Chapter 2617 Director Yang’s Pioneering Work (Part 2)

For such a large department as the Fairy Canteen Dim Sum Shop, it is naturally impossible to be sloppy in doing things.

It is impossible to rent a shop in one place casually, and after the food is made in a simple processing workshop, it will be sold on the shelves without planning at all.

Yang Na has great ambitions. There will be 56 dim sum shops in Guangdong Province as soon as they open, so early planning is very important.

Therefore, every link has been planned during planning, with the strong strength of Fairy Company and the support of countless money, this plan has been done very tightly from the beginning.

After negotiating with Xiaoyao Logistics, they quickly set aside a piece of land that they bought a long time ago at a place 30 minutes away from the airport for the Guangdong Branch of Xiannv Canteen Dim Sum Shop.

Then, the construction company found by Xiaoyao Logistics, according to the plan of Fairy Canteen, built this land into a model like Rongcheng, with refrigerated freezer, processing space, baking space...etc.

Then there are all kinds of baking and production equipment, which are also configured according to the standard.

When the pastry chefs from Shuchuan and the pastry chefs recruited by Guangdong Province meet, the first thing they do is to taste the taste of Cantonese people, and then at the same time, they also take the pastries from the fairy canteen dim sum shop to Cantonese people to taste , Collect survey opinions, so as to better grasp intelligence.

Then they entered the new workplace, and the pastry chefs from Rongcheng began to slowly teach the new pastry chefs to make pastries and start innovative activities.

So although it has been three months since the start of the layout, the whole time is still very tight.

Fortunately, Shuchuan has already had a very smooth operation mode, and it is not too much to copy it in the early days of its establishment.

Yang Na is a young man, of course she likes the power of advertising.

When the fairy canteen dim sum shop was still under construction, she applied to the advertising department of the fairy company, asking them to place advertisements for herself in Guangdong.

Usually, advertising in a region is naturally a very simple matter, with less cost and strong pertinence, and it is not as complicated as advertising across the country.

So it started in August. There are many print advertisements in the streets and alleys of Guangdong Province. Generally, it is the grand occasion of the Fairy Canteen Dim Sum shop in Rongcheng, the industrial base in Yuanyin City, and the renderings of various dim sum.

Although Yang Na thinks these are a bit old-fashioned, the effect of the advertisement is very good.

"Haha, Fairy Canteen Dim Sum finally came to Guangdong Province! Great! I want to eat a lot!"

"What are the upstairs people happy about? Isn't it just a dim sum shop? Don't we have one in Guangdong? Big Lotus, Ding Ji, Candy Flower... aren't these all famous?"

"Yeah, listen to the name, it's just the dim sum in the cafeteria for sale, what's so special about it? It's just relying on the reputation of Fairy Company to make money, Xiao Qi is really getting better at making money."

"The two in front. Could it be that they came back from Mars? Have you never traveled to Rongcheng, and haven't you seen the news about the fairy canteen dim sum shop on the Internet? This kind of dim sum shop is known as the most expensive in the whole country. How could it be?" Is it an ordinary dim sum shop? Not to mention anything else, the dim sum I eat at high-end restaurants in Hong Kong may not be comparable to others!"

"Haha, these two idiots! Do you think the scene of queuing up in every store every day is fake? Do you think it's fake to spend 100 yuan to buy something casually? Do you think the products from their ecological agriculture base are Is it the same as what you bought in the market? Don't be stupid! Go eat it once and talk again!"

"Yes! Last time my mother traveled to Shuchuan, she brought me a box of dim sum. There are only three varieties. The same is only a few yuan. But it tastes really good! It's exactly the mellow taste that I ate when I was a child! My mother said, no matter which store you have to queue for the dim sum in Fairy Canteen. It looks expensive, but there are many people who buy it! Because the ingredients they use are definitely real. They are delicious and healthy. !"

"Is it blowing too hard?"

"Not at all! My brother is in Yuzhou now, you don't know how much they want the Fairy Canteen dim sum shop to open here! In this day and age, it's so difficult to find a place where you can eat safely, do you know? Anyway I’m definitely going to buy it and have a look! If it’s delicious, don’t buy it every day, you can buy it every now and then!”

"..."

People in eastern Guangdong can eat better than people in Sichuan because they like all kinds of tricks, but the characteristics of their food preferences are the same.

After a series of commercials. Especially with the publicity on the Internet and the posting of orders on Weixin Weibo, Fairy Canteen dim sum shop has entered the eyes of most young people. Especially the girls, they are very fond of the beautiful dim sum in the fairy canteen dim sum shop.

No wonder.

A few months after Fairy Canteen Dim Sum opened to the public, Mr. Zhang Gu Gu kept pace with the times and invited many pastry chefs from Japan, Italy, and France to teach them how to make delicious pastries and how to make them delicious. Beautifully done.

Then there are still many pastry chefs who go abroad for training, and the money spent is literally millions.

After so long of hard work and practice, finally, apart from the taste, the appearance has also become very beautiful. It belongs to the kind that people like very much when they see it, especially for white-collar petty bourgeoisie. Pastries, drinks, etc. are laid out as a complete wonderful enjoyment.

This kind of feeling, the closer it is to the opening, the more people look forward to it.

Yang Na went to Guangdong Province a few days ago to check the various preparations before opening.

"The time is chosen to open on October 28." Yang Na said with a little excitement: "The preparations have been made over there. For about a week, the tasting products delivered to major hotels are very popular. Twice a day Three million free samples, the only requirement we give is not to tear off the trademark of the Fairy Canteen pastry shop outside, and when customers ask, we must answer where these pastries come from.”

Because it is necessary to try it out, it must be produced on a large scale. After all, baking, cold production, etc., it is impossible to do only a little bit, and it is necessary to consider various scenarios during large-scale production, and there must be extreme experiments.

The pastries worth two to three million yuan are just the cost price of raw materials, without adding production costs, labor costs, etc., otherwise it would be at least six to seven million yuan.

Yang Na is very smart.

She didn't try to eat on the street, or in the renovated shop of Xiannv Canteen Dim Sum Shop, but chose to go to a high-end five-star hotel.

In this way, on the one hand, it is to cultivate more customer groups with spending power, on the other hand, it does not waste so many pastries, juice drinks, etc., and the third aspect is to resolutely refrain from reducing prices outside and try them for free, so that there will be no Downgrade the dim sum shop in Fairy Canteen.

Yang Na has always believed that as a company with a sense of responsibility and a long-term business philosophy, price cuts and discounts are not a good thing, but to maintain stable prices, and more stable product quality and services, that is what a responsible company should do. made.

Her man's fairy company products, whether it is a tablet or a smartphone, are all such strategies, which makes the beautiful and charming girl feel a tacit understanding.

Another advantage of Guangdong Province is that the weather here is very hot, and all kinds of freshly squeezed fruit juices, beverages, etc. are much better sold than those in Rongcheng, especially in winter, the sales volume is even higher than that in Rongcheng.

So in terms of sales, Yang Na has great expectations for the 56 stores in Guangdong. Once the sales are as good as expected, the second batch of stores will be ready to open.

Compared with Rongcheng, Guangdong Province is much more developed, and its economic aggregate is not at the same level at all.

Therefore, Yang Na thinks that even 200 fairy cafeteria snack shops are not a problem.

"You talked about the fruit, but you can build more farms in western Guangdong, Thailand, Vietnam, and Malaysia to provide us with more fruit." Xiao Qi mused, "After all, if the drink It must be costly to do it.”

"Well, when it's autumn and winter here, I'll go to these places to have a look. Anyway, these places are quite warm." Yang Na smiled and said, "If conditions permit, I still like to do it in China. Western Guangdong The climate here is suitable, and it can benefit more of our own people, which is naturally much better than going abroad to grow fruit.”

"It makes sense." Xiao Qi said appreciatively.

Xiao Qi's vision will not be so narrow, he insists on getting all good things to his old home.

The province in Huaguo that produces the most fruit is Western Guangdong Province.

There are many mountains here, and the climate is hot and rainy, so it is most suitable for the growth of tropical fruits.

As long as we put an end to those quick success ideas and honestly make ecological fruits, then both the output and quality will be better than those in Yuanyin City.

"That is to say, the cost of purchasing the pavement is too expensive, otherwise we can guarantee a profit within a year." Yang Na blinked her eyes wide.

All the shops in Fairy Canteen Dim Sum are very similar to those in Rongcheng, and they are all purchased, not leased.

This has the function of maintaining and increasing value, and it also lays the foundation for long-term store opening.

But if you do this at the beginning, the cost will inevitably be very expensive, especially in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. The average street frontage on the first floor is at least 30,000 to 50,000 square meters per square meter. The more prosperous the area, the more expensive it is.

Only Xiao Qi has the financial resources to spend about 500 million yuan in Guangdong Province to buy these 56 shops.

"It's good to have a store. Even if there is any bad business in the future, after selling the store, you can get a large amount of money, which may be a profit!" Xiao Qi said with a smile.

"It's true!" Yang Na pursed her lips and smiled, "But don't worry, husband, I promise to make the snack shop in the Fairy Canteen for you, let them see, I have real skills!"

While speaking, Yang Na's eyes shone with confidence! (to be continued ~^~)