Chapter 2756 Different Losses
This year's red envelope grabbing activity is even more popular than last year.
Especially after middle-aged people are familiar with this function, the number of red envelopes will further increase, which will benefit young people and children a lot.
Then young people and children have a serious mentality of comparing with each other. In the circle of friends at work, classmates and friends, everyone plays the game of giving red envelopes to each other, which makes them busy all day long. non-stop.
To say that the overall number of red envelopes is limited, but after sending red envelopes to each other, the total number of red envelopes will increase. In the past few days, the number has once again climbed to more than 30 million, which is another record. .
This number is not only created by mainland China, but also in the Chinese circles in Hong Kong, Macao, Taiwan, and Southeast Asia. They are all actively contributing to the number of red envelopes, and further driving the value of red envelopes to soar.
Even Weibo has a lot of talk about whether the Weibo platform can also introduce the function of sending red envelopes. Anyway, Wei.xin Wei.bo can be regarded as a family.
But if you think about it specifically, there are many difficulties.
First of all, the act of sending red envelopes is generally not public.
The circle of friends, the circle of work, the circle of classmates, the circle of relatives, etc., these are people you know. If you send red envelopes to them, you will definitely end up well, and your reputation will be good.
And what about Weibo circles?
This is completely public, the most powerful Weibo celebrity, now has more than 30 million followers.
If you send red envelopes to people on Weibo, even if you set that strangers cannot receive them, do those fans know each other? Not the same passers-by!
Can they lead you well?
If you can't get it, I'm afraid you will be scolded, right?
Besides, you send red envelopes on Weibo. Ordinary people can only send hundreds or thousands of yuan in a group. How much do you earn by sending Weibo?
Eight thousand is a shame, and one hundred and eighty thousand is not too much. Only a few hundred and one million can get the status of Weibo celebrity.
In this way, how high is the cost? Is it worth it?
Obviously not worth it. It doesn't make much sense either.
Therefore, it is not a very good idea to distribute red envelopes on Weibo, at least not so much fun and meaning.
The value of the original Weibo and Weixin companies. Everyone seems to be similar, but now with the development of WeChat company, the opening of grabbing red envelopes, WeChat wallets, etc., has already surpassed the market value of Weibo company, and has become Huangfucai's subordinate. most profitable company.
For Weibo Company, the four major portals together accounted for 43.2% of the shares, so they were naturally thinking about how to increase the value of Weibo Company. Let it catch up with WeChat.
Of course, this is not to say that the Weibo company is completely sluggish.
In fact, Weibo has developed very well in the past two years. Although it can only operate in Huaguo due to various restrictions, it has more than 700 million users, accounting for almost half of the population of Huaguo!
In other words, except for the elderly and children, almost all of the population of the right age have Weibo accounts!
Even if the number of monthly active users is only 360 million, such a huge user base. It is a company that can support any company.
It's just that Weibo's operating income still hasn't found much breakthrough. Basically, it relies on some advertising and promotion, as well as some fee-based service businesses to charge, and it is still losing money every year.
Starting next year. They are thinking about launching a Weibo mall, trying to attract some big companies to enter the Weibo platform. On the one hand, they will do their own advertising, and on the other hand, they will see if they can sell something.
There are many difficulties in this, but it cannot be launched before the consideration of regulatory issues is completed.
After all, the launch of a new project is just to make the Weibo company grow stronger, not to destroy the Weibo company.
With Weibo's current status in the arena, every step must be steadfast. You can't take the liberty to move forward.
Then again, although Weibo is still losing money. But the status of Weibo is very high - because it has now mastered more than 80% of the news channels on the Internet and on mobile phones.
As long as anyone wants to read the news now, the first reaction is to open Weibo and read the news of the companies and celebrities they follow, and then they can learn a lot of news and gossip.
Think about it, all the websites, newspapers, magazines, TV stations, including state agencies have opened their own accounts on Weibo. Such a platform is really the largest in the country.
Therefore, being able to control Weibo, the largest channel for distributing information and grasping public opinion, has already made several companies feel that their losses are worth their money.
In fact, WeChat is still losing money.
From the beginning of making money by selling space, selling cute emoji packs, etc., and then more and more users, resulting in more and more server and personnel expenses, so it is also in a loss.
Including the APP of grabbing red envelopes, although it is very popular in the Chinese circle, it is even well-known in Europe and the United States, but it brings a lot of expenses to WeChat. The WeChat company, which has a close balance of payments, directly fell into a large loss last year.
But such a loss is what WeChat companies are willing to bear.
An app that grabs red envelopes has added hundreds of millions of users to WeChat. The number of users of WeChat Tenpay has now exceeded 200 million. This is an effect that can't be obtained by spending billions of dollars!
In comparison, a loss of more than one billion yuan is nothing at all.
Especially after capturing 200 million users who have opened payment accounts, we have more confidence in the next step of WeChat Mall!
Once WeChat Mall starts to do business, look at Alibaba and Xiaoyao Mall, which one is not making a lot of money?
Do you still need to care about such a small loss?
Speaking of which, the WeChat company has been researching the WeChat mall for more than a year, and the media are also guessing when they will open the mall service, but there is no finalized plan yet.
It's not that they haven't made progress. The website design, online shopping mall design, etc. are all ready. The key is what kind of operation model to use.
Some people say to be like Taobao, as long as you do a good job of supervision and refereeing, and use Tenpay to manage the funds well, then no matter what fake or bad goods are, you will not be able to turn over. Wechat will always be the overlord, which can directly affect There are millions of merchants, hundreds of millions of users, and thousands of enterprise factories, etc.
Some people also said that it’s so uncomfortable to just watch other people make money. Let’s do a WeChat version of Xiaoyao Mall, just like the boss. Wechat has twice as many users as Xiaoyao Mall, and they can make a profit of 500. More than a billion, we can definitely do it! Think about it, how much can we do with a profit of more than 50 billion yuan?
Some people say that we can simply combine Taobao and Xiaoyao Mall, just like Lotte Mall, with our self-operated and small and medium-sized sellers. The above two benefits can be obtained, which is called all-in-one!
Among these sayings, some are simple and effortless, and can be used with the experience of others.
There are also a little more complicated, but making money is first-class and strong.
There are also more complicated ones. Although they make a lot of money, they require more manpower and supervision and management mechanisms.
Ok.
There are so many opinions on WeChat. Everyone has their own reasons and everyone has their own plans.
Xiao Qi had no way to offer an opinion on this.
The most important reason is that when Xiao Qi was reincarnated, the Wechat Mall didn't even have a shadow. How did he know what the Wechat Mall could do to make the most money and be the least troublesome?
Huangfucai prefers the model of Lotte Mall, but it needs to be done slowly, first Taobao, then Xiaoyao Mall, and finally integrate them.
The little fairy herself doesn't like fighting very much, but seeing Tang Mingxiang develop her company so well, she inevitably wants to make the WeChat company grow stronger and become a well-known existence in China.
In fact, she doesn't need to worry, because with the 1.1 billion users of WeChat, she can basically make a lot of money in anything, and it is absolutely impossible to do business at a loss.
Because the difference between Wei.xin users and Wei.blog users is too great, the groups of the two are not the same.
For this reason, there are far too many microblog companies than WeChat users, and I can't help but feel annoyed. How did their microblog companies develop into a public platform?
Because the two major companies have been losing money in the past year, Xiao Qi can only fill this financial deficit.
When it comes to Xiao Qi's favorite woman, Huangfu Cai is definitely among the top three. The meaning of the word childhood is definitely not that simple, so Xiao Qi will send 30 billion yuan to Huangfu Holding Company every year. Nian Huangfu Holding Company is not making money. ——Just like the boy's support for Xiaoniaowang.
Huangfu Cai would not feel any embarrassment either, what she cared about was the future development of her company, and she was prepared to return the money to her husband if there was any profit.
Besides, it's definitely not that Huangfu Holding Company can't find money. As long as she says a word, whether it's a WeChat company or a Weibo company, it will definitely attract the world's first-class financial groups, angel investors, and fund companies to buy shares. Selling a few shares is worth billions of dollars, enough to lose money for ten years.
However, with Xiao Qi's financial support, Huangfucai has never paused in the research and development of technology and the polishing of details. This not only laid a solid foundation for the development of Weibo and WeChat companies, but also It is also responsible for the users, so that they can enjoy the best service at any time, so that they can use WeChat and Weibo every day. (to be continued ~^~)