Chapter 1259 Olympic Games Film

When Yin Jun came to the United States, it happened to be when "Mother and Daughter" started to be released.

Because it is an art film, even if Disney and United Artists jointly promote it, it will only be screened in more than 200 cinemas.

Of course, this is not all. If "Mother and Daughter" has a good reputation and many people like it, the number of movie theaters can increase at any time.

Disney's theater general manager Dea Rulondo doesn't care about the box office, because he has long understood what the boss meant, and this is what he did to compete for the Oscars.

A movie that mainly focuses on Asians and mixed-race people actually wants to compete for Oscars. Dearulondo doesn't know what the boss really thinks, but he also has his own considerations.

The reasons are nothing more than two.

The first one is that Kirin Group needs Oscar’s blessing.

How can a company without the blessing of Oscar awards quickly gain a foothold in the United States? This is detrimental to the company's development.

Even in the summer vacation, the new episode of "007" has exceeded 150 million U.S. dollars in box office. Together with "Terminator", "Shawshank Redemption", and "The Sky Cannon", this year's Kirin Group's movies Four films have already exceeded 100 million US dollars, ranking first in Hollywood, suppressing all other companies.

But business success isn't everything.

Especially among the public, the Hollywood Seven are definitely not representatives of business, but representatives of American culture as a whole.

Culture, culture... If you don't bring out something literary and artistic, can you express culture?

So it is normal for Yin Jun to produce such a movie "Mother and Daughter".

Of course, Dearu Lundo also watched the film "Mother and Daughter". He felt that it would be better if a white man played the role of the mother, at least when applying for an Oscar nomination, it would be more advantageous.

But Yin Jun didn't do that. He chose Lin Qingxia, that "Laura".

That's right.

This is the second reason.

Although Miss Lin, on the surface, is just an actress from the East, Deyaru Lundo knows that the relationship between her and her boss is definitely not simple.

Why?

Look at the first batch of comics drawn by the boss. A few years ago, he drew Lin Qingxia as Lara Croft from "Tomb Raider"!

Dearu Lundo also watched the animated version of "Tomb Raider" that has recently been broadcast in the United States, and drew it based on Lin Qingxia's face.

You know, another woman who appeared in "Resident Evil" and was treated almost the same as Lin Qingxia is one of the boss's legitimate girlfriends. Do you think Lin Qingxia can still have nothing to do with the boss?

Since she is a close friend of the boss, and may even be one of the future boss ladies, the boss wants to praise her and appoint her to be the heroine of "Mother and Daughter", and also prepare her to apply for the Oscar. As a good heroine, this is reasonable, right?

With these two considerations in mind, both publicly and privately, Dearu Lundo was full of energy in contacting theaters, going to various newspapers and critics, asking them to watch it and give their own opinions.

Well, of course, there is no shortage of big red envelopes.

Only after everyone praises it, will it be noticed by the Oscar jury, and then do public relations, which is the most logical thing.

Although the Oscar selection is not so flawless, generally speaking, the old men at the film academy are relatively fair.

Generally speaking, those who have no artistic value at all and whose quality is not high enough will not even be allowed to pass the primary election and will not even have a chance to be nominated.

Didn't someone tell you that?

As long as you can get an Oscar nomination, it actually means you are the best.

Because winning or losing between nominations is a very delicate matter, and no one can guarantee or confirm it.

The heat will kill you.

Dark horse counterattack.

This kind of thing doesn't happen once or twice at the Oscars.

Take Weinstein for example. No matter how awesome he is, he has promoted Gwyneth to the throne of the best actress, but he cannot guarantee that every one of his operations will be successful.

He only operated it ten times, and if he succeeded once, it would be worth bragging about for a long time.

Weinstein would have to wait a few years before he was born, and then he would have accumulated enough connections in the film industry.

So Yin Jun didn't tell De Yalu Lundo about this person, he just asked him to do the best public relations and get as many nominations as possible, and he must get Lin Qingxia's nomination for Best Actress.

For this reason, Deyaru Lundo, although it was a headache, was working very hard, striving to meet the boss's requirements.

In contrast, his colleague Jason Tanya, general manager of theatrical distribution at United Artists Films, is much happier.

Because Jason Tanya is responsible for "The Shawshank Redemption."

Although this movie, which was a hit at the box office and word-of-mouth, has already been canceled, it is still raging in the video rental market, with an impressive record of being the number one rental for 8 consecutive weeks.

Dearu Lundo knows that "Shawshank Redemption" will apply for a total of 10 Oscar nominations.

There is some exaggeration.

But this is not impossible.

As we all know, many old men from the film academy and those who are qualified to be Oscar judges have highly praised "The Shawshank Redemption" on different occasions, calling it the best film full of humanistic care in recent years. movie of.

"Mr. Jun is a genius!"

Whether it was a middle-aged man or an old man, they all praised him with exclamation.

It’s not just professionals. Just like the video rental mentioned just now, it reflects what people across the United States think – everyone likes it. It’s like more than 10 million Americans have bought it. It’s like watching “Forrest Gump” over and over again.

The Oscars must also respect public opinion.

Otherwise, they would not be able to award the Best Director and Best Picture awards to commercial films like "The Lord of the Rings: The Return of the King."

Therefore, with word-of-mouth and professional opinions booming, it is naturally much easier to do public relations for "The Shawshank Redemption."

Even if Zhou Runfa is nominated for Best Actor, the possibility of getting it is not small.

The "Mother and Daughter Love" in Dearulundo's own hands seems to be much weaker.

But, as the saying goes, don’t jump to conclusions before things come to fruition.

Although "Mother and Daughter" opened in only more than 200 cinemas, and most of them were theaters in the literary and art category, its reputation slowly spread in a few days.

Not only were paid critics praising it, but some unpaid celebrities were also full of praise after watching "Mother and Daughter".

"This is another tear-jerking movie I've ever seen. In my heart, it's no better than The Shawshank Redemption."

"Mother's love, family disputes between two and three generations, these overlapped together. The originally somewhat complicated plot brought me a feeling like clear water flowing through my heart. It's great! Mr. Yin Jun's screenwriting ability , really the best in the world!”

"I was moved by them, whether it was the mother, daughter, mother's later lover, daughter's husband, etc... Although they all have so many imperfections, this is life!"

"I recommend young girls who are about to get married and have children to read "Mother and Daughter" so that you can know what marriage is and what responsibilities you are about to take on."

"Please never stop loving! Mr. Yin Jun must want to convey this idea to us. I was so moved that I cried in the cinema! I have watched it three times, but after the video is released, I will definitely watch it again Buy a copy and keep it as your own collection, and watch it slowly at home."

"This is another story similar to "Forrest Gump". It also tells the life of Americans in that era. It is actually not an exaggeration, it is the life we ​​have experienced! This is what we once were Life!!"

"..."

Americans also admire celebrities. Since so many celebrities have said that "Mother and Daughter" is good to watch, of course they want to watch it.

It is worth mentioning that American movies are naturally business-oriented, but their art movies are really not bad at the box office.

Americans are also full of artistic sentiments, and they are definitely not like the crude incompetence that European filmmakers despise.

This is due to quality education and the overall social atmosphere.

So as long as you shoot well, art films can definitely live a prosperous life in the United States.

If China wants to reach this level, it still has at least 50 years to go.

In terms of education and quality, if you don't persevere seriously for a hundred years, you will definitely not be successful.

After everyone wanted to watch "Mother and Daughter", the number of screenings of "Mother and Daughter" increased to 800 screens in the second week, and directly increased to 1,500 screens in the third week.

But that's all, because in the third week, the attendance rate had dropped to 22%, and the evening attendance rate did not exceed 40%. Such results will definitely have to decrease gradually next week.

However, this does not matter at all. After two or three weeks of screenings, not only has the capital been earned back, but it has also made a profit. The most important word of mouth has also spread. This is a great success.

There are publishers connecting Europe, Japan and South Korea. If this business is included, Disney can earn at least 30 to 50 million US dollars.

In this case, all public relations expenses can be paid out of profits, and Disney will not lose any money.

Such a result made De Yalu Lundo overjoyed.

He unconsciously had more confidence in Yin Jun's request.

Maybe, "Mother and Daughter" is really likely to be a blockbuster at the Oscars?

If "Mother and Daughter" wins Best Actress and "Shawshank Redemption" wins Best Actor, it will surprise people all over the world.

Because at that time, all the best actors and actresses were Asians, all Chinese!

This is definitely an unprecedented first time in the history of the Oscars!

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