Chapter 2748 "The Lancang River on the Bite of the Tongue" Hits the Air!

Seeing that the Chinese New Year is coming, the programs of various David TVs also tend to be warm and reunion.

Xiangshui Satellite TV is a little anxious about its flagship program - "A Bite of the Tongue" series, which has already been aired in previous years, but this year because of various accidents, the final film is now only given by Xiaoniao.com It's only been three episodes.

It was originally planned to start broadcasting on New Year's Eve, but Xiangshui Satellite TV organized a group of high-level executives to watch it, and everyone gave "A Bite of the Lancang River" a high evaluation.

They felt that although the film was shot on the Mekong River outside the Lancang River, which belongs to the Indochina Peninsula, the Confucian culture is still dominant here. There is not much difference between China and our own country, and it is even less likely that there will be a gap.

Just because of the same culture, it still looks very pleasing to the eye, the scenery is as beautiful as ever, the pictures are as beautiful as ever, and the fusion of food and nostalgia is also warm and touching.

It wasn't enough for them to watch the film by themselves, so they invited a group of advertisers from "A Bite of China" over the past two years to watch it. China" the same advertising costs.

So Xiangshui Satellite TV has nothing to worry about.

After several urgent discussions with Xiaoniao.com, Xiangshui Satellite TV finally got Shen Wuyan's consent to broadcast the first episode of "A Bite of the Lancang River" on Friday night of this week.

Xiangshui Satellite TV is very good at marketing. It started its promotion at the end of December. The edited pictures are beautiful, coupled with the mellow commentary, just a dozen clips, it makes the audience mesmerized.

"Damn, I was really disgusted that Xiaoniao.com put the show on the tip of the tongue abroad! The food culture of our country is extensive and profound. It's only three years and three seasons. It doesn't explain the food customs and culture of Hua country thoroughly! At least There could be seven or eight seasons! But after watching the clip this time, I feel very addicted to it. It turns out that the lower reaches of the Lancang River are so beautiful!"

"The people upstairs know? I have traveled to Thailand and other countries a long time ago. The Mekong River is absolutely beautiful! The scenery along the banks of the river is even more beautiful! I look forward to the perfect fusion of food and culture once again by Xiaoniaowang."

"I don't know what's so good about the food culture of these small countries? Just watching the clips is not real enough, maybe the best ones have already been presented in the clips? The rest may not be good! If you want to do this, why not Make a treasure island or Japanese album!"

"Cut. Have you ever been to the Mekong River? Don't talk nonsense if you haven't been! It's beautiful here! In addition, at least one-third of the people here are descendants of our Chinese, so it's considered a family, right? Look at overseas. How is the life of a wanderer, and how far is the distance from the food culture of the motherland? Isn’t that good? Does it have to be a developed country and a region to be called a high school?”

"That's great! The Indochina Peninsula is the back garden of our Huaguo. Many people here live a simple life. Without our impetuousness, let's feel it! I believe Xiaoniaowang will not come up with insincere works Come!"

"Yes! Produced by Xiaoniao.com, it must be a high-quality product! Which variety shows and documentaries are we disappointed with? I can even watch "Journey to the Yangtze River" and "Journey to the Coast" with gusto, more energy than my mother!"

"Ditto! When a person calms down, watching these documentaries can cultivate his sentiments!"

"..."

Most of the opinions of netizens tend to support Xiaoniao.com, because everyone knows that Xiaoniao.com has never been short of money, and it is impossible to produce some rubbish programs just to make money. What they do is high-quality goods, and they pay more attention to quality than CCTV, which is not short of money.

Even the netizens are like this, let alone the middle-aged and elderly people who occupy the TV remote control.

From the first season of "A Bite of China", I don't know how many people have tears in their eyes, and how many Chinese are eager to go back to their hometown. Such a huge influence, since then, there will be no second The show can compare.

Especially after the first season of "A Bite of China" has a Spring Festival special edition, many elderly people regard "A Bite of China" as one of the indispensable TV entertainment during the Spring Festival, and they simply cannot accept not watching it during the Spring Festival. To the days of "A Bite of China".

Also for this reason. When Xiaoniao.com was planning to stop producing "A Bite of China" this year, Xiangshui TV almost freaked out, and the director of the station called himself, asking Shen Wuyan to consider the audience's voice. Don't hastily suspend the program "A Bite of China" when there are still subjects to film.

Now, although "A Bite of China" is not aired this year, "A Bite of the Lancang River" is not bad either. It is all about the people raised by the Lancang River.

Many of these people are descendants of the Chinese who fled during the Ming and Qing Dynasties. Their eating habits, beliefs, etc. are inextricably linked with the country of China. Look at them. You can have a familiar and unfamiliar intimacy, just like watching how your relatives far away live.

Therefore, according to the survey conducted by Xiangshui Satellite TV, many people are willing to watch "A Bite of the Lancang River", and also hope to see some different folk customs.

But in fact, only the ratings of the broadcast can prove everything.

Friday, January 23, at 9:30.

After the evening TV series ended, it was time for the broadcast of "The Lancang River on the Bite of the Tongue".

"This is a river originating from the Tanggula Mountains. Many people don't know it. It is the third largest river in China after the Yangtze River and the Yellow River. It is also the largest river in Southeast Asia. It is the Lancang River!"

With the mellow words of the familiar voice actors, the vast and vast picture of Tanggula Mountain appeared on the camera, and "A Bite of the Lancang River" officially kicked off.

...

Ordinary viewers care about visual and spiritual enjoyment, but as a TV station, what they care most about is the ratings.

No matter how good the program is, if you don't have ratings, you won't have a large amount of advertising fees from sponsors.

Although the "A Bite of the Tongue" series has become a trump card program on Xiangshui Satellite TV, and has swept the Spring Festival stalls over the years, but this year is different. This time "The Lancang River on the Bite of the Tongue" is about things in other countries. The Lancang River and the Mekong River are in the same line, but there is always some worry that the audience will not get used to it or like it.

Yao Pingyuan was sitting in the office in person today, and he didn't go home until 11 o'clock in the evening, just to see how "A Bite of the Lancang River" was doing.

As the future head of Xiangshui Satellite TV and the current No. 2 person who is already firmly established, the series of "A Bite of the Tongue" is Yao Pingyuan's most proud work. The documentary program "China" made Yao Pingyuan stand out among a group of deputy directors.

Although "The Lancang River on the Bite of the Tongue" failed, it would not damage Yao Pingyuan's status, let alone affect his next promotion, but he would also be very sad if the reputation of this series was ruined.

"Director, the statistics are out!"

The secretary knew that he was waiting, so he ran over as soon as the results came out, and said beamingly, "The average audience rating is 32%, and the highest audience rating is 38%. This time it's hot again!"

Yao Pingyuan took a quick look at the statistics table, and saw that the highest ratings appeared in the first 10 minutes, and after that, the ratings dropped all the way, but in the last half hour, they rose back to around 35%.

Seeing this data, Yao Pingyuan finally breathed a sigh of relief.

Although it is not as good as the average ratings of 40% in the previous three seasons, this is the first time for a foreign program, and the crew of "A Bite of the Tongue" did not disappoint, and still retained most of the audience.

The quality of each episode of "The Lancang River on the Bite of the Tongue" is not bad. I think as long as I can watch it, there is absolutely no reason to give up.

"Well, you go to coordinate and let Xiaoniao.com produce some tidbits in the past few days to further increase everyone's interest. Then I will do an exclusive interview with the program group and make it more beautiful, you know?" Yao Pingyuan murmured and ordered the secretary road.

"Okay, I understand!"

While the secretary agreed, he couldn't help being a little envious of Xiaoniaowang's treatment. With such praise, there really is no other company that has such treatment!

Of course, he also knows what his boss is thinking, just relying on Xiao Qi, Yao Pingyuan has to fully support him!

It wasn't just the TV station that breathed a sigh of relief. The comments on the Internet also showed everyone's support for the viewers who watched it in the evening.

"I watched this episode, it wasn't as amazing, but the standard is still very good."

"Why do I find it very interesting? Laos is a poor country in my eyes, but it looks different from here!"

"Yes! I think the same is true in Myanmar. I really want to eat the Burmese rice cake delicacy that was broadcast just now... Before that, I really didn't know that such a simple delicacy can be so touching!"

"My family belongs to Caiyun. Let me tell you, many delicacies here are found in Caiyun's village. Although it has changed a little, it is still the taste of my hometown! As long as we have the hope of our hometown, they are still our own. people!"

"The scenery in Thailand is so beautiful! I used to think it was a hell, and I never thought about going to see it... But looking at the boats full of delicious food on the Mekong River, I think I still want to Going to see..."

"Vietnam is the same. Although I don't like Vietnam, I feel a little sad when I see the simple smiles of the Chinese there. Life is not good but they are strong and self-reliant. They work hard every day so that their families can have enough food..."

"..."

With the support of not low ratings and such positive comments, "A Bite of the Lancang River" finally lived up to Xiaoniao.com's expectations for it! (~^~)