Chapter 1247 Controlling Theaters
The speed of Hong Kong people making movies can be said to be the fastest in the world.
Not to mention that a movie with Wu Zhenyu as the producer can be released from shooting to production in 7 days. That is a bad movie and cannot be considered normal.
But generally speaking, in its heyday, it was not unusual for Xiangjiang movies to go from production to release within one month.
Now in 1982, it is normal for a movie to be produced in two months.
But under the influence of Yin Jun, the production cycle of blockbusters with large investment in Xiangjiang is basically longer.
For example, for "Food Truck", which was released at the end of August, they went to Spain in April and didn't return to Hong Kong for post-editing until the beginning of August. It took almost five months until it was released.
Hong Jinbao, Cheng Long and Yuan Biao all put a lot of effort into this movie. All three of them were injured to varying degrees, especially Cheng Long, who almost broke his leg.
The professionalism of the three made Sophie Marceau, who was also on the crew, very emotional.
"I didn't expect you Xiangjiang filmmakers to be so hard-working and serious. Compared to them, French action movies are just for fun. French movie stars are like children who need to be taken care of by their mothers."
This is how this girl complained when she was on the phone with Yin Jun.
Yin Jun likes Sophie Marceau very much now. Although he feels that the goddess in his previous life has collapsed, a girl with such a vicious tongue and such a proud self is a living person, not the French Rose in her memory.
Basically, Sophie Marceau is just like Yin Jun's sister, cute and cute.
It's not that there's anything between the two of them. Foreigners are inherently cheerful and generous, and that's how they treat good friends.
And how could Sophie Marceau think of so many things at such a young age?
Back to the movie "Food Truck".
After Hong Jinbao and the others finished editing, they specially asked Yin Jun to watch the finished film and ask for his opinions.
Yin Jun only read it once, and his heart was filled with pride.
With my own efforts, not only have many of the nonsense plots in the previous version been made up for, but the excitement of the fights, the excitement of the chase scenes, the increase in the heroine's scenes, etc., have all been greatly changed.
Especially the final battle in the castle did not specifically highlight Cheng Long, but the three brothers each had their own brilliance. Coupled with the wonderful performances of those European boxing champions and fighting champions, it really served as the finishing touch. , is extremely watchable, and among the martial arts scenes Yin Jun has ever seen, it ranks at least in the top ten.
The time span of the movies Yin Jun watched was 40 years. Among these 40 years, it was still ranked in the top ten. From this, we can know how much Yin Jun admired the ending of "Fast Truck".
In fact, the performance of "Food Truck" after its release was better than Yin Jun expected.
This global syndicated film, jointly invested by Golden Harvest and Baohe, with Kirin Films and Golden Harvest responsible for partial distribution in Asia, and Kirin Group responsible for European and American distribution, has shown a global popularity from the beginning.
In this era when Bruce Lee's influence has not yet passed and Cheng Long has gradually grown up, Westerners are very interested in the fast, concise, fierce and funny fighting method of the East.
Even if there is a language barrier, seeing the effect of body language, there are many audiences in various cinemas laughing.
Don’t most viewers just watch movies to have fun?
If it makes them think it's exciting and entertaining, and it makes them laugh, then it's a good movie.
This is true even for European and American audiences, and even more so for Asian audiences. They are the base of Golden Harvest and have always been very interested in Golden Harvest's movies.
Therefore, "Food Truck" made a global box office of 60 million US dollars in the first week, and also made 55 million US dollars in the second week. Now in its third week, it has almost 35 million US dollars in box office, and it has broken through three weeks. Box office record of US$150 million!
This data made the people in Jiahe and Baohe crazy with joy.
You know, Cheng Long's "Red Zone" in May last year only had a total box office of only 120 million US dollars!
According to this situation, "Food Truck" will earn a total box office of at least US$200 million and a total net profit of HK$300 million. Basically, there is nothing to worry about!
But it cannot be said that "Food Truck" is much better than "Red Zone".
The first reason why the results of the two are so different is that "Red Zone" is Cheng Long's first real movie to conquer the world, and without the foreshadowing of "Red Zone", "Fast Truck" will definitely Not such good results.
The second reason is that the addition of Sophie Marceau has caused the box office of "Food Truck" to rise sharply in Europe.
The overall box office of "Red Zone" in Europe was only about 20 million, but "Fast Truck" reached 40 million US dollars in three weeks because of Sophie Marceau's appeal!
Of course, Sophie Marceau was the reason why everyone watched it in the first place, but the high quality of "Fast Truck" is the main reason for word-of-mouth spread and more people to continue watching.
There is a third reason. After more than two years of distribution and promotion, everyone now knows that Xiangjiang's movies are very good-looking and are no less good than those produced by Hollywood.
For example, in 1980, the proportion of European and American movie fans watching Xiangjiang movies accounted for 7% of the total number of moviegoers. In 1981, it quickly climbed to 12%. By the end of 1982, it has basically reached 20%. The growth rate Very fast.
As long as we continue to work steadily, control the distribution level, and prevent those junk movies from challenging the bottom line of European and American movie fans, then Xiangjiang movies will definitely rise again.
Fortunately for Yin Jun, the film distribution network is under his control.
As long as Xiangjiang movies want to be distributed on a large scale around the world, they must go through the distribution networks of Disney and United Artists. If they find it themselves, it will be expensive and demanding. The key is the place and theater where it will be released. It is pitifully small, less than one-tenth of the Qilin Group.
Kirin Group has already established rules for major film companies in Hong Kong.
Only films that have been carefully produced and reviewed by them can be released in Europe and the United States.
Otherwise, it doesn’t matter which company you belong to or who your investors are, they won’t recognize you.
In terms of relationships, financial resources, and force, the Kirin Group has never been afraid of anyone in Hong Kong.
The Qilin security team, which has more than 5,000 people, will make all the associations tremble with fear!
Once the rules are set, it will be much easier to handle.
In the past two years, Qilin Film Company has not only recommended movies written by Yin Jun, but also some interesting movies produced by small and medium-sized companies.
A variety of rich themes and carefully produced content are important reasons why Xiangjiang movies are now famous.
However, in Asia, many movies do not necessarily have to go through the channels of the Kirin Group, because Shaw Brothers, Golden Harvest, etc. have their own cooperative theaters that can help them distribute in Asia.
To a certain extent, this naturally leads to a mixed bag of good and bad films, with uneven film quality.
Before acquiring Shaw Brothers Cinemas, Yin Jun also talked about this matter with Shao Yifu, Lei Juekun and Zou Wenhuai. The three of them didn't pay much attention before, thinking that they were idiots if they didn't make money.
But now that they have seen the global development of Xiangjiang movies, they have begun to think about it.
After all, if it is a bad movie, you will only earn a hard-earned money if it is released outside, and it is very likely that because the box office is too low, you may have to catch up a little bit.
After a year like this, I'm afraid it's the limit to earn 20 to 30 million.
Now, the excellent films produced by the cooperation with Yin Jun are distributed in Europe, America, Japan, South Korea and Southeast Asia, and they can easily earn hundreds of millions of profits.
Looking at it this way, it’s a judgment call!
To put it more bluntly, if you offend Yin Jun and they don't let you distribute it in Europe and the United States, then a movie will lose 20 to 30 million, which is really not worth it!
Lei Juekun and Zou Wenhuai thought so, and immediately agreed to Yin Jun's suggestion, and they should be as strict as possible. Those bad movies that are too bad should be allowed to fend for themselves in Xiangjiang, and don't go to other places to scare people.
Shaw Brothers' Shaw Brothers has immediately stopped making movies, and the theater chain in Xiangjiang has also been subleased to Yin Jun. The theater chain in Nanyang does not have its own movies, and it may not be easy to maintain the theater chain.
Shao Yifu is very stingy in business, but at critical moments, he is still decisive.
Therefore, Shao Yifu had already planned. After a year or two, after he completed the TV station, he would completely transfer this area to Qilin Films. Anyway, with Yin Jun at the helm, he would not disgrace the former Shaw Brothers Academy. reputation of the line.
For Yin Jun, in fact, although Kirin Movies did not have its own theater chain in Hong Kong before, it has already had its own network in Asia.
With one good movie after another, Kirin Film Company has long had good cooperative relations with theaters in Japan, South Korea, Baodao, Singapore, Malaysia, and Thailand.
Everyone can make profits from the distribution of Qilin Film Company's movies, and they have never lost money and often made huge profits. Do you think they are willing to form an alliance?
Cai Songlin from Baodao is such a typical example.
Even if the officials of Baodao were dissatisfied with Yin Jun, they still did not dare to set up many obstacles to Yin Jun's movie due to pressure from the United States.
But they still have many tricks behind the scenes, and it's common for them to come up with something ridiculous.
But Cai Songlin just endured the pressure and exhausted all kinds of connections to finally ensure that the movie of Qilin Film Company was successfully opened in Baodao, and there are not more than a dozen or more than 20 movie theaters, usually It’s all going to hundreds of movie theaters together.
This is awesome enough.
This has resulted in Cai Songlin making huge profits in the past two years by distributing films from Qilin Film Company, and has gradually grown into one of the top three giants in Baodao's film industry!
Cai Songlin has even begun to set up his own theater chain in Taibei, the most prosperous place.
Once he succeeds, Cai Songlin will truly be the number one person in the Baodao film industry!
This is true in Treasure Island, let alone other places.
Therefore, with the current distribution network and the acquisition of Shaw Brothers' Southeast Asian theater chain, the strength of Kirin Film Company will definitely take off again and truly form a global distribution network.
Even this is not the most powerful.
The most amazing thing is that now Yin Jun has sufficient popularity and connections in the mainland.
Once the mainland film market opens up, would Golden Harvest be the first company to build its own cinema in a prosperous metropolis in China?
It will definitely become Qilin Film Company!
First, make a good layout in first- and second-tier cities. After 2010, we will quickly deploy in third- and fourth-tier cities to form a comprehensive network in mainland China. At that time, Kirin Film Company was definitely better than Wanda Cinema in the previous life. Times!
As long as that day comes, Qilin Film Company can proudly say that every movie giant will not be able to avoid distributing movies on its own!
If they want to release a movie, they have to please me!
This is the real power of controlling the theater network!