Chapter 2736 It's the Season of Grabbing Red Envelopes Again

On the third day after Xiaomiao's mobile phone was released, Xiao Qi and Yu Shanshan returned to Rongcheng.

Under the discussion between Yu Shanshan and the Hong Kong Stock Exchange, the listing date of Fairy Guardian Company has been officially decided, that is, on the sixth day of the Lunar New Year, that is, on February 5th, Thursday, the first trading day of the Hong Kong stock market after the Spring Festival. listed!

The reason why this time was taken, rather than listing before the Spring Festival, is that the Hong Kong government and the Hong Kong Stock Exchange must take a good sign, a new year and a new atmosphere.

So when Yu Shanshan and Xiao Qi returned to the mainland, many people in Hong Kong ran to the airport to see them off, and shouted "Miss Yu, please come to Hong Kong early".

Yes.

Yu Shanshan also has the important task of opening the Hong Kong stock market for the first time in the 2010 Lunar New Year. Everyone also hopes that the beautiful vice president of the fairy company will open the good luck.

Yu Shanshan wanted to go home a long time ago, she had never been away from Xiao Xingxin for so long, although she had to video chat with her daughter from time to time, but it was so far away, and her daughter didn't know what to say, so of course it wasn't so fun .

Besides, during the previous two videos with Xiao Xingxin, Xiao Xingxin was in her grandmother's arms, and suddenly saw her mother appearing on the screen. She felt very curious, and wanted to reach out to touch her mother, but she couldn't touch her, and she was so angry. burst into tears.

This cry was terrible, and it almost didn't make Yu Shanshan want to rush back to Rongcheng overnight, hugging her little heart to comfort her.

Now when she returns home, Yu Shanshan holds her daughter and refuses to let go, which makes Xiao Qi laugh.

The more wives you have, the more effort you need to give.

Went home with Yu Shanshan to play with Xiao Xinxin for a while, Xiao Qi went to Jia Yuwen and Xiaoxin to have dinner, and then went back to Huangfucai's villa to accompany her and Xiao Duo'er.

The next day, I went to the homes of the remaining wives, and finally rested at Xiaoyao Martial Arts.

Being in Hong Kong can be considered exhausting, Xiao Qi did not deal with any company affairs these two days, and had a good rest for two days.

During these two days, although Xiao Qi didn't go to work, he used WeChat on his work mobile phone and private mobile phone. But they all received a large number of red envelope requests.

Xiao Qi suddenly realized that it is almost the Spring Festival again!

Compared with the excitement of last year. In fact, people are still very concerned about the matter of grabbing red envelopes this year.

After the Spring Festival, the game of grabbing red envelopes has rapidly lost its attention. It’s just that in some circles of friends, people are playing this game from time to time, such as birthdays, happy events, etc., and there will be local tyrants who give out red envelopes them. Its scale is far from being compared with the one or two months during the Spring Festival.

But no one dares to underestimate the app of grabbing red envelopes and the huge benefits it brings to WeChat companies.

Wechat company's historical breakthrough of 1 billion registered users is basically due to the red envelope grabbing. The number of users of Wechat Tenpay has reached 170 million. Such a terrifying data is basically due to robbing Red envelope.

Among them, the number of credit card users directly belonging to Fairy Bank is as high as 6 million, and the number of savings card users is as high as 8 million. The total number of cardholders of Fairy Bank has exceeded 80 million. The function of grabbing red envelopes can basically be compared with Taobao.com and Xiaoyao Mall. comparable.

Although more than half of these accounts opened by grabbing red envelopes are not very useful. Basically, the active users are only one-third, but it is also a cumulative increase in data.

Besides, as early as Dongyue. That is, during Christmas and New Year's Day, users in Europe and the United States began to use it for a while.

With the arrival of the annual Spring Festival now. People who use grab red envelopes have become active again.

The Chinese in the Mainland, Hong Kong, Macao, Taiwan and Southeast Asia have started the game of giving out and grabbing red envelopes again.

Especially the children who are already on vacation, whether they are junior high school students, high school students or college students, are looking forward to the annual New Year's money.

Regarding red envelopes, the customs in China and Southeast Asia are definitely more prevalent than those in Europe and the United States. Parents, uncles and aunts, grandparents, grandparents, etc. elders will more or less give out red envelopes.

Therefore, the red envelope grabbing app that has become popular last year. This year is still popular all over Asia.

As of mid-January alone, the number of red envelopes per day has exceeded 12 million. It has increased by at least 20% compared to the same period last year, and now it is almost the fifteenth day of the twelfth lunar month. The more the Chinese New Year atmosphere comes, the more and more red envelopes are given out, directly breaking through 25 million, which is more than last year Substantial improvement.

One of the important reasons for such a good situation is that smart phones are becoming more and more popular now. It is no longer like a few years ago when you can only buy IPHONE, Dream Stars, and Galaxy S2, and they are not only not produced enough, but also expensive. Still very high.

In the current smart phone market, there are many prices ranging from 2000 to 3000, and there are more than a dozen styles. In addition, the addition of the six major manufacturers in mainland China has directly pulled the price below 2000 yuan, which has made many young people , especially high school students and college students, there are a lot of people who buy smart phones.

What followed, of course, was the increase in the number of users who opened Weixin Tenpay and the number of account holders in Fairy Bank.

Under such circumstances, the Wechat company is already seriously considering whether to start the Wechat mall project in advance, so as not to waste such a great popularity.

It can be imagined that an app for grabbing red envelopes can make two or three hundred million people enjoy it. This is a remarkable situation.

Taking advantage of this good opportunity to launch the WeChat Mall project in one go, it is undoubtedly a good opportunity to strike while the iron is hot.

You know, seeing such a huge sale in Xiaoyao Mall, WeChat company has long been greedy.

Their users are even more than those of Xiaoyao Mall. If WeChat opens a B2C platform itself, or provides a C2C platform like Taobao.com, it will be a business with unlimited potential.

Now there are several problems that have not been resolved, so they have not taken any action.

The first one is to operate the B2C WeChat Mall by itself, whether it can shake the position of Xiaoyao Mall.

Originally, Xiaoyao Mall was the overlord in the industry, and it has expanded its business to India, making it even richer and richer.

The most important thing is that WeChat Mall and Xiaoyao Mall are a family, and they cannot use other means to compete. Therefore, under normal commercial competition, Xiaoyao Mall has started to become a serious Big Mac. WeChat Mall wants to catch up with the latecomers, whether it is cost-effective to pay and return. this is a problem.

The second is that if you do not operate the WeChat mall yourself, but build a C2C platform that provides services similar to Taobao.com, then it will be a business without capital.

But how to make a profit is a matter worth exploring. After all, Taobao.com has made very little profit for so many years, and even started to make a little money in the past two or three years.

As a result, Taobao.com is actively planning the B2B2C Lotte Mall model recently to increase its profitability. Continue to expand the influence.

Moreover, how to supervise the buyers and sellers of C2C, so as not to let fake and substandard goods tarnish their reputation and evade supervision is also a very serious issue.

Over the years, Taobao.com has had a mixed reputation, and the biggest reason is that counterfeit goods are rampant and supervision is weak.

Even Taobao.com, which has been doing C2C business for so many years, can’t do such a thing well enough, let alone Weixin, a new company entering this industry.

as a large company. The most important thing is to keep a steady pace, and you must not make great strides regardless of the foundation, which will easily bring great hidden dangers.

For example, the previous Nortel Networks, SUN and so on. It is all for this reason that it brought about the final fate of bankruptcy and liquidation.

It is precisely because so many problems are not solved. Huangfu Caicai decided to take it slowly, focusing on developing and consolidating user loyalty, and waiting for business development.

Huangfu Cai's thinking has always been very simple, she never pursued any big profits, nor did she pursue any big company development, she just wanted to do a good job of her own ideas.

In addition, Huangfu Cai has the support of her husband, Xiao Qi, and has never been short of funds, let alone worrying about the direction of development. This has prevented a lot of people from criticizing WeChat and Weibo companies. Instigated to become bigger and stronger to go public and so on.

In many ways, in fact, many companies in Huaguo. On the contrary, it is not those who are used to going public, because they are not used to the supervision of the stock market, and they have no sense of responsibility to shareholders and small and medium shareholders. This is why many companies are scolded after going public.

Under the influence of Xiao Qi, Huangfucai is also used to treating Weixin and Weibo companies as a family's private assets, and does not pursue temporary profits, but cares more about whether they can have the ability to continue to develop.

Of course, the WeChat company will definitely develop as an important participant in commercial activities in the future. After all, it has a huge user base and its own payment system, which are already necessary for the development of a company.

In fact, Xiao Qi had already discussed with Xiaoxian's wife about what kind of e-commerce the WeChat company should do.

The most suitable for WeChat companies is the B2B2C model of Lotte Mall.

The B2B2C model is undoubtedly the most complicated model, dealing with the relationship with suppliers, connecting with large company sellers, interacting with buyers, guaranteeing and after-sales in the business of large company sellers and buyers And so on, we must sort out one by one, and we must do a good job in planning and preparation.

These tedious and meticulous tasks cannot be completed overnight.

It is quite simple for WeChat Mall to do B2C projects by itself. It has the foundation of Xiaoyao Mall, inside information and communication in many industries, etc., and will not take detours.

Even if it is not necessary to use the same supplier as Xiaoyao Mall, successful experience can be used for reference.

The operation mode of C2C can also refer to Taobao.com.

As for the most unfamiliar B2B project, it is to wait until Ma Yun has made some achievements in Taobao Mall, and then learn slowly in WeChat Mall, so as to avoid detours.

Generally speaking, there are two most important things for WeChat now.

The first is to retain users as much as possible, and the second is to send employees to Taobao and Xiaoyao Mall to learn, and even to recruit some people from the two major companies.

In addition, what is in front of you is the promotion of the red envelope grabbing APP, and you should pay more attention to it.

The surge in users during the Spring Festival is definitely a time to test the management level of WeChat companies.

Giving users a good user experience at this time can increase the viscosity of users. If it is not done well, I am afraid that many users will be lost.

As a big company, the worst thing is to relax after success! (to be continued ~^~)