Chapter 2734 Another Coup
Starting from December 7th, Huawei and other six major manufacturers have begun to sell their first smartphones.
It has been more than a month now, and the sales volume of the six companies in mainland China is actually pretty good, almost between 2 and 3 million. Among them, Huawei is the most powerful, relying on its own technological advantages , the sales volume broke through 3 million units, and the most average Xohua mobile phone also exceeded 2 million units, which made them very excited.
This is only the situation in China. Malaysia, Indonesia, the Philippines, Thailand and other countries, after more than a month of running-in, have jointly established sales companies and direct-sale stores. The products of the six companies are sold together. It also saves costs and increases passenger flow.
After more than a month, although they have only sold hundreds of thousands of units, this is only the beginning. After they become famous, the situation will only get better and better. This makes them very interested in completing a year of sales The tasks all felt okay.
Calculated in this way at home and abroad, although this may still be some distance from the shipment of a total of 300 million mobile phones signed by them and Xiannv Company, but they should be laughing if they can achieve this result in the first year. For the patent contract fee of millions of tens of millions of mobile phones, several families discuss it, and the family pays a little, and naturally it will be fine.
The combination of the six major manufacturers is a good thing now. The weak people unite together, which is not a small force. Facing HTC, LG, SONY, Motorola, Nokia, Samsung, Apple, Fairy Company, Nor will it be powerless.
But there is one thing, they have never discussed with Xiaomiao Electronics from the beginning to the end, and they have no plans to reserve a place for Xiaomiao Electronics in the overseas joint direct store.
Even though they had to rely on Xiao Qi and Fairy Company's patents in many places, they didn't feel that they could show mercy to Xiaomiao Electronics, a direct opponent.
Besides, as Xiao Qi's friend, the deputy general manager of the mobile phone department of Xohua Electronics also asked Xiao Qi if Xiaomiao Electronics would advance and retreat with them.
As a result, Xiao Qi answered yes. Xiaomiao Electronics is Xiaomiao Electronics, they go their own way. It has nothing to do with Fairy Company, and it has nothing to do with their six major companies.
With this in mind, for Xiao Miao Electronics, a company that suddenly appeared from nowhere, the six major mobile phone manufacturers, of course, subconsciously put it out of the cooperation list, wishing that it would go bankrupt and not compete with them for the market. .
Therefore, even the date of the phone's release. The six major mobile phone manufacturers are also different from Xiaomiao Electronics, let alone overseas cooperation.
Although Huaguo's market is huge, it is definitely dominated by giants like Samsung, Apple, and Fairy Company. Even HTC, SONY, Motorola, and Nokia are stronger than Huaguo's manufacturers.
Therefore, the six major mobile phone manufacturers feel that if the foreign market, especially the Southeast Asian market, can be developed first, it will undoubtedly provide more nourishment for their company's smartphones, thereby helping their company to develop faster.
If Xiao Miao mobile phone thinks that he has the technical support of Fairy Company. Xiao Qi is also their major shareholder, so if he wants to make waves in the country, he will make himself uncomfortable.
Like tonight. The bosses of the two companies located in Nanwan, Zhang Qingquan of BBK and Zhong Yutian of Gionee, are sitting in Zhong Yutian's office. While drinking and eating, I watched Xiaoniao.com's live broadcast of the launch of Xiaomiao's mobile phone.
Although the six major mobile phone manufacturers have formed an alliance to fight together overseas, they are still divided into camps.
First of all, Huawei, ZTE, and Lenovo are the leaders in their respective industries. It is impossible for any of them to be the second child, so they all do it by themselves.
Xiahua is a bit weak, they are the weakest among the six families, if it is not because Wu Chenlong has a good relationship with Xiao Qi, and helped Xiao Qi when he started his family. Several companies will not approach PrimoChina, and will not pull them to negotiate together.
So there are only BBK and Gionee here. The strengths are almost equal, and they are also in Nanwan. After going back and forth, they almost have the meaning of advancing and retreating together.
This time the webcast of the press conference was thought of by Yu Lihong himself. The reason is also because of the huge reputation of Xiaoniao.com, and because Xiaoniao.com is the property of Xiao Qi's wife.
Yu Lihong has seen the new product launch conference of Mr. Qiao, and he thought about it for a while. He thinks that the biggest highlight of Xiaomiao mobile phone is youth fashion and high cost performance. This kind of mobile phone is suitable for young people, so most of the users are young people. The bird net became the place where he advertised.
In addition to the live link on the homepage of Xiaoniao.com, Yu Lihong also invested a huge sum of 30 million in advertisements on Xiaoniao.com. Although it is not a golden position, the appearance rate is very high.
For example, tonight, the number of viewers of Xiaoniao.com's live broadcast is now more than 300,000. In a live broadcast conference with no stars and no jokes, it is already considered more people.
Of course, most of the people were still attracted by the gimmicks like "Yu Shanshan, vice president of Fairy Company, guest host".
Yu Shanshan is very beautiful and has a good figure. In the hearts of the fans of Fairy Company, she is never inferior to the stars. In addition, it is said that she is Xiao Qi's woman, so everyone is more interested. For a while, there were more than 500,000 viewers, but it was only reduced to more than 300,000 later.
"Hehe, what's the use of Yu Lihong's marketing gimmick all day long?" Zhong Yutian smiled and shook his head and said, "Seeing how he boasted so much, I thought it was the iPhone or the Dream that went public. Where are the Stars!"
"In this era, is bragging enough? Motorola and Nokia have already succeeded for the second time!" Zhang Qingquan also laughed, "Don't worry, they don't have many channels, they only rely on Fairy Company's Channels, at best, have some achievements in China. And Fairy Company has a son, Dream Snow, how can it help them occupy their own market!"
"I think so too, so basically we don't have to think about their capabilities in the future, let's keep our eyes on ZTE and Huawei!" Zhong Yutian said, "I took a look, and Huawei's mobile phones are indeed doing well! That's their The system does not use Android, otherwise the sales will definitely be high!"
"We are not as ambitious as Huawei! They are struggling at the beginning, and when their system is optimized, they will definitely improve gradually." Zhang Qingquan said.
"I think the Android system is pretty good. With the continuous research and development by Google engineers, it is so convenient and durable. The key is that it is free, which saves us a lot of research and development costs." Zhong Yutian said.
"Yeah, we just sell mobile phones, and we're not a century-old shop, so why bother?" Zhang Qingquan said lightly, "By the way, Lao Zhong, you've got the right information, right? Xiao Miao Electronics Co., Ltd. Don't you have any marketing outlets overseas?"
"Of course not! Their people are only three or two kittens. How can we have a big business like ours?" Zhong Yutian said, "And Yu Lihong doesn't want Xiao Qi to invest in again, for fear of diluting his shares again, so His publicity costs are not enough... Haven't you seen that there are basically no advertisements for Xiaomiao mobile phones in the TV media?"
"I don't know what he thinks, Xiao Qi is not going to seek refuge with such a powerful backer, ha ha!" Zhang Qingquan sighed again, "Speaking of it, we don't have that blessing! If Xiao Qi came back then Our Backgammon wants to make OEM products. If we agree, what will Backgammon look like now? Look at PrimoChina, the mobile phone department that is about to collapse, actually relying on Xiao Qi’s salty fish to make a comeback, now in Smartphones can also make money! It’s because they are not strong enough, otherwise let me do it, at least Backgammon will be twice as good as it is now!”
Zhong Yutian smiled and said nothing. The story of Backgammon missing the fairy phone has already been spread in the industry. Although Zhang Qingquan immediately fired the idiot who refused to talk to Xiao Qi at the beginning, but "knowing people is not clear", "dogs see people "Low" hat is still worn on Backgammon's head.
In comparison, the part where his son offended Xiao Qi was a small conflict, which was nothing at all.
While the two were talking and laughing, suddenly, Zhong Yutian's office phone rang.
It's such a late hour, so it's no small matter to be able to call Zhong Yutian.
Zhong Yutian picked up the phone, "Hello, it's me...huh? What did you say!?..."
When he hung up the phone, Zhang Qingquan looked at him with a worried face and asked, "What's wrong?"
"It's amazing! It's so calculating!" Zhong Yutian rubbed his brows and sat on the chair. "Just now, my subordinates inquired about the news. When Xiaomiao's mobile phone conference started at 9 o'clock, India's Xiaoyao Mall suddenly appeared on the home page. An advertisement for the sale of Xiaomiao mobile phones was put up, and the publicity started! Now the entire pre-sale volume has exceeded 500,000 units!"
"what!?"
Zhang Qingquan stood up in fright, "500,000 units? How is that possible!"
Zhong Yutian smiled wryly, "Isn't Yu Lihong smart? He used the name of Xiao Qi in the Indian market, and you know how much Indians like Fairy Company's products. In addition, if you buy it at the Indian branch of Xiaoyao Mall , not only free batteries, earphones, and film, but also a three-year warranty for a long time!"
"So exaggerated?" Zhang Qingquan's face was a little ugly. If calculated according to the discount of Xiaomiao mobile phone, it would cost at least 300 yuan, which is equivalent to less than 1700 yuan for the mobile phone! (to be continued ~^~)