Chapter 1283 To Have a Soul

Here in Hong Kong, although November is not the traditional peak box office season, it still depends on the works.

The box office of "The King of Flowers" has been very high from the beginning.

In addition to some of the most famous female stars in Hong Kong, it also contains the most powerful beauties in the Hong Kong film industry, which can satisfy people's imagination of all types of beauties.

In the first three days of its first weekend, "The King of Flowers" grossed 20 million Hong Kong dollars, directly breaking the Hong Kong box office record of 18 million Hong Kong dollars for "A Better Tomorrow", which had not yet been firmly established. The media and people throughout Hong Kong were shocked. So surprised that I couldn't speak.

I think back two years ago, it was hard to find a movie with a total box office of over 20 million in Hong Kong.

Unexpectedly, within one year, the box office record was broken four times, directly exceeding the astonishing figure of 20 million.

Although movie tickets in Xiangjiang have increased significantly this year, the most expensive ticket, that of "The King of Flowers", is only 15 yuan a ticket.

To achieve a first-weekend box office of 20 million, about 1.4 million moviegoers are needed to achieve such a box office result.

What is the current population of Xiangjiang?

6.5 million, less than 7 million.

Excluding the elderly and children, the number of young adults is basically around 3 million.

This means that in the three days of the first weekend, nearly half of the moviegoers were young adults - of course, this does not rule out that some people watched it twice or three times.

To be able to support such a high box office, there are a lot of theaters showing it. Since the first day, more than 80 theaters have been showing "The Flower" on Saturdays and Sundays, and the number of screenings in a day is not the normal 7 Instead of 9 games!

This is a way of releasing that squeezes the box office very much. If the quality of the movie were not good enough, it would basically drop to less than half of the first weekend in the second week.

But fortunately, "The King of Flowers" is unexpectedly excellent. Men like it, and so do women.

Young people like it, and so do middle-aged people.

So in the second week, its box office did not drop much, and it still scored 18 million.

The box office of Xiangjiang is high, but actually it is not as high as that of Baodao.

Cai Songlin made great efforts and contacted more than 60 movie theaters in Taibei City to release it. In the first weekend of release, it broke the box office record of Baodao.

This is someone who has defeated a series of blockbuster movies such as "Speed", "E.T.", "Raiders of the Lost Ark", "Happy Ghost", etc., and walked up to the throne with his head held high!

After "Senior Sister Tuoqiang", they had not seen the works of Lin Qingxia, the most beautiful woman on the island, for a long time. Now that Lin Qingxia suddenly appeared, of course they wanted to support her, and they would support her greatly.

In addition, the quality of "Bawanghua" is indeed excellent, it is funny, the fights are exciting, and you can eat a lot of ice cream. Baodao people like this style the most... Oh, no, all men like this. It's very popular, so it's normal for it to be a hit at the box office.

However, "Overlord Flower" is not so popular in Europe and the United States.

Because "The King of Flowers" is mostly oriental humor, European and American audiences don't appreciate it very much.

United Artists Film Company, which was responsible for the distribution, judged the situation very accurately and sold it to theater operators in various countries by buying out the copyright at one time.

In the second week, the sales price was almost settled, which was around US$15 million.

The total cost of "Overlord Flower" is HK$50 million.

Including the early training, various expenses during the filming, and the salaries of the stars, Lin Qingxia alone received 3 million Hong Kong dollars, Zhao Yazhi and Zhong Chuhong also received 2 million, and the lowest Li Zhi received 500,000 Hong Kong dollars.

Then the publicity fee is 20 million, which is only 50 million.

Qilin Film has always attached great importance to the role of publicity. "The King of Flowers" had a high eyeball effect from the beginning, so as soon as it was released, so many people rushed in to watch it.

Now I have started making money in the second week, which is normal.

In Yu Zheng's view, the total profit of "Overlord Flower" must exceed 400 million Hong Kong dollars to be considered normal.

After all, in Asia, peripheral hegemony is basically in vain. Only when the money is recovered at the box office can a movie be said to make money.

Compared with the overwhelming profit-making of "The King of Flowers", another movie released by Qilin Film Company in October - "Back to Time", was also released in a calm manner.

You can't say that "Homecoming" doesn't make money.

The cost was 6 million, the box office in Xiangjiang was 12 million, and the out-of-town buyout price was 10 million, in exchange for a box office share of 16 million, making a net profit of 10 million.

This is already remarkable in terms of the return on film investment ratio.

Because it is just a literary film.

But as far as Qilin Movies are concerned, it still caused some criticism.

Some people are saying that instead of making such thankless literary films, it is better to make more commercial films, which will make a lot more money.

But Yu Zheng rejected this statement first.

"If a film company only has commercial films, then it has no soul." Yu Zheng said during the meeting, "What we need is the coexistence of commerce and art, so that after a hundred years, everyone can remember Our Qilin Film Company is not just a company that makes commercial films in Hong Kong."

Yu Zheng holds all the power in Qilin Film Company. Now that she has said so, the number of people talking about it has naturally decreased a lot.

Of course, there is also a second reason, and that is that one of the heroines in "Homecoming" is Zhao Yazhi. This Yin Jun's concubine also participated in the film. If you question your boss's wife, is this not seeking death?

After Yin Jun heard Yu Zheng's opinion, he was greatly impressed.

What Yu Zheng said is indeed right.

Even Hollywood is known for its classic art films, definitely not those popcorn movies.

"Roman Holiday", "Casablanca", "The Bridge", "The Godfather", "Forrest Gump", "The Shawshank Redemption"...

Even if these films are made in the past fifty, sixty, seventy or eighty years, or even hundreds of years, the brilliance that shines in them is still a precious artistic treasure of mankind.

Therefore, when Yin Jun was making commercial films, he also encouraged Qilin Film Company to make his own literary films.

But it’s not about making European movies that are pointless, but it’s about having your own level of thinking, and it’s best to use a simple way so that people can feel the power contained in it.

Yin Jun does not advocate those messy so-called art films that express oneself.

Speaking of which, in the 1980s, the mainland produced some good literary and artistic films. The next time Yin Jun goes to Beijing, he can start setting up a fund so that directors can start taking action.

Kirin Group not only wants to shoot literary films in Hong Kong, but also in Hollywood.

For example, "Mother and Daughter", which has been released a long time ago, is a kind of literary expression.

Although the box office was not high, it was highly praised by many critics, who believed that the love, family affection, friendship, and various struggles in this society expressed in it were very innovative and had a tenderness from a female perspective.

United Artists Film Company has also begun to work on Oscar nominations through the encouragement of these comments.

There is also a movie called "The Genius Who Skipped School" which is on the way to be released and has also received a lot of praise.

Youth movies produced by Disney have become very famous in recent years.

This "Genius Who Skipped Class" is the best one.

Americans like to criticize education. In the eyes of many people, schools are not a good place. On the contrary, they are prisons that restrain people's nature.

The protagonist of "The Genius Who Skipped Class" is a young man who suddenly remembered and took his friends to see the world.

There is a huge contrast between their innocent escape and the gnashing chase of the dean. There are lots of jokes in the middle, but it is full of childishness and does not have the meaning of preaching, which is very acceptable to young people.

The critics also interpreted a lot of interesting information, and half of them praised and criticized it.

Such controversial discussions caused a burst of uproar in North America.

Amidst the commotion, the box office naturally gradually increased.

Although "The Genius Who Skips School" only has about 1,200 screens, the attendance rate for each show is not low, and many people come to watch it on weekdays.

Now one month after its release, the cumulative box office in North America has exceeded 50 million U.S. dollars. It is expected that 80 million U.S. dollars will be indispensable when it is released.

It has also started to be released in Europe, and it also has a good reputation. According to Disney's estimation, it can get at least 50 million US dollars at the box office.

Disney estimates its global box office revenue at $200 million.

With its production cost of only 5 million U.S. dollars, and the total publicity costs only 10 million U.S. dollars, such box office results are definitely a huge profit.

Unlike United Artists, Disney doesn't care much about its box office; it cares about its reputation and reputation.

"The Genius" has added many teenage fans to Disney, and they are more loyal to Disney, which makes them very satisfied.

Yin Jun could only sigh at Disney's lack of ambition.

Looking at what Disney looks like now, can you imagine that in 40 years, Disney will become the world's largest entertainment group company?

Can you imagine it buying up most of the assets of Marvel, Pixar, Lucasfilm, and even 20th Century Fox in one fell swoop?

A poem is definitely appropriate to describe Disney at that time.

Swallowing thousands of miles like a tiger!

If they continue to develop like this, I'm afraid they will have to annex all of Hollywood. Even if they annex it several times, they will have to take half of it!

It seems that Yin Jun still needs to find an enterprising CEO for Disney so that they can wake up and embark on the road of expansion!

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