Chapter 2849 Increase Production or Maintain the Status Quo?

Xiao Qi has always attached great importance to the feedback from fans and users.

In the direct sales store of Fairy Company, there is a big responsibility, that is to collect the opinions of users and fans who come to the store, callers, and users on the Internet, and pass them on to the laboratory at any time.

There is also a dedicated analysis team on the laboratory side. On the one hand, it considers the feasibility of the scheme suggested by fans, and on the other hand, it considers the difficulty of implementing it.

Of course, generally speaking, Xiao Qi still makes the final decision.

For example, in the functional design of DreamPad3, there were several improvement suggestions put forward by the audience, for which Fairy Company also paid a proposal adoption fee.

In fact, there have always been fans complaining about the production of Fairy Company's products, but it has never been as serious as DreamSnow2 this time.

First of all, it must be because the product of DreamSnow2 is so good. The mobile phone around 2000 yuan has such a high-end configuration as a single curved screen at the minimum. Comparing it, everyone immediately feels that other models are weak.

Besides, this is not just a gimmick. The quality of Fairy Company's products has always been very good, and the optimization of the system is even better. There is no need to worry about any problems—the repair rate that is the lowest all year round is a good example of the problem.

The word-of-mouth for more than a year has also let everyone know that DreamSnow is not as good as DreamStars in terms of certain materials, screen-to-body ratio, pixel density, and refined configuration. Even after using it for so long, the system It will not become very slow, and there is no feeling of aging.

What's more, the advertising marketing this time is really excellent. It is no exaggeration to say that Larissa has at least attracted more than 50 million fans for Fairy Company, and there are at least 20 million people who really want to buy it. DreamSnow2.

Adding the two together, Domoto Yucong came up with a monthly demand of 60 million units, which is also a normal thing.

So now, the problem is in front of Xiao Qi who has just returned to Rongcheng.

What is the expansion? Or should we maintain the current planned output?

If production is expanded, how much is appropriate?

Xiao Qi called Domoto Yucong, Merck, and Dai Xian all over.

One is the director of the directly-operated store, one is the director of the advertising department, and the other is the director of the production department. Basically represents the entirety of this matter.

"Tang Ben gave me a suggestion, saying how to make 60 million units a month to meet the demand, what do you think?" Xiao Qi asked.

"The advertising department thinks it's completely reasonable." Merck, who just came back from South Africa, smiled proudly, "Chairman, your advertising creativity is amazing! Now besides the hottest football, Larissa is the most talked about , is our DreamSnow2. If it doesn’t meet the needs of the fans, it would be a waste!”

Of course he was happy. This time the advertising department made a great contribution. Not only did Fairy Fairy Company win praise within the company, but it also became famous all over the world. It was praised as the best advertising plan in recent years.

Although most of the credit goes to Xiao Qi, but the actual operation belongs to the advertising department, and all the bonuses are given to them. Merck doesn't care that much.

Dai Xian shook his head, "I don't think this is right. Our production plan was approved by the company three months ago, and the component manufacturers also purchased raw materials according to this plan and started production. If we rashly change Their production plan, then a series of plans have to be redone, which will cause a lot of trouble."

"Is it that exaggerated?" Merck shrugged, "Isn't it good to make additional purchases?"

"We have more than 60 parts suppliers, and more than 3,000 suppliers for them. If the plan is changed rashly, the downstream suppliers will be in a hurry, and there may even be a situation where the original planned order cannot be fulfilled. .” Dai Xian still disagreed. "40 million units may not seem like enough, but we've always been like that, haven't we? Hunger marketing is like that!"

"I think Director Dai is wrong." Domoto Yucong said in fluent English: "We Japanese do things as rigidly as you said, and the planned production quantity for a year is as much as it is. It doesn't matter even if the product sales are hot. At most, you can only wait until the second year to make adjustments. But many people have never thought about it. The development and popularity of the past were not so fast, and such a plan was okay. But the current social changes are too fast. It is possible that if you are popular today, you will be popular tomorrow. It's not popular anymore. Not to mention that the time span has reached a year!

If it is not popular next year and you increase production, then not only will you not make the money you should, but you will lose money, which is too much for the gain! Therefore, I think that even if the production plan is not adjusted immediately, preparations can be started now, and the production should be increased in at least three months, so that our fairy company's advertisements will not be wasted, and the chairman's genius creativity will not be wasted! "

It has to be said that compared with Merck's nonsense, Domoto Hato's speech is more organized, not only analyzing the pros and cons, but also proposing practical plans.

Dai Xian also nodded slightly, but he felt that there was still a problem, "Setting a production plan is a very serious matter, although they can slowly increase the supply of parts and components later, the question is, what is the right quantity? How do we balance the contradiction between parts supply, production and sales? What if the production side can’t keep up? What should we do if we have produced so many and can’t sell them?”

"How can Fairy Company's products not be sold?" Merck laughed dumbly, "My daughter can't buy an extra TouchCover! I'm afraid the only thing in stock in Fairy's directly-operated store is batteries and earphones, right? "

"Earphones are out of stock from time to time, but batteries are always available." Domoto Hato corrected him solemnly, "The rest is really gone, even accessories, basically a month's supply, ten days and a half months. Can sell out."

"So, how can you worry about problems?" Merck said to Xiao Qi, "Chairman, this opportunity is so rare! Even if we only count the sales volume for this year, it should at least increase every month." 20 million units, not to mention the fact that there are so many contracted phones from mobile operators paying the bill! The advertising effect is so good, it’s completely possible to keep pace with the times!”

"I understand what you mean." Xiao Qi smiled slightly, "I admit that I underestimated the enthusiasm of the fans, the power of Larissa, and the sensation caused by our single curved screen. The production quantity can be increase, but how to increase it, we still listen to the opinions of professionals.”

Hearing what Xiao Qi said, Dai Xian had no choice but to say the plan he had considered: "It will take at least half a year for the suppliers to accumulate raw materials for parts and components. If we want to increase production If so, I can only guarantee the production of 50 million units per month for the first six months, and it will increase to 60 million units in January next year.”

"60 million units at the beginning, can't it reach 80 million units in half a year?" Xiao Qi asked directly.

Dai Xian frowned, and immediately said: "This can't guarantee the good product rate of the product, because from the production and assembly this month, the good product rate is just over 95%. The most important thing is the LCD screen factory in Huaguo. , They have poor control over the yield rate of LCD screens with single-curved surface technology, if they have to speed up production, then the yield rate is likely to drop to 80%.”

"So low?" Xiao Qi was a little surprised.

"There's no way, Baodao is only 92%, so they gritted their teeth and insisted on it." Dai Xiandao, "It is estimated that Huaguo's original order of 180 million single-curved LCD screens will reach a loss of 2 About 100 million. But in order to thoroughly master the technology and improve the technical ability of production, they can only persist."

"Let's do this." Xiao Qi pondered for a while, "Let them increase their speed, and we will make up for part of their losses. You should make a plan for this, and show me when you're done."

"Okay!" Dai Xian agreed, "So little boss, is our production task guaranteed to be above 60 million units a month?"

"If you can, then do it!" Xiao Qi nodded, "Just like what Merck and Tang Ben said, the voices of fans are so loud now, if you ignore them, it's easy to disappoint them. It's not good for the company. But the production increase plan may not last, let's do it for a year and see."

"I understand!" Dai Xian said sternly, "Because several foundries have started work ahead of schedule to adapt to production, I'll go and talk to them about increasing the number of days for three shifts. It is estimated that when it goes on sale next month, it can reach 6000 Ten thousand units, so the pre-sale in a few days can increase the number.”

"Well, for the specific allocation, which ones are for the directly-operated stores and which ones are for the mobile operators, the directly-operated stores come up with a plan." Xiao Qi said to Domoto Yucong, "Mobile operators are important to our future. It is also very important, and we should gradually get in touch with them more. Besides selling mobile phones, we have many opportunities for cooperation.”

"Yes!" Domoto Yucong nodded.

"The advertising department should also try its best to promote it." Xiao Qi then said to Merck, "Although they have the willingness to buy, many people are just booing. So how to make more fans buy is also a must for the advertising department. to do."

"Don't worry!" Merck patted his chest and said, "Chairman, Larissa's charm is irresistible!"

When he said this, Xiao Qi and Domoto Yu Cong would smile knowingly, except for such an old-fashioned person as Dai Xian. (~^~)