Chapter 1246 Nike Comes to Your Door

Entering September, the banking crisis is still spreading, and financial order is still difficult to maintain.

In such a difficult situation, Xie Liyuan Gold Shop declared bankruptcy on September 6, which only caused a small stir.

Although hundreds of millions of funds have been wasted in this way, and tens of thousands of gold coupon victims have lost all their money, there is nothing that can be done.

Millions of people are suspected of losing all their wealth. The matter is bigger than this.

Therefore, the victims of golden coupons can only go home crying, thinking that they are unlucky.

It's not just them who hate Xie Liyuan Gold Shop, all Xiangjiang financial bankers also hate this gold shop.

If there hadn't been problems with the gold certificates, which had caused the government to raid loan companies, banks, etc., how could such a big thing have happened?

Even if there is something wrong, if everyone conceals it together, the matter will be over.

Like now, many banks are unsustainable and are almost destined to fail.

Standard Chartered Bank and China National Bank have announced their full support for Hang Lung Bank and will not let it collapse, but what's the use? If a bank loses its credibility, how long can it survive even if it is still in business?

The lifeline of a bank, isn’t it reliance on credibility?

Just like the five major commercial banks in China, although everyone knows that they have a lot of bad debts, they are directly guaranteed by the state, so the people don't have to be afraid. Anyway, the state will take care of the bottom line.

The one with the best fate is Xiangjiang Commercial Bank.

Yin Jun really followed his promise and sent 200 million for ten consecutive days.

In fact, on the second day, the 200 million Hong Kong dollars were not withdrawn.

This was even more true on the third and fourth days.

In the end, the tables at Xiangjiang Commercial Bank could no longer be stacked, so they had to move two more tables.

Such a scene made many people in Hong Kong rush in to take photos, and even many tourists came to take photos, leaving people in the bank dumbfounded.

But on the other hand, Xiangjiang Commercial Bank has also gained the greatest degree of trust.

Many people even withdraw money from other banks and deposit it directly to Heung Kong Commercial Bank.

After all, Xiangjiang Commercial Bank is a Chinese bank, while Standard Chartered and HSBC are both British. There are many people in Xiangjiang who don't like British people.

Although these deposits were not large, probably only tens of millions, this made Xiangjiang Commercial Bank the only Chinese-owned bank that could still deposit money. After the newspaper report came out, everyone was really proud.

No one would have imagined that just two or three weeks ago, banks were still worrying about whether they would be unable to sustain themselves and whether they would collapse.

The person who caused this big reversal was naturally Yin Jun.

There is only one handsome young man in the world!

Such slogans are getting louder and louder now.

Even though Yin Jun said it in public, everyone praised him too much, but he still couldn't resist everyone's admiration.

Miss Guan Zhilin seems to be much more generous. Every time reporters talk about it, she smiles proudly: "Isn't this what my handsome brother should be like?"

Another girlfriend that Yin Jun admitted to, Zhong Chuhong, was a bit shy. When it came to this, she was not as generous as usual. She just pursed her lips and smiled and refused to answer.

Being able to take out 5.5 billion Hong Kong dollars in one breath, Yin Jun naturally attracted the attention of countless people.

Many financial magazines have already said that Mr. Jun's assets should have been recalculated long ago. I am afraid that in the whole of Hong Kong, only the chartering king and Mr. Huo are better than him.

But after three to five years, when the stall in the United States is completely established, the richest man in Hong Kong should be replaced.

The people heard a burst of envy and jealousy.

Take a look.

The same person started his business at the age of 16, became the third richest man in Hong Kong at the age of 20, and is expected to become the richest man in Hong Kong before the age of 25, but what about me? All my years have gone to a dog!

But everyone also knows that it takes a hundred years for a super genius like Yin Jun to appear. How can ordinary people compare with him?

As the person being discussed, Yin Jun didn't pay much attention to the hot discussions in the market. He was more doing his own thing.

There happened to be a big deal recently, waiting for Yin Jun to make a decision.

It's said to be a big deal, but actually it doesn't cost much, only about US$500 million.

But in Yin Jun's heart, it is a very important business.

Because companies involving shares

called

Nike.

The company that conquered half of the world with just one hook.

Although Adidas is desperately trying to catch up, the number one sports brand in the world is still Nike, which has not changed in thirty years.

It's just that Nike has not yet developed to be as domineering as it will be in the future.

Their market in the United States has slowly shifted from track and field fields and stadiums to the general population, but the brands they face such as Reebok, Adidas, and Puma are much ahead of them.

Now Nike is preparing to start making efforts in basketball as a major new business growth breakthrough.

no way.

Among the four major sports in the United States, football, baseball, ice hockey and basketball, basketball only ranks fourth, but the first three have sports brands that have cooperated with them for decades, and none of them focus on shoes.

Therefore, Nike can only start from basketball, which has high requirements for shoes.

This is not to say that Nike has not invested in basketball before. They have actually invested, but the investment is not enough and the publicity effect is not enough.

Therefore, the big move prepared this time is a major move that Nike desperately wants to be number one. It is very risky and might lose everything if it fails.

For this reason, they were unsuccessful in looking for partners in the United States.

So, in the end, Nike wanted to issue some additional shares, or equity certificates, which would probably add 20% of the shares, worth $500 million.

The institution that Nike found to issue additional shares was Goldman Sachs, and the specific person in charge was named Colauti.

That's right.

It was Colauti who had close business dealings with Yin Jun.

When Colauti saw this project, he felt it was not very reliable.

But he immediately remembered Yin Jun, who liked to acquire American brands, and asked Yin Jun, if you want this part of the shares, if so, I will directly make it an exclusive purchase for you.

When Yin Jun heard that it was an additional issuance of Nike, he was naturally very interested.

Nike!

In the future, Nike will be the number one sports brand in the world, with a market capitalization of US$90 billion!

Even if it issues additional shares in the future, the shares that Yin Jun purchased now for US$500 million will not be less than US$10 billion by 2020, which is twenty times!

At first glance, this business is actually a bit of a loss, because no matter what Yin Jun invests now, it is a high-profit purchase. For example, Microsoft, thinking about their peak market value of 700 billion, Yin Jun hands For 30% of the shares, you can get at least 200 billion US dollars!

And how much did Yin Jun pay?

It’s only about 20 million US dollars, and the investment income is 1,000 times!

Now Nike's profit is only 20 times, which is indeed not enough.

But an investment cannot simply be based on monetary value.

Just as Yin Jun likes Microsoft's influence in computers, Nike's influence in the sports field is also No. 1 in the world.

As we all know, sports and entertainment are inseparable.

In the future, if Yin Jun's entertainment empire can also borrow some fame from sports, it would be really amazing.

Competitive sports in the future, including football and basketball, as well as tennis, badminton, volleyball, etc., are all very popular sports.

Because Yin Jun is the major shareholder of Nike, for every project and every star that Nike sponsors, Yin Jun can find a way to invite them to Hong Kong, or even to mainland China, to participate in promotions or programs... Think about it , what a dazzling achievement this is for Kirin Group? How much popularity will it increase?

To be more direct, Yin Jun dragged Michael Jordan to Xiangjiang and asked him to play a game with the Xiangjiang basketball team. Do you think the basketball fans in Xiangjiang will go crazy?

Even if Yin Jun asked Michael Jordan to do a tour of performances and training camps in China like Kobe Bryant later, the reputation of the Kirin Group would be deeply rooted among Chinese sports fans!

Oh, right.

Speaking of Michael Jordan, he had to wait until 1984 to join the Nike camp.

It is precisely because of Michael Jordan that Nike became a blockbuster in the field of basketball and has since embarked on its own golden road.

Nike with Jordan and Nike without Jordan are two completely different companies.

This is also an important reason why Nike has not yet developed and is not unstoppable.

If three years later, they have signed Jordan, and Jordan gradually shows his strength as a ball king, then they will not need any capital injection at all and can handle everything by themselves.

Therefore, now is also a good opportunity for Yin Jun.

Through the intermediary coordination of Goldman Sachs, Nike also agreed that Yin Jun would buy this part of the additional shares, but what they asked for was that the funds would be in place as soon as possible.

However, the young man just spent 5.5 billion Hong Kong dollars, and with this month's profit summary in hand, it was only 1 billion Hong Kong dollars, which was still far from 500 million US dollars.

Therefore, Yin Jun has been busy making detailed plans recently and discussing loan matters with Shen Bi.

Neither he nor Shen Bi expected that they would need a loan so soon.

Shen Bi never expected that the first company Yin Jun wanted to acquire was not a company in Xiangjiang, but another American company, a sports company that had nothing to do with Yin Jun's business!

Fortunately, HSBC has a very strong foundation and can still come up with US$500 million. Otherwise, this opportunity would have been missed in one fell swoop.

Therefore, there are actually many opportunities in life, but many external constraints make it easy for people to watch opportunities slip away.

Being able to successfully seize Nike's shares is really thanks to Yin Jun's connection with HSBC!

…

(Please subscribe!!)