Chapter 1251 Disney Double Wall!

For American TV stations, the so-called prime time of TV series does not specifically refer to a certain day of the week, but to a season.

Their most prime time is from October to April every year.

The most exciting TV series will inevitably feature fierce battles during this time.

There are no TV series that have competed in this time period, even if they have achieved super high ratings, they feel a bit unworthy of their reputation.

The most famous super drama in recent years - "Doctor Feng x Nurse" made its way through this period and was recognized by everyone.

Including another super drama that started last year - Disney TV Channel's "Happy Hotel". Although it was not in this time period at the beginning, it was broadcast from July to April in one breath, which can be regarded as the last to catch up with this tragic situation. The fighting stage.

"Happy Hotel" is kind of likeable.

Because after three months of preparation and attraction from July to September, when it entered the fierce battle in October, the trend was already established.

Even "Dr. Doctor Two.

Although it only came in second place, almost everyone believes that after three or five seasons of a TV series with such talent in the first season, even if it cannot reach the peak of 100 million viewers, it will be at least 80 million. Properly.

Once "Wind Doctor

Does anyone think it might be a hit?

Of course there are, but not many.

Because this is the screenwriting and setting that Yin Jun is responsible for.

As long as the general framework remains and the character traits of the characters remain, indoor sitcoms like "Happy Hotel" will not lose their audience.

Sure enough, in September, the first episode of the second season of "Happy Hotel" received 60 million viewers, and the second episode was even more powerful, directly exceeding 70 million viewers.

Such violent ratings directly stunned all American drama production companies, thus further accelerating the production of their own indoor sitcoms.

Well, learning from such things is not only owned by China, but also by the United States.

As long as you can't legally prove my guilt, then I'm not wrong.

This is the logic of Americans.

And it’s not wrong. No American thinks this logic is wrong.

When Yin Jun heard that they would start production this year and even launched an indoor sitcom, he was a little worried whether dramas like "Friends" and "Everybody Loves Raymond" would be released ahead of schedule. Made for you?

But after looking at the dramas they have released in the past two or three months, Yin Jun is no longer worried.

It turns out that such things as rough fabrication are not only owned by China, but also by the United States.

Although they have deliberately tried to avoid and imitate "Happy Hotel", no matter in every aspect, they have fallen behind.

You said "Happy Hotel" is a bar, why do you want to build a cafe for me?

After setting up a coffee shop, you still insist on playing a few drunkards to make the scene emotional, but are you playing tricks on the American audience?

There is another one, which is also described in terms of spiritual healing, but the protagonist becomes a woman.

You say that's all for women, but the way women speak and move is the same as the bar owner in "Happy Hotel". Don't you think it's awkward?

…

After watching several such unintentional imitations, Yin Jun really no longer worries about it.

Originally, these supernatural dramas must be inspired by certain environmental conditions and then written. Not everyone can write them.

Without the genius thinking and ideas from their previous lives, it would definitely not be that simple for these people to create a drama!

"Happy Hotel" only aired two episodes. After watching it, Yin Jun also gave it a conclusion.

That’s stability!

The group of screenwriters in the United States, according to Yin Jun's outline and framework, set the tone of the entire TV series exactly the same as the first season, but they just worked hard on each specific story.

This is what smart people do.

Good things don't need to be changed until they fail.

This is a European and American proverb, which is quite appropriate.

Of course, this is also related to the fact that the script framework was a requirement given by Yin Jun. The orders given by the boss were not followed, and the screenwriters did not want to work anymore.

According to this development trajectory, Yin Jun does not require "Happy Hotel" to directly reach more than 80 million viewers in the second season. As long as it can stabilize the basic market, as the plot unfolds more and more, as the TV audience becomes more and more interested When you rely on it, it’s not too late to use it later.

In American TV series in the 1980s, the fighting was far less brutal than after 2010.

Just think about who was filming TV series at that time!

"House of Cards" is directed by David Fincher.

The directors of "Sense of Prey" are the Wachowski siblings.

"Boardwalk Empire" is directed by Martin Scorsese.

"The Ballad of Buster Scruggs" was directed by the Coen brothers.

…

Such a dazzling series of director names makes it almost impossible to go to these casts without watching them.

Nowadays, TV dramas are still a bit unpopular, and even movie directors don’t like them.

This made Yin Jun no longer worried.

There is definitely a difference between the works made by geniuses and the works made by ordinary people.

Since your opponents are all ordinary people now, what are you worried about?

In terms of TV dramas, Yin Jun doesn't have to worry, and in variety shows, Yin Jun doesn't have to worry.

Callas, who has been promoted to associate director of Disney Television Channel, will continue to helm the second season of "American Idol".

In order to make the second season of "American Idol" a success, he came to Hong Kong for half a month after the completion of the first season, specifically to watch the Hong Kong version of "Hong Kong Idol", and then communicated with Yin Jun and listened to Yin Jun's opinions. opinions, and gave Yin Jun his own ideas for guidance.

You know, Yin Jun has never seen a producer like him.

The planning book he took out actually had more than 300 pages, and there were dense notes on it, which showed how serious this person was.

After all this hard work, Callas began his journey on the second season of "American Idol."

During the audition, Karas played a trick.

Yin Jun just reminded him to establish a clever connection between the participating singers and BMW.

Then this guy installed a large number of cameras in the BMW without any instruction, specifically to pick up and drop off potential singers.

Including the first round of auditions, the second round, the third round...

As a result, hundreds of contestants of all kinds, their various moods and performances before and after participating in the competition were all displayed in front of the audience.

During the filming, the contestants didn't know anything about it, so their words, melancholy, joy, sadness, nervousness, etc., were not fake at all and seemed very sincere.

This makes the audience very novel, as if they have an exciting feeling of peeking into the lives of the players.

As long as they are interested and find it interesting, the ratings will be high.

Stimulated by such tidbits, the number of viewers has basically remained at around 30 million. Sometimes, the number of viewers can exceed 35 million when a particularly popular singer is selected.

You know, this is a sideshow!

The highlights are all like this, so after the official start of the game, is it still a problem to break the previous 76 million viewers of the first season?

Originally, "American Idol" was already the number one variety show in the United States, and the number one variety show in history.

If we let this breakthrough continue, it will simply make any competitor despair.

But the Disney TV Channel doesn't care. Americans don't have any golden mean. They just want to be stronger, the better, and it's best to kill all their opponents!

With the increasing attention, they have invested more and more various promotional resources.

Every promotional platform in big and small cities in the United States is full of advertisements for "American Idol". You can almost see it as long as you are not in a mountain village.

Don’t get me wrong, Disney TV Channel doesn’t spend much money, most of it comes from sponsors.

Take BMW for example.

Although they paid the highest naming rights fee of 100 million in history, just from the broadcast of these highlights, their popularity in the United States began to explode, and their sales skyrocketed.

Because this BMW car carried all the contestants, almost all the BMW cars were used together, giving the American people a solid BMW car show.

Many people look at it and think, Hey, BMW cars are really good, how about we buy one?

People who used to laugh at BMW as being taken advantage of now have long regretted it.

The official performance hasn't even started yet, so this 100 million US dollars is well spent. Where do you think you can find such a good publicity opportunity?

BMW was overjoyed and immediately decided to further increase advertising support.

For example, on the promotional poster for "American Idol", although the protagonists are all contestants, there must be BMW cars in the background - such publicity, filming, and printing costs are all paid by BMW. , all inclusive.

Not only BMW, but many advertisers who participated in "American Idol" also benefited from this show.

Do you think the contestants only have the BMW LOGO on their cars?

wrong!

There are advertisements everywhere on the center console, on the chairs, on empty seats, in the trunk, etc., and there is no place that cannot be used as an advertisement.

But it just so happens that they are very controlling and won't make ads that bore you. Everyone's main focus is still on the players, and they can only occasionally scan those advertised products.

Based on this alone, Yin Jun felt that he could increase the bonus for the entire planning team!

There are not many advertisements that are done so appropriately!