Chapter 1234 Follow the Example of Others
Pingjiang Real Estate’s remaining 247 units were all sold out within one day!
This news spread throughout the real estate industry in Xiangjiang in the evening, and even appeared on the evening TV news.
Although Pingjiang Real Estate's methods were a bit dirty, after they closed the door for sales in the afternoon, they hired a group of people around five o'clock, led a group of home buyers who were blocked outside, and rushed into the sales hall, and then this The third batch of talents snatched up the remaining houses.
But someone sold a house that had not been sold for several months in one day, and completed all the sales tasks beautifully. This is a very remarkable thing.
Pingjiang Real Estate has finally been relieved of its hard work over the past year.
Their general manager always smiled when being interviewed by reporters, saying that although he did not make a lot of money, he did not lose money, which was worthy of the company's shareholders.
According to the news in the "Qilin Daily" the next day, although Pingjiang Real Estate has reduced its price so much, their gross profit is still more than 20%, which can be regarded as a profit.
At least it's better than them not being able to sell and eventually going bankrupt and losing all their money, right?
This ending is so much better!
The public's reaction was not that intense yet, but the real estate developers got the news last night, and everyone's eyes lit up.
At first glance, Pingjiang Real Estate broke the rules and privately lowered prices by more than 15%, or even as high as 20%.
But with just such a move, he immediately came back to life.
If the house in your hand continues to hold up like this, you may not know whether you will make a profit or lose money. It is better to follow their example and at least loosen the inventory first.
These are the thoughts of Zhongda real estate developers.
Small real estate developers think more directly.
Damn it!
One is that you may lose all your money, and the other is that you can make a small profit. Which one should you choose? Needless to say?
Making money is definitely better than losing money!
Therefore, following Pingjiang Real Estate's approach, the advertising page of "Qilin Daily" the next day was almost entirely filled with real estate advertisements.
They are all full of exaggerated promotional statements such as "big sale", "clearance sale", "if you miss this opportunity, you will regret it for ten years", "if you don't buy it, it will be the biggest loss in your life"... etc.
But such densely packed advertisements, which clearly state the price of the property, and the price that is lower than before, are the ones that arouse the interest of home buyers the most.
This gives home buyers an illusion.
House price reduction has begun!
And the price has dropped so much. If you don’t buy it, what if the house price starts to rise again?
It’s not like things like this haven’t happened in Xiangjiang before.
Even if I don’t buy it, it’s okay for me to go take a look, right?
If there is something really suitable, it’s absolutely fine to buy it!
With so many ideas, the home-buying shuttle buses in Xiangjiang have been extremely busy these days. Even many Kowloon Bus vehicles have been temporarily rented to pick up and drop off people who go to view houses.
Such a scene really shocked a group of scholars and experts who shouted "Hong Kong real estate is going to collapse, wait a year and buy a house at a bargain price."
what 's wrong?
Isn’t it promised that there is a lot of turmoil everywhere now, and the bankruptcy of real estate developers in Xiangjiang will definitely happen, and then it will trigger a real estate avalanche?
But now it seems to be a prosperous time for real estate. What is the reason?
They didn't know it, but Yin Jun knew it.
The reason lies in the word "money".
In fact, the house buyers in Xiangjiang... no, it should be said that the house buyers all over the world are not that concerned about the policy environment.
Most of the home buyers are people who have little money and use it to live in.
Therefore, when housing prices far exceed affordability, home buyers are extremely price sensitive.
Not to mention the current Xiangjiang people, the Chinese people after 2008, especially the Shuchuan people. Although they are afraid of another earthquake, or the quality of the houses built during the earthquake is not good, those developers directly cut the prices by more than 20%, which is different. It sold out extremely fast, sold out at a jaw-dropping speed?
It was only then that Yin Jun realized that there were really so many people who were not afraid of death for money.
This is what people in Xiangjiang are like now.
They all have a psychological price in their minds. As long as the price can reach their psychological price, they will buy a house.
If real estate developers add some promotional methods and exert some psychological pressure, then their willingness to buy a house will increase.
Yin Jun wanted to remind them that house prices are still running at a high level and not to be fooled by this illusion of price reduction.
But even though his interview was placed on the front page of "Qilin Daily", not many people paid attention to it.
No, it should be said that those who are eager to buy a house and grab a bargain have ignored it.
There are still many people who are still watching.
Regarding such a result, Yin Jun could only smile bitterly. In every stock market crash and financial crisis in the past, there were not many people who wanted to buy the bottom but ended up buying a little bit below the peak.
It’s up to them!
It's better for the young man to care about his business.
Speaking of business, Kirin Group has been making rapid progress recently.
The new film "Hang Tian Pao", which was jointly released worldwide on July 30, received high praise from the very beginning.
It also adopts the method of using a black person and a Xiangjiang person.
Among the publicity strategies, Eddie Murphy's starring role and Yin Jun's screenwriting are two major features.
In comparison, the other male protagonist with a heavier role, Yam Dahua, seems to be relatively unknown.
But when the film was released, the audience fell in love with this somewhat cool Oriental, and felt that he had a certain charm in every move he made.
This is no nonsense.
There is such a charm in Ren Dahua, the charm that is between a sexy man and a sexy man.
Especially after he starred in two episodes of "Police Academy" as a playboy, this charm was discovered by him.
Then, the very masculine setting in "The Sky Cannon" added another brilliance to his body, making him instantly popular around the world.
Although not as exaggerated as Fei Xiang and Eddie Murphy, he has become a rising star that has attracted worldwide attention.
With a well-received story and protagonists, the box office results did not disappoint the expectations of Qilin Movies.
"The Sky Cannon" took in a box office of 15 million Hong Kong dollars in Hong Kong during its first weekend. Although it was faster than the 16 million box office record set by "Happy Ghost", in overseas markets, especially in the European and American markets, its first week However, it has grossed a total of 50 million U.S. dollars at the box office, and it has been confirmed that the box office has exceeded 100 million U.S. dollars.
By the end of the second week, the box office of "Bang Tian Pao" has exceeded 900 million Hong Kong dollars!
Its production cost was only HK$50 million, of which Eddie Murphy's salary accounted for 20 million!
Including the publicity and distribution expenses, the total cost of "Hong Kong Cannon" is less than 200 million Hong Kong dollars. Even with the subsequent additional expenses and dividend rewards for the crew, this amount will not exceed 300 million Hong Kong dollars at most.
In other words, within the three days of the first weekend of the first week, plus the seven days of the second week, within ten days, "Hangtian Cannon" has already achieved profitability, and now it has followed the golden road of money. Running away.
According to the conservative estimate of "Pear News", the global box office of "Boom" will reach about 1.5 billion Hong Kong dollars.
One movie and one movie company can earn more than 500 million Hong Kong dollars in revenue, which was simply a fantasy in the Hong Kong film industry in the past.
But not only did Qilin Movies do it, but there were more than one like it, which can only be admired.
Yin Jun deserves to be Yin Jun, and he deserves to be the best filmmaker in the world.
What's more, with United Artists Film Company and Disney's product peripheral development capabilities, "The Sky Cannon" can at least obtain more than 200 million in long-term copyright income, which is even more enviable for Xiangjiang Film Company. Yes.
Xiangjiang's copyright income, except for the screening, is very small and almost impossible to obtain.
On the one hand, there is a lack of awareness of genuine products, and on the other hand, there is not enough market to pay for it. Sometimes you can only let others earn the money in vain, but you get nothing.
In addition to making a lot of money, "The Sky Cannon" also made Ren Dahua famous. From then on, the Hong Kong film industry gained another powerful superstar.
Originally, people were looking for this popular fried chicken to film, but they didn't expect that Qilin Films had already announced that Ren Dahua had already got a film contract this year, and would continue filming "The Sky Cannon 2" starting next year. I don’t have time to take on outside films at the moment.
When I think that Yin Jun will continue to make a lot of money with "Hang Tian Pao 2", a group of filmmakers are simply envious and jealous, but there is no way to be like Yin Jun. They can only lament that people's lives are different. .
"Dragon Force" produced by ABC in the United States, which was the last TV series given to them by Yin Jun, was also grandly launched. Once launched, this strange combination of thieves made its ratings... The ratings remained high, and the number of viewers soon reached 40 million, setting a new high for ABC in recent years, making them smile from ear to ear.
Xiangjiang's Kylin TV happened to launch its own summer masterpiece - "Miao Hands and Benevolence" at the same time.
This TV series starring Liang Jiahui, Wu Zhenyu and others also attracted people's attention from the beginning. The ratings were as high as 64% on the first day it was broadcast, and it has been rising since then, reaching a highest rating of 80%. The average also remained at 76%, once again defeating the two TV stations in the same period and winning the ratings championship.
Don't underestimate the 76% ratings. With Shao Yifu turning all his energy to TVB, and with ATV's continuous efforts, Kylin TV can no longer occupy the overwhelming advantages it once had.
In fact, even the most sensational movie in recent years, "Sister Tuoqiang" starring Wei Xiaofan and Lin Qingxia, only reached an average ratings of 92%; and the most classic "The Legend of the Condor Heroes" The average ratings are only about 90%; there will no longer be absolute ratings dominance of more than 95% like "Chu Liuxiang" and "Shanghai Beach".
If you can reach more than 60%, you can claim to be a complete winner.
This 76% is even more embarrassing for its opponents. Kylin TV is already proud of it.
After all, the group of people starring in this movie are not the traditional superstars.
The most famous among them is Liang Jiahui, who starred in "The Burning of Old Summer Palace", but he has not proven himself in the local market of Hong Kong and is only a rising star at best.
Wu Zhenyu, Zhou Xingchi and others were not even considered rising stars before, but now they have become famous through such a popular TV series. At least they are actors whose names can be recognized when walking on the street.
And Kylin TV has launched so many new stars in one breath, which is also something worthy of praise in the Hong Kong entertainment industry.
Only when new people emerge in large numbers can we continuously inject new vitality into the film and television industry!
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