Chapter 2770 The Second Theme Park (Three More! Thank You, Brother Rotsen, for the Spring Festival Rewards!)

After the Spring Festival, Xiao Qi completed another acquisition.

This is the acquisition of Universal NBC Group.

On Monday, February 9th, General Electric officially announced that it has reached an agreement with Blackstone Group and DST Investment Company. The two fund companies will each acquire 40% of the shares of Global NBC. That is to say, the two fund companies each paid 12.8 billion US dollars to buy 40% of the shares of Global NBC.

In addition to Xiao Qi’s private acquisition of 20% of the shares of the French Vivendi Group with US$6 billion, the value of Global NBC now seems to be as high as US$31.6 billion.

Immediately, Blackstone Group and DST Fund Company issued a joint statement, each sending two representatives to the board of directors, while the management of Global NBC remained unchanged and continued to operate as usual.

This made the people of Global NBC breathe a sigh of relief. They thought that the new boss was going to make drastic reforms.

But Thomas Daimler, the CEO of Global NBC, and his management team received an order from two major shareholders.

That is, in the next three years, Universal NBC must build five Universal Studios around the world, and Xiao Qi will be given three spots.

Ok.

Although Thomas felt a little dizzy, he was not completely dazed.

When Disneyland announced that it would build four theme parks in Huaguo, people from Universal NBC once said that our Universal Studios is also one of the three major theme parks in the world. Why can’t we go to Huaguo to make money? Chinese people also like our culture, and their spending power is so strong!

But Universal NBC was caught in the rumors of the acquisition before, and a group of executives themselves were unsure, so how could they think so much.

Even when Xiao Qi acquired 20% of Universal NBC's shares, they were still worried that if Universal NBC also belonged to Xiao Qi, then the US Department of Commerce would definitely not agree, and they would be in trouble again.

Well now, Xiao Qi only owns 20% of the shares. They belong to minority shareholders and do not have the power to directly decide the company, so as an investor, everyone still welcomes Xiao Qi very much.

And the new major shareholder takes a stake. It is not surprising that it is arranged to fight Disney.

Even giving Xiao Qi three of the six places, Thomas does not think it is an exception-Xiao Qi and the helm of the Blackstone Group and DST are all friends, and Xiao Qi is also very happy, now that there is Disneyland. Then a good theme park like Universal Studios is definitely not willing to let it go.

What made Thomas and the management feel at ease was that it was accompanied by this order. The three major shareholders allocated 5 billion U.S. dollars to Universal NBC to improve the welfare of the company's employees and future development in the five Universal Studios. Upfront investment.

In fact, Global NBC is running pretty well, but under the financial crisis, no one is doing well.

Seeing that major shareholders are willing to invest large sums of money to develop the company, Thomas naturally feels very good and at ease.

From past experience, the benefits of building five Universal Studios are also many. As long as it takes three to five years of hard work and development, it will definitely be a profitable project, and it will not be a problem to earn hundreds of millions or even billions of dollars a year.

For professional managers like them, as long as they can make money for the company, and by the way, they can make money for themselves, then anything is fine. As for who the opportunity is for, it is not that important.

In their minds, Xiao Qi was actually the type who was taken advantage of.

Anyway, there was another sentence following the order, Xiao Qi will be in charge of the projects belonging to the three major Universal Studios he designated to open, and if there are still losses after three years. All belong to Xiao Qi.

So what else do Thomas's management have to say?

So on the second day after the press conference was held, Thomas stood in front of the media again, announced the decision of Universal NBC, and pointed out that Xiao Qi, the third largest shareholder, would be responsible for the inspection of the three Universal Studios in Asia. and siting work.

As soon as the news came out. Suddenly, it caused an uproar all over the world.

Universal Studios Theme Park is one of the three major theme parks in the world, alongside Disneyland and Universal Carnival.

Among them, Universal Carnival is a mobile model similar to a mobile circus, without a fixed venue, so basically there is no way to compare with the former two in terms of competitiveness.

Over the years, the momentum of Universal Studios has actually been greater than that of Disneyland.

It's a different theme from Disneyland's family carnival. Universal Studios relies on various classic Hollywood films to attract young people.

For example, "Jurassic Park", "Water World", "Spiderman", "Terminator", "Madagascar" and other thrilling and exciting movie scenes are available in Universal Studios, and you can experience them for yourself The thrills and excitement in the movie are just like being the protagonist of the movie.

Young people are always the ones with the most spending power in terms of entertainment, so in the past two or three years, not only the two Universal Studios in the United States have become very popular, but Universal Studios in Japan has gradually replaced Disneyland in Tokyo in its own country and has become It is the favorite place for Japanese and young tourists from other places.

And in Singapore, "Universal Studios Singapore", which took several years and billions of dollars to build, has decided to open in March, and it will attract countless tourists by then, which can be regarded as gradually expanding the global space. Cinema's influence.

Originally, people in Europe were discussing whether to build a Universal Studios in Germany or Belgium. Now, Universal NBC suddenly announced that they would build five more Universal Studios theme parks one after another. Europeans are even more excited.

In fact, the main reason why Disneyland in France suffered a lot of losses is that the people who built Disneyland Paris were too rigid. On the one hand, the area was too large, and on the other hand, they did not combine the actual situation in Europe. It is not a project of conception and history, which is why it has come to the current embarrassing situation.

Universal Studios has done a good job in this regard. Each Universal Studios has projects that are in line with the local culture, so there is a big difference. Naturally, the audience does not feel too tired. Very fresh and exciting, I like to play.

So in fact, Europeans are still looking forward to Universal Studios.

Even Europeans who have never been interested in this kind of excitement are already looking forward to Universal Studios so much, let alone Chinese people who always like to bring European and American goodies to their homes.

Last year, that is, at the beginning of 2009, the capital had already applied for the construction of Universal Studios.

But for one thing, the country didn’t approve it at all—the capital is a place with severe water shortage. How much water does a comprehensive theme park with hundreds of thousands of square meters cost? Much better than a golf course!

On the other hand, Universal NBC is engrossed in caring about Universal Studios in Singapore, and can't spare a moment to set up in the capital, so it's just let it go.

The fact that Xiao Qi bought 20% of Universal NBC’s shares has been reported by the media, but compared to Xiao Qi’s other investments, it seems a little inconspicuous, and it is only 20% of the shares, so he has no decision-making power at all. , so everyone only regards it as an investment.

But now it suddenly appeared that Universal NBC was acquired, and it was announced that Xiao Qi could decide the fate of the three Universal Studios, which immediately made people in Huaguo a little restless.

Especially those who think that they have no hope for Disneyland, they have their eyes fixed on the opportunity of the three Universal Studios.

I can't compete with you in Disneyland, so you shouldn't come to grab Universal Studios, right?

If you look at the grand occasions of Universal Studios in Japan and the United States, you will know that if this theme park is done well, it will definitely not be inferior to Disneyland in terms of popularity and promotion of the city's business card.

It's really a blessing in disguise, how can I know it's not a blessing!

In these cities, whoever thinks that who has more advantages will naturally use more strength.

For example, Yuezhou and Nanwan who were rejected by Xiao Qi.

Although Xiao Qi has not given them a clear answer yet, they know that because of the Disneyland in Hong Kong, if the two Disneylands live next to each other, not only Xiao Qi will not agree, but the capital will not agree. agreed.

But Universal Studios is different. There is no such paradise in Hong Kong. Although there are only three places, it is impossible for the most economically developed south to not have one?

Another most active urban group is naturally the Jiangsu and Zhejiang regions.

It’s not just Lin’an. Jinling thinks it’s no worse than them. Gusu is also an ancient cultural city, and Yangzhou is a representative of “Yangzhou with fireworks in March”. Every city has a developed economy and rich humanities, history and culture. Universal Studios is located in There, it can be said that they complement each other!

Yuzhou, which is the closest to Rongcheng, also came here under the banner, saying that you already have a Disneyland in Rongcheng, and putting Universal Studios here is probably a waste of resources, right? We in Sichuan and Chongqing are one family, we are brothers, so you just don’t let the fat and water go to outsiders, and just give us the quota in the Southwest.

Just making a phone call is not enough. A group of bigwigs from the first- and second-tier cities, following the Disneyland incident last year, came here again at the beginning of the new year.

Xiao Xu was helpless about this, and reprimanded his son: If you want to do this, you should wait two months to talk about it. Now I just want to sort out government affairs at the beginning of the year, and guests arrive one after another, and the level It's not low, and it's not good if you don't receive it. How can I do my job like this? (~^~)