Chapter 1302 The First in History

Advertising is a science.

Especially advertising for new things.

The original advertisement created by Apple with a bunch of people watching a movie and the lines of ads constantly appearing on the movie screen was very creative and has been used throughout the lives of many people.

More than 20 years later, when Gang Leader Qiao took out that square smartphone, the explosive sensation at that moment was unforgettable for countless Apple fans and non-Apple fans.

Therefore, a good advertisement is very eye-catching.

There is no shortage of good advertising companies and advertising planners in Xiangjiang.

Huang Zhan is considered a top one, and Mr. Zhu, the husband of Zhong Chuhong in his previous life, is also one of them.

Now Yin Jun can be considered one.

Whether it is the "A diamond is forever, a diamond will last forever" advertisement he made for Chow Tai Fook, or the advertisement he made for Mr. Pan that "doesn't care about eternity, only cares about what you once had", they are both known as classics among classics.

So before he went to the United States in October this time, Kirin Communications Company came to seek Yin Jun's opinion on the advertisement for the release of its first mobile phone.

Yin Jun did not give any plan.

Instead, let them find other advertising companies.

Because sooner or later they have to learn to choose advertisements by themselves instead of relying on Yin Jun alone.

These advertising companies are not just local ones in Xiangjiang, but also advertising companies from Japan and South Korea.

After handing the phone over to them and explaining the various functions, it was time for them to start being creative.

The money offered by Kirin Communications is enough, but the requirements are high.

However, advertising companies are not afraid of these. They are an industry that pays attention to timeliness. As long as you pay enough, it is not a problem at all to stay up for three days and three nights to discuss the plan.

By mid-December, the three advertisements were completed and broadcast one after another.

The first one is very simple, it is a story that happened in the stock market.

When the stock market was changing and urgent contact was needed, no one could be found on the landline. Only a mobile phone left on the yacht received a call. The rich man was fishing while issuing instructions, and finally succeeded.

The second advertisement is a story between lovers.

My girlfriend went to work in a remote and backward place. She had almost nothing and it was very hard. But every day when she came back to the dormitory, she could use her mobile phone to communicate with her faraway friends. Seeing their sweet faces was very touching. force.

The third article talks about family.

My son often goes abroad on business trips and it is inconvenient to contact him. But with a mobile phone, he can report to his parents that he is safe at any time.

On the day of the Spring Festival, she originally thought her son would not come back, so she was on the phone with her son. However, there was a knock on the door. When her mother opened the door, she saw her son standing at the door holding a mobile phone.

The scene ends with a family of three embracing happily and excitedly.

…

The three advertisements were produced by three different advertising companies. They looked a bit rough to Yin Jun, but it was still quite interesting to see mobile phone advertisements after so many decades.

Moreover, advertising is not more about the exquisite effect, but the content presented in the advertisement.

Otherwise, future advertisements will become more sophisticated, but will you still see slogans like “It doesn’t matter if it lasts forever, it only matters what you once had”?

Will you still be moved after seeing too many of those cookie-cutter advertisements?

Will not.

Therefore, as long as you make an advertisement with care, no matter how rough it is, it will still impress people.

Kirin mobile phone advertisements follow this path.

A business article.

A love story.

A piece of family love.

These three are indispensable elements in people's lives and conform to most people's aesthetics and outlook on life.

Therefore, when they were broadcast on Kylin TV one after another, they quickly became popular throughout Xiangjiang and even Asia.

Motorola released its first mobile phone nearly ten years ago.

But at that time, everyone just regarded it as a high technology, a high technology that was far from being popularized in people's homes.

Although it has been mentioned in the past two years that Motorola is preparing to commercialize it, it has not been launched in the United States, let alone in Asia.

Who knew that suddenly, a company in Xiangjiang would actually make a mobile phone in advance and prepare it for commercial application? !

Are you kidding me?

is this real?

Many people don't believe it, but the advertisements for mobile phones, the details of the mobile phones, and the time when the mobile phones will be released, etc., all make them not believe it.

Of course, the first batch of mobile phone operations are only in Xiangjiang, but if the mobile phone communication operations in Xiangjiang are done well, it will still take a while to expand to Japan, South Korea, Singapore, Taiwan, etc. Will it be far?

The first thing to regret is trust.

Nu Bijian secretly hated Yin Jun for being too good at choosing the right time. If it had been a month later, when he knew that the mobile phone would go on sale on January 1st, the price of selling it to Xiangjiang Telephone Company would definitely be more than that, and it would have to cost at least 5 more. One hundred million will do!

But now that the contract has been signed, he has no way to regret it and can only watch Yin Jun taking advantage.

And now he knew that Yin Jun had already ordered a signal transmission tower in the mainland, and it had already arrived in Xiangjiang and started construction work.

Because Kirin Group has become the largest controlling shareholder of Xiangjiang Telephone Company, there is nothing wrong with this matter. It is completely legal to build communication signal towers.

Then the one who regretted it was Dadong Telegraph Bureau.

They also regretted why their quotation was so low. If they had known that the price had been increased by two to three hundred million, the Hong Kong Land Company might have sold the Hong Kong Telephone Company to them.

Then Dadong Telegraph Bureau will form a communications monopoly in Hong Kong.

If Yin Jun wanted to make a mobile phone, it would be impossible without the approval of Dadong Telegraph Bureau.

It's a pity that the opportunity was wasted and such a big piece of fat was let go.

The third person who was surprised and couldn't believe it was Motorola, which was preparing to operate mobile phones in the United States.

What are you doing?

As the inventor of mobile phones and a pioneer in mobile phone research, we have not yet started to take action. How come this tiny place in Hong Kong has announced that it will operate commercial mobile phones?

Check quickly to see if they have our patent license!

After checking the results, the people at Motorola were shocked.

Kirin Communications not only bought many of their patents, but also Texas Instruments, Ericsson, Nokia, Siemens... and other companies, all of them bought patents or obtained patent authorizations.

Even for the patents owned by Motorola Core, other companies have similar ones, or they can be perfectly bypassed.

This means that Kirin Group's mobile phones are completely sellable and can be operated by themselves. At best, every time one is sold, a patent fee should be paid to Motorola and other companies.

That's all.

Knowing this result, Motorola was extremely upset.

They were the company that invented mobile phones. They thought they were the first to start operating mobile communications, but they didn't expect that when they were going through the process in a leisurely manner, they would be overtaken by the Kirin Group.

You said that it would be understandable if Kirin Group started operations one, two, or three years in advance.

But Motorola is also preparing to start operations next year!

All plans have been made!

The time difference is only a few months, which is so frustrating!

However, when Motorola calmed down and took a serious look at Kirin Group's mobile phones, they began to be surprised again.

Compared with Kirin phones, Motorola’s phones are simply behind the times.

According to the advertisement, the Kirin phone can have a standby time of more than 10 hours and a continuous talk time of more than an hour.

The mobile phone that Motorola is preparing to launch has a standby time of only 4 hours and a talk time of no more than 20 minutes.

There is also the appearance of the phone. The Kirin phone can be held in one hand. Although it is also bulky, it is much smaller than Motorola's phone, with the size reduced by at least 30%.

Don’t underestimate this 30% size reduction.

Only those who do electronic engineering know how much technology updates and component replacements are involved in this 30% reduction in volume.

The fact that Kirin mobile phones can achieve such results only proves that they have a strong R&D team that has worked hard for at least one or two years to achieve such a big achievement.

Originally, Motorola thought that even others had mastered a lot of mobile phone-related technologies, but in this world only its own mobile phone technology was the most advanced.

Now that Kirin Mobile was suddenly slapped in the face with facts, Motorola suddenly felt a sense of crisis.

Today, they are far from the lonely Motorola in the 1980s who lost power and degenerated after failing to succeed.

So throughout December, Motorola's mobile phone department held meetings day and night every day, discussing how to surpass this sudden opponent.

It's a pity that they will never know what kind of opponent they will face.

The first thing they have to face is the full strength of Motorola and Nokia, the two most prosperous mobile phone companies in the 1990s, because Yin Jun develops mobile phones for these classic models of theirs.

How could they win against an opponent who never made mistakes in subsequent research and development?

Even if Motorola and even Nokia catch up later, they will have to face the full strength of Apple, Samsung, Huawei, Xiaomi... these smart giants after 2015!

Such a huge gap, such a huge disparity in effort and results will definitely make them feel desperate!

And this will always become the pride of Kirin mobile phones, the pride of Hong Kong and even the electronics industry of China!

The self-confidence of a country's people usually starts to improve from such far-leading projects.

Just like our aerospace industry in previous lives!

Just like in previous lives, our earth-cultivating skills are extremely powerful!

Just like in previous lives, we cover the mobile Internet industry across the country!