Chapter 2850 The Popular "Let the Bullets Fly"!

During the World Cup, a lot of entertainment has to make way for it.

There are even many people who quit their jobs because they want to watch a World Cup in comfort.

But this does not mean that other things should not be done.

In fact, starting from June 12th, Baoyu Film Company, which has reached an agreement with Kiwi Cinemas, directly started a large-scale promotional activity.

"Jiang heard that the king is back!"

"The three great film stars are on the same stage, and Chen Kun and Jia Ling performed wonderfully!"

"The most authentic and shocking man's play in history!"

"To truly show you the style of the Republic of China period!"

"Jiang Wenhao said: If I don't get more than 500 million box office, I will quit the film industry!"

"The crew of "Let the Bullets Fly" arrived in Dongfang City yesterday, and all 300 fans' meeting tickets have been sold out!"

"..."

Baoyu Film Company is doing all it can to publicize. In more than 90 first-, second-, and third-tier cities and coastal cities across the country, the promotional images of "Let the Bullets Fly" can be seen everywhere. There are also several wonderful tidbits on TV. rare.

Jiang Wen himself is also very hardworking. In order to tell everyone that Jiang Wen can not only make award-winning films, but also justify his comprehensive ability, make audiences happy, and make filmmakers make money. Together, they traveled to 8 big cities for publicity, and the three of them alone went to 15 other cities, which is definitely very powerful.

Because of Xiao Qi's order, Xiao Jiawei, who is in charge of the movie theater chain, also asked the Kiwifruit theater chain to contribute. From June 15th, in the movie theaters of the Kiwifruit theater chain, a poster of "Let the Bullets Fly" was posted. Let the audience watching the movie know the movie and when it will be released in the first place.

To be honest, if it was released in 2013, Jiang Wen's reputation would have been gradually forgotten, even if Jiang Wen is definitely a first-class player in the circle. No one has ever dared to ignore him.

After all, his last successful movie "Sunny Day" was already made in the 1990s, which is too far away from the young people today.

But for now, those who watched "Sunny Day" back then. The age is just right, and they are the main force to watch movies. They only want to support their idols.

And Uncle Ge's fans needless to say, the cooperation with Feng Baoya in the past few years, and the wonderful performance in "If You Are the One". All made him directly sit on the position of a first-class superstar in the country, especially Uncle Ge never relied on his face to make a living, but relied on his acting skills. This made many audiences who are used to watching protagonists such as handsome boys and muscular men like it very much.

In terms of popularity and the spread of the film, Emperor Zhou surpassed the two big names in front of him. Relying on the bombing of TV dramas in the 1970s and 1980s, and Hong Kong movies in the 80s and 90s, Emperor Zhou has already became a symbol. No one can resist the desire to go into the theater to see the actor's mind.

Therefore, on Friday, June 26th, the premiere ceremony started at 7:00 pm, and continued until 12:00 pm, when 2,800 screens across the country started painting together, and the attendance rate was as high as 89%, which is simply jaw-dropping.

Soon, at one o'clock in the morning, the results of the first day of the premiere were counted.

56 million RMB!

Knowing how high the attendance rate is, everyone is not very surprised by this result, but there is a base of 56 million. Many people in the industry have better and more optimistic estimates of "Let the Bullets Fly".

It is estimated that it should reach 150 million or even 200 million in the three days of the weekend!

But the next day, from the morning to the evening, the statistics of Kiwi Cinemas continued to come out, and even the attendance rate at 10:00 am and 11:00 am was over 79%. This makes people a little incomprehensible.

It stands to reason that no matter how high the box office is for an ordinary movie, except for a movie like "Avatar", if it can reach 40% attendance in the morning, it is not bad! More than 60% have almost never seen it!

How can "Let the Bullets Fly" be so tough?

No, I'll have to check the reviews, if they're good. I'll go and see!

As a result, when these people read the comments, they immediately found that the Internet was in a state of chaos.

"I rely on me! It's amazing! Jiang Wen is so handsome! The middle-aged uncle can be so domineering!?"

"I have long heard that Jiang Wen is a genius. It seems that he has put his heart into it, and he will definitely be able to make a good film! "Let the Bullets Fly" is such a good film!"

"When Zhang Xiaomo cut himself open, I cried...but then when Uncle Ge's legs were blown off, I cried and laughed...Jiang Wen, why didn't you make a film earlier?"

"It's too old-fashioned! It's too rustic! But I just like it, for no reason! Long live the gangsters!!"

"Even when Mr. Huang finally blew up his manor, I couldn't help being a little sad! The more I think about this drama, the more interesting it becomes!"

"Hehe, you guys are just watching the drama, don't you see what Jiang Wen wants to express? Go watch it again carefully, the water in it is too deep! Jiang Wen hasn't given up his old habit of criticizing what!"

"I can see it too, Mr. Jiang Wen, can't you film well? If you offend those old men because of this, what will happen to your next film?"

"What are you afraid of? Don't you forget who is promoting this movie? Kiwi Cinema! According to the relationship between Kiwi Cinema and the State Administration of Radio, Film and Television, let's clear it up. Jiang Wen will have no problem!"

"..."

okay.

With such a high praise rate, many young people inevitably felt itchy after seeing it, and took their girlfriends directly to the cinema.

They also want to see if the three movie kings are so powerful! Is this movie as good as it is boasted!

With everyone's popularity, the box office of "Let the Bullets Fly" soared again.

When the statistical results came out at 1 o'clock in the morning on Sunday, the box office on that day was 160 million, breaking the single-day box office record for domestic films in one fell swoop!

Originally thought that after two days of madness, Sunday's box office should be reduced, right?

As a result, the statistics came out at one o'clock in the morning on Monday, and the box office soared again on Sunday, directly surpassing the 200 million RMB mark, and the single-day box office reached 210 million! Once again broke the single-day box office record for Huaguo movies that he created yesterday!

Now people were stunned.

The three-day box office was 426 million yuan! ?

So far this year, the highest-grossing movie, apart from the sky-defying "Avatar", belongs to you "Let the Bullets Fly"!

And it's only a three-day box office. If the one and a half month's screening period is over, it can't directly break through 1.5 billion! ?

All of a sudden, newspapers, magazines, and entertainment channels began to report on this grand occasion, and netizens also celebrated on the Internet that such a good movie everyone likes...

All this upsurge in pursuit finally made Baoyu Group and Jiang Wen himself unable to help but breathe a sigh of relief.

This time, Baoyu's film cost a lot of money, and the publicity fee alone was as high as 50 million yuan. If Jiang Wen was not Liu Chang's old classmate and friend, Liu Chang would not have gritted his teeth to support him.

Jiang Wen hasn't made any movies in recent years, and he doesn't like to be an advertising endorsement, so he doesn't have much money.

For this promotion, he subsidized the crew with more than 10 million yuan, and most of the money was earned by his younger brother Jiang Wu, that is, Master Huang's housekeeper and his wife.

Although Uncle Ge and Zhou Yingdi are righteous people, they didn't say that you will get paid if I add more publicity, but Jiang Wen's personality charm is there, and everyone doesn't care about it at all.

But you have to prepare red envelopes for traveling expenses for the reporters along the way, right?

After careful calculation, this amount of money is already saved a lot!

Now the three-day box office is 426 million yuan, the cost of filming is 260 million yuan, and various costs such as publicity add up to 80 million yuan. According to the agreement of 80% on the first two days of the Kiwi theater line, and the 30% to 70% share agreement of other theater lines, basically 30% The cost will soon be earned back.

Thank goodness!

Everyone's feeling at this time is similar to that when Fox and Cameron filmed "Titanic", finally alive!

But Jiang Wen could relax a bit, but Baoyu Film Company couldn't stop.

On the one hand, Kiwi Cinemas promised to increase from 1,500 screens to 2,000 screens, but now that the performance is so good, can we add 100 or 200 more screens, or we can talk about it, anyway, we are old friends up!

In terms of other movie theaters, we also need to negotiate a lot, asking those who have already been screened to quickly increase the number of screens and additional screenings, and those that have not been screened to be screened quickly. This is a movie that earns a lot of money. The ratio can be discussed!

On the other hand, Baoyu Films also immediately added an additional 50 million promotional funds, trying not to let the popularity of "Let the Bullets Fly" dissipate so quickly.

Seeing that there will be a movie that can directly break the box office of 1 billion in mainland China, this is a huge sign and affirmation for Baoyu Films, which means that Baoyu Group is the number one entertainment group in China.

For this reputation, the cost of 50 million is nothing at all. Wait a month and see. If necessary, what is it worth to sell another 100 million?

Furthermore, Baoyu Films hastily contacted theaters in Southeast Asia.

Southeast Asia has always been a reserve of Huaguo movies. Although Hong Kong movies have not lived up to expectations these years, the film market share has been completely captured by Hollywood. However, starting from "If You Are the One" in the past two years, Huaguo movies have gradually grown in Southeast Asia. It became popular, and there has been a lot of improvement in the past two years.

Now "Let the Bullets Fly" is another phenomenon-level good movie, and it will be used in Southeast Asia to make a name for itself, so that they can deepen their understanding of Baoyu's films. For Chinese movies, it is a great thing!

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