people in Xiangjiang and Omen who read Qilin Daily every day.

Although it only distributes 500,000 copies every day, not one person reads one copy.

Sometimes the owner of the morning tea shop puts it on the table. When the guests at one table leave and another table sits down, they will continue to watch it, or the neighbors will watch it together.

There is no doubt that the influence of "Qilin Daily" has become the largest.

Advertising in the most influential newspapers naturally costs a lot of money. An ordinary advertisement costs tens of thousands. If it takes up one-third of the page, the price will start at more than 100,000.

Therefore, Pingjiang Real Estate also spent a lot of money.

But the effect is very good.

In the morning alone, the five buses they rented were all full and took 6 passengers back and forth.

In addition, there are also many people who come here by car or car.

In total, more than 300 groups of customers came to view the properties throughout the morning, and all personnel from Pingjiang Real Estate were mobilized from top to bottom to meet the need for explanations.

Pingjiang Real Estate's price reduction this time is not an idiotic direct price reduction of 200 yuan per square foot. The lowest price is more than 800 yuan.

They played a trick, that is, the house price of 100 yuan per square foot was converted into decoration costs, and Pingjiang Real Estate was responsible for doing the basic decoration for the buyers, and any excess would be reimbursed.

The trick here is quite big. They have the final say on how to calculate the cost of materials and labor.

Then they lower prices from suppliers in large quantities to get cheaper raw materials.

Calculating this way, they can save at least half the price.

But even so, the actual price reduction in Pingjiang Pavilion is only 100 yuan per square foot. Although the lowest price of 900 yuan per square foot is only one set, most prices are between 850-950.

Such a price, coupled with the high decoration costs, is still very tempting to those who don't have much money.

After all, last year in 1981, housing prices were about the same.

Although everyone believes that housing prices will definitely fall, there are also many people who believe that housing prices will not fall too much, and their psychological price is still around 8900.

Moreover, there are bound to be people who are in urgent need of buying a house to live in, also known as the “need-needs” group.

These people have to buy a house to get married, or change their living environment, or something else. They are forced to wait for two or three years.

So in the morning, 15 groups of customers signed orders.

In the afternoon, more people came. Seeing the house plans posted on the wall, most of which had "sold" lists on them, everyone inevitably felt a little panicked.

Coupled with the real discounts and the urgent need to buy a house from many people, all the remaining 35 houses were sold out before three o'clock in the afternoon.

When signing the contract in the afternoon, more people were watching. Seeing the houses being robbed by people, they thought that these houses worth more than 800 or 900 yuan would no longer be available. Many people who were not in a hurry also turned around. And became anxious.

They surrounded the people from Pingjiang Real Estate one after another, asking if there were any low-price houses, and whether they could still get low-price houses.

People from Pingjiang Real Estate shook their heads at first, claiming that there were absolutely no more, just 50 units, and the rest would be restored to their original prices tomorrow, without any discussion.

If it were 40 years later, everyone would be fully aware of the tactics of real estate developers. You can tell by looking online what tricks they are going to do.

But how do people today understand those routines?

The more they heard that the discount was gone, the more unwilling they were. At first, there were more than a dozen people making a fuss, but then it developed into a fuss made by everyone present.

Seeing that the commotion was uncontrollable, the general manager who was hiding in the room came out "reluctantly".

He listened to everyone's appeals and looked at the shouting and excited crowd. Finally, he was "forced to have no choice but to do anything" before making his promise.

"Since everyone is here and so sincere, we are not people who don't understand the rules." The general manager said, "In this way, if we can confirm the signing of the contract today, no matter which of the remaining houses you choose, You can buy a set at today's discounted price...but after leaving this door, there is no such good thing."

"General manager, this won't work! The remaining apartment types are all the best!"

"Yes, we are going to lose money!!"

A group of bastards were hurriedly acting out the script below.

But the home buyers were so overwhelmed with anxiety that they didn't see much of it.

They were like a drowning person who suddenly grabbed a piece of wood and desperately wanted to get it without thinking about anything else.

"purchase!"

"Bring out the floor plan and I will buy it if it suits you!"

"Yes, yes, yes, come on, you have to keep your word. Show me the floor plan!"

"Anyway, if you don't come up with more houses today, I won't leave!"

"Yes! Without you doing this kind of business, would our trip have been in vain?"

"..."

A group of people shouted with red faces as if they were being chased by something.

The general manager patted his head and stamped his feet, showing his remorse and unwillingness, "Give it to them! Give it to them! Seal the outside door and don't let anyone in again!" !”

"yeah!!"

More than a hundred people in the sales hall cheered as if they had picked up a huge bargain.

Most of those who can come to view the house on their own actually have some money on hand, and the down payment is still enough.

However, at this time, they didn't think about it that much. They just thought that if today passed, they wouldn't be able to take advantage of it.

If you buy it now, the price of a house will be reduced by at least 40,000 to 50,000 yuan. Can you earn that much in a year?

If you buy it, you will earn it!

You would be a fool not to buy it! !