Chapter 2623 The Next Step of Development

"I also agree with Mr. Yanai's philosophy." Xiao Qi said while walking, "No matter which country you are in, cheap, good-looking, and fashionable clothes are what the people need, as long as you catch their clothes demand, then Uniqlo will not be able to develop if it wants to.”

Yanai was putting forward the slogan of selling clothes for 1999 yen in the 1990s.

At that time, a piece of clothing and a pair of trousers in Japan cost tens of thousands of yen at every turn, and the style was not very good-looking.

As a result, Uniqlo has made a lot of beautiful and stylish products, and the price is very affordable. Basically, high school students can buy one after three hours of part-time work. In this way, Uniqlo quickly became popular in Japan.

After so many years of hard work, Uniqlo has more than 600 stores in Japan, occupying 40% of Japan's low-end clothing consumer market, and has undoubtedly become the number one in Japan.

And Uniqlo's pace of overseas expansion is not slow at all.

In the past few years, Uniqlo has actively opened branches in many countries in Europe, America and Asia, and more than 150 stores have opened.

As long as it adapts to the local market, Uniqlo will open its chain stores in these countries just like it did in Japan.

Uniqlo is not just expanding its stores. Their business is booming not only in Japan, but also in other countries. The sales volume is inversely proportional to the world economic situation in recent years.

This is also the case in the previous life. In 2009, the economic depression was originally a period. As a result, Yanai Masa directly jumped from the sixth richest man in Japan to the first richest man by virtue of Uniqlo. Although it was only on the surface, he increased his wealth by 23% in one breath. It can be seen how good Uniqlo's development is.

Of course, this life is different. With the support of Xiao Qi, Softbank Group has flourished by relying on the Dream Stars and Dream Snow contract machines, gradually becoming the largest communication operator in Japan.

Sun Zhenyi, who has taken a lot of shares of Softbank Group from Xiao Qi, naturally also rose with the tide. 68.2% of SoftBank Group shares have now increased to 40.92 billion US dollars. With an increase of more than 20%, it is one of the few stocks in the Japanese stock market that still maintains a normal price.

Naturally, Sun Zhenyi's actual assets are not so much. In order to buy 47.3% of the shares in Xiao Qi's hands, he borrowed more than 20 billion US dollars from several major banks. Now, although relying on dividends and some other income, he has already Repaid almost 5 billion US dollars. But even the principal with interest still owes the bank 16 billion U.S. dollars!

In addition, he borrowed 5 billion US dollars from Xiao Qi before, and Xiao Qi invested 5 billion US dollars to buy Uniqlo's stock. As a result, he only used 8 billion US dollars to complete the goal, and he also gave the remaining 2 billion US dollars for the time being. Borrowed to go.

But Sun Zhenyi is not worried. He plans to sell some Uniqlo and SoftBank Group shares in the next year or two.

He is not as greedy as Xiao Qi. In fact, as long as he can keep more than 40% of the shares of SoftBank Group, it is enough for him. However, Xiao Qi made him almost lose SoftBank Group before, so in the end he must More than 51% of SoftBank Group shares will remain.

But these things. People outside don't know it very well, so on this year's Forbes list, Sun Zhenyi has a super high net worth of 23 billion US dollars. Became the richest man in Japan, almost three times more than Yanai Masa's 6.1 billion US dollars!

Without Xiao Qi's intervention. Sun Zhenyi will not have so much net worth, of course, he will not lose the shares of Alibaba.

Therefore, for Sun Zhenyi, Xiao Qi's acquisition has its advantages and disadvantages. In general, Sun Zhenyi's losses have also been made up from other aspects.

Xiao Qi lent him 5 billion U.S. dollars to buy shares in Fast Retailing Co., Ltd., which is one of the compensations.

Count it now. Since they purchased the shares of Fast Retailing Co., Ltd., the stock price has risen by about 10%. Each person's paper wealth has increased by 400 million US dollars, and in the next year or two, this part of the stock will continue to appreciate.

Leave this matter aside.

Hearing Xiao Qi's praise, Yanai Masa felt a little happy.

No matter how much he thinks that he is a genius in marketing and planning, he is not arrogant enough to think that he is better than Xiao Qi.

This 21-year-old boy who became the super-richest man without precedent is completely beyond the reach of ordinary people.

Not to mention him, even the stock god Buffett, Bill Boys Shoes, Joe Gangzhu, Ellison, etc., are all ashamed of themselves.

It is precisely because Xiao Qi has such a status, so when he praises people, it seems very important.

And Yanai Masa understands that Xiao Qi's praise is not just a casual talk, he is really optimistic about Uniqlo, otherwise he would not buy the shares of Fast Retailing Co., Ltd.

Uniqlo is a brand created by Yanai Masa. If it can be valued by the richest man in the world and buy shares with a huge sum of money, it can be regarded as a kind of "heroes see the same thing"!

"So, if it is our next step to move forward, what is the most important problem to solve?" Yanai Masa asked seemingly casually.

"It's very simple, control the industrial chain, directly reduce production and storage time, and lead the market as quickly as possible, then you can succeed." Xiao Qi also replied lightly.

Liu Jingzheng was taken aback for a moment, then stopped in his footsteps, showing a thoughtful expression.

After a while, Yanai became serious, "Mr. Xiao, can you be more specific?"

"The best fast fashion clothing company in the world now should be ZARA in Spain." Xiao Qi and Yanai Masa said, "Five years ago, ZARA took 25 days from design to placement in the store, but now it takes 18 days." Today, if they are given a few more years, this time will be further shortened. The advantage of this is that the cost can be saved to the extreme, and there is a faster response to market demand.

When a customer visits the store once a week and can see the same shelf with different clothes, then they will like to visit the store frequently. And increasing the time of shopping in the store increases the chances of them buying clothes, so that we can sell more clothes, thus realizing a virtuous circle of the industrial chain. "

Liu Jingzheng nodded, "Well, that's true. Making clothes like fast-moving consumer goods is also what Uniqlo pursues. However, our current time from design to placement in the store is about 38 days. Compared with the number one in the world, it is still a lot worse."

"It's not a bad thing to have a gap, at least let us know that we can work harder." Xiao Qi said, "For example, the design gap is very simple. If you don't know it, go find someone who can do it. people! Use money and favors to find as many excellent designers as possible, and in the long run, it will definitely be a sure thing to make money."

"Mr. Xiao is really rich and powerful." Yanai Zheng smiled, "Uniqlo is not yet able to poach masters at will!"

"You don't need to search for masters randomly, I'll introduce you to a suitable master." Xiao Qi said, "Mr. Yanai, do you know Ms. Jill Sander?"

"I know!" Yanai Masa showed a look of surprise, "You also know Ms. Jill Sander?"

"I've heard of her." Xiao Qi said, he wouldn't tell Yanai Masa, he knew Jill Sander, and it happened that Liu Jingzheng brought Jill Sander to Uniqlo early next year.

When Jill Sander came to Uniqlo, the stock of Fast Retailing Co., Ltd. rose by 8.6%. This shows Jill Sander's status in the fashion industry and people's expectations for her joining Fast Retailing Co., Ltd.

"Indeed, Ms. Sanda has resigned from PRADA, but this does not mean that we can invite her to Uniqlo." Yanai Masa sighed, "Any fashion company would dream of joining such a master, Uniqlo How can He De be able to invite her?"

"It depends on people's efforts. I believe that you can show your sincerity." Xiao Qi said, "As for what help you want me to give you, I will try my best to help you. You also know that Mr. Bellard of the LVMH Group and I good relationship."

"I understand." Yanai said with a straight jaw, "Then I'll give it a try when I go back! What Uniqlo lacks now is such a master! And the design style of Master Jill Sander is very similar to what our Uniqlo pursues, so we can invite If it comes to her, it will be the beginning of Uniqlo's take-off again!"

"In addition to her, some young designers with innovative ideas can also try to hire more." Xiao Qi said, "I know that Uniqlo has design research and development centers in Tokyo, Paris and New York, so we might as well establish one in the East. , after all, the Huaguo market is very important in the future, and it is more important to cater to the tastes of Huaguo people."

"I also have the same meaning. In the next few years, the Huaguo market will be the most important development base for Uniqlo. I can't overemphasize the Huaguo market." Liu Jing said with a smile, "I was hesitant before, worried that Huaguo would There will be a lot of resistance from China, but after you become a shareholder of Fast Retailing Co., Ltd., Mr. Xiao, you will never worry about it in China!"

"As long as it is a legal operation, there will naturally be no problem." Xiao Qi nodded.

In fact, there are two aspects to many things. For example, Fast Retailing Co., Ltd. was purchased by Xiao Qi, but from another aspect, this cleared the way for Uniqlo to enter Huaguo!

After Yanai was unable to change Xiao Qi and became the second largest shareholder, he began to actively think about this matter, focusing on expanding the Huaguo market, and entered the substantive stage of operation.

How can you know that it is not a blessing if you lose your fortune?

The Huaguo market is much larger than Japan's! (to be continued ~^~)