Chapter 2785 Profitable!
Although this year's online Spring Festival Gala does not have seven events like last year, the three online Spring Festival Gala is still a high-level production and has won praise from countless people.
Compared with last year's hodgepodge, this year's online Spring Festival Gala has made great breakthroughs both in terms of conception and in the feelings that Xiaoniao.com is best at.
It can be said that, except that the broadcasting platforms are Xiaoniao TV and Xiaoniao.com, everything else is no different from the TV station’s Spring Festival Gala.
And according to the ratings of netizens, the online Spring Festival Gala of Xiaoniao.com is more beautiful than the CCTV Spring Festival Gala. It is fun and not vulgar. It is worth watching over and over again.
Good-looking programs will naturally be liked by many people, so Bird TV, the carrier of the online Spring Festival Gala, once again had a breakthrough in the number of installations during the Spring Festival.
Originally, before the Spring Festival, there were 8 million households who had installed Xiaoniao TV. After the Spring Festival, the number of installed Xiaoniao TV directly reached 8.68 million households, almost an increase of 10%.
With so many users, Bird TV has a greater advantage in advertising.
Although there is no way to compare it with CCTV and the popular provincial satellite TVs, compared with some second- and third-rate satellite TVs, the price of advertising costs has long been exceeded.
Because Little Bird TV is a digital broadcasting platform, in addition to the auditing of the programs, the freedom of broadcasting time is much higher than that of other satellite TVs.
Therefore, Bird TV, which is broadcast 24 hours a day, mainly focuses on anime and old movies during the day, and at night, it broadcasts some wonderful independent TV series purchased. It often broadcasts four episodes in a row, which makes housewives feel elated.
There is also a unique on-demand system. Little Bird TV has the world's largest copyright library of movies, TV, animation, music, variety shows, etc. As long as it is not the latest, then the viewing fee of your installed Little Bird TV is included. , look whatever you want, and it’s genuine. Cooperating with the large LCD TV of Xiaoniaowang, the effect can be compared to a home theater.
This alone makes it worthwhile for everyone.
Therefore, even if there are some ad breaks, users will not feel anything. After all, there is no TV station that does not broadcast commercials.
"We will definitely achieve a net profit of 1 billion yuan this year!"
Holding this year's list of advertisements, as well as the documents of various variety shows, the number of subscribers of Little Bird TV, etc., Shen Wuyan spoke proudly to her husband.
Xiao Qi couldn't help laughing, hugged the little lark in his arms, kissed her and said, "Little Wu'er. Congratulations, you've finally made it through!"
"Of course!" Shen Wuyan was not shy, and said arrogantly: "I have worked hard for so many years, and I can finally support myself. Haoer will be even more proud of her mother in the future!"
Xiao Qi pinched her face, "Aren't we a family, does Haoer just worship you?"
"I see~ You are even better~~" Shen Wuyan rolled her eyes at her man, with a smile on her lips.
Shen Wuyan grew up with her mother since she was a child, so she inevitably felt a sense of crisis, and this feeling was also reflected in her career as Xiaoniaowang.
Xiaoniao.com has been a money-burning machine from the very beginning. On the surface, Shen Wuyan used her husband's money as a matter of course, without any timidity at all, but in fact Xiao Qi knew that she was still a little worried and afraid, afraid that others would say that she only knew how to rely on her husband, and that Xiao Qi would one day ignore her.
This kind of mentality didn't get better until she was pregnant with Hao'er and gave birth to Hao'er.
She has already had a crystallization of love with Xiao Qi, and she is destined to be the daughter-in-law of the Xiao family. Shen Wuyan can rest assured that Xiao Qi will not leave her.
Now that Xiaoniaowang was able to truly support itself, the big stone in Shen Wuyan's heart was finally removed, and she felt that she could be compared with those sisters in an open and honest way - she was only losing money all year round. She is usually embarrassed to keep asking her husband to post money in.
To be honest, most of the credit for Xiaoniao.com should be attributed to Xiao Qi, whether it is the launch of variety shows or the purchase of copyrights. It was Xiaoniao TV that Xiao Qi told Shen Wuyan about.
But ideas and creativity alone cannot support a company.
Therefore, Shen Wuyan's painstaking efforts to develop Xiaoniaowang is also the key to Xiaoniaowang's prosperity.
Besides, the husband and wife didn't have that much fuss. If Xiao Qi helped Shen Wuyan, then Xiao Qi would get involved in all the young man's wives' companies. Basically, he founded them and gave ideas along the way. of.
Xiao Qi never thought of how much credit he had, just like he hoped that his wives would not regard these private property as his gift.
Between husband and wife, there is not so much care.
Therefore, he never discouraged the enthusiasm of his wives, but encouraged them to run their own companies well.
Even wives without business talent, he would encourage them to supervise those professional managers and control the company better.
This is also where Xiao Qi puts so much effort into it. Marrying so many beautiful wives is not just about enjoying them, but also needs to care about them and think about them so that the family can be harmonious.
Thoughts flashed by, Xiao Qi asked Little Lark: "Xiao Wu'er, I just heard from my mother that you are going to Japan in two days?"
"Yes." Shen Wuyan lightly tapped the powder and said, "The 4K TV LCD screen in Sharp's laboratory has come out, I'm going to take a look, if it's suitable, I'll stock up on the supply for the bird TV, and strive for it." 4K screens within five years."
"Aren't you?" Xiao Qi asked in surprise, "Isn't your 2K LCD screen not on the project yet?"
"Preparation is in progress." Shen Wuyan said, "The previous batches of Bird TV were not 2K, but now that the 2K standard has come out, we naturally have to satisfy consumers as soon as possible, and it is good for our users Let’s increase your reputation.”
"But have you solved the cost problem?" Xiao Qi frowned, "The mid-range versions of 2K LCD TVs have basically not come out, at least they are all in the 5000-8000 range. Your Bird TV is mainly for young people. Do they have that much money to replace the latest 2K LCD Bird TV?"
"Hee hee, it was difficult to solve before, but now it is easy to solve." Shen Wuyan blinked playfully, "My husband almost bought Sharp, and now many of Sharp's technology patents are in our hands. The same is true for 2K LCD screens. My husband, tell me, we will take this patent and go to Sharp’s Huaguo factory to produce 10 million 50-60-inch 2K LCD screens. Will they be willing to sell at a lower price with small profits?”
Xiao Qi was stunned for a while, "You've definitely got Sharp!"
Sharp's huge losses in the past two years are obvious to all, otherwise it would not be the turn of Xiao Qi and Li Jianxi to initiate the acquisition.
Just because they have huge losses, the desire for orders is also huge.
If Shen Wuyan gave them an order of 10 million 50-60 inch 2K LCD screens, then they would definitely agree!
Making money or not making money is secondary. With this order, on the one hand, they can support the factory by starting the production line, and on the other hand, they are also putting pressure on the low-end TV sets, which can be said to kill two birds with one stone.
Anyway, the patent for the 2K LCD screen has been obtained by Shen Wuyan's man, so if Sharp doesn't produce it, Taiwan's factory will produce it.
"I tried to reduce the cost of the LCD screen to 1800-2200. Anyway, I left them more than 5% of the profit. I was very kind and didn't take advantage of it." Shen Wuyan said, "In addition to other things Hardware, plus 10% profit, if the new generation of 50-inch Bird TV can be sold at an ex-factory price of 4,000 yuan, and the 60-inch Bird TV can be sold at 5,000 yuan, and the release date is placed in 2011, I believe they will definitely Will be willing to update!"
"it should be OK."
Xiao Qi nodded.
He calculated that if Little Bird TV was sold at this price, it would at least be about 20% cheaper than the medium-sized joint venture LCD TVs on the market.
What's more, what Bird TV launched this time is a real 2K TV, not the 2K LCD screen that is boasted. After one look, you will know that the effect is different.
After one or two years of broadcasting of Bird TV, many viewers have more and more demand for clearer and brighter TV when watching excellent programs. Coupled with the good reputation created by Bird TV, it is enough to promote This group of fans went shopping.
"If they think the price is a bit expensive, then if they use Fairy Bank's credit card, the repayment will be made in 6 installments, and I will help post the handling fee and interest, so that they will be more acceptable?" Shen Wuyan continued. Another way to drive consumption.
"it is good!"
Xiao Qi unconsciously praised his wife.
Credit card consumption is the favorite way of consumption for young people. If Xiaoniao.com can help subsidize the expenses, the first installment will only take six to seven hundred in the second month, and they will definitely not feel that the price is so expensive.
Speaking of Fairy Bank, Xiao Qi's wives also knew the importance of this bank to the Xiao family, so as long as they had banking business, they all wanted to use Fairy Bank.
Needless to say, Wei.Xin Tenfutong, the company funds of Kiwi Film and Television Group, Master Zhuan and Master Zhuan Beverage Group also go to Fairy Bank.
Kiwi Cinemas also often hold half-price watching movies with Fairy Bank cards. In addition, Qiwen Airlines also offers discounts for fairy swipe bank credit card points in exchange for miles, which is solid for Fairy Bank to attract many users.
With everyone in a family working together like this, how could Fairy Bank fail to develop well?
Once the Fairy Bank is well developed, how can it be possible that whether it is the wealth of the Xiao family or the private property of the wives, it will not be more prosperous? (~^~)