Chapter 2836 Model S Launch Process

For car lovers with money and pursuit, what they like now is not any traditional brand, Mercedes-Benz, BMW, Porsche or Ferrari can satisfy them, the most important thing is to look at the appearance and connotation of the car.

TAITRA members are very fond of cars with character, and they also like beautiful cars.

Those who like the connotation usually lie in the car's off-road performance, acceleration performance, degree of chassis tuning, accelerator roar and so on.

In recent years, one of the models that car enthusiasts are looking forward to is Tesla's Model S.

The first electric car produced by Tesla was not the Model S, but the Roadster.

But this car is not as good as imagined. Although it has been liked by many environmentalists and affirmed by professionals, it is still much worse in actual use.

Especially under their wrong concept of "selling Tesla products to rich people", many of the Roadster's operations are unbearable, and the physical performance is very backward. Therefore, after the initial boom, many fans choose gave up.

Tesla came close to going out of business after sales of the Roadster fell far short of expectations.

So it happened that in June last year, Masco found his old friend, Fatty Hoffman, who is known as the "King of Silicon Valley Connections".

Hoffman was also unambiguous, and directly brought him in front of Xiao Qi, asking Xiao Qi if he was interested in investing.

Xiao Qi was originally interested in the emerging technology industry, but now that Musk has bumped into his pocket, how could he say no?

In the end, Xiao Qi bought a total of 42% of Tesla's shares and 21% of the rocket launch company SpaceX's shares twice, becoming the largest shareholder of the two companies.

Becoming a shareholder doesn't mean you don't have to worry about anything.

During this nearly one year, Xiao Qi also successively invested more than 300 million U.S. dollars into the two companies according to the share capital, for research and development and other expenses.

But Xiao Qi's money was not spent in vain. Tesla made a new electric car at the end of last year. In January of this year, Tesla has developed the Model S that can be mass-produced.

After two months of global environmental performance testing, and another two months of trimming and improvement, it finally entered the formal mass production process in June.

It is impossible for every car company to wait until the mass production of cars is completed. It’s only for listing promotion, let alone a company like Tesla that is at the forefront of social technology.

So last year, when the prototype car just came out, the Model S appeared in "David's Late Show".

In the various test drive activities that started in January this year, 30 loyal fans of Tesla were selected around the world. They test it all the way, and Trauss' staff just sit around and record some feedback and data.

The whole process can be seen on Tesla's website, and many fans can go to the place where they want to test drive in advance, waiting for the arrival of Model S, and go to watch and test drive for a short period of time.

In the process of such extensive testing and promotion, it has naturally won a lot of popularity, and Tesla Model S has more or less appeared on various automobile websites on the Internet.

Compared with the high-end Roadster similar to F1 racing cars, Model S is obviously a civilian sports car - don't doubt it. Sports cars are really popular. Most of the sports cars in Europe and America cost only 300,000 to 500,000 RMB. Is this enough for civilians?

ModelS has reduced many unnecessary functions and less mature functions, making it simple and practical.

In terms of the internal structure of the car, because Model S does not involve gasoline, pipelines, etc., whether it is the use of external space or the comfort of internal space, it can well meet the needs of young people. Many young people in their 20s and 30s feel that they like the appearance and interior of Model S very much.

What people like the most is naturally the high-tech achievements of Model S.

For example, fast charging, battery technology that can run about 300-500 kilometers in one trip.

For example, smooth power output. It can achieve 70% of the effect of a real sports car.

For another example, the central control display of the Tesla Model S, the 20-inch super large LCD touch display, makes people feel high-end and elegant at first glance.

This LCD touch screen is twice as large as that of the DreamPad and integrates most of the functions of the Model S.

For example, the change of vehicle driving mode, the conversion of the size and distance of the lights. The conversion of the ambient light in the car, the remaining status of the vehicle battery, navigation, music, Bluetooth and other functions can all be performed through this super large LCD touch screen.

Fairy Company has used the familiar split-screen multi-screen display mode of operation, and it can also be displayed here, allowing the driver and passengers next to them to control multiple functions at the same time.

And that's not all.

Model S claims to be a smart electric car, not only because of its LCD touch screen, but also because of a software called "intelligent monitoring system".

The operating platform is the most popular and popular Fairy system in the world. Not only all car functions can run on the Fairy system, but also some intelligent security settings can also be self-controlled through the "intelligent monitoring system" built according to the Fairy system. regulation.

For example, intelligent reminders of road conditions, intelligent reminders of weather conditions, intelligent sensing of road conditions and distribution of brakes and power, and intelligent alarms when the battery is low, telling you when you must charge, and the nearest charging chain base Where.

Drivers can not only enjoy the fun of driving while driving Model S, but also avoid many troubles and further improve safety because of the "intelligent monitoring integrated system".

Although the Siri intelligent robot cannot be used on the Model S, it is also due to technical reasons.

Tesla's staff has already assured the testers that Tesla is actively developing new technologies. Within three years at most, Model S will have more powerful intelligent functions. By then, everyone will definitely feel the most Good EV.

In fact, test drivers are far from being so picky.

To be able to drive such an electric sports car with a screaming appearance, to drive such an electric sports car with dazzling functions, to drive such a humanized and intelligent electric sports car, to them, it is already It is great happiness.

In the car TV programs, magazines, and forums in the past few months, these test drivers have posted many articles, explaining their pleasant feelings in detail.

People who can be selected as test drivers are usually experts in various car-related fields.

They can control the hobbies of many young people.

Therefore, their test drive reports have been welcomed by people from the very beginning. By the time of the test drive experience in the second month, hundreds of people have gathered before and after each test drive. In Las Vegas, more than 1,200 people gathered directly, setting a world record.

With such a mass base, how can you say that Model S is not popular?

Even when they didn’t say when it will be mass-produced and launched, many people called Tesla’s staff and asked Tesla’s staff, when can I buy a car, how many models are there, and how much are they?

Tesla, of course, did not announce it in advance.

It was not until June 6 that the price was officially announced on Tesla's website.

There are a total of three models of Model S, only the battery is different. They are 57,800 US dollars for 260 kilometers, 67,800 US dollars for 370 kilometers, and 77,800 US dollars for 480 kilometers.

The sale takes the form of prepayment, and the first step is temporarily only accepting orders from users in North America.

The produced Model S will be dispatched in the order of payment, and the fastest departure will be one month later.

This price is set by Musk himself. Although the employees think it is a little expensive, Musk himself can be sure that the high-tech technology and strength of the Model S are worth the price.

When he communicated with various shareholders, he was also full of confidence.

No one doubts Musk's ability and talent. Although the previous Roadster failed, everyone is also full of confidence in the Model S.

Facts have proved that Musk's decision is not wrong.

From the moment the pre-paid website began to accept reservations, in just ten days, Tesla received more than 170,000 orders, almost beyond everyone's expectations.

You know, the monthly production capacity of Tesla's factory is only 30,000 vehicles!

Just this order is enough for the Tesla factory to finish this year.

Under such circumstances, Tesla quickly closed the prepayment system and explained the reason to everyone.

Musk personally made a guarantee that Tesla will solve the problem of productivity in the next six months, and strive to achieve a production volume of 500,000 vehicles next year.

The pre-paid customers who have already booked will start the car according to the agreement, but the slowest may have to wait until January next year. Tesla feels very sorry.

I thought I would be scolded, but when the fans saw this situation, their first reaction was not to scold, but to call one after another, asking if I can book a car for next year?

According to statistics, more than 16,000 such calls have been received within three days. Such popularity is simply jaw-dropping!

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