Chapter 2808: Twisted Tmall Mall (Part 2)

In the previous life, Tmall Mall was a B2B2C trading platform ambitiously created by Ma Yun when Taobao.com was in full swing.

To put it bluntly, Ma Yun connects with merchants, and merchants connect with users, while Tmall itself does not have trade relations with users.

To put it simply, Ma Yun provides an online platform for merchants, so that they can sell things on Tmall just like offline.

If it was in the past, those big merchants must have doubts in their hearts, worrying about whether you can do it.

But after seeing Taobao.com in the past few years, those small and medium-sized sellers are making a lot of money. When the number of online shoppers continues to increase, they have already made up their minds and joined Tmall Mall one after another.

From an international first-class brand to a domestic second- and third-tier brand, in just two or three years, Tmall has developed more prosperously, directly surpassing Taobao.com, and becoming the largest asset under the Alibaba Group. important go-getters.

In the future Alibaba’s valuation of 200 billion U.S. dollars, at least 130 billion U.S. dollars is for Tmall. Only the remaining 70 billion U.S. dollars are Taobao.com and other assets.

Well, if Zifubao is added, then the valuation will increase to 250 billion U.S. dollars without any problem.

The operation mode of Tmall.com is also very simple. When you sell things on the Internet, you only need to hire the waiter on the Internet—customer service, and then you will be fine.

The technical problems are solved by Tmall Mall, and the delivery is solved by the courier company. They only need to produce products and communicate with customers through online customer service.

In this way, they will make a lot of money.

Because they don't need to prepare any store expenses, and don't need to do other more promotional expenses, the cost is reduced by 50% in one go!

In this way, as long as the price is reduced by 20% on the Internet, countless users will rush to buy in large quantities, and the extra 30% profit will make them laugh like they are dreaming!

That is to say, they still have many sellers and physical stores offline. Otherwise, many Tmall merchants would have long wanted to shut down all offline businesses and concentrate on online operations after they had tasted the sweetness.

Actually, in 2013. Many second- and third-tier brands do this.

Only those first-class and super-first-class brands will maintain a lot of physical stores in order to maintain their brand recognition.

But these brick-and-mortar stores will no longer increase, and there is a trend of slowly decreasing-too many are useless, and the profits are not as good as those on the Internet!

So everyone can see it. Since the second half of 2013, as Tmall has become more and more prosperous, the business of offline physical stores has become more and more sluggish. s reason.

Faced with this kind of thing, Ma Yun will not care about it. He only cares about providing a better platform for the merchants so that ordinary people can buy better and cheaper products, as for other things. The government should worry about it, why should he take care of it?

From a businessman's point of view, he is right to do so.

In fact, Amazon does this all over the world.

But why hasn't Amazon made such a "brilliant record" like Tmall Mall in its old home, that is, the United States?

The reason is very simple. You may not believe it when you say it. The products sold by Amazon in the United States are more expensive than many supermarkets and chain stores!

For example, Wal-Mart's online platform and physical stores sell many things cheaper than Amazon. So its business was largely unaffected.

This is why?

Because Wal-Mart has the world's largest satellite command system, they can minimize the cost of goods, so that consumers can buy cheaper things.

Amazon's cost reduction in this area is far inferior to Wal-Mart. So they are more expensive than Walmart.

Ok.

So why can't the businessmen in Huaguo fail, can't they be like Wal-Mart?

The reason is equally simple.

Because they can't have the most complete warehousing system, the most complete procurement system, and the most complete traceability system like Wal-Mart. Doing business in Huaguo is not about scientific management. It depends on the relationship and the background, so their cost is much more expensive than that of Wal-Mart.

Speaking of it, I also sigh, Wal-Mart is so popular in the United States, but in China, many of their expenses continue to rise, so it is far from being as cheap as in the United States, so Wal-Mart is also in China. Tmall The mall was in a bit of a mess. After 2013, it was even reported that Wal-Mart was going to close many Huaguo stores.

Ma Yun is a genius, but also a crooked talent. If he is allowed to develop Tmall in this way, then Tmall will become the number one in the world. It is just around the corner.

But the problem is that Tmall is not all of people's lives, and it cannot satisfy all of people's lives.

If Tmall is booming, all offline physical businesses will collapse, there will be no shoppers on the street, and everything will be deserted, do you think the quality of life will be better?

The fun of shopping and saving money alone is far from meeting people's living needs.

Therefore, how to do a good job in Tmall Mall and at the same time take care of offline business so that both can develop at the same time and promote together, this is what Xiao Qi considers for Tmall Mall.

Except for the previous two or three times because of the conflict between Taobao.com and Tmall Mall, the rest of them were all due to this factor not being considered properly, so the plan for Tmall Mall was rejected.

Xiao Qi is not only so harsh on Tmall Mall, he is doing the same with his own Xiaoyao Mall.

Things in Xiaoyao Mall are cheap, but not too cheap. In terms of daily necessities, they are usually about 10%-20% cheaper than offline physical stores.

At the same time, offline stores, in response to Xiaoyao Mall's practice, have also lowered their prices a little bit, so that the price difference between the two sides has narrowed again.

So people can also buy it on the Internet, and they can also buy it when they go shopping.

After all, when the price difference is not so big, if you have to specify the idea of ​​​​purchasing, you will not be so determined.

Xiao Qi also hopes to achieve such a balance in the Tmall shopping mall, at least not to turn the street into a ghost town, except for restaurants, noodle shops, movie theaters and pharmacies, there are almost no businesses.

Of course, such a balance does not mean that it can be achieved all at once.

For example, Xiao Qi also hopes that the owners of offline physical stores can reduce the rent appropriately when they feel that the online prices are cheap and the business of physical stores is not doing well. This will also reduce the pressure on the operators— —Isn’t it better to lower the price than not rent out?

This is actually not difficult at all. In the second half of 2013, the hard-hit physical stores continued to close down. The owners were so frightened that they hurriedly lowered the rent so that they could continue to do business and benefit themselves.

But now in 2010, they haven't felt the cold winter of physical commerce brought about by online commerce, so naturally they won't listen to Xiao Qi.

So it is necessary for them to see the facts clearly.

Xiao Qi also wrote such an idea into the plan for Tmall Mall. Ma Yun was a little bit dumbfounded about it, thinking that his boss is really lenient, and those physical stores are outrageously expensive, so you still have to worry about it. Can they do well.

But Ma Yun is not a brainless person. From Xiao Qi's attitude towards Taobao.com, he knows that Xiao Qi's business is not so decisive and ruthless, but a win-win situation where everyone makes money and prospers together. .

From this point of view, there is nothing strange about Xiao Qi's thoughts.

In response to Xiao Qi's idea, Ma Yun made a lot of modifications later, paying attention to some balance issues, and finally got Xiao Qi's approval, and put 60 billion yuan before the new year. The RMB funds are in hand.

Ma Yun is naturally very happy to have received such a generous amount of funds, and he is not hesitant to spend money. He has spent billions of RMB on the network construction specifications of Tmall Mall alone, borrowing from Lotte Mall. , Amazon, EBAY and other companies have created a very friendly platform model.

Ma Yun is also very active in communicating with major merchants.

He and his group of executives contacted super-first-class international brands and first-line brands everywhere.

The second- and third-tier brands are very simple, as long as they see that the leaders have gone to Tmall, they will follow.

In terms of conditions, because Xiao Qi provided sufficient funds, Ma Yun didn't need to charge high rental fees from the beginning like in his previous life. Coupled with the name of Fairy Company, those big brands are very face-saving, even if not very Those who like online commerce also agree to open a store to have a try.

With such efforts, by the end of February, Alibaba had contacted more than 8,000 brand companies to settle in Tmall.

So the promotional slogan of 10,000 households settled in began to play.

With the support of sufficient funds, the name of Tmall Mall appears very frequently in various places in Huaguo.

People who know how to do it also understand that Tmall Mall is really about to go downhill!

Thinking about the grand occasion when Japan's Lotte Mall dominated the Japanese e-commerce market, everyone felt that they had more expectations for Alibaba Group's Tmall Mall.

At the same time, since Alibaba Group is an absolute subsidiary of Xiannv Company, people can't help being envious and jealous that Xiao Qi can own such a company with unlimited future development potential! (~^~)