Chapter 1252 Shocking Advertising Fees!

The double wall of Disney TV Channel has exploded in ratings in the United States, which also gave HSBC Bank sufficient confidence.

Although HSBC is a company from the UK, their vision is very precise and they closely follow the actions of Wall Street.

Therefore, when they learned that Wall Street rating agencies and companies had given Disney an excellent rating of AAAA, some other voices stopped and agreed to lend Yin Jun another US$500 million.

In fact, Yin Jun also wants to borrow more.

Acquiring 20% ​​of Nike's shares would cost US$500 million, plus various taxes and fees, plus the commission for Colauti, it would cost tens of millions more US dollars.

Fortunately, the Sega Alliance here was frightened by Hiroshi Yamauchi. After quickly signing the contract, they immediately transferred 100 million US dollars to the Kirin Group's account. This can be regarded as allowing Yin Jun to avoid the embarrassment of lack of money.

Well, to be honest, Yin Jun is not very short of money now.

Even though he only spent HK$5.5 billion in September, in mid-September, the funds for the 1983 Kirin TV advertising investment that ended in August were already arriving one after another.

This year, Kylin TV's advertising fee is slightly lower than ATV's HK$690 million, at HK$670 million, which is higher than TVB's HK$620 million.

It should be said that the gap between the three companies has not widened last year, and they are all at about the same level.

But this year is different.

Kylin TV will start sending signals to all of Asia in June, allowing viewers across Asia to watch Kylin TV for free.

When the number of viewers of a TV station suddenly changes from a population base of 6 million to an episode level of 1 billion, the level and feeling are completely different.

Even after precise statistics, Kylin TV's viewership has only risen to more than 60 million as of August, but this is a tenfold increase from before!

The number of people to collect is different, so naturally the advertising prices are different.

In addition, Kylin TV has indeed produced many excellent programs and TV series.

For example, the second season of "Hong Kong Idol" and the hot opening of "The Legend of the Condor Heroes" have greatly inspired people outside Hong Kong to watch Kylin TV. Even many foreigners who do not understand Chinese can watch it. With relish.

What do advertisers look for when placing ads?

Aren't you looking at the ratings?

Isn’t it about coverage?

In the past, they advertised on Kylin TV, which only targeted more than 6 million people in Hong Kong and Omen. However, now they suddenly target the entire Asian market. Obviously, the scope of advertising coverage has greatly increased, and the price naturally cannot be the same as before.

But who in this world doesn’t want to spend the least money to do the most things?

Advertisers know that the value of Kylin TV is different, but they still want to save more money, so this time the negotiations are extremely difficult.

In more than a week, Liang Shuyi negotiated more than a dozen times by herself. The last big advertisement was negotiated by Le Yiling in person. This was too embarrassing.

Everyone's hard work was not in vain. When the results of Kylin TV's 1983 annual advertising bidding conference came out, it blinded everyone's eyes.

2.23 billion Hong Kong dollars!

2.23 billion Hong Kong dollars! ?

The first time many people saw it, they didn’t believe it at all. Could it be that the release was wrong?

However, that’s really all there is to it!

It has more than doubled from last year’s HKD 670 million, and even exceeded the 1 billion and 2 billion levels, directly reaching the unprecedented number of 2.23 billion!

Yin Jun himself also thought that this time he would be able to significantly increase advertising expenses, but he did not expect that he would be given a huge surprise.

yes!

In the future, TV stations, such as those in the United States, will not be surprised if they spend 5 billion or 10 billion in advertising fees a year, let alone 2 billion.

But it’s 1982 now, and we’re in Xiangjiang!

It is really surprising that it can break through the 2 billion Hong Kong dollar mark in one breath.

Some people used to comment that Yin Jun was so ambitious. He didn't even conquer Xiangjiang, so he just wanted to conquer all of Asia. It was a bit overestimating his capabilities.

But now as soon as the results came out, all the criticism disappeared and was replaced by a burst of praise.

"Young Master Jun is the best! I knew Kylin TV was the best!"

"I'm not lying. Since Jun Shao came to Xiangjiang, apart from Jiashi, which is now Kylin TV, and other TV stations, I can only watch Jun Shao's works and nothing else!"

"My mother is a loyal viewer of Kylin TV. When she heard that Kylin TV was so successful, she was shocked! Forgive her that she has never heard that advertising fees can reach as much as 2.23 billion!"

"Are TVB and ATV stupid now? Together, they are not enough to compete with Kylin TV. How can they compete with us in the future?"

"This is a world where capital speaks! With such high advertising costs, Kylin TV can produce more sophisticated TV series. Blockbusters like "The Legend of the Condor Heroes" will definitely come out in a steady stream! And these blockbusters will directly crush their opponents and give Kylin TV a high reputation throughout Asia. This in turn can feed back into higher advertising fees! I have to say, Yin Jun is really amazing!"

"..."

There is no way, Xiangjiang is a society where success or failure is judged by money. The fact that Yin Jun's Kylin TV is so outstanding and has received 2.23 billion Hong Kong dollars in advertising fees is related to Yin Jun's bold advancement.

Since someone is successful, it is worth pursuing.

At this time, the animated version of "Tomb Raider" launched by Kylin TV certainly took advantage of this trend and became a little popular.

Just like the animated movies produced by Pixar, they are never meant for children. Although "Tomb Raider" has the title of animation, it has attracted people over the age of 16 from the beginning.

Otherwise, when Lin Qingxia was abroad, there wouldn't be so many people coming to say hello to her and screaming loudly that they had met "Laura".

Therefore, Kylin TV's cartoon did not choose the daytime period for children, but chose the 11 o'clock slot in the middle of the night.

Unexpectedly, the number of viewers for this period exceeded 3 million, and the second episode exceeded 5 million.

People who have watched it also have very high evaluations of this animated film produced by Shanghai Animation Film Studio.

Because in this era, the animators at Shangmei Factory are still very serious about their works and do not think about money.

In other words, the money given by Yin Jun is enough for them to live a comfortable life, and the house has been repaired by the employer. So, when they have no worries about food and clothing, of course they will work more seriously and responsibly.

In fact, "Tomb Raider" and "Saint Seiya" started producing animated versions at about the same time, but Japan's Toei had already produced them for almost a year, and "Tomb Raider" was only Such an unhurried debut really made a group of fans wait until the flowers withered.

However, when they looked at the animation effects and storyline of "Tomb Raider", they all praised it. This is definitely a cartoon worthy of the essence of the original version.

Of all the cartoons produced by Qilin Culture before, none can compare with it.

Such praise made a group of artists and animators in mainland China burst into tears.

Although their production speed is very slow, everyone worked hard to make "Tomb Raider".

This cartoon, which brought together almost half of the best troops of Shanghai Fine Arts Factory, has put in a lot of hard work and energy in places that others have not seen.

Now that it has been launched and recognized by everyone, this is the greatest compliment to them.

On the other hand, from a more realistic perspective, after having such a well-received cartoon, it seems logical to want to produce a second cartoon from Kylin TV.

This time, their ambitions are even greater. They directly want the treasure of "Qilin Weekly" - "Dragon Ball"!

Yes.

Since the story of "Dragon Ball" was released in October last year, the story of Sun Wukong and his friends has been touching the hearts of animation fans around the world.

This super masterpiece has successfully captured comic fans in both the East and the West in its previous life, and this time it is no exception. It has the largest number of comic fans around the world among all the comics in "Qilin Weekly".

Reflected in the sales volume, the single volume of "Dragon Ball" has now far exceeded others, ranking first every time, creating a lot of profits for Qilin Culture.

Even the editorial department of "Qilin Weekly" receives many letters from comic fans every day. They all hope that each issue will contain more "Dragon Ball" content, so they don't have to wait so anxiously.

For this request, it is absolutely impossible for "Qilin Weekly" to satisfy them.

Because the boss Yin Jun has already said that the more excellent the comic, the longer we have to draw it, the more we have to use it to attract comic fans and use it as a signboard.

These naive employees thought that Yin Jun was talking about three to five years, seven or eight years.

But he didn't expect that Yin Jun had already set his sights on ten or fifteen years!

Don't think Yin Jun is too much, think about the little detective who never grows up, think about the straw hat man who is always floating on the sea, think about Naruto...

Which of these has not been delayed for ten or more than ten years and is reluctant to be completed?

According to Yin Jun, it is actually Akita Toriyama who wants to lose face. Otherwise, Yin Jun will still be able to see "Dragon Ball" being serialized in 2020.

Let’s ignore this matter for now.

Shangmei Factory wanted the production rights for "Dragon Ball", but Yin Jun didn't object.

Now that the Kirin Group has no shortage of production costs, it makes sense to choose the best production company to produce cartoons.

For productions like Toei Animation in Japan, Yin Jun is also ready to give them advice on further refinement.

Although the production speed of Shangmei Factory is not fast, there are also not many episodes of "Dragon Ball" now!

One publishes slowly and the other produces slowly, they complement each other!

…

(Thank you to the readers who have always supported me with rewards!)